• 한국정보시스템학회지:정보시스템연구
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• 제13권2호
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• pp.1-22
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• 2004

Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

• Journal of Communications and Networks
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• 제12권2호
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• pp.174-180
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• 2010

Automatic Repeat reQuest (ARQ) is a very effective technique against transmission error at the medium access control (MAC) layer. An erroneous MAC protocol data unit can be typically retransmitted within a given limit. In order to improve the IP-level performance, which directly affects the user-perceived quality-of-service (QoS), we propose a new truncated ARQ strategy, called MAC service data unit-based ARQ (S-ARQ), where the finite number of opportunities for retransmissions are shared by multiple fragments out of an IP datagram. We describe how SARQ can be implemented in a practical system, and then propose another variant of S-ARQ employing a functionality called early detection of failure. Basically, we evaluate the performance of SARQ in two different manners. First, assuming i.i.d. error process, we analyze both the probability of the delivery failure and the average delay of IP datagram. Then, we assess the performance of S-ARQ via simulation over a 2-state Markov channel.

• 한국의류학회지
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• 제40권3호
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• pp.506-515
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• 2016

This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.

• 세라미스트
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• 제22권1호
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• pp.36-55
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• 2019

Atomically thin two-dimensional (2D) nanomaterials, including transition metal dichalcogenides (TMDs), graphene, boron nitride, and black phosphorus, have opened up new opportunities for the next generation optoelectronics owing to their unique properties such as high absorbance coefficient, high carrier mobility, tunable band gap, strong light-matter interaction, and flexibility. In this review, photodetectors based on 2D nanomaterials are classified with respect to critical element technology (e.g., active channel, contact, interface, and passivation). We discuss key ideas for improving the performance of the 2D photodetectors. In addition, figure-of-merits (responsivity, detectivity, response speed, and wavelength spectrum range) are compared to evaluate the performance of diverse 2D photodetectors. In order to achieve highly reliable 2D photodetectors, in-depth studies on material synthesis, device structure, and integration process are still essential. We hope that this review article is able to render the inspiration for the breakthrough of the 2D photodetector research field.

• 경영과정보연구
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• 제3권
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• pp.257-285
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• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.

• 전기학회논문지
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• 제66권12호
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• pp.1804-1809
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• 2017

A data acquisition (DAQ) system based on oscilloscope was developed and evaluated for radiation detector. The dedicated LabVIEW program that perform the oscilloscope control and the data process was developed. Triggered events for each analog channel were acquired and the output signals were subsequently digitized and recorded for offline processing. Radiation pulse generation circuit was developed to evaluate the intrinsic characteristics of DAQ system. Energy linearity and energy resolution performances were assessed by voltage-peak channels and FWHM obtained from Gaussian fit, respectively. Radiation detector consists of LYSO and GAPD array. The 16 output signals were multiplexed by the RCD networks, and they were fed into the custom-made preamplifiers. Voltage-peak channels was linearly changed as a function of input voltage and the estimated coefficient of determination ($R^2$) was 0.999. No considerable changes in voltage resolution were observed. All 16 crystals were clearly identifiable on the resulting flood image and the mean energy resolution was ~15.1%. This study demonstrated that it is feasible to develop the DAQ system based on oscilloscope and LabVIEW program for radiation detector and the proposed approach offers opportunities to build simple DAQ system in various radiation measurement field.

• 한국산학기술학회논문지
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• 제7권5호
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• pp.954-962
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• 2006

최근 교통통신의 발달에 따라 인간의 이동이 용이해 지면서 컨벤션 참가의 기회가 증가하고 그 중요성이 강조되고 있다. 정부나 기업 및 민간부분에서도 다양한 문제들을 협의, 정보교류를 위한 컨벤션의 중요성이 증대하면서 중요한 산업의 일환으로 자리매김하고 있다. 정부나 지방자치체도 지역의 발전과 컨벤션 산업을 연계한 노력들을 전개하고 있다. 본 연구에서는 대전지역의 경제활성화의 일환으로 컨벤션 산업에 대한 노력과 기반시설들을 살펴보았다. 그러나 대전시는 우수한 컨벤션 여건을 갖추고 있으면서도 그 개최에 필요한 기반시설들이 부족한 상태로 컨벤션 산업의 진흥을 위한 제 정책이 자칫 실패로 끝날 가능성을 안고 있다. 이러한 관점에서 본 연구는 대전시가 해결해야 할 선결과제를 제시해 보았다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권10호
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• pp.3810-3830
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• 2015

In this paper, we investigate the differential game theoretic approach for distributed dynamic cooperative power control in cognitive radio ad hoc networks (CRANETs). First, a payoff function is defined by taking into consideration the tradeoff between the stock of accumulated power interference to the primary networks and the dynamic regulation of the transmit power of secondary users (SUs). Specifically, the payoff function not only reflects the tradeoff between the requirement for quickly finding the stable available spectrum opportunities and the need for better channel conditions, but also reveals the impact of the differentiated types of data traffic on the demand of transmission quality. Then the dynamic power control problem is modeled as a differential game model. Moreover, we convert the differential game model into a dynamic programming problem to obtain a set of optimal strategies of SUs under the condition of the grand coalition. A distributed dynamic cooperative power control algorithm is developed to dynamically adjust the transmit power of SUs under grand coalition. Finally, numerical results are presented to demonstrate the effectiveness of the proposed algorithm for efficient power control in CRANETs.

• 유통과학연구
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• 제20권7호
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.

• 패션비즈니스
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• 제26권3호
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• pp.1-18
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• 2022

The COVID-19 pandemic has not only increased customer preference for contactless methods but also created digital business opportunities in a variety of industries. Particularly in the fashion industry, contactless distribution and contactless shopping have increased significantly. This study identifies the changed consumers' perception of contactless shopping, which has been expanded due to the COVID-19 pandemic and analyzes specific factors that influence shopping switching intention to derive efficient marketing plans for post COVID-19 era. The study targeted Korean male and female consumers. The perceived value, usefulness, and alternative attractiveness of contactless shopping had a significant effect on shopping switching intention, and a moderating effect of offline fashion stores was confirmed. These results indicate that customers' experience in a fashion store influences their next online and offline shoping. This study, therefore, proposed the direction that the fashion industry should advance from a marketing perspective in the post COVID-19 era.