• 제목/요약/키워드: change of variables

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불완전한 반복측정 자료의 보정방법 (Methods for Handling Incomplete Repeated Measures Data)

  • 우해봉;윤인진
    • 한국조사연구학회지:조사연구
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    • 제9권2호
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    • pp.1-27
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    • 2008
  • 사회조사 자료를 활용한 통계분석에 있어서 불완전 자료의 문제는 거의 모든 연구자들이 경험하는 하나의 보편적인 문제이다. 불완전 자료의 문제는 특히 패널조사와 같은 종단적 자료를 활용한 연구에 있어서 중요한 이슈가 된다. 본 연구의 목적은 최근까지 이루어진 불완전 자료에 대한 보정방범을 소개하는 것이다. 특히, 본 연구는 패널자괴에서 발생한 불완전 자료의 처리에 대한 관심이 부족한 점을 고려하여 최근까지 이루어진 보정방법들을 반복측정 패널자료 분석에 적용하는데 초점을 맞춘다. 첫째, 본 연구는 불완전 자료에 대한 적절하지 못한 사후처리는 분석결과에 있어서 유의미한 차이로 이어 수 있음을 시사한다. 특히, 분석결과는 반복측정 자료를 사용하는 연구의 경우 불완전 자료의 발생은 궤적의 초기값보다는 시간의 경과에 따른 궤적의 변화를 적절히 추정하는데 문제를 가질 수 있음을 시사하고 있다. 둘째, 분석결과는 완전제거법이나 평균대체법이 EM, FIML, MICE 방법들에 비해 불완전 자료의 처리효과가 상대적으로 떨어짐을 보여준다. 특히, 완전제거법이나 평균대체법과 같은 방법에 비해 최대우도법이나 다중대체법이 갖는 상대적 우위는 MCAR 가정에 비해 보다 현실적인 가정이라고 할 수 있는 MAR 조건하에서 크게 나타난다. 본 연구의 분석결과는 또한 비록 결측치의 발생기제가 MNAR 상황이라고 하더라도 연구자가 결측치의 발생과 관련된 변수들을 보정과정에서 적절하게 활용하면 편의의 상당부분을 감소시킬 수 있음을 시사한다.

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문화예술 기관의 고객경험 중심 혁신모형 연구 - 박물관 서비스를 중심으로 - (A Study on customer experience centered innovation model for culture and arts organizations - Centered on museum service -)

  • 안진호;김연희
    • 서비스연구
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    • 제11권1호
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    • pp.21-30
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    • 2021
  • 본 연구는 기존의 수집과 보존 중심의 박물관 서비스가 관람객 중심의 서비스로 변모하기 위해 필수적인 고객경험을 중심으로 혁신전략을 수립하는 방법론에 관한 연구이다. 이를 위해서 서비스사이언스 관점에서 박물관 환경변화와 그 안에서의 고객경험의 의의와 가치, 고객경험관리 관점에서 좋은 고객경험, 나쁜 고객경험 등의 문헌 연구를 진행하였고, 박물관의 고객경험 혁신을 위한 구체적인 모형을 제시하고 증명하기 위한 연구를 진행하였다. 박물관의 고객경험 중심의 혁신 전략이란 현재 상태로 부터 목표 상태에 이를 수 있는 여러 가지 대안을 고객을 중심으로 탐색하고 그 중 가장 알맞은 전환 계획을 선택하는 것을 의미한다. 적용시의 효과로는 고객에게 긍정적인 감정을 일으켜서 차별화를 만들어내는 원천이 되며, 고객경험 데이터가 박물관의 실질적인 자원 투입에 중요한 의사결정에 높은 도움이 된다는 것을 알 수 있었다. 이와 같은 혁신모형을 제시하였고, 기존 평가방식과의 차이점을 분석하여 그 가치를 1차적으로 증명하였다. 마지막으로 고객경험 측정절차, 고객경험 진단/평가, 고객경험 혁신전략, 박물관의 성과를 변수로 하여 회귀분석을 통하여 인과관계를 분석한 결과 그 관계가 유의미하다는 것을 증명하였다.

