• 한국컴퓨터정보학회논문지
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• 제27권11호
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• pp.295-304
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• 2022

본 연구의 목적은 라이브방송 전자상거래 플랫폼의 특성과 생방송 사업자의 개인적 특성이 생방송 시청자의 충동구매의도에 영향을 미치는 요인과 메커니즘을 규명하는 것이다. 본 연구는 ELM 모델을 기반으로 기존의 미흡한 내용을 심층적으로 조사하고자 한다. 본 연구는 온라인 생방송 이용자를 대상으로 설문조사 형식을 채택하고 SPSS, AMOS, Mplus 등의 분석 소프트웨어를 이용하여 실증분석을 수행하였다. 그 결과, 생방송 플랫폼의 특성은 소비자의 몰입 경험과 만족도에 의미 있는 영향을 미치고, 앵커의 개인적 특성은 소비자의 몰입 경험과 만족도에 의미 있는 영향을 미치고, 소비자의 몰입 경험과 만족도는 의미 있는 영향을 미치는 것으로 나타났다. 충동 구매 의도는 의미 있는 영향을 미치고 몰입경험과 만족도는 생방송플랫폼의 특성과 진행자의 개인적 특성에 매개효과가 있다.

• 한국정보통신학회논문지
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• 제24권2호
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• pp.252-258
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• 2020

IT 기술의 발달로 사용자에게 오감 정보를 제공하고 상호작용하는 VR 콘텐츠 기술이 발전하고 있다. 이러한 VR 콘텐츠 기술은 시간과 공간의 제약이 없을 뿐 아니라 몰입 경험을 제공함으로 사용자들에게 널리 사용되고 있다. VR 콘텐츠란 네트워크의 진화에 따른 콘텐츠 중 하나로 화면에 재생되는 영상을 시각뿐만 아니라 증강현실, 가상현실, 홀로그램 등 오감을 통해 경험할 수 있도록 만들어주는 콘텐츠이다. VR 게임은 사용자와 VR 게임의 상호작용을 위한 인터페이스도 다양해지고 있다. 본 연구는 인터페이스의 중요성에 대해 인식하고 사용자 관점에서 VR 게임 UI의 어포던스 특성이 사용자 경험과 만족에 미치는 영향을 분석하였다. 연구결과 VR 게임 UI는 사용자 경험과 만족에 상호작용하는 것으로 나타난다. 이는 VR 게임 UI를 사용하는 사람들이 UI의 특성과 기능을 얼마나 잘 이해하고 활용할 수 있는지에 따른 사용자 경험에 영향을 미치는 것으로 나타난다.

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.357-368
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• 2018

본 연구는 직무순환인식의 효과성을 분석하는 기존 연구들과 달리, 직무순환 경험특성(직무순환 횟수, 직무순환의 자발성) 차이가 주관적 경력성공에 미치는 영향을 검토한다. 첨단기업 근로자들을 표본으로 매개회귀분석을 실시한 결과, 자발적 직무순환 경험이 경력성공에 정(+)의 영향을 미치며, 빈번한 직무순환은 오히려 경력성공에 부(-)의 영향을 주는 것으로 확인되었다. 또한 직무순환의 경험특성이 경력성공에 미치는 영향에 있어 근로자의 직무순환 인식이 완전 매개 효과를 보였다. 본 연구 결과를 통해, 특히 첨단기업들은 직무순환제도 도입 시 업종, 직무특성, 근로자의 직무순환 인식 등에 대한 충분한 검토를 통해 제도 설계와 시행이 필요함을 시사하고 있다.

