• 제목/요약/키워드: cause and effect

검색결과 5,608건 처리시간 0.033초

Is a Cause-Related Self-Prevention Campaign a Good CSR Strategy?: Effects of Negative Social Acceptance and Consumer Attitude on Biased Evaluations

  • Park, Jihye
    • Asia Marketing Journal
    • /
    • 제19권2호
    • /
    • pp.25-43
    • /
    • 2017
  • This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

콘크리트용 부순 굵은 골재의 입형이 콘크리트의 물리적 성질에 미치는 영향에 관한 연구 (A study on the Effect of Aggregate Particle Shape on Property of Concrete)

  • 서기원;이욱재;김학연;김남호
    • 한국콘크리트학회:학술대회논문집
    • /
    • 한국콘크리트학회 2004년도 추계 학술발표회 제16권2호
    • /
    • pp.209-212
    • /
    • 2004
  • Recent economic development caused a vast use of mineral resources in Korea. Consequently, a supply of poor quality course aggregate (poor particle shape as well as poor gradation) in construction material become a social problem. In this study, an effect of aggregate particle shape on property of concrete was evaluated. The flat and elongation ratio of crushed aggregate was controled to 8, 15, 25, 35, and $47\%$ in order to evaluate fresh concrete behavior as well as physical properties in hardened concrete. Test result shows a poor aggregate particle shape cause a significant increase in entrapped air in fresh concrete, while no significant effect on hardened concrete property, such as strength as well as stiffness. This increase in entrapped air, however, believed to cause a significant decrease in concrete durability.

  • PDF

한국인 기대여명의 한계추정에 관한 연구 (A Study on the Estimation of Limits to Life Expectancy)

  • 천성수;김정근
    • 한국인구학
    • /
    • 제16권2호
    • /
    • pp.65-83
    • /
    • 1993
  • The purpose of this study is estimate limits of Korean life expectancy at birth by 'Gompertz growth curse Model', 'Cause-Elimination Model' and Multidimensional models of Senescencee and Mortality'. Data used in Gompertz curve were obtained from all life tables published from 1905 to 1990 in Korea, and life expectancies at birth of eighteen groups were selected at five-year interval in consideration of time-series changes. Data used in Cause-Elimination Model are 'Cause of Death statistics in 1991' published in 1992 by National Bureau of Statistics of Korea and 'life table of 1989' published in 1990 by National Bureau of Statistics, Economic Planning Board of Korea. The materials are all classifiable death data, 119, 253 cases of male and 82, 420 cases of female, which is from 1991 Causes of Death statistics. The cases of death analyzed belong to one of 8 categories; i.e., Infectious and Parasitic Diseases(001-139; with notation of Infectious Diseases), Malignant Neoplasms(140-208), Hypertensive Diseases(401-405), Ischemic Heart Dieases and Diseases of Pulmonary Circulation and Other Forms of Heart Diseases(410-429;with notation of Heart Disease), Cerebrovascular Diseases(430-438), Chronic Liver Diseases and Cirrhosis(571; with notation of Liver Diseases), Injury and Poisoning(800-999) and all other disease. Data used in 'Multidimensional models of senescence and mortality' were life table of 1989 published by National Bureau of statistics, Economic Planning Board of Korea and life table of 1970, 1978-79, 1983, 1985 and 1987. The major findings may be summarised as follows: 1. Estimate equations of Gompertz growth curve using life expectancy at birth during the 1905-1990 period are as the following. Male : y = 88.047697 $\times$ $0.199690^{0.903381x}$ Female : y = 95.632828 $\times$ $0.199690^{0.903381x}$ Limits of life expectancy at birth, which were estimated by Gompertz growth curve, are 88.05 for male and 95.63 for female. 2. The effect on life expectancy at birth eliminationg all causes death is 14.04 years(for male) and 10.86 years(for female). Astonishingly, eliminating the malignant neoplasms increase life expectancy at birth by 2.85 years for male 2.03 years for female in 1991. In table 8 we show the effect on life expectancy at birth of separately eliminating each of the 8 categorical causes of death. The theoretical limit to life expectancy by Cause-Elimination Model is 80.96 for male and 85.82 for female. 3. If the same rate of delay [0.376 year(male), 0.435 year(femable) per calendar year] continued, then life expectancy at birth would reach 74.82(male) years and 84, 10(female) years in 2010. With 14.04-years(male) and 10.86-years(female) effect attributable in 2010 would be 88.86 years(male) and 94.96(femable) years. 4. 'Multidimensional models of senescence and death' permits calculations of the value of the attribution coefficient (B), percent of loss per year of physiologic function. The results of Ro and B during the 1970-1989 period are listed in table 9. Estimate of limit to Korean life expectancy at birth by 'Multidimensional models of senescence and death' is 99.47 years for male and 104.74 years for female in 1989.

