• 한국의류학회지
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• 제20권5호
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• pp.826-840
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• 1996

With rapid changes in social and marketing environments, catalog retailing emerges as a new method of selling clothes in Korea. In catalog shopping, in-store and multi·store search behavior are omitted saving consumers time and effort. On the other hand, consumers may lose recreational enjoyment of shopping when they purchase clothes through catalog. In this study, consumers perception of shopping cost and recreational shopping orientation were tested as consumer characteristic intervening catalog shopping behavior. The concept of shopping cost was derived from Darian(1987)'s analysis of cost and benefit of store shopping and in-home shopping. A national sample of 700 adult women was surveyed and 477 questionnaires were returned and used for statistical analysis. Nine shopping cost perception variables were found to have significant positive relationships with the purchase intention of apparel through catalog. As a result of confirmatory factor analysis, two factors of shopping cost were found; perception of lack of shopping time and perception of store search effort. Causal modeling of LISREL analysis showed that percetion of lack of shopping time was strongly related with patronizing intention of catalog shopping. Since catalog shopping exclude enjoyment of store shopping activity, it can be logically inferred that recreational store shoppers have less chance of being catalog shoppers. However, the result of LISREL analysis showed that there were no negative relationship between recreational shopping orientation and catalog shopping intention. This suggests that consumers might experience enjoyment of shopping through catalog when properly presented.

• 한국의류학회지
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• 제26권1호
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• pp.104-111
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• 2002

The present study explored differences of catalog and non-catalog shoppers in their beliefs, attitude and buying intention in relation to Internet apparel shopping. Respondents of this study were 352 general consumers (145 non-catalog shoppers; 207 catalog shoppers) residing in the US. The t-test and chi-square analysis were used to study differences between the two groups. Differences between catalog shoppers and non-catalog shoppers were found in beliefs about and attitude toward Internet apparel shopping as well as apparel buying intention through the Internet. Also, catalog shoppers were less satisfied with apparel shopping through local shops than were non-catalog shoppers. However, no difference was found in income and education levels of the two groups.

• 한국의류학회지
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• 제24권8호
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• pp.1137-1145
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• 2000

The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.

• 대한가정학회지
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• 제37권1호
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• pp.157-167
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• 1999

This study was designed to identify the recent status of the catalog and on-line apparel shopping in Korea and compare to those in the U.S.. Data were gathered from 308 respondents in Korea and 112 in the U.S. by the on-line survey. The results are as follows; 1) The U.S. consumers had more apparel shopping experience and higher level of satisfaction than Korean consumers about the catalog and on line apparel shopping, 2) Although the residents in Taejon area had less apparel shopping experience using catalog and on-line facilities than those in Seoul area, they showed higher level of interests about on-line shopping in Korea. 3) Male respondents had more shopping experience using pc-net and internet than female respondents, and the interests about on-line shopping of the younger group were higher than those of the older age group.

• 한국의류학회지
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• 제26권7호
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• pp.1015-1025
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• 2002

This study is aimed at investigating and developing the use and sizing system of the apparels listed in on-line and catalog shopping in Korea. This is a basic study for an apparel sizing system to be developed, which could be used to approach consumers more easily and provide improved fitness and accuracy in terms of size and style of apparels for fashion E-commerce. A survey was conducted among the consumers who are more than 18-years-old and purchased more than two times the apparels listed in on-line and catalog shopping of two selected catalog shopping enterprises, and its statistical results are analysed from 281 respondents' questionnaires. The results of the study are as follows: 1. According to the result of the survey on the use and sizing system of the apparels listed in. on-line and catalog shopping, the consumers who purchased once apparels continue doing so in the same manner. A catalog shopping is the most preferred form of shopping. The most dissatisfying part in purchasing apparels is a poor quality of 'texture', and the second biggest problem is about 'size'About 51.2 percent of the apparels were not worn or even returned, while the top reason for that is 'Inappropriate size' and 'color', and 'texture'comes next on the list. 2. According to the survey on the recognition-rate concerning common' body size, most respondents were aware of their height and weight, and So percent of respondents said that they were aware of their waist circumference. But, chest circumference and hip circumference were recognized only by 58.4 percent and 35.6 percent of respondents, respectively. 3. According to the survey on difference between men and women, the male consumers have less aware of hip circumference than the female counterparts. The females have much more dissatisfaction with apparel sizing system and show higher return-rate of purchased apparels than the males.

