• Title/Summary/Keyword: characteristic of fashion

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An Analysis on Body Sizes Affecting the Choice of T-shirts Size in On-line Shopping Environments -Focusing on Women in Their Twenties- (온라인 구매환경에서 티셔츠 호칭 선택에 영향을 미치는 신체특성 분석 -20대 여성을 중심으로-)

  • Kang, Yeo Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.1
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    • pp.123-135
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    • 2021
  • This study provides basic information for the convenient size selection of T-shirts in an online purchasing environment. The best preferred T-shirts fit was selected among five sizes of T-shirts according to body size group. The subjects were 103 students majoring in clothing. After setting a virtual model with her own body sizes, the subjects chose the best preferred fit among five sizes of T-shirts that included the one suitable to their bust circumference, two smaller T-shirts and two larger T-shirts. As a result, they preferred the fit of larger size T-shirts than body size, but they preferred a different fit by the body characteristic group such as waist height group and hip circumference group. T-shirt length was affected by waist height; in addition, shoulder ease was affected by hip circumference and bust circumference. Therefore waist height and hip circumference should be considerable sizes when consumers choose T-shirts sizes with a preferred fit.

Analysis of young adults sentiments about the image of jan brands and awareness of jean brads under the IMCF economic environment (IMF이후의 신세대 진바지 소비자의 감성이미지 면화와 브랜드 인지도 분석)

  • 이훈자;김칠순;임정호;남영미
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1998.11a
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    • pp.273-277
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    • 1998
  • The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

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Antimicrobial Properties and Characteristic Changes of Nylon Treated with Glycidyltrimethylammonium chloride(GTAC) and Silver nanoparticles(AgNPs) (Glycidyltrimethylammonium chloride(GTAC)와 Ag 나노입자 가 코팅된 나일론의 항균성 및 특성변화)

  • Kang, Dakyung;Lee, Jaewoong;Lee, Sang Oh
    • Textile Coloration and Finishing
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    • v.28 no.4
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    • pp.271-279
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    • 2016
  • This study deals with antibacterial properties of nylon fiber treated with glycidyltrimethylammonium chloride(GTAC) and silver nanoparticles(AgNPs). Nylon fibers were soaked into GTAC(2-30%, v:v) solution for 20 min. After sample was pre-drying at $80^{\circ}C$ for 10min and cured at $180^{\circ}C$ for 5min. The AgNPs coating was accomplished by soaking in silver colloid solution at $45^{\circ}C$ for 90min. The coated nylon fibers were characterized by scanning electron microscopy-energy dispersive spectroscopy(SEM-EDS). EDS analysis indicated that AgNPs and GTAC was attached on nylon fibers. The treated nylon fibers showed antimicrobial properties against Escherichia coli(ATCC 43895), Pseudomonas aeruginosa(ATCC 13388) and Staphylococcus aureus(ATCCBAA-1707).

EFFECTS OF RANDOMIZING PATTERNS AND TRAINING UNEQUALLY REPRESENTED CLASSES FOR ARTIFICIAL NEURAL NETWORKS

  • Kim, Young-Sup;Coleman Tommy L.
    • 한국공간정보시스템학회:학술대회논문집
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    • 2002.03a
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    • pp.45-52
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    • 2002
  • Artificial neural networks (ANN) have been successfully used for classifying remotely sensed imagery. However, ANN still is not the preferable choice for classification over the conventional classification methodology such as the maximum likelihood classifier commonly used in the industry production environment. This can be attributed to the ANN characteristic built-in stochastic process that creates difficulties in dealing with unequally represented training classes, and its training performance speed. In this paper we examined some practical aspects of training classes when using a back propagation neural network model for remotely sensed imagery. During the classification process of remotely sensed imagery, representative training patterns for each class are collected by polygons or by using a region-growing methodology over the imagery. The number of collected training patterns for each class may vary from several pixels to thousands. This unequally populated training data may cause the significant problems some neural network empirical models such as back-propagation have experienced. We investigate the effects of training over- or under- represented training patterns in classes and propose the pattern repopulation algorithm, and an adaptive alpha adjustment (AAA) algorithm to handle unequally represented classes. We also show the performance improvement when input patterns are presented in random fashion during the back-propagation training.