  • PDF

Cytotoxic Effect of Triglycerides via Apoptotic Caspase Pathway in Immune and Non-immune Cell Lines

  • Lim, Jaewon;Yang, Eun Ju;Chang, Jeong Hyun
    • 대한의생명과학회지
    • /
    • 제25권1호
    • /
    • pp.66-74
    • /
    • 2019
  • Hyperlipidemia is defined as conditions of the accumulation of lipids such as free fatty acids (FFA), triglyceride (TG), cholesterol and/or phospholipid in the bloodstream. Hyperlipidemia can cause lipid accumulation in non-adipose tissue, which is lipid-cytotoxic effects in many tissues and mediates cell dysfunction, inflammation or programmed cell death (PCD). TG is considered to be a major cause of atherosclerosis through inflammatory necrosis of vascular endothelial cells. Recently, TG have also been shown to exhibit lipid-cytotoxicity and induce PCD. Therefore, we investigated the effect of TG on the cytotoxic effect of various cell types. When exposed to TG, the cell viability of U937 monocytes and Jurkat T lymphocytes, as well as the cell viability of MCF-7, a non-immune cell, decreased in time- and dose-dependent manner. In U937 cells and Jurkat cells, caspase-9, an intrinsic apoptotic caspase, and caspase-8, an extrinsic apoptotic caspase, were increased by exposure to TG. However, in TG-treated MCF-7 cells, caspase-8 activity increased only without caspase-9 activity. In addition, the reduction of cell viability by TG was recovered when all three cell lines were treated with pan-caspase inhibitor. These results suggest that activation of apoptotic caspases by TG causes lipotoxic effect and decreases cell viability.

구조방정식모형(SEM)을 이용한 서울시 도로망과 사회.경제적 지표의 인과관계 변화분석 (An Analysis of the Changes in the Cause-and-Effect Relationships between Socio-Economic Indicators and the Road Network of Seoul Using Structural Equation Model)

  • 김정희
    • 대한지리학회지
    • /
    • 제44권6호
    • /
    • pp.797-812
    • /
    • 2009
  • 본 연구에서는 서울시를 대상으로 1977~2006년까지의 도로망 패턴이 인구 산업 토지이용 등의 사회 경제적 인자와 어떠한 인과관계가 있는지에 대해 분석해 보았다. 분석방법으로는 다수의 독립변수와 종속변수간의 인과성을 동시 추정할 수 있는 구조방정식모형을 사용하였다. 이에 사용되는 측정변수로는 인구 산업 지가 토지이용 도로관련 변수 등이 선정되었으며, 탐색적 인자분석을 실시하여 변수군을 분류하였다. 구조방정식모형을 통해 인과관계를 분석한 결과, 1980년대를 전 후로 모형의 구조가 변형되는 것으로 분석되었다. 1970년대와 1980년대에는 전반적으로 인구, 산업, 토지이용 등의 사회 경제적 지표가 도로망의 형성에 영향을 미치는 것으로 나타났으며, 특히 산업의 발달이 도로망의 형성에 가장 큰 영향을 미치는 것으로 분석되었다. 1990년대에 들어와 도로가 사회 경제적 인자에 미치는 영향의 모형이 그 반대의 경우보다 인과관계를 설명하는데 더 적합한 것으로 나타났다. 이 시기에는 도로관련 인자가 지가형성과 산업발달에 가장 많은 영향을 미치며, 이러한 추세는 2006년에도 유사하게 나타났다.

원인불명의 흉부불편감을 호소하는 소양인(少陽人) 치험례 (A Case Report of a Soyangin Patient with Chest Discomfort of Unknown Cause)

  • 강민수;양성필;김진영;이의주
    • 사상체질의학회지
    • /
    • 제29권3호
    • /
    • pp.280-287
    • /
    • 2017
  • Objectives The purpose of this study is to investigate the effect of Jihwangbaekho-tang on chest discomfort of unknown cause in a 52-year-old male patient diagnosed with Soyangin. Methods Patient had chest discomfort. But, the cause of this symptom was not identified by various cardiac examinations. The patient was treated with Soyangin Jihwangbaekho-tang for 2 weeks on the basis of Sasang Constitutional Medicine and the symptoms were evaluated by GAS(Global Assessment Scale). Results After using Jihwangbaekho-tang, GAS score has been decreased from 7 to 3. Conclusions This case study suggests that chest discomfort, whose cause is unknown, can be treated when using Sasang Constitutional Medicine.