대동맥판역류증과 좌심실수축말기용적 확장이 있는 환자에서 좌심실최고수축기압/수축말기용적비와 판막치환후의 증상적 호전과의 관계 (Correlation Between Left Ventricular Peak Systolic Pressure/End-Systolic Volume Ratio and Symptomatic Improvement with Valve Replacement in Patients with Aortic Regurgitation and Enlarged End-Systolic Volume)

  • 김웅한;안혁
    • Journal of Chest Surgery
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    • 제29권8호
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    • pp.867-874
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    • 1996
  • 이 연구는 대동맥판역류증이 있으면서 좌심실수축말기용적(left ventricular end-systolic volullle)이 커져있는 환자에서 수술전 좌심실 최고수축기압수축말기용적비(left ventricular peak systolic presslle/end-systolic volume ratio)를 판막치환후의 증상적 호전 판단의 자료로서의 적용 여부를 검토하기위한 것이 다 대상은 중정도 이상의 대돈맥판역류증이 있고다른 심혈관계의 이상이 없으면서 좌심실수축말기용적이 60mm2 넘는 21명(남 15, 여 6, 15까에서 60세가지 연령 분포)이었다. 이들을 대상으로 심도자시 통 상적으로 측정하는 여러 변수와 판막치환후 증상적 호전과의 관계에 대해서 분석하였다. 수술 6개월후 증세의 호전이 13명(62%)의 환자에서 있었고, 8명(38%)에서는 증세의 변화가 없었다. 복합변수분석을 통해서 좌심실최고수축기압$\boxUl$수축말기 용적 비는 통계적으로 유의하게 수술 a개월후의 기능적분류상태(p=0.005)와 수술전에 비해 수술 6개월후 기능적분류상태의 변화 정도(p=0.032)를 판단 하는 지표임을 나타냈었다. 판막치환 6개월후 비가 1.71 mmHg/ml/m2 이상되는 모든 환자는 기능상태 I 혹은 II를 유지한 반면 비가 1.71 mmHg ml/m2 미만인 환자에서는 40%가 기능적분류상태 III이 있다. 좌심실 수축말기 용적이 60 ml/m2 이상 커져 있는 대동맥 판역류증 환자에서 좌심실최고수축기 압1수축 말기용적비는 판막치환후의 증상적 호전을 예측하는 지표로 사용될 수 있다.

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많은 통행량과 조명 변화에 강인한 빠른 배경 모델링 방법 (A Fast Background Subtraction Method Robust to High Traffic and Rapid Illumination Changes)

  • 이광국;김재준;김회율
    • 한국멀티미디어학회논문지
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    • 제13권3호
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    • pp.417-429
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    • 2010
  • 배경 제거를 위한 많은 연구가 있어왔음에도 기존의 방법들을 실제 환경에 효과적으로 적용하기에는 아직도 많은 어려움이 있다. 본 논문에서는 배경 제거를 실제 환경에 적용하면서 만나게 되는 다양한 문제들을 해결하기 위해 기존의 가우시안 혼합 모델 방법을 개선하는 배경 제거 방법을 제안한다. 첫째로 제안한 방법은 낮은 계산량을 얻기 위하여 고정 소수점 연산을 이용하였다. 배경 모델링 과정은 변수들의 높은 정밀도를 요구하지 않기 때문에 제안한 방법에서는 고정 소수점 변수를 이용함으로서 정확도를 유지한 채 연산 속도를 크게 향상시킬 수 있었다. 두 번째로 보행자들의 높은 통행량 하에서 흔히 발생되는 전경 객체가 배경으로 학습되는 문제를 피하기 위하여 각 화소의 정적인 정도를 이용하여 배경 모델의 학습 속도를 동적으로 조절하였다. 즉 최근 화소 값에 큰 차이가 발생한 화소들은 배경 영역이 아닐 가능성이 높으므로, 이에 대해 낮은 학습 비율을 적용함으로써 높은 통행량을 보이는 영상에서도 유효한 배경 모델을 유지하는 것이 가능했다. 마지막으로 영상의 빠른 밝기값 변화에 대응하기 위하여 연속한 두 프레임 간의 밝기 변화를 선형 변환으로 추정하였으며, 훈련된 배경 모델을 이 선형 변환에 의해 직접적으로 변환시켜 주었다. 제안한 고정 소수점 연산에 의해 기존의 가우시안 혼합 배경 모델링 방법을 구현한 결과 배경 제거에 기존 방법의 약 30%의 연산시간 만을 필요로 하였다. 또한 제안한 방법을 실제 환경의 영상에 적용한 결과 기존의 배경 제거 방법에 비해 검출률이 약 20% 향상되었으며, 오검률은 5~15% 가량 낮아지는 것을 확인하였다.

