• International Journal of Contents
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• 제10권3호
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• pp.41-46
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• 2014

A cause-effect graph considers only the desired external behavior of a system by identifying input-output parameter relationships in the specification. When testing a software system with cause-effect graphs, it is important to derive a moderate number of tests while avoiding loss in fault detection ability. Pairwise testing is known to be effective in determining errors while considering only a small portion of the input space. In this paper, we present a new testing technique that generates pairwise tests from a cause-effect graph. We use a Boolean Satisbiability (SAT) solver to generate pairwise tests from a cause-effect graph. The Alloy language is used for encoding the cause-effect graphs and its SAT solver is applied to generate the pairwise tests. Using a SAT solver allows us to effectively manage constraints over the input parameters and facilitates the generation of pairwise tests, even in the situations where other techniques fail to satisfy full pairwise coverage.

• Safety and Health at Work
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• 제12권4호
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• pp.505-510
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• 2021

Background: Factors related to root causes can cause commonly occurring accidents such as falls, slips, and jammed injuries. An important means of reducing the frequency of occupational accidents in small- to medium-sized enterprises (SMSEs) of South Korea is to perform intensity analysis of the root cause factors for accident prevention in the cause and effect model like decision models, epidemiological models, system models, human factors models, LCU (life change unit) models, and the domino theory. Especially intensity analysis in a robot system and smart technology as Industry 4.0 is very important in order to minimize the occupational accidents and fatal accident because of the complexity of accident factors. Methods: We have developed the modern cause and effect model that includes factors of root cause through statistical testing to minimize commonly occurring accidents and fatal accidents in SMSEs of South Korea and systematically proposed educational policies for accident prevention. Results: As a result, the consciousness factors among factors of root cause such as unconsciousness, disregard, ignorance, recklessness, and misjudgment had strong relationships with occupational accidents in South Korean SMSEs. Conclusion: We conclude that the educational policies necessary for minimizing these consciousness factors include continuous training procedures followed by periodic hands-on experience, along with perceptual and cognitive education related to occupational health and safety.

• 산경연구논집
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• 제10권3호
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• pp.35-44
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• 2019

Purpose - The purpose of this study is to empirically investigate the effect of choice of cause on the purchase intention by dividing it into the situation selected by the consumer and the company. This study also examines the moderating effect of cause options diversity and company-cause fit on the relationship between choice of cause and purchase intention. This will provide the theoretical information necessary to gain an in-depth understanding of the consumer's intention to purchase the cause-related marketing campaign, and in practice, it is expected that companies will be able to obtain useful information for effective planning and execution of the cause-related marketing campaign. Research design, date, and methodology - This study's survey was carried out on the college students of university located in Shandong, China. It was from November 4-11, 2018, and a total of 440 questionnaires were distributed, with 424 collected. Of them, effective questionnaires used in the final study were a total of 400 except 24 that couldn't be used. In this study, empirical analysis was done with frequency analysis, reliability analysis, analysis of variance and simple effect analysis by using Statistics Package SPSS 20.0. Results - The results are reported below: first of all, in the cause-related campaign consumers are more willing to buy the products when they are allowed to choice the focal cause of charity than when the company selects the cause of charity. Furthermore, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater for high cause diversity to select. Finally, the positive effect of allowing consumers to choice the cause of charity (vs. company choice) on purchase intentions is greater when perceived fit between the company and the cause charity is low. Conclusions - This study extends the scope of the consumer perspective from consumer purchase intention research to the choice of cause in the cause-related marketing. When consumers select the cause, it would be better to provide the cause charity in diversifying selection and provide options for low fit between company and cause charity.

• 융합보안논문지
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• 제6권4호
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• pp.161-169
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• 2006

최근 정보시스템의 발달에 따라, 다양한 정보시스템과 응용 소프트웨어의 개발이 이루어지고 있다. 하지만 정보시스템의 발달에 따른 역기능으로 많은 침해사고와 사이버해킹이 증가하는 추세이다. 이러한 정보화의 역기능을 차단하기 위해, 많은 기관에서는 정보시스템과 이를 보호하는 정보보호시스템의 운영과 관리를 위하여 많은 정보시스템 운영인력을 투입하고 있으나, 체계적 관리와 각 역할의 특성에 대한 분석부족으로 효율적인 운영에 많은 어려움을 겪고 있다. 본 논문에서는 정보시스템과 정보보호시스템 보안 및 관리 운영과 수행업무의 특성에 따라 정형화 된 Cause-Effect Model을 제시하도록 한다. 이 모델에서는 정보시스템과 정보시스템 운영자를 하나의 information Component로 간주한다. 본 논문에서 제시된 Cause-Effect Model의 각 단계에서 영향을 미치는 Human Factor의 세부 요소에 대한 영향도 분석을 통하여, 주어진 역할에 따라 최적의 human Resource의 관리와 배치가 가능할 것이다. 이러한 분석 및 접근 방법은 각 기관의 제한된 Resource 에 대한 효율적 운영이 가능하도록 하여, 기관의 정보시스템 운영과 악의적 침입에 대한 효율적인 방어를 가능하게 할 수 있다.

