• Title/Summary/Keyword: choice

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A Study on the Store Choice Criteria and Store-Related Attitudes of Consumers in accordance with the Clothing Shopping Motives and Involvement of Customers (소비자의 의복 쇼핑동기와 관여도에 따른 점포 선택기준과 점포에 대한 태도)

  • Hong, Keum-Hee;Kang, Hye-Lie
    • Fashion & Textile Research Journal
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    • v.5 no.4
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    • pp.363-371
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    • 2003
  • This study is designed to identify the dimensions of clothing shopping motives and clothing involvements which influence consumers' store choice behaviors and to find out what variables have a direct influence on the attitudes of customers toward stores. The empirical research was made through the survey on 300 female and male shoppers who purchased clothing. The major results of this study are as follows : 1. The dimension of clothing shopping motives is composed of leisure-related shopping motive, products-related shopping motive, and economy-related shopping motive. And the dimension of clothing involvement consists of pleasure involvement factor, fashion involvement factor, and symbol involvement factor. 2. The dimension of the store choice criteria is composed of such five factors as promotion, products, prices/salespersons, service, and location. 3. There is a positive correlation of the products-related shopping factor and the leisure-related shopping motive only. And the store choice criteria have a positive correlation with all the factors of clothing involvement. 4. The high-shopping-motive group turns out to pay more importance to such factors as products and location than the low-shopping-motive group. 5. The variables which have influences on the attitudes of customers toward stores tum out to be such factors as fashion involvement, promotion in the store choice criteria, and gender.

Probabilistic Location Choice and Markovian Industrial Migration a Micro-Macro Composition Approach

  • Jeong, Jin-Ho
    • Journal of the Korean Regional Science Association
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    • v.11 no.1
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    • pp.31-60
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    • 1995
  • The distribution of economic activity over a mutually exclusive and exhaustive categorical industry-region matrix is modeled as a composition of two random components: the probability-like share distribution of jobs and the dynamic evolution of absolute aggregates. The former describes the individual activity location choice by comparing the predicted profitability of the current industry-region pair against that of all other alternatives based on the available information on industry-specific, region specific, or activity specific attributes. The latter describes the time evolution of macro-level aggregates using a dynamic reduced from model. With the seperation of micro choice behavior and macro dynamic aggregate constraint, the usual independence and identicality assumptions become consistent with the activity share distribution, hence multi-regional industrial migration can be represented by a set of probability evolution equations in a conservative Markovian from. We call this a Micro-Macro Composition Approach since the product of the aggregate prediction and the predicted activity share distribution gives the predicted activity distribution gives the predicted activity distribution which explicitly considers the underlying individual choice behavior. The model can be applied to interesting practical problems such as the plant location choice of multinational enterprise, the government industrial ploicy to attract international firms, and the optimal tax-transfer mix to influence activity location choice. We consider the latter as an example.

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Information retrieval system for efficiency of getting information about construction (건설자재 정보 제공의 효율성을 위한 정보검색체계 연구)

  • Oh, Yong-Seok;Song, Jeong-Hwa;Oh, Kun-Soo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.04a
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    • pp.231-234
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    • 2008
  • Each corporation isn't consistent because of offering specific information for publicity. It spends considerable labor force and time surfing of the material information and choosing need material. That's the reason it's different with material information and choice system between production and marketing corporation. Among lots of material information, some of them are used by offering material information simplify. So it is demanded necessity of reasonable material choice system. That system helps it choose a material more easily. So we studied about the information retrieval system of reasonable material choice through the study about assortment system of material information and material choice method. It's the basic study for the suggestion of reasonable material choice system. According to this study, if that system is suggested and realized, we can overcome from the system of typical and repeatable at every course of architecture during several times. It will be helpful to increase about the productivity of architecture as the minimization of time, labor, resource and cost for the material choice.