브랜드애호도에 따른 가격할인율의 차이가 소비자의 획득가치와 거래가치에 미치는 영향 (The Effect of Price Discount Rate According to Brand Loyalty on Consumer's Acquisition Value and Transaction Value)

  • 김영이;김재영;신창락
    • 마케팅과학연구
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    • 제17권4호
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    • pp.247-269
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    • 2007
  • 현대에 있어 동질적인 품질과 편익을 제공하는 제품을 가지고 다수의 기업들이 시장점유율 증대와 고객확보를 위하여 치열한 경쟁을 벌이고 있는 가운데 가격할인은 기업이 즐겨 사용하는 촉진수단이다. 가격할인은 단기적 매출향상, 소비자의 브랜드전환, 신제품의 시장침투 등의 목적을 달성하기 위하여 사용된다. 실제로 과거의 실증연구에 의하면 다양한 형태의 가격할인이 판매증대에 효과적이며 가격할인은 소비자의 지각가치를 증가시킨다고 하였다. 하지만 할인된 가격은 제품의 품질을 의심하게 하거나 낮게 평가하는 부정적인 효과가 있다는 사실이 밝혀졌으며, 모든 제품카테고리와 모든 구매상황에 대하여 가격할인이 소비자의 지각가치를 향상시킨다고 볼 수 없다. 이에 따라 본 연구에서는 브랜드애호도의 차이가 있는 제품을 대상으로 가격할인율에 따라 소비자의 지각가치에 어떠한 영향을 미치는지를 연구함으로서 브랜드애호도의 조절효과를 분석하였다. 브랜드애호도가 강한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 증가할 것으로 예측하였으나 분석결과 유의적인 차이가 없는 것으로 나타났는데, 이것은 브랜드애호도가 강한 경우에는 가격할인에 의한 지각희생의 감소량이 크지 않았고 브랜드 자체에 대한 신뢰도와 속성에 대한 만족도가 높기 때문에 가격인하가 브랜드선택에 큰 영향을 미치지 않았다는 것을 의미한다고 할 수 있다. 반면 브랜드애호도가 약한 제품에 대한 지각획득가치와 지각거래가치는 가격할인율이 낮을 때 보다 큰 경우에 감소한 것으로 나타났다. 이는 브랜드애호도가 약한 경우에는 제품으로부터 획득하게 되는 편익에 대한 만족도와 신뢰도가 낮은데 이러한 특성을 고려해보면 가격할인이 클 때에 제품의 품질과 편익을 더욱 평가절하하거나 심리적으로 지각희생의 크기가 증가됨에 따라 지각가치가 감소되었음을 의미한다고 할 수 있다.

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설비공학 분야의 최근 연구 동향 : 2013년 학회지 논문에 대한 종합적 고찰 (Recent Progress in Air-Conditioning and Refrigeration Research : A Review of Papers Published in the Korean Journal of Air-Conditioning and Refrigeration Engineering in 2013)