• 디지털융복합연구
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• 제15권12호
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• pp.255-263
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• 2017

최근 공익 마케팅은 브랜드 포지셔닝의 주요 전략으로 활용되고 있다. 본 연구에서는 공익 마케팅 유형에 따른 소비자 반응의 상이함과 이에 영향을 주는 요인들에 주목하였다. 실제 브랜드의 공익 마케팅 활동과 이에 참여하는 소비자를 대상으로 조사를 시행한 결과, 자발적으로 참여하는 형태와 기업이 주도하는 형태는 공익 마케팅 대상 브랜드에 대한 진정성 지각에 상이한 영향을 주었으며, 이는 브랜드 인지도에 의해 조절되었다. 구체적으로, 자발 참여형에서 기업 주도형 보다 구매의도와 브랜드 진정성이 높았다. 유형별로 살펴본 결과, 기업 주도형은 브랜드 인지도가 낮을(vs. 높을) 때 브랜드 진정성을 통한 구매의도에 미치는 영향이 커졌다. 하지만 자발 참여형은 브랜드 인지도에 따라 구매의도와 브랜드 진정성에 미치는 영향이 상이하지 않았다. 이는 공익 마케팅의 효과를 높이기 위해서는 기업 주도형 보다는 자발 참여형이 더 유의함을 밝히는 결과이며, 기업 주도형 공익 마케팅을 진행하는 경우에는 브랜드 진정성을 높게 지각하게 할 수 있는 방안에 대해 모색하는 것이 공익 마케팅의 성공을 담보하는 길임을 시사한다.

• 한국IT서비스학회지
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• 제14권3호
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• pp.19-31
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• 2015

As the social value gradually increases, the company's social responsibilities are granted and there are a growing number of requirements for a public value to economic value for the company. The cause marketing which has become widely known, it allows us to realize these values and in dictionary meaning, enterprises justification combines with marketing strategically, and is also illustrated as 'Cause Related Marketing.' For specific action plan, it is a marketing by connecting the selling of the product and donation to work out together to improve environment, public health, and poverty. This study examines how the cause marketing impact on the consumer's purchasing behaviour and purchasing intention and to find out whether there is an interrelationship. As a result, it turned out that cause marketing effect on purchasing attitudes and also the purchasing behaviour impact on the purchasing intention. Furthermore, the cause marketing influence on purchasing intention. As the idea of consumption gradually changes from the product consumption to value-based consumption as the time flows, the result of this research drew out the meaningful contents.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.161-166
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• 2020

The primary aim of this paper is to analyze the resultative adjunct clause, i.e., (thus/thereby/hence) ~ing participle and provide explicit syntactic, semantic and sociolinguistic explanation on the question what causes the cause-focused causal construction with resultative (thus/thereby/hence) ~ing participle in English. What comes first is either cause or effect clause. This study explores the recent style shift of causal constructions from the effect-focused pattern to the cause-focused pattern. In this study, we argue that the increasing number of the cause-focused main clause with a resultative ~ing participle clause shows the process of the style evolution improving speech/wring style in many respects including syntactic simplification, clarification of the sentence meaning with impact on the focused clauses, and improvement of the flow of speech/writing. The style shift found in the English resultative adjunct clauses, i.e., (thus/hence/thereby) ~ing participle constructions prove to be the style evolution from syntactic, semantic and sociolinguistic point of views.

• 경영과정보연구
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• 제38권4호
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• pp.95-111
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• 2019

본 연구는 기업의 공익연계마케팅 활동의 효과를 측정하기 위해 소비자의 공익연계마케팅 제품에 대한 선호도를 종속변수로 선정하여 실험을 진행하였다. 공익연계마케팅 제품에 대한 선호도에 영향을 미치는 주된 요인 중 하나인 제품 유형의 영향에 초점을 두었다. 기존 연구는 제품 유형이 공익연계마케팅의 효과에 미치는 영향에 관해 쾌락적인 제품이 실용적인 제품에 비해 공익연계마케팅의 효과가 높다고 밝혔고, 이는 죄책감의 논리로 주로 설명되었다. 그러나 상반된 연구 결과가 존재하고 죄책감의 수준은 소비자나 시장 환경의 특성에 따라 다를 수 있다는 점에서, 본 연구는 제품 유형의 영향을 심층적으로 살펴보고자 하였다. 그래서 한국과 중국 시장을 비교 대상으로 하여 국가와 제품 유형 간의 상호작용 효과를 검증하였다. 검증 결과, 유의한 효과가 존재하였고 한국과 중국 소비자 간에 제품 유형에 따른 공익연계마케팅 제품 선호도에 대한 차이가 있었다. 이와 같은 연구 결과를 바탕으로 본 연구의 시사점과 한계점 및 향후 연구방향에 대해 제시하였다.

• 패션비즈니스
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• 제16권5호
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• pp.130-145
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• 2012

The purpose of this study is to investigate the influence of cause-related marketing on consumer attitude for fashion brand in terms of brand familiarity, consumer's propensity for data processing and types of advertising. The design of this study is comprised of 2(brand familiarity : high vs low)${\times}$ 2(consumer's propensity for data processing : high vs low), designed with three mixed elements. The subjects of this study are 308 male and females in twenties or thirties from the area of Seoul, Kyunggi, Busan and Daegu. Data analysis is carried out through T-test, and ANOVA. The results of this study are as follows. First, when fashion brand pursues cause-related marketing, brand familiarity, consumer's propensity for data processing and types of advertising have statistically interaction effect on consumer's preference. Second, rational appeals in advertising have no significant interaction effect on consumer's preference in terms of brand familiarity. Rational appeals are preferred to Emotional appeals in both familiar and unfamiliar brand. Third, when fashion brand pursue cause-related marketing, brand familiarity, consumer's propensity for data processing, and the types of advertising have no significant interaction effect on consumer's preference.

• 한국통신학회:학술대회논문집
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• 한국통신학회 1986년도 춘계학술발표회 논문집
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• pp.189-193
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• 1986

In this paper, in order to make the compiler that the corrective detection of errors and expression of more understandable error messages are provided, the usage of cause-effect testing method and case study (simulation COBOL compiler) using this methodology are illustrated.