• 한국의류산업학회지
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• 제14권5호
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• pp.720-729
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• 2012

This study investigates trends and design characteristics of recent eco fashion designs on websites. For such purposes, 1185 pictures were collected from the websites of 12 eco fashion brands from 2006 to 2010 to analyze current status and design characteristics. Content analysis and statistical analysis using SPSS will be conducted for data analysis. The results of the research are as follows. First, the change difference according to the year of the eco fashion design. The focus was on, the natural image (from 2006 to 2008), the romantic image (from 2008 to 2009), and vintage, multi, and modern (from 2010). It was noticeable that the forms, colors, and materials changed simultaneously with the various images. The changing progress of eco fashion design was on the design changes according to fashion image changes. Second, after an examination of the characteristic difference of eco fashion designs according to seasons, the difference was shown as a natural and romantic image in the S/S season as well the vintage and classical image focused on the F/W season. It is figurative that S/S season shows a romantic image as well as magnifies a sportive image that is natural and active. Multi, natural and vintage images mostly appeared for the F/W season. In conclusion, eco fashion design is influenced by fashion trends, yearly changes, and seasons.

• 복식
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• 제46권
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• pp.49-66
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• 1999

The bisexuality deconstructivity and diversity that are great characteristics on the comtemporary fashion are showed in the fashion collections. The purpose of this paper is to investigate and analyze the influence of these characteristics made by the post modern-feminism fashion through the cultural pattern analysis. The post modern-feminism was analyzed by dividing the cultural pattern into 1) the deconstructivity of androcentrism -This characteristic was presented in the costume design that breaks the basic from of the line color and quality of the material showing in men's clothes. 2) By rejecting main current fashion -Subculture style appeared in main current fashion the boundary of main and anti-main current fashion was vagued and the phenomena that the identity of subgroup was weakened were showed. 3) In the coexistence of double-sided value -This characteristic was presented in the cross-dressing fashion that cut away women's slender part and men's rough part. 4) In the open-minded thought of gender -This tendency was reached an extreme from excessive exposure to design which gives the sexual stimulus. This paper is expected to be helpful to understand the contemporary fashion by treating the cultural category associated with post-modern feminism in relation to contemporary fashion and to establish the direction of 21 century fashion.

• 패션비즈니스
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• 제17권5호
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• pp.101-119
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• 2013

The purpose of this study is to consider the interactivity which appeared on the fashion media that focus on Showstudio's fashion projects. Showstudio is a famous fashion site that was founded by the famous photographer, Nick Knight, which has displayed interactive projects with fashion designers and artists. The methods of this study are undertaken by theoretical studies and project analysis. The 38 projects under the 'interactive' category are being chosen among archive data and the project explanations, photos and videos provided from the site are studied. Interactivity of fashion projects in Showstudio is considered by main factors such as two-way communication, participation, user control, and responsiveness. Two-way communication appears as transactional communication in the creation process and feedbacks from contents of users. The characteristic of participation appears as participation in the creation process and the practical use of contents. User control appears as control of contents, user interface and streaming media systems. The characteristic of responsiveness appears as real time and synesthesia responsiveness between the user and contents. Showstudio show free communication through digital information transmit system and also indicate the opportunity of innovative interactions among users, media, and contents.

• 한국의류산업학회지
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• 제19권5호
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• pp.535-546
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• 2017