새로운 계절변화 실험모형이 초등예비교사의 개념 변화에 미치는 효과 (Preservice Students Concept형s Change on Change in Seasons through New Models)

  • 채동현
    • 한국초등과학교육학회지:초등과학교육
    • /
    • 제17권1호
    • /
    • pp.23-32
    • /
    • 1998
  • A good example of the persistence of naive theories about change in seasons is well knowned: A filmmaker carried a camera into the crowd of gowned graduates at the 1987 commencement of Harvard University and asked a simple question, that is, "Why is it hotter in summer than in winter?" to twenty five students chosen at random. All of the answers except two were that the Earth is closer to the Sun in summer, so it is hotter in summer, but the Earth is farther from the Sun in winter, so it is cooler in winter. Until now, naive theories about the cause in seasons have been extensively studied. However, few studies to overcome these naive theories were reported. Author takes two steps: first, a new model on the cause in seasons is developed. Second, preservice students concepts' change on the cause in seasons through the new model is observed. The author concludes that the new model have a good effect on the preservice students concepts' change on the cause in seasons.

  • PDF

서울시 중년남성에서 육체적 활동량이 총 사망률에 미치는 영향에 관한 코호트 연구 (A Cohort Study of Physical Activity and All Cause Mortality in Middle-aged Men in Seoul)

  • 김대성;구혜원;김동현;배종면;신명희;이무송;이충민;안윤옥
    • Journal of Preventive Medicine and Public Health
    • /
    • 제31권4호
    • /
    • pp.604-615
    • /
    • 1998
  • Although previous studies revealed the association of physical activity with mortality rate, it is unclear whether there is a linear trend between physical activity and mortality rate. In this study, the association of physical activity with the risk of all-cause mortality was analysed using Cox's proportional hazard model for a cohort of 14,204 healthy Korean men aged 40-59 years followed up for 4 years(Jan. 1993-Dec. 1996). Physical activity and other life style were surveyed by a postal questionnaire in December 1992. Total of 14,204 subjects were grouped into quartiles by physical activity. Using death certificate data, 123 deaths were identified. The second most active quartile had a lowest mortality .ate with relative risk of 0.44(95% C.I. : 0.23-0.84) compared with most sedentary quartile, showing a J-shape pattern of physical activity-mortality curve. By examining the difference in proportion of cause of the death between most active quartile and the other quartiles, there was no significant difference of proportional mortality from cardiovascular deaths, cerebrovascular deaths or deaths from trauma. The covariates were stratified into two group between which the trend of RR was compared to test the effect modification. There was no remarkable effect modification by alcohol intake, smoking, body mass index, calorie consumption, percent fat consumption. In conclusion, moderate activity was found to have more protective effect on all-cause mortality than vigorous activity and that the J-shape pattern of physical activity-mortality curve was not due to the difference of mortality pattern or effect modification by alcohol intake, smoking, body mass index, calorie consumption and percent fat consumption.

  • PDF

시멘트 공장에서의 재생연료 사용효과 연구 (A Study on the Effect of Reclaiming-Fuel in Coement Kiln)

  • 김도겸;이장화
    • 한국콘크리트학회:학술대회논문집
    • /
    • 한국콘크리트학회 1996년도 가을 학술발표회 논문집
    • /
    • pp.37-43
    • /
    • 1996
  • The high Temperatures and long residence times in the combustion zones of cement kiln can use to burn liquid and solid wastes, such as fuel-wastes, sludges and tire-wastes. To the lastest time, treatment methods of industrial waste are incineration treatment, ocean dumping and land dumping. These are the main methods, but all of them may cause vatious kinds of secondary pollution, including air pollution and water pollution. From this point of view, to reuse the Reclaiming-Fuel in Cement Kiln is the most outstanding waste treatment plant in the world and dose not cause any pollution at all.

  • PDF

PET FIBER를 혼입한 콘크리트의 숏크리트 터널 적용에 관한 연구 (A Research on the Shotcrete Tunnel Application to Concrete mixing PET Fiber)

  • 김주석;유상건;이용준;신현승;김은겸
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2008년도 추계학술대회 논문집
    • /
    • pp.928-934
    • /
    • 2008
  • Resently, Fiber Reinforced Concrete is used for not only preventing crack of concrete but also reinforcing general methods. Steel Fiber and PP(poly-propylene) Fiber are usually used as fiber reinforced materials. However, using these materials for shotcrete on Railway tunnel can cause some problems such as damage of pressure hose and shotcrete rebound. In addition, Steel fiber is an expensive material and it can cause safety problems during applying to shotcrete. PP Fiber can cause a problem in fiber balling during applying to shotcrete railway tunnel construction. A purpose of the research is applying a development of PET(Poly Etylene Terephtalate) fiber by recycling pet bottles to the shotcrete tunnel exposed to explosion spalling. To investigate the reinforcement effect of the PET fiber, some basic tests are accomplished to physical properties and explosion spalling by fire. As a result of the tests, a concrete mixing the PET fiber has stronger resistance effect in the explosion spalling by high temperature than another strong fiber concrete does, and that the former concrete is also equal or more effective on the result of the above tests to physical properties like compression and strain than the latter one is demonstrated.

  • PDF