• 한국생활과학회지
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• 제23권2호
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• pp.343-355
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• 2014

This study explores the characteristics of fashion flagship stores from the consumer's viewpoint, examines the differences by brand type in the flagship store characteristics, store experience, in-store emotion, and the post-visit brand response, and compares those of the flagship store with other stores of the brand. Flagship stores of the four brand types including luxury, SPA, retail, and national brands were selected for the online survey. Data from 537 respondents who visited and selected one of those stores were analyzed. Five factors including facility/service, scale/product lines, brand identity, location, and publicity were extracted from the characteristics of flagship store. There were differences in the perceived flagship store characteristics by brand type; The luxury and retail brands were more highly perceived in facility/service comparing to the SPA brand. Store experience and brand response were also different by brand type; Perceptions of the luxury brand were also higher than of the SPA brand. Overall, consumer responses to the luxury brand were higher than to the SPA brand. Consumer responses to the flagship store were higher than to other stores of the same brand. The study discusses further implications.

• 유통과학연구
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• 제21권1호
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• 융합정보논문지
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• 제11권7호
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• pp.75-83
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• 2021

최근 DIY에 대한 소비자의 관심이 증가하고 관련 산업이 발달하면서, DIY에 대한 이론적 관심도 점차 증가하고 있지만 깊이 있는 연구는 부족한 편이다. 특히 DIY를 마케팅적 관점에서 접근한 연구가 부족하며 더욱이 DIY 참여하는 개인들의 특성이 주는 영향은 거의 연구되지 않았다. 따라서 본 연구는 개인특성이 DIY 체험과 지속의도에 주는 영향을 살펴봄으로써 이러한 기존 연구의 한계점을 보완하는 것을 목적으로 하였다. DIY 체험에 영향을 주는 개인특성으로서 감성강도, 인지욕구, 자기효능감을 제안하고, 이들 변수가 감각, 감정, 인지, 행동, 관계 등의 DIY체험에 주는 영향, DIY체험이 DIY 지속의도에 미치는 영향을 가정하였다. 다양한 분야의 DIY를 체험한 소비자를 대상으로 231부의 데이터를 분석하였으며, 그 결과는 다음과 같다. 예상대로, 감성강도는 감각체험과 감정체험에 인지욕구는 인지체험, 자기효능감은 행동체험, 관계체험에 긍정적 영향을 주는 것으로 나타났으며, 모든 DIY 체험은 지속의도에 긍정적 영향을 주는 것으로 나타났다. 본 연구는 DIY 소비자 개인특성의 영향을 확인하고 포괄적인 체험의 관점에서 DIY에 접근함으로써 기존 연구의 한계점을 보완하고, 전략적 시사점을 제공하고 있다.

• 한국보건간호학회지
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• 제19권2호
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• pp.249-260
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• 2005

Purpose: The purpose of this study is to analyze the realities related with the in-home falls of the elderly and also the factors that affect on the fails. Method: The data collection was carried out from January 10 to 13, 2005. The subjects of this study were 201 in-home elderly people over age 60 who resided at G city of Jeollabuk-do. Result: The following are the results from the analysis of collected data with using the SPSS program. 1. The number of people who experienced fall injuries was 51.7% within three years. Most cases of falls occurred in winter (52.4%), on roads (52.9%), wearing sports shoes (56.7%), when walking (56.7%), loosing their balance (54.8%), and slipping (54.8%). 2. The factors yielding the difference between the groups of elderly with the experience of fail injury and the group of elderly with no experience of falls showed a statistical significance for gender (p=.000), last academic career (p=.049), and number of people in the family (p=.041). 3. Among the factors related with health, the factors yielding the difference between the group of elderly with the experience of falls and the group of elderly with no experience of fails showed statistical significance for drinking (p=.015), dizziness (p=.000) and level of drug intakes (p=.015). 4. The elderly with the experience of fall injury as compared with the group of aged people with no experience of falls showed a higher degree of depression (p=.009). 5. From the result of logistic regression analysis to explore the factors affecting the experience of fall injury, it was found that there was a significant result for gender (p=.002) and depression (p=.018). Women as compared with men and the elderly with depression showed a higher rate of danger in falls. Conclusion: Based on the above results, it is expected that fall prevention programs are needed with regard to the general characteristics and health related characteristics, that is, the individual danger factors should be focused on such depression and gender as being the most important variables affecting the experience of falls.