  • 이대영;김사량;김현정;김동선;박준석;임병찬
    • 설비공학논문집
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    • 제26권12호
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    • pp.605-619
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    • 2014
  • This article reviews the papers published in the Korean Journal of Air-Conditioning and Refrigeration Engineering during 2013. It is intended to understand the status of current research in the areas of heating, cooling, ventilation, sanitation, and indoor environments of buildings and plant facilities. Conclusions are as follows. (1) The research works on the thermal and fluid engineering have been reviewed as groups of fluid machinery, pipes and relative parts including orifices, dampers and ducts, fuel cells and power plants, cooling and air-conditioning, heat and mass transfer, two phase flow, and the flow around buildings and structures. Research issues dealing with home appliances, flows around buildings, nuclear power plant, and manufacturing processes are newly added in thermal and fluid engineering research area. (2) Research works on heat transfer area have been reviewed in the categories of heat transfer characteristics, pool boiling and condensing heat transfer and industrial heat exchangers. Researches on heat transfer characteristics included the results for general analytical model for desiccant wheels, the effects of water absorption on the thermal conductivity of insulation materials, thermal properties of Octadecane/xGnP shape-stabilized phase change materials and $CO_2$ and $CO_2$-Hydrate mixture, effect of ground source heat pump system, the heat flux meter location for the performance test of a refrigerator vacuum insulation panel, a parallel flow evaporator for a heat pump dryer, the condensation risk assessment of vacuum multi-layer glass and triple glass, optimization of a forced convection type PCM refrigeration module, surface temperature sensor using fluorescent nanoporous thin film. In the area of pool boiling and condensing heat transfer, researches on ammonia inside horizontal smooth small tube, R1234yf on various enhanced surfaces, HFC32/HFC152a on a plain surface, spray cooling up to critical heat flux on a low-fin enhanced surface were actively carried out. In the area of industrial heat exchangers, researches on a fin tube type adsorber, the mass-transfer kinetics of a fin-tube-type adsorption bed, fin-and-tube heat exchangers having sine wave fins and oval tubes, louvered fin heat exchanger were performed. (3) In the field of refrigeration, studies are categorized into three groups namely refrigeration cycle, refrigerant and modeling and control. In the category of refrigeration cycle, studies were focused on the enhancement or optimization of experimental or commercial systems including a R410a VRF(Various Refrigerant Flow) heat pump, a R134a 2-stage screw heat pump and a R134a double-heat source automotive air-conditioner system. In the category of refrigerant, studies were carried out for the application of alternative refrigerants or refrigeration technologies including $CO_2$ water heaters, a R1234yf automotive air-conditioner, a R436b water cooler and a thermoelectric refrigerator. In the category of modeling and control, theoretical and experimental studies were carried out to predict the performance of various thermal and control systems including the long-term energy analysis of a geo-thermal heat pump system coupled to cast-in-place energy piles, the dynamic simulation of a water heater-coupled hybrid heat pump and the numerical simulation of an integral optimum regulating controller for a system heat pump. (4) In building mechanical system research fields, twenty one studies were conducted to achieve effective design of the mechanical systems, and also to maximize the energy efficiency of buildings. The topics of the studies included heating and cooling, HVAC system, ventilation, and renewable energies in the buildings. Proposed designs, performance tests using numerical methods and experiments provide useful information and key data which can improve the energy efficiency of the buildings. (5) The field of architectural environment is mostly focused on indoor environment and building energy. The main researches of indoor environment are related to infiltration, ventilation, leak flow and airtightness performance in residential building. The subjects of building energy are worked on energy saving, operation method and optimum operation of building energy systems. The remained studies are related to the special facility such as cleanroom, internet data center and biosafety laboratory. water supply and drain system, defining standard input variables of BIM (Building Information Modeling) for facility management system, estimating capability and providing operation guidelines of subway station as shelter for refuge and evaluation of pollutant emissions from furniture-like products.

평행식 진동탄환 암거 천공기의 연구(III)-견인력, 토크, 동력 및 모멘크에 관한 모형시험- (A Study on Balanced -type Oseillating Mole-Drainer(III)-Model Test for Draft Force, Torque, Power and Moment)

