• Fashion & Textile Research Journal
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• v.24 no.4
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• pp.418-430
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• 2022

This study aims to analyze consumers' purchase decision-making process of buying avatar fashion items on the Metaverse platform. Drawing on the connection between the self-expression tendency of the MZ generation and that of avatars in the Metaverse, this study uses a qualitative research method to analyze how consumers express their self-image through the appearance of their avatars. Unlike previous studies on the clothing purchase decision-making process, this study shows that purchasing and consumption behavior involve the following six stages: recognizing desire, collecting information, evaluating alternatives, making purchases, evaluating the consumption, and post-purchase action-taking. In the first stage of the purchase decision-making process, consumers' desire arises with self-image expression and confirmation. In the second stage, consumers have a high tendency to shop in the best item category. In the alternative evaluation stage, consumers tend to seek items that match their highest standard while considering their personal preferences. In the fourth stage, when making actual purchases, unplanned purchase behavior often occurs along with an active practice of alternative evaluation. In the fifth stage, the evaluation of the consumption shows that consumers achieve satisfaction by applying a style to their avatars that they are unable to try in the real world. In the last stage, consumers often use their purchases to communicate their various styles with other online consumers. Therefore, we conclude that the online purchase decision-making process differs from the offline process as it is divided into six stages.

• Fashion & Textile Research Journal
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• v.15 no.2
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• pp.294-301
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• 2013

Sustainable fashion & textile is more than eco fashion & textile with the concepts for the next generation's happiness, prosumer value, and community responsibility. This study considers methods to enhance fashion and textile industry sustainability in accordance to clothing types (material, product life and washing properties) and to investigate company strategies. Company strategies are of redesign with stock, volunteering & measuring trash amount, participation by evaluation stores, clerk environment education, hiring QC specialist and reinforcing partnerships. For the case of daily innerwear, throwing away and recycling is more efficient for the environment than laundering in the consumer use stage; subsequently, we recommend the use of polypropylene fiber (a cheap and an eco-friendly material) for this item that can be recycled and reformed after use. For the case of single layer clothing (such as sportswear, blouse or pants) we recommend the use of thermoplastic materials with welding or fuse assembling technology instead of a sewing method of seams as well as the recycle design that is simply melted and reformed into new clothing without an after use dissembling process. Secondhand use or resale is suitable for denim/jean items if the clothing has a storytelling or private history tag. Lastly, module-type jacket or coat shows the variety of styles with one clothing worn w/o collar or sleeve details and changed into vest/coat; in addition, it is possible to add or partly tear off some jacket/coat fibers of the felt material to reform it into a new design.

• Journal of the Korean Society of Costume
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• v.64 no.6
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• pp.161-175
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• 2014

This paper investigates the differences between characteristics of street fashions due to regional and cultural differences in southern and northern region of China. Beijing and Shenzhen were chosen as representative cities for the two areas. Empirical research and literature study were performed for this study. Empirical studies were performed by using a total of 708 images of dresses, which were collected through direct imaging. Through discussion with experts, the collected data were classified into five categories; Modern trendy, Romantic, Easy casual, Ethnic, and Classical/Traditional. The data was analyzed by using cross tabulation and frequency analysis. Content analysis for each category was also conducted. As a consequence of this study, a significant difference between Beijing and Shenzhen were observed. As a city, which puts emphasis on practicality and modernity, Beijing showed a higher frequency of modern and trendy style than the other city. On the other hand, Shenzhen showed a higher frequency of romantic style and was distinguished as a city of femininity and decorative preference of fashion style. This study intends to contribute to the academic community of Chinese fashion and to help Korean clothing companies to be launched in Chinese market in the future.

• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.174-185
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• 2021

The purpose of the study is to establish sustainability evaluation items that can be applied to enhance clothing sustainability practice. The sustainability evaluation items related to clothing by product category, use, and disposal were derived through literature review. In order to evaluate the validity of the derived evaluation items, preliminary survey and two questionnaires were conducted for experts, and the importance and the possibility of change were measured. As a result, 39 evaluation items were constructed. Among the 39 evaluation items, 26 items related to the use and disposal were evaluated for 10 weeks in the 20s and 30s female consumers in terms of practice. The results of the study are as follows: First, items that have a high degree of importance and possibility of change are the items that can minimize resource saving, recycling, and the emission of harmful substances. Second, the participants' perceptions, attitudes, and outcomes of practicing the evaluation items of the use and disposal phase were proved to be positively affected, and the possibility of reducing resource saving and environmental impacts was proved. The clothing sustainability practice played a positive and developmental role in real life, while changing from small things to pursuing newness. The vagueness of sustainability was changed to specific perceptions and behaviors through the practice of the evaluation items.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.67-82
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• 2014

This research aims to explicate how we reveal our identity and emphasize beauty in our passion for beauty. It also attempts to find out our sense of beauty in exaggeration of visual expressions. The purpose is to represent how the contemporary knit fashion is various and exaggerated in our modern fashion world, and also to give the direction of new knitwear designs through the visual analysis of exaggerated knit fashion. Literature research was done by studying reference books and magazines, leading papers and based on a dissertation thesis. This study collected 787 designer's works published in the world's big Four collections from the 2000 S/S to 2011 S/S, in 23 seasons during 12 years. In answer to 9 experts about the criteria of classification, 520 works were chosen and analyzed according to the standard of exaggerated knitwear. The result of the study is the followings: The type of exaggeration shown in contemporary knit fashion was classified in three categories; Enlarge exaggeration, reduce exaggeration and transform exaggeration. As a sub-category, enlarge exaggeration was classified into three categories; Volume expansion and the expansion by the material, gauge and larger composition application expansion. Reduce exaggeration appeared as mini-reduction, skinny-reduction and transform exaggeration was respectively classified into deformation of the shape and patterns. The characteristics of exaggeration shown in contemporary knit fashion appeared as the new formative sense. In terms of fuller sense and surface, using various materials, gauge, changes in the composition represented challenges for textiles. The exaggerated contemporary knitwear expressed sex appeal using tight-fitting effect. Contemporary knit fashion simplified the design by taking advantage of the strong elastic attributes. It showed the beauty of women, expressed variability and limitless knit characteristics beyond the conventional thinking. In addition, it has been well represented as a form of freedom, amusement and diversity.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.1
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• pp.35-51
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• 2023

This study used text mining to extract 2,842 keywords from 7,397 product names and organized them into categories in order to analyze the characteristics of keywords appearing in the product names of jeans after 2020. The item category included denim and Chungbaji [청바지], and Ilja [일자], while the silhouette category included wide and bootcut. In addition, high-waist and banding comprised the making sector, and the materials category consisted of napping, spandex, and soft blue. Denim surpassed the others in frequency, co-occurrence frequency, and centrality, and co-appeared with various other keywords. Also, the co-appearance of item and silhouette was prominent, and there were many keyword combinations that showed characteristics related to (a) high waist; (b) hemline detail; (c) rubber band; and (d) partial tearing. Furthermore, idiom expressions such as 'slim fit' and 'back tearing', which were not highlighted in the co-occurrence frequency, were additionally confirmed through correlation. Therefore, the product name analysis effectively identified the detailed characteristics of the silhouette and the making of jeans preferred by consumers.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.127-136
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• 2007

Modern society shares new culture derived from the fusion of various cultures unlike the past culture regulating one phenomenon of certain field as the representative icon of the era. Especially, the phenomenon of globalization acts as the catalytic agent to receive coexistence of variousness easily. Especially, in fashion industry, these flows and the view of naturalism are harmonized and new fashion trend called 'Ethnic' was embossed. As it reflects internal spirit of human being that wants to return to the memory due to expansion of material civilization, the interest in the designer pursuing it is increasing. This study tries to consider the Ethnic style displayed by Chinese American designer, Anna Sui, who pursues the eastern style with full wit and individuality. Anna Sui, who was praised by New York Times for 'the superb harmony of houte couture style and up-to-date style', created another fashion trend, romanticism in New York and she is the worldwide designer representing Ethnic. Like it, the consideration on her Ethnic style reanalyzing as eastern style provides guidance to check how designer's fashion philosophy appears in one category of America and China and new study material that enables us to understand the third world culture code as well as Anna Sui. This confirmation has the meaning as the basic material for the endless challenge to the new style that fashion will go on in the future. Anna Sui was confirmed to have been recognized as a designer who represented the ethnic collection in the United States, exerting the influence with her unique oriental background. Moreover, her design could identify the pivotal point of ethnic image by developing her unique style which is distinct from other designers in terms of silhouette, color, fabric, detail, and so on. This kind of study can provide the basic data required to understand the fashion world of designer in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.29-42
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• 2012