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A Study on the Brand Characteristics According to Trends in the Children's Apparel Market

  • Han, Gyung-Hee
    • Journal of Fashion Business
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    • v.9 no.6
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    • pp.160-174
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    • 2005
  • Despite the decrease in the number of children due to low birth rate, the domestic children's apparel market has been achieving steady growth as family income is rising thanks to more opportunities for working women, parents spend more on their children, and they prefer brand products that make their children look special. In addition, the market is suffering from hard competition as large enterprises have joined the race. The present study purposed to survey the children's apparel market in Korea, which is in a transitional period, and to contribute to the development of the market with Korean brands. For this purpose, we analyzed the characteristics of children's apparel brands in the 21st century based on the current state of the domestic children's apparel market and, based on the findings, forecasted the future trend of children's apparel brands, suggested improvements for expected problems, proposed standards for coping with changes such as diversification, high quality and differentiation in the children's apparel market, and provided consumers with information on how to purchase products. According to the result of analyzing the characteristics of children's apparel brands in the 21st century, brands are categorized largely into four types - life cultural brands, functional product brands, character brands and brands advancing to China. Life cultural brands equipped with all necessities for children are expanding, and with the deepening social problems of environmental pollution and the reduction of the child population, functional products made of environment-friendly materials are spreading widely, targeting infants and children. Furthermore, for extending age targets and diversifying products, children's apparel is using characters. The use of characters is expected to have a considerable effect on the growth of brands because children are more subjective as consumers than before and they are more easily persuaded with characters. Domestic children's apparel brands advancing to China have a high expectation of success in overcoming the limitation of the local market that has reached its peak and growing into global brands. Korean apparel makers are struggling to overcome the depressed domestic market, to recover consumers' consumption, to cope with market opening, to pursue high value of sensibility and to expand the seniors' market, etc. In this situation, future trends of children's apparel brands will be the expansion of family brands, brand totalization, quality price, niche market (pre-teen market), etc. In response to these trends, we made the following suggestions for improvement. 1. Children's apparel brands are evolving into family brands as well as into total brands through voluming. Today, however, apparel makers are advancing to the children's apparel market with the concept of adults' apparel and, as a result, children's apparel is merely adults' apparel of reduced size, having problems in design, color and materials. Thus, apparel makers must develop design considering the wide range of size and the characteristics of children's apparel, strengthen sourcing abilities to create revenues, and make thorough survey of customers to find common denominators between adults' apparel and children's apparel considering that characteristic that the target class is different from the buyer class. Furthermore, they must make active investments in human resources, develop outstanding products through advanced planning and design, and support marketing techniques and management systems to stores. 2. As the declining birth rate will continue to have a negative effect on the market, it may be difficult to expand the market size but there is still a margin for growth through high-sensibility and high-quality products. The competitiveness of brands is determined by their market shares. Accordingly, concepts should be specialized according to lifestyle, customers' diverse needs should be satisfied, and cross-coordination should be achieved within a brand. 3. Considering Korean parents who do not spare investment in their children despite shrinking consumption, functional products must be high value-added goods that can enhance efficiency. However, in the current situation of the infants' apparel industry where a textile manufacturer supply its products to multiple brands, it is difficult to develop unique products only based on materials. Thus, it is considered urgent to appeal to consumers not by relying on materials only but by finding methods of applying their own characters to children's dress.

A Study on the Aesthetic Characteristics of Wedding Dress in the 19th Century - Focusing on Neo-Classicism and Romanticism - (19세기 웨딩드레스의 미적 특성에 관한 연구 - 신고전주의와 낭만주의를 중심으로 -)