  • 김용환
    • Journal of Biosystems Engineering
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    • 제1권1호
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    • pp.1-6
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    • 1976
  • This paper is the third one of the study on balanced type oscillating mole-drainer, the first one was presented in No 9. Gyeongsang College Report and the second one in Vol. 17, No.4 of the KSAE. In the first part of this study, the characteristics of traction forces between the nonoscillating earth working equipments and oscillating ones was compared. A model of the balanced type oscillating mole-drainer, which composed of a mechanism that may reduce the machine vibration, was designed following the dimensional analysis and similitude technique. The model test was carried out to clarify the balancing mechanism of the oscillating parts and other parts of the machine. In the light of the results from the model tests, a prototype machine was made for experimental purpose. Results from the field test by a reported in the near future. In the second report, the model tests were carried out under the same soil conditions, i.e, . oscillating frequency, running velocity, and oscillating amplitude, etc. It was clear that use of balanced type oscillating model could substantially reduce the vibration of the whole system of the machine, when compared with the nonoscillating type model. In this paper(the third report), results of investigation on the traction force, power requirement, and moment. etc, is presented. Analysis of variance technique was used for analyzing the effect of the frequency, amplitude, and running velocity on the draft force, torque, power requirements, and moments. The results obtained from the model tests are as follows, 1) By practicing a balanced-type oscillating mole-drainer, it was possible to reduce the traction resistance by 55.1-61. 2 percent of traction resistance, however, was 1.75 - 1.95 times greater than the value of resistance which was induced by use of a mole-drainer with single bullet. The resistance of rear shank against soil was considered as a main causing factor of the above results. 2) As the oscillation frequency was increased, the traction resistance was decreased. Considering on the effect of oscillation the greater the amplitude, and the slower the running velocity was, the greater the reduction ratio of traction resistance was. 3) The ratio of the traction resistance of oscillating mole-drainer to that of non-oscillating one could be represented as a function of dimensionless variable (V/$Af$). The results from the tests were well agreed with the reported results from the experim ents on oscillation plow or hoe. 4) By taking a lower value of (V/$Af$), reducing the traction resistance was possible. This fact meant, however, that the efficiency of mole drain practice would be lower. 5) It was experimentally confirmed under the same condition of soil that the variable (R/$rD1^3$) could be represented as a function of a variable($V^2/gD$) when a non\ulcornerocillating mole-drainer was used. 6) When a oscillating mole-drainer was used, the variable(R/$rD_1^{3}$) could be represented as a function of two variables ($v^2/gD_1$) and (V^2/gD_1$). 7) The torque was not affected by a change of frequency. However, a relation of proportionality existed between torque and amplitude, running velocity, and ratio of bullet diameter. When a balanced type oscillating mole-drainer with two bullets was used, torque was increased by 52.8-78. 4 percent and total power requirement was also increased. 8) Total power requirement was increased linearly in accordance with the increasing frequency, 41.96 percent of total power was used for oscillating action. The magnitude of total power requirement was 1. 8-9. 4 times greater than that of a non-oscillating mechanism. In the view point of power requirement, it was not advisable to increase the frequency, amplitude, running velocity, and ratio of bullet diameter at the same time. 9) Only the positive moment occured in the rear shank. Change of the diameter of a rear bullet, could not affect the balancing against the soil resistance. It was necessary for rear bullet to have a large resistance against soil only when the rear bullet was in backward motion. 10) Within an extent of the experimental base, optimum limits for several design factors were A=0.5cm, $f$=22.5Hz, V=O. 05m/sec, and $\lambda$=1.0 By adapting these values traction resistance was reduced by 40 percent and vibration acceleration wa s reduced by 60 percent. Even though the total , power requirements for operating a balanced type oscillation mechanism was greater ~than that of non-oscillating one, using a oscillating mechanism would be more effective. Because a balanced type oscillating mechanism is used, tractive resistance will be reduced and then the lighter . tractive equipment could be used.

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노인의 의미에 관한 청소년의 태도 유형 연구 - Q 방법론 적용 - (Study on the Adolescent′s Attitude Patterns toward the Meaning of Aging and the Elderly - Q-Methodology -)