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A Study on Preschoolers' Intelligent Ability, Reward Choice in Assumed Situation and Delay of Gratification Ability (유아의 지적능력, 가상상황에서의 보상선택유형 및 만족지연능력에 관한 연구)

  • Kim Hye-Soon
    • Journal of Families and Better Life
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    • v.24 no.3 s.81
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    • pp.15-25
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    • 2006
  • This study has been performed to identify intelligent ability, reward choice in assumed situation of delay of gratification, and delay of gratification ability. The subjects for this study were 100 preschoolers between the ages of 4 and 5, their mothers, and 15 teachers of three day-care centers in Seoul. T-test, F-test, Correlation analysis and multiple regression analysis were used for data analysis. The main results of this study were as follows: First, preschoolers' delay of gratification ability by mothers' educational background was significant and delay of gratification ability by sex was significant. This means that mothers who had a higher educational background were positively related to preschoolers' delay of gratification ability. Second, in an assumed situation of delay of gratification, preschoolers' delay of gratification ability by reward choice was not significant. Third, delay of gratification by intelligent ability was significant. Fourth, the correlation among intelligent ability, reward choice in assumed situation of delay of gratification and delay of gratification ability were significant. Finally, preschoolers' delay of gratification ability was significantly influenced by two factors: reward choice in assumed situation of delay of gratification and preschoolers' intelligent ability.

Nursing Students' Awareness of Career Decision-making Self-efficacy, Career Search Behavior and Commitment to Career Choice (간호대학생의 진로결정 자기효능감과 진로탐색행동 및 진로결정몰입에 대한 인식)

  • Lee, Kyoung A;Kim, Jinhyun
    • Perspectives in Nursing Science
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    • v.12 no.1
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    • pp.42-49
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    • 2015
  • Purpose: The purpose of this study was to investigate nursing students' awareness of career decision-making self-efficacy, career search behavior and commitment to career choice. Methods: Data were collected using a self-report questionnaire from 397 nursing students in D city from October 1 to October 8, 2014. Results: The average score of career decision-making self-efficacy, career search behavior and commitment to career choice was 3.42, 3.08 and 3.27 on a Likert 5 point-scale respectively. Career decision-making self-efficacy and career search behavior were significantly different according to grade of subject. There were positive correlations between career decision-making self-efficacy, career search behavior and commitment to career choice. Conclusion: It is necessary to develop an effective career support program from 1st grade to improve nursing student's career decision-making self-efficacy, career search behavior and commitment to career choice.

Utilizing Case-based Reasoning for Consumer Choice Prediction based on the Similarity of Compared Alternative Sets

  • SEO, Sang Yun;KIM, Sang Duck;JO, Seong Chan
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.2
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    • pp.221-228
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    • 2020
  • This study suggests an alternative to the conventional collaborative filtering method for predicting consumer choice, using case-based reasoning. The algorithm of case-based reasoning determines the similarity between the alternative sets that each subject chooses. Case-based reasoning uses the inverse of the normalized Euclidian distance as a similarity measurement. This normalized distance is calculated by the ratio of difference between each attribute level relative to the maximum range between the lowest and highest level. The alternative case-based reasoning based on similarity predicts a target subject's choice by applying the utility values of the subjects most similar to the target subject to calculate the utility of the profiles that the target subject chooses. This approach assumes that subjects who deliberate in a similar alternative set may have similar preferences for each attribute level in decision making. The result shows the similarity between comparable alternatives the consumers consider buying is a significant factor to predict the consumer choice. Also the interaction effect has a positive influence on the predictive accuracy. This implies the consumers who looked into the same alternatives can probably pick up the same product at the end. The suggested alternative requires fewer predictors than conjoint analysis for predicting customer choices.