  • Shin, Kyeong-Seub
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.185-204
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    • 2011
  • The purpose of this study is to take into consideration the formative and aesthetic characteristics of wedding dresses that existed during the periods of Neo-Classicism and Romanticism which appeared as a reaction toward Neo-Classicism. The method of the research was mainly focused on precedent research data and general references. Furthermore the data on wedding dresses was mainly collected from British, French, and American library and museum web sites. The result of the research is the following. The Neo-Classicism art, which appeared along with the enlightenment in the beginning of the 19th century, pursues beauty based on associations and imitations of ancient Greek and Roman arts. In addition to aforementioned pursuits, the Neo-Classicism art also pursued universal beauty and social usefulness through law and order. This aesthetic value was also applied to the wedding dresses, so classical beauty, natural beauty and universal beauty were expressed as follows: corsets of the previous era were removed from general clothing and Empire style that imitated natural Greek style became predominant. Also, muslin replaced high quality clothes which were used as the main materials of the dressing during the previous era. Empire style's wedding dress became popular and simple colors and styles of the wedding dress expressed the beauty of the human body and emphasized civility at the same time. Romanticism art and costumes opposed rationalism and pursued sentimentalism. Moreover, it pursued diversity, exotic tastes and accepted diverse reactionism unlike Neo-Classicism's simplification and standardization. These aesthetic characteristic were applied to the wedding dress of this period; wedding dress of romanticism pursued feminine and elegant beauty with "X" silhouettes and various decorations, like general costumes. And they were decorated with a variety of excessive accessories, details and trimmings to express romantic sentimentalism. Exotic tastes which included Chinese, Egyptian, Indian influence and other diverse tastes were expressed through hair style, accessories and patterns of shawl. However, the white color in the wedding dress revealed purity and sanctity which cannot be found from general costumes regardless of whether the dress expressed Neo-classicism or Romanticism. As a formal dress worn during wedding ceremonies, the wedding dresses of the royalty revealed dignity and authority and significantly influenced later wedding dress designs.

Funology Body : Classified Application System Based on Funology and Philosophy of the Human Body (Funology Body : Funology와 '몸의 철학' 이론을 바탕으로 한 어플리케이션 분류 검색 체계 연구)

  • Kihl, Tae-Suk;Jang, Ju-No;Ju, Hyun-Sun;Kwon, Ji-Eun
    • Science of Emotion and Sensibility
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    • v.13 no.4
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    • pp.635-646
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    • 2010
  • This article focuses on Funology and a new classified application system based on concept of language and thought which are formed by body experience. It is defined by Funology Body as that. Funology Body is classifying and searching system which are consisted of a body, world (environment), and device tool. The body is sectioned by Brain, Eyes, Ears, Nose, Mouth, Hand, Torso, Feet, and Heart according as parts of the human body. This allows intuiting and experience searching as making classified system connected to the application relationship with concept of an each part of body. The Brain of the body is sub-classified by Book, Account, Business, Memory, Education, Search, and Aphorism to imply the application with thought. The Eyes take Video, Photography, and Broadcast for visibility. The Ears is categorized as Music, Instrument, Audio, and Radio for hearing. The Nose gets Perfume, Smell for olfactory sense. The Mouth is sectioned by Food, SNS, Chatting, Email, and Blog for eating and communication. The Hand sorts into Games, Kits, and Editing to handle, create, and play. The Torso is grouped by Health, Medical, Dance, Sport, Fashion, and Testyuorself related by protecting internal and meaning of the body core. The Feet is classified by Travel, Transportation, Map, and Outdoor for moving and concept of expanding the terrain. The Heart is consisted of Fear, Anger, Joy, Sadness, Acceptance, Disgust, Expectation, and Surprise for a human feeling. Beyond that, the World takes News, Time, Weather, Map, Fortune, and Shop, and Device tool gets Interface, Utilities. The Funology Body has a unique characteristic of giving intuitive and sensuous pleasure and reflection of users' attitude and taste for changing application flexibly.

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Colorimetric Properties and Color Sensibility Factors for Naturally Dyed Fabrics by Microbial Prodiginine Colorant (미생물 유래 Prodiginine 색소로 천연염색한 직물의 색채특성 및 색채감성요인)