  • 박인숙;이금재
    • Child Health Nursing Research
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    • 제5권3호
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    • pp.292-304
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    • 1999
  • The lengthened average span of human life by virtue of recent developments in medicine has caused the Population of elders to increase. The development of modern industrial society has transformed family structure from the large family system to that of a nuclear family. Due to the shift in family structure, the problem of support for the aged has surfaced as a nursing problem as well as a social problem. With regard to this problem, this study aims to investigate the adolescent's understanding of elders and aging. By identifying their understanding and classifying their attitude patterns, this study will help the nursing assessment of the support of elders in the family. This study employed Q-methodology and the research was conducted from December 1998 to May 1999. One method of the research included deep interviews with elders, those who are in their 50's. 40's or 30's. and the adolescent. 183 Q-Populations taken from literary works such as poems or novels were also formed as another method. Finally. 36 Q-cards were made after consultation with Professors of the nursing department. The subjects of the P- sample were 30 high sohoolboys/girls - who were in first, second, and third years. The result showed that 3 factors provided an explanation for 59.14% of the whole variables: the first factor, 41.37%; the second factor. 11.49%, and the third factor. 6.28%. These three factors were analyzed and categorized as three types. Twenty subjects out of the 30 were included in Type 1: Respecting Elders. The statements which showed the most positive consent were as follows: 'The declining age is a perfect time to prosper completing a worthy life' ; 'Getting old. one needs financial stability' and 'Elders wish the best for their children' The statements showing the most negative response were as follows: 'It is better to die than to live as an older person' ; 'Elders are insignificant' ; and 'Getting old is the worst unhappiness that tortures human.' Four subjects were included in Type 2. Resenting Elders. The statements which showed the most positive consent were as follows: 'Aging is a process of dying that nobody can escape from'. 'Elders should be concerned about his health and try to maintain their health' ; and 'When you set older. you regret about the life in the Past.' The statements showing the most negative response were as follows: 'When You get older. You should stand aloof greed and worldly things' 'When You got older, You become generous and gentle' ; and 'When You set he gets old. You change to become a comfortable and warm person.' Six out of 30 subject were included in Type 3 Caring Elders. The statements which showed the most positive consent were as follows: 'Elders should be concerned about his health and try to maintain their health' ; 'Elders wish the best for their children' ; and 'Elders deserve to be treated with filial respects.' The statements showing the most negative response were as follows 'Elders are insignificant' ; 'Elders have freedom and plenty of free time.' and 'Elders are alienated form and drove out of the society.' The above-mentioned results show that most adolescents in Korea recognize aging as the time of fruition and development: it is a time of benefiting and giving back to society. Aging can also be seen as a time of generosity and magnanimity and the time of respect and favorable treatment from society. despite the change of modern society and the ostensible transformation of a family system. Their recognition seems deeply rooted in the traditional confucian values and the dual family system which is Peculiar especially to the Korea - one which maintains both the superficial form of nuclear family and the substantial mode of the enlarged family system. In sum, many Korean adolescents attribute the meaning of the elderly and aging to the type of the respect with the elderly and the type of the elderly's caretaking.

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우리나라 동남부 지역의 열수광상에 대한 광물학적 및 광상학적 연구:(5) 덕봉납석광상 (Mineralogy and Genesis of Hydrothermal Deposits in the Southeastern Part of Korean Peninsula : (5) Deogbong Napseok Deposit)

  • 김수진;추창오;김원사
    • 한국광물학회지
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    • 제7권1호
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    • pp.25-39
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    • 1994
  • 김해지역의 덕봉납석광상은 모암이 안산암질응회암과 안산암으로 구성된 백악기말기의 화산암류가 열수변질작용을 받아서 형성되었으며, 딕카이트와 엽납석이 주구성광물이다. 이 연구에서는 산출하는 광물의 특성과 모암의 열수변질작용을 규명하고, 광물과 열수용액 간의 반응관계를 통하여 광상의 성인을 밝히고자 한다. 암석 내의 화학적 특성을 보면 열수변질작용동안 알칼리원소와 실리카는 유동성을 보이나 알루미나는 비교적 유동성이 작다. 모암으로부터 실리카의 용탈과 알루미나의 부화로 인하여 납석광체가 형성되고, 외곽부로 이동된 실리카의 재침전이 규화대를 생성시켰음을 볼 수 있다. 딕카이트와 엽납석과 밀접히 수반되는 다량의 미정질의 석영은 실리카의 활동도가 증가함에 따라서 형성된 것으로 해석된다. Argillic 변질대에서는 열수용액의 실리카의 용해도가 증가하였고, 규화대에서는 온도와 pH가 저하되면서 그 용해도가 저하되었다. Argillic 변질대로부터 빠져나간 Si는 광상의 가장자리에 침전하여 규화대를 형성시켰다. 딕카이트가 다양한 범위의 결정도를 보여주는 것은 계내의 부분적인 상안정성의 변화를 시사한다. 이 연구에서 계산된 열역학 값에 따르면, $Al_{2}O_{3}-SiO_{2}-H_{2}O$ 계에서 엽납석-딕카이트 (카오리나이트)-다이아스포아-석영이 500 바에서 공존가능한 온도는 약 300 $^{\circ}C$이다. 광물조합과 기존실헙자료를 종합하면 주요 열수변질 시기의 온도는 최소한 270-300 $^{\circ}C$이며 $X_{CO_2}$는 0.025 미만으로 추정된다. 광물의 산상과 화학적 변화양상에 따르면 Al의 활동도는 광상의 상부에, 그리고 Si의 활동도는 하부와 연변부에서 높음을 보여준다. 덕봉광상에서 흔히 관찰되는 비평형 상관계는 열역학적 변수와 용액운반특성의 국부적인 변화로 인하여 화학적으로 비평형인 상들이 여러 단계에 걸쳐 형성되었음을 지시한다.