• 한국컴퓨터정보학회논문지
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• 제23권4호
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• pp.131-138
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• 2018

In the recent years, with a purpose to provide visual and psychological stability to patients and hospital users, Affordance design theory based on perceptual psychological thought has been applied as hospital design. In the past, hospital service design was focused on but Affordance design theory focuses on the patients' experience and methodological research on . The characteristics of the application of Affordance design in the case of patients' experience and service point is as follows:- Firstly, Affordance design is applied when the objective of the patient's experience and the functionality of the object are combined. In other words, affordance design is a condition that arises when encounter between service contact point and patients' experience takes place. Secondly, In the field of Hospital service design, Affordance concepts in and its application can be divided on the functions of experience, cognition and sense following the application of Affordance concepts in Hospital service design. Thirdly, Affordance design method sets meaning of the action received through information provided by morphological features. The condition and surrounding has to be designed in a way that it can induce active behavior of the patient. This study has significance as it has been studied from the perspectives of Affordance theory of design psychology in addition to the physical environment of the hospital, the point of interaction between the hospital and patient, along with the elements of experience design. This study proposes the necessity of analytical study in the field of service design implementation considering various stakeholders in the service contact points of small and medium hospitals in Korea. Furthermore, study of the application of Affordance design can be complemented by reflecting the size of hospitals, the characteristics of specialties, and the specific service environment of each hospital can also be conducted.

• 농촌계획
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• 제21권2호
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• pp.103-114
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• 2015

The comprehensive rural village development projects (CRVDP) have been carried out as the core one of the rural development schemes in Korea since 2004. CRVDP included the various rural experience programs to increase rural income and in order to promote rural community development in the project area. This study analyzed the operating management conditions, types and characteristics of the rural experience programs targeting the 168 CRVDPs have been completed so that the recommendations and lessons which were found the usefulness, challenges and improvements to the CRVDP can be provided to be better the same kinds of rural development projects. We identified the relationships between performances such as increasing village income and utilization of rural amenity resources to the CRVDP and operational management types of the rural experience programs as well. Employing principle component analysis and cluster analysis technique, this study found 5 clusters of rural experience programs among 168 CRVDPs. The results of analysis of variance indicated that there were significant the mean differences between clusters such as the utilization of rural amenity resources(0.01), income of rural experience programs(0.1). According to the result of the Chi-squire test, there was very significant differences between internet homepage operation and clusters(0.01). Finally, the analysis of covariance about the income of rural experience programs showed that there were significant the mean differences between clusters(0.05).

• 한국간호교육학회지
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• 제10권2호
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• pp.262-270
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• 2004

Purpose: The purpose of this study was to define cognition of the preceptors on the preceptor's role stress and competency pre-post preceptorship experience. Method: This study was designed as a one group pre-test and post-test study. The subjects of this study were 22 preceptors who had the preceptor preparation education and then worked as preceptor for four weeks at a university hospital. For data analyses, percentage, mean, paired t-test, Pearson's Correlation Coefficient were adopted with the use of SPSS WIN 10.0. Result: The results of this study showed that after the preceptorship experience, role stress of the preceptor decreased significantly compared to before the preceptorship experience. All of the score of sub domains was decreased. Especially, there was a significantly difference in education conducting and evaluation, personal relation and communication, professional development. Also, after the preceptorship experience, competency of the preceptor increased significantly compared to before the preceptorship experience. All of the score of sub domains was increased. Particularly, there was a significantly difference in socialization facilitator and educator except learning planning performance. There was a significant positive correlation between educational experience and the number of learner before preceptorship experience of general characteristics and competency, but was not correlation between general characteristics and role stress. Also there was not correlation between role stress and competency. Conclusion: The finding above indicated that the preceptorship was effective in decreasing preceptor's role and increasing preceptor's competency.