• 패션비즈니스
• /
• 제25권1호
• /
• pp.96-107
• /
• 2021

The purpose of this study was to determine how to visualize classic makeup through Korean visual language in old literature. It provides consumers with creativity to understand and communicate and proposes a new conceptual visualization model. The research method was carried out by drawing from old literature studies, previous reproduction records, examples, and international standard diagram text language expression. First, the visualization work expressed in visual language in old literature was an objective and efficient method of information delivery as a characteristic of information design. Second, visual language expressed in old documents could be divided into makeup materials and actions. Also, the diagrams were appropriate for visualizing materials and materials for storytelling. Third, in the visualization of Korean classic makeup in old literature, images were more appropriate than diagrams in the case of action. The researcher proposed a method of visualizing historical knowledge that went one step beyond the existing simple event timing method. Timeline, correlation diagram, image, and text were combined in various ways to find the most effective historical knowledge visualization method. The representation of Korean classic makeup goes beyond the meaning of language or text and is the cultural content of re-creation, which requires systematic globalization.

• 패션비즈니스
• /
• 제11권2호
• /
• pp.42-57
• /
• 2007

The purpose of study is to investigate costumes of the heroin in the opera which has performed by 4 different directors ; Metropolitan opera by Franco Zeffirelli, San francisco opera by David Hockney, Salzburg Festival by David Pountney and Korea Arena opera by Zhang Yi-mou. In these performances, Her costumes normally expressed the change of her characteristic from a haughty and cruel lady to a lady who realized a true love. The former is wearing exaggerative and splendid styles while the latter is wearing simple and ladylike styles. Costume styles of each performance are like this. In the Metropolitan's opera, costumes are very splendid using brilliant fabrics and accessories of Chinese peking opera. Their costume styles are influenced by Chinese 'Pao' which is similar to Ming Style. In the San Francisco's opera, costumes are very simple, specially pattern of dragons. This silhouette mixed Chinese style and western dress. In the Salzburg Festival's opera, costumes are based on simple western style but they expressed her mind effectively like a extremely long skirt which means her haughtiness. In the Seoul arena opera, costumes are based on Ming styles using silk which embroidered dragons, phoenixes and flowers.

• 한국의상디자인학회지
• /
• 제13권2호
• /
• pp.35-46
• /
• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• 대한가정학회지
• /
• 제49권1호
• /
• pp.93-106
• /
• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• 복식
• /
• 제62권3호
• /
• pp.17-28
• /
• 2012

The purpose of this study was to investigate elderly women's body image and clothing behavior. Data were collected from 305 elderly women living in Gyeongnam province from May and June of 2011. Statistical methods including frequency analysis, factor analysis, F-test, t-test, Duncan test, Cronbach's ${\alpha}$, correlation analysis and multiple regression were used for this study. The results of this study were as follows.: The body image was composed of two factors, 'physical attractiveness and interest in appearance', and 'concern about weight'. The clothing behavior was composed of the following five factors: 'social importance', 'conformity' 'individuality' 'economic efficiency' and 'clothing fashion interest'. The body image and clothing behavior according to the elderly women' demographic showed many differences. Elderly women's body image influenced their clothing behavior. These study results are highly expected to be used as valuable sources in fashion marketing plans for industries that target elderly women.

• 한국의류산업학회지
• /
• 제9권2호
• /
• pp.229-236
• /
• 2007

Many researchers have focused on consumers' clothes purchase behavior, These researches could not reflect the characteristics of the single consumers' clothes purchase behavior. In addition, little has been written on the single consumer. The purposes of this study are to identify the concept and psychologic characteristics of single consumer and investigate the effects of single consumers' psychologic characteristic and susceptibility to interpersonal influence on clothes shopping pursuing value. Also, It was analyzed how single consumer' pursuing values are different based on the type of single motivation. To test research problems, Data were collected by means of a survey questionnaire, which was sent to 300 single in Pusan and Ulsan. In total, 274 were returned and 14 were unusable because of unacceptable levels of missing data. The Results were summarized as follows: First, self-efficacy, informative and normative influence were positively related to utilitarian pursuing value employee satisfaction. Also, self-efficacy, variety seeking, innovativeness and informative influence had a positive effect on hedonic pursuing value. Second, voluntary single and nonvoluntary single group had different perceptions about self-efficacy, variety seeking, innovativeness, informative influence, and hedonic pursuing value.

• 패션비즈니스
• /
• 제18권3호
• /
• pp.45-58
• /
• 2014

The purpose of this study is to identify how to improve the quality of department store's sales associates for customer loyalty. This study examines the importance of sales associates' education, skills, and customer service towards customer loyalty. The questionnaire survey was conducted to collect data from 220 clothing sales associates working in department stores. This survey was paper-based. The participants were asked about the questionnaires; sales associates' education, sales associates' ability, customer service, and customer loyalty. General demographic characteristic of participants in the study are as follows; females (72.27%) participated the survey more than males (27.73%). With the age ranging from early 20s to over 40s, most people who took the survey ranged from early 30's to mid 30's with 33.64%. The result indicated that sales associates' education, and customer service skills were significantly corelated to each other. Sales associates' education had no co relation to customer loyalty. In applying the research findings, department stores can design their training contents to offer better training quality. Education of sales associates can be focused by providing various training contents, exercise, effective options, along with the opportunity to improve the qualities of training.

• 한국의류학회지
• /
• 제46권4호
• /
• pp.672-686
• /
• 2022

The study classifies and analyzes the lower-body-shape types of female adolescents aged 14 to 16 years to provide meaningful information for making ready-to-wear patterns that are suitable for various female adolescent body types. The body-size data of 830 females aged 14 to 16 years were analyzed from 6th Size Korea anthropometric study. A factor analysis of 27 measurement items related to the lower body extracted 3 factors: waist/upper legs, height of the lower body, and hip area. A cluster analysis classified the female adolescent lower-body types into four clusters: the skinny body type with the shortest lower-body length, the most obese body type with the largest girth, the normal body type with the longest hip length, and the slender body type with the longest lower-body length. The discriminant analysis determined that nine measurement items had the most influence on classifying lower-body-shape types, and discriminant functions were derived. These results are meaningful because they provide more precise information about lower-body-shape types.

• 한국실내디자인학회논문집
• /
• 제27권1호
• /
• pp.88-96
• /
• 2018

The income level of people in South Korea has risen as the gross national income per capita reached the milestone of 30,000 dollars. More and more consumers try to change their houses according to their tastes just like they express themselves through clothes, bags, and other fashion items, thus pursuing value-based consumption. The changes to the housing culture including the greater percentage of one- or two-person households and the growing trend of lease and monthly rent have made consumers increase their demands for products to express their lifestyles. As a result, global lifestyle shops with characteristic and diverse concepts entered the South Korean market and were joined by South Korean fashion brands, large-sized stores, department stores, and fancy stationery manufacturers, which launched their own brands, in the expansion of lifestyle shops across the nation. Lifestyle shops have a couple of unique attributes including the relatively clear selection of target consumers and a clear set of VMD strategies accordingly. Based on a judgment that there was cost differentiation among brands, the investigator categorized the comparison and analysis criteria into high, middle, and low prices to apply case analysis. This study set out to analyze VMD strategies for spatial composition through cost differentiation among lifestyle shops, take the results into total consideration, and propose an effective and competitive VMD strategy for lifestyle shops through spatial composition elements.

• 한국의류학회지
• /
• 제24권8호
• /
• pp.1242-1253
• /
• 2000

The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.