• 산업경영시스템학회지
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• 제25권1호
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• pp.35-41
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• 2002

XML(eXtensible Markup Language) based electronic catalog is very useful for searching target information because of its structural and contents based searching support capability. And XML document editing is easier than HTML because of XML document is divided by structure, contents and presentation. This paper is to present a prototype of XML based Electronic Catalog Management System(ECMS) whose system consists of data input, output and manipulation system for inserting, updating, editing and deletion. A proposed system could resolved the problems at virtual intermediary shopping mall invloved in the difficulty of interoperability when customer try to compare similar products at mixed shopping mall and reduced web service costs at independent shopping mall by using XML format. The proposed ECMS offers rapid response capability for product data change of electronic catalog and easy and friendly interoperability among similar products.

• 인터넷정보학회논문지
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• 제20권1호
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• pp.57-65
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• 2019

200 만명 이상의 회원을 보유하고 있는 "도매꾹" B2B 온라인 쇼핑몰인 경우70% 이상의 시장 점유율로 하루에 80만개 이상의 아이템이 판매되고 있다. 하지만, 동일하거나 유사한 물품이 서로 다른 카탈로그 엔트리에 저장 및 등록되어 있기 때문에 구매자가 아이템을 검색하는 과정에서 어려움을 느끼며 B2B 대형 쇼핑몰 관리에도 문제점이 발생하고 있다. 따라서 이에 대한 해결 방안으로 본 연구에서는 대단위 쇼핑몰 구매 정보를 기반으로 지도-학습 머신러닝 기법을 적용하여 상품에 대한 카탈로그 목록 자동 분류 및 추천 시스템을 개발하였다. 구체적으로 판매자가 자연어 형태로 물품 등록 정보를 입력하면 KoNLPy 형태소 분석 과정을 수행하였으며, Naïve Bayes 분류 방식을 응용하여 물품에 가장 적합한 카탈로그 정보를 자동으로 추천해주는 시스템을 구현하였다. 정확도가 향상된 카테고리 목록을 구축하여 결과적으로 검색 속도와 쇼핑몰 매출을 향상시키는 효과가 있었다.

• 산업경영시스템학회지
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• 제27권1호
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• pp.38-46
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• 2004

To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. This paper deals with an intelligent agent approach to incorporate customer's sensibility into an one-to-one recommendation service in on-line shopping mall. In this paper the focus of interest is on-line recommendation service algorithm for development of Human Sensibility based web agent system. The recommendation agent system composed of seven services including specialized algorithm. The on-line recommendation service algorithm use human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system's behavior requires the parallel execution of several tasks during the interaction (e.g., identifying the customer's emotional preference and dynamically generating the pages of the store catalog). Most of the present shopping malls go through the catalog of goods, but the future shopping malls will have the form of intelligent shopping malls by applying the on-line recommendation service algorithm.

• 수산경영론집
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• 제33권1호
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• pp.19-41
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• 2002

Recently, the number of Internet shopping malls increases dramatically Internet shopping malls offer direct sales by electronic catalogs. As compared with to physical stores and paper catalogs, electronic catalogs differ in terms of the varieties and types of products offered, promotional efforts, service, interface, ordering and delivering, and so on. This paper analysed the features of electronic catalogs for fisheries by 45 variables. By descriptive statistics of electronic catalogs for fisheries, most electron)c catalogs had sufficient product related information. But promotion and transaction security related features were scarce. And some development technologies of electronic catalogs for fisheries were obsolete. By factor analysis, there were 9 factors of electronic catalogs for fisheries, that was, design of product pages, transaction information, playfulness, convenience of product selection, interface design, design of homepages, product information, learning capability, other electronic catalog related factor. Thus in standardizing electronic catalog for fisheries products, the above 9 factors should be reflected significantly.

• 한국정보시스템학회지:정보시스템연구
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• 제15권1호
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• pp.97-119
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• 2006

As the electronic market grows, the vendors establish internet shopping mall with a plenty of electronic catalogs and prepare to respond rapid electronic market growth. Consequently, building attractable electronic catalogs is very important to give a customer satisfaction. Based on prior researches, this study suggest a research model to understand the factors of electronic catalogs and their impact on the customer's relationship quality. As a result, this study confirmed that accuracy, timeliness, interaction, presentation, and information structure of electronic catalog were important factors. Presentation is the most important factors of electronic catalog. Information structure and accuracy also heavily impact on user satisfaction. And their impact on the customer satisfaction and trust were proved to be substantial. These results will contribute to provide implicit guidelines to the developers of internet shopping malls.