This study considers direction types and formative characteristics by analyzing natural objets in contemporary fashion window display. The research methods are both literature review and content analysis based on images of contemporary fashion window display. The conclusions of this study are as follows. First, the direction types of natural objets in contemporary fashion window display expand objective outlines by maximizing the morphological form of objects. Second, a rhythmic sense expressed through a gradual repetition of patterns or a sequential arrangement of natural objects. Third, it represents a reversal of image accomplished through a modification of material on the natural objects. Fourth, a new space is created by transforming two dimensional forms of natural objects. The first formative characteristic of natural objects in contemporary fashion window display is exaggeration. This is expressed through either the expansion of the external volume, the collapsed form of natural objects, or the distortion of external colors. Second, it is a dynamics. This makes it possible to recall the dynamic image of the integration of the observer with a priori thinking by systematically sequencing objects or inducing a specific motion. Third, it is an abstraction. This provides an opportunity for the observer to find in a natural beauty by exchanging physical form or reinterpreting characteristic points. Fourth, it concerns eclecticism characteristic that objects created through the mutual fusion of heterogeneous elements indicates an aesthetic inspiration in a limited space by diverting conventional thinking toward natural objects with expansion of consciousness on formative arts.

• 한국의류학회지
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• 제37권3호
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• pp.371-385
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• 2013

This study considers types of expression and examines aesthetic characteristics through analyzing designs (such as the Coca-Cola contour bottle as fashion) which has actively progressed in the collaboration of fashion designers and fashion brands. The conclusions of this study are as follows. The types of fashion expression on the Coca-Cola contour bottle are a presentation of diverse fashion images through a digital print expression that allow people-friendly images to be three-dimensional (or by adding a formative element) and the use of accessories or clothes. The symbolism characteristic were first indicated for the aesthetic characteristics on the Coca-Cola contour bottle. Symbolism is indicated through the identification of an implicit meaning towards a specific object. The symbolism of fashion was highlighted by designing the Coca-Cola's contour bottle with a typical material and pattern pursued by fashion designers and fashion brands. Second, the characteristic of playfulness was presented to expresses the instinctive desire in human nature for pleasure. The expression of visual playfulness is emphasized through the combination of item and image or by changing and re-analyzing a form through refuting stereotypes. Third, the characteristic of femininity was shown to express beauty in external image or a woman's delicate and soft inner propensity. Femininity was created by presenting a sensual femininity that recognized the voluminous curve silhouette of the Coca-Cola bottle such as a sexy female body or through the combination of a women's inner beauty with the sensory image of the object.

• 복식
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• 제61권4호
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• pp.38-51
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• 2011

The purpose of this study is to offer data that designers can utilize substantially, by developing creative materials in knit fashion through the analysis relevant to expression characteristics on the mixture in high low class culture, which were shown in knit fashion of contemporary women, as one of methods of pursuing a plan for being able to be appeared creative and unique knit wear. As for a method of this research, studied concept and characteristics on the mixture in high low class culture by preceding researches. And women's knit fashion was selected that is seen to be 3~18 gauge among the world's 4 collections from 2000~2008. The analysis was made with the analytical frame in mixture pattern, and the analytical frame in design element, and item. The results are as follows. The mixture of kidult element and high fashion was shown with characteristic of expressing humor and fun with graffiti, expression like character and cartoon, and fairy-tale fantasy through the exaggerated trifling article. The mixture of grungy element and high fashion was shown with the expression characteristic in the mixture of heterogenous pattern, and in tear, slit without the end treatment due to fraying the end strand in the knit fashion with basic stitch, patch work, fringing and tone-down gray, use of khaki and blue color, and match in opposite color. The mixture of underwear and high fashion was shown the expression characteristic with the emphasis on underwear line like volume up, or with the mixture of details such as pants in diverse lengths, mini skirt, underwear lace, and ribbon.

• 복식문화연구
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• 제21권2호
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• 복식
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• 제38권
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• pp.323-336
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• 1998