Historically, the pattern and technology of Copts' textiles, who were a minority in Egypt, have been studied a lot in the textile sector due to its unique characteristics. Unlike ones in other regions that appeared around the same time, the overall configuration ratio of the patterns looks exaggerated or distorted because they expressed it plainly by interpreting the world with ordinary people's eyes. Also, because it had used mixed linen and woolen yarns, harsh expression way and the use of various colors have been one of the features in Coptic textiles. Coptic textiles, which have been developed along with the historical development of continued domination from neighboring countries, have expressed the effects of the Roman Empire, Christ, Christianity, and Islam on the pattern of its fabric. This study analyzed its characteristics which make people smile by the way of expressing a simple and humorous representation of the textiles and categorized them as Humoristic Beauty - the aesthetic category of humorous feature. In this study, the Humoristic Beauty in Coptic textiles has been analyzed in terms of the following three smiles; the smiles coincidental with the flow of time, the smiles made by the shaping of distorted proportions and appearance, and the smiles like folk-paintings made by a rustic expression way. This study shows the possibility of the further studies on the textile patterns history from a different angle. I look forward to more detailed analysis in the follow-up studies in the future.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.3 s.3
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• pp.60-67
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• 2004

Representing all the parts of human body visible to fit into the script, it can be told that real make-up has been done. Based on the point of view. it will be different from others. To become the beautiful, beauty make-up has to be done, however, to be someone described in the script or any other factions after analyzing characters of being represented, special make-up fits into that category. In the special make-up, there are two different pins: one is 2 dimension make-up which is describing images using dots, lines and colors and other is 3 dimension which will include necessary shapes to figure. Even though there seems to be different between modern technologies and handy work, since accurate measures and graphics have to be used to make perfect character describes in the script, more investments and studies than before have to be made. Real attraction of 3 dimension make-up is building up the images and shapes using unseen abstract images having analyzing characters. It will be decided in the working process called modeling. As having distinguished this part from other make-ups as named prosthetics make-up, proposing means and measures of prosthetics make-up will actually help the others who are studying make-up.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.1-10
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• 2012

Clothing design is one of design products for human, the end user and corresponds to artifacts. Sometimes artifacts with one mono module exist, and so does artifacts assembled and combined with multi modules of same shape and size or various shapes and sizes and thus all design products can be understood by modularity concept. The purpose of this study was to make a new suggestion for the clothing design and production of high uniqueness and creativity by reviewing and synthesizing the foundation of clothing modularity concept as the original clothing design figures from the history have shown various modularity concept evolution from mono module to multi module stages. The methods of this study were to identify clothing modularity and analyze the type, evolving direction, and category of clothing modularity, and the value of clothing modularization design through comprehensive literature reviews on topic-related books and theses. The original clothing figures with Significance from the clothing history were analyzed in evolution sequence for application direction and value of clothing modularity in flat pattern. Clothing modularity in ancient clothing figures was classified as three types of the fixed, drapery, and straight lined in evolving direction from clothing of mono module to flat patterned clothing. The direction of clothing modularity was identified as mono- dual-triple-multi into another level of multi modularity after intentional devolution. The categorization of clothing modularity was identified in terms of clothing flat construction, clothing design construction, and clothing form modeling. The value of clothing modularization design using clothing modularity was identified as economical efficiency, convenience, promptitude, adaptability, functionality, and creativity.