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정보기술 수용 후 주관적 지각 형성: 사용 경험에서 형성된 습관, 기대일치, 자기효능감의 역할 (What happens after IT adoption?: Role of habits, confirmation, and computer self-efficacy formed by the experiences of use)

  • 김용영;오상조;안중호;장정주
    • Asia pacific journal of information systems
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    • 제18권1호
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    • pp.25-51
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    • 2008
  • Researchers have been continuously interested in the adoption of information technology (IT) since it is of great importance to the information systems success and it is also an important stage to the success. Adoption alone, however, does not ensure information systems success because it does not necessarily lead to achieving organizational or individual objectives. When an organization or an individual decide to adopt certain information technologies, they have objectives to accomplish by using those technologies. Adoption itself is not the ultimate goal. The period after adoption is when users continue to use IT and intended objectives can be accomplished. Therefore, continued IT use in the post-adoption period accounts more for the accomplishment of the objectives and thus information systems success. Previous studies also suggest that continued IT use in the post-adoption period is one of the important factors to improve long-term productivity. Despite the importance there are few empirical studies focusing on the user behavior of continued IT use in the post-adoption period. User behavior in the post-adoption period is different from that in the pre-adoption period. According to the technology acceptance model, which explains well about the IT adoption, users decide to adopt IT assessing the usefulness and the ease of use. After adoption, users are exposed to new experiences and they shape new beliefs different from the thoughts they had before. Users come to make decisions based on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user's experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user's experiences and beliefs in the post-adoption period and examine how they affect user's intention to continue to use IT. Through deep literature reviews on the construction of subjective beliefs by experiences, we draw three meaningful constructs which theoretically have great impacts on the continued use of IT: perceived habit, confirmation, and computer self-efficacy. Then, we examine the role of the subjective beliefs on the cognitive/affective attitudes and intention to continue to use that IT. We set up a research model and conducted survey research. Since IT use implies interactions among a user, IT, and a task, we carefully selected the sample of users using same/similar IT to perform same/similar tasks, to exclude unwanted influences of other factors than subjective beliefs on the IT use. We also considered that the sample of users were able to make decisions to continue to use IT volitionally or at least quasi-volitionally. For each construct, we used measurement items recognized for reliability and widely used in the previous research. We slightly modified some items proper to the research context and a pilot test was carried out for forty users of a portal service in a university. We performed a full-scale survey after verifying the reliability of the measurement. The results show that the intention to continue to use IT is strongly influenced by cognitive/affective attitudes, perceived habits, and computer self-efficacy. Confirmation affects the intention to continue indirectly through cognitive/affective attitudes. All the constructs representing the subjective beliefs built by the experiences of IT use have direct and/or indirect impacts on the intention of users. The results also show that the attitudes in the post-adoption period are formed, at least partly, by the experiences of IT use and newly shaped beliefs after adoption. The findings suggest that subjective beliefs built by the experiences have deep impacts on the continued use. The results of the study signify that while experiencing IT in the post-adoption period users form new beliefs, attitudes, and intentions which may be different from those of the pre-adoption period. The results of this study partly demonstrate that the beliefs shaped by the behaviors, those are the experiences of IT use, influence users' attitudes and intention. The results also suggest that behaviors (experiences) also change attitudes while attitudes shape behaviors. If we combine the findings of this study with the results of the previous research on IT adoption, we can propose a cycle of IT adoption and use where behavior shapes attitude, the attitude forms new behavior, and that behavior shapes new attitude. Different from the previous research, the study focused on the user experience after IT adoption and empirically demonstrated the strong influence of the subjective beliefs formed in the post-adoption period on the continued use. This partly confirms the differences between attitudes in the pre-adoption and in the post-adoption period. Users continuously change their attitudes and intentions while experiencing (using) IT. Therefore, to make users adopt IT and to make them use IT after adoption is a different problem. To encourage users to use IT after adoption, experiential variables such as perceived habit, confirmation, and computer self-efficacy should be managed properly.