An Examination of Location Choice for Free Trade Zone in Busan: the Preference Discrimination Score Approach (부산자유무역지역 입지선정 검증 -선호판별점수접근-)

  • Park, Ro-Kyung;Park, Gil-Young
    • Journal of Korea Port Economic Association
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    • v.21 no.3
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    • pp.19-34
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    • 2005
  • The purpose of this paper is to introduce the new way of location choice for free trade zone in Busan area by using Obata and Ishii(2003) model of preference discrimination score. And also, this paper investigates the result of Choi, Bong-ho(200l) that deals with the choice of tariff free area in Busan area. Empirical main results are as follows: First, the North Port(Sinsundae)and the New Busan Port are efficient. Final winer of location choice for free trade zone is the North Port(Sinsundae). Second, the ranking result of this paper for 10 potential sites of free trade zone shows the almost similar to that of Choi, Bong-ho(200l). Policy planner for location choice of free trade zone should introduce the preference discrimination score method by Obata and Ishii(2003), because this method shows the very positive empirical results like questionaire method by expert groups and common people in Busan which should cause the much time and much money.

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The Relationships among Characteristics of Customers, Choice Attributes, Positive Emotion Associated with Coffee-Drinking Behavior -Focusing on Specialty Coffee Shop Customers- (커피 전문점 이용자의 일반적 특성, 선택 속성, 커피 음용 행동 및 긍정적 감정 간 관계)

  • Kim, Ju-Yeon;Ahn, Kyung-Mo
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.5
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    • pp.812-822
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    • 2010
  • This study explored choice attributes in specially coffee shops and examined the relations between choice attributes and positive emotions customers felt in specially coffee shops. The study also attempted to find differences in choice attributes and positive emotions according to general characteristics of customers and coffee-drinking behavior. Measured items were derived from preliminary interviews and a literature review. Questionnaires were distributed to customers in Seoul who had visited a specially coffee shop in the last 3 months. The derived factors of choice attributes were 'taste of coffee and atmosphere', 'brand', 'price benefit', 'pleasant space', and 'coffee itself. Among those, the two factors 'taste of coffee and atmosphere', and 'brand' had a statistically significant influence on positive emotions of customers. This implies that specially coffee shop customers have primarily emotional rather than utilitarian motivations. Therefore, to better satisfy customers' desires, more effort is needed to improve the physical environment in coffee shops. Female and younger customers showed higher perception of price benefits than others did. The perception of price benefits and pleasant space mainly varied by the location of coffee-drinking and frequency of visiting specially coffee shops. Further differences in positive emotion according to general characteristics and behaviors of having coffee also discussed.

A Study on the Structural Relations among Choice Attributes, Brand Image, and Buying Action of Restaurant Customers (레스토랑 이용자의 선택 속성, 브랜드 이미지, 구매 행동 간의 구조적 관계에 관한 연구)

  • Woo, Moon-Ho
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.151-162
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    • 2010
  • This paper examines the structural relations among choice attributes, brand image, and buying action of restaurant customers, using a structural equation model. Based on the analysis of one hundred fifty cases, the following results were found First, it was found that the choice attributes of accessability, materiality, and kindness have positive influence on the differentiation, brand image and buying action of restaurant customers. Second, the choice attributes of accessability and styles have positive influence on the familiarity, brand image and buying action of restaurant customers. Third, the choice attributes of styles have positive influence on trust in brand image and buying action of restaurant customers.

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The Effects of Social welfare Student's Major Choice Motive on the Job Choice in the Local University - Focusing on moderating effects of volunteering activities -

  • Kang, Gil-Hyun
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.10
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    • pp.133-140
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    • 2015
  • In this paper, I propose some policy and theoretical implications by analyzing moderating effects of volunteering activity in the causal relationships between social welfare major choice and their job choice. For the purpose of the goal of this study, I surveyed 242 university students in 2~4 grades majoring social welfare in Gwangju and South and North Jeolla Province. Analysis results showed that the personal motive on choosing a major affects the occupational aptitude & interests and economic feasibility of career when they choose their jobs. However, the social motive didn't affect the occupational aptitude & interests and economic feasibility of career. It means that they didn't choose their majors considering their aptitude & interests, but chose them by following the advice of the surrounding people. Also, moderating effects of volunteering activity was not significant, which means that volunteering period and schedules are too short and tend to be operated as a mere formality. This study suggests the policy implications so that they have the correct major selection and career options based on the analysis results.