  • Choi, Jong--Myoung;Kim, Yong-Sook;Yi, Eun-Jou
    • Science of Emotion and Sensibility
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    • v.13 no.4
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    • pp.693-702
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    • 2010
  • This study was carried out in order to investigate the colorimetric values, the color sensation and sensibility for naturally dyed fabrics with microbial prodiginine colorant and to find out the relationship among color sensation, color sensibility factors and colorimetric properties of them. Color sensation and sensibility of four different fabric stimuli coloring red purple by a microbial prodiginine colorant produced from Zooshikella sp. were subjectively evaluated by university students. The color sensibility for the naturally dyed fabrics was classified into four factors: 'pleasantness', 'gracefulness', 'characteristic' and 'relax'. Color sensibility factor 'pleasantness' was the dominant factor for the naturally dyed fabrics with microbial prodiginine colorant. All color sensibility factors showed a significant correlations with the color sensation and colorimetric properties of the dyed fabrics with prodiginine. There were showed significant relationships between the color sensibility factors and lightness $L^{\ast}$, color saturation $C^{\ast}$, $a^{\ast}$ and $b^{\ast}$. Also, color preference of the dyed fabrics with prodiginine was found to be influenced mainly by color sensibility factors.

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Color Sensibility Factors for Yellowish and Reddish Natural Dyed Fabrics by 40s Middle-Aged Consumers (황색과 적색계열 천연염색 직물에 대한 사십대 중년층 소비자의 색채감성요인)

  • Yi, Eun-Jou;Choi, Jong-Myoung
    • Science of Emotion and Sensibility
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    • v.12 no.1
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    • pp.109-120
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    • 2009
  • This study was carried out in order to investigate color sensation and sensibility for yellowish natural dye fabrics and reddish ones and to establish prediction models for color sensibility factors of them by color sensation and the related physical measurements focusing on 40s middle-aged people. Eight fabric stimuli which were dyed with a variety of yellowish or reddish natural dyes was subjectively evaluated in terms of color sensation and sensibility by 40s aged participants. As results, three color sensibility factors including 'Active', 'Characteristic', and 'Relax' were extracted and they were examined in respect of their relationships with color sensation and physical color properties. Color sensibility factor 'Active', the dominant factor for the naturally dyed fabrics was explained by $L^*$ and sensation 'Deep' in its predictive model and a yellowish fabric dyed with 300% solution of armur cork unmordanted was perceived the strongest in the factor. Factor 'Characteristic' was predicted by both $a^*$ and sensation 'Light' and reddish natural dye fabrics tended to be felt more strongly for it. Color sensation 'Strong' was the only predictor for factor 'Relax' in that naturally dyed fabrics with lower values for the sensation seemed to show higher 'Relax' factor and a reddish fabric dyed with safflower 125% was the highest for the color sensibility factor. These results could be utilized to design color-sensible natural dye fabrics for middle-aged people.

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Evaluation of seismic performance of mid-rise reinforced concrete frames subjected to far-field and near-field ground motions

  • Ansari, Mokhtar;Ansari, Masoud;Safiey, Amir
    • Earthquakes and Structures
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    • v.15 no.5
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    • pp.453-462
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    • 2018
  • Damages to buildings affected by a near-fault strong ground motion are largely attributed to the vertical component of the earthquake resulting in column failures, which could lead to disproportionate building catastrophic collapse in a progressive fashion. Recently, considerable interests are awakening to study effects of earthquake vertical components on structural responses. In this study, detailed modeling and time-history analyses of a 12-story code-conforming reinforced concrete moment frame building carrying the gravity loads, and exposed to once only the horizontal component of, and second time simultaneously the horizontal and vertical components of an ensemble of far-field and near-field earthquakes are conducted. Structural responses inclusive of tension, compression and its fluctuations in columns, the ratio of shear demand to capacity in columns and peak mid-span moment demand in beams are compared with and without the presence of the vertical component of earthquake records. The influences of the existence of earthquake vertical component in both exterior and interior spans are separately studied. Thereafter, the correlation between the increase of demands induced by the vertical component of the earthquake and the ratio of a set of earthquake record characteristic parameters is investigated. It is shown that uplift initiation and the magnitude of tensile forces developed in corner columns are relatively more critical. Presence of vertical component of earthquake leads to a drop in minimum compressive force and initiation of tension in columns. The magnitude of this reduction in the most critical case is recorded on average 84% under near-fault ground motions. Besides, the presence of earthquake vertical components increases the shear capacity required in columns, which is at most 31%. In the best case, a direct correlation of 95% between the increase of the maximum compressive force and the ratio of vertical to horizontal 'effective peak acceleration (EPA)' is observed.