The purpose of this study was to classify the contents of self-image of college men and to investigate how clothing behavior was influenced by self-image, age, major, and the expenses of clothing. Samples were 342 male students of univer-sity in Seoul. Results of this study were following : 1. Four factors of self-image derived by factor analysis : F. 1‘mature-unmatured’;F. 2‘characteristic-ordinary’; F. 3‘conservative-open’; F. 4‘dominant-submissive’.2. 5 variables of clothing behavior were influenced by real self-image. Fashion was influenced by characteristic, open, dominant image, and the expenses of clothing. The ex-planatory power of the 4 variables was 29.3%. Aesthetics was influenced by characteristic, submissive, conservative image, the expenses of clothing, and age(R2=28.7%). Modesty was influenced by conservative and ordinary im-age(R2=6.5%). Coformity was influenced by ordinary image and the expenses of clothing (R2=5.7%). Comfort was influenced by dominant image and age(R2=5.3%). 3. 5 variables of clothing behavior were influenced by ideal self-image. Fashion was influenced by unmatured, characteristic, sub-missive image, and the expenses of clothing (R2=28.9%). Aesthetics was influenced by characteristic image, the expenses of clothing, and age(R2=23.5%). Modesty was influenced by conservative, mature, and ordinary image (R2=8.3%). Coformity was influenced by ordinary image(R2=1.9%). Comfort was influenced by mature image and age(R2=5.6%). The findings indicated that self-image had a significant effect on fashion and aesthetics, and characteristic image and conservative image were important variables that affected clothing behavior of college men.

• 한국의류학회지
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• 제37권6호
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• pp.809-826
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• 2013

This study considers types of expression and examines aesthetic characteristics by analyzing images expressed through space directing at Chanel Fashion Shows. The conclusions of this study are as follows. The expression types on space directing at Chanel Fashion Shows are what is presented by distributing huge objects associated with Fashion Shows at the center or back of the stage, integrating several detailed decorative elements while maintaining the morphological characteristics of the runway in a linear form, and utilizing an inartificial place or newly forming the whole stage. The symbolism characteristic was first indicated for the aesthetic characteristics on space directing at Chanel Fashion Shows. Symbolism is indicated through the identification of an implicit meaning towards a specific object. The symbolism was highlighted utilizing elements or stories that have a deep association with Chanel. Second, the characteristic of ecology was expressed through the recognition of the importance of the ecological environment by escaping the harmful practices of civilization such as environmental disasters and human alienation. The expression of visual ecology was emphasized utilizing themes related to environmental disasters or reviving the space of primitive nature. Third, the characteristic of fantasy was shown to express thoughts that originated from the human yearning for the ideal world contrary to an incomplete society. Fantasy was created by the inaccessible object in reality and a change in spatial structure. Fourth, the characteristics of amusement expressed pleasure, which is the instinctive desire truly immanent in a human being. It was natural amusement, which was advocated as freedom through the integration of neutrality, integrating either diverse elements (which are naturally recognized in our daily life) into Fashion Shows or amusement, which expressed newness through utilizing unusual objects in Fashion Shows.

• 한국의상디자인학회지
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• 제11권3호
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• pp.111-124
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• 2009

Since the graphics of fashion items as a means to deliver messages suggest practical sections of the society while showing individual ideas and identity, they have values of promotion to attract attention by manifesting an effective function during the process of delivering intentions and the signification. Accordingly, this study aims to investigate the characteristics expressed with graphics shown on T-shirts of casual wear out of all the fashion items and analyze the social messages reflected on them. Using the Barthes' system of denotation and connotation, distinguished symbolic functions and meaning among graphics were analyzed through the analysis of expression methods of the graphics as the denotation of initial meaning and connotation of secondary meaning. Each casual brand has led the sale of casual markets by appealing consumers with graphic items with characters printed such as various kinds of animals and symbols or lettering printed such as hieroglyph and logos, as various expressive methods and social significance as well as a effective communicative means of graphics. As examined above, graphics expressed on fashion items have an informative characteristic and a persuasive characteristic in the aspect of contents, which has a single value as a communicative characteristic. Those characteristics have developed into the fashion graphic actively reflecting a designer's conviction, values, feelings and identity by acting on social issues and publicness. That is, in the age of information, effective messages delivered through the fashion graphic to the public have contributed to the establishment of an appropriate atmosphere of visual culture while maximizing the role and function as a social significance.