• 한국의상디자인학회지
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• 제24권3호
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• pp.1-15
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• 2022

The purpose of this study is to compare and analyze the perception of men's fashion before and after the COVID-19 pandemic. TEXTOM allowed the collection of Big Data based on the term 'men's fashion'. As for the data collection periods, Jan. 1, 2018 to Dec. 31, 2019 was set as the pre-COVID-19 era, while Jan. 1, 2020 to Dec. 31, 2021 was set as the post-COVID-19 era. The top 50 words in terms of appearance frequency were extracted from the data. The extracted words were processed using network centrality analysis and CONCOR analysis using Ucinet 6. Research findings were as follows. 1) In the pre-COVID-19 era, the appearance frequency of 'men' was the highest, followed by 'fashion', 'men's fashion', 'brand', 'daily look', 'suit', and 'department store'. These words came up with a high TF-IDF values. Network centrality analysis discovered that 'men', 'fashion', 'men's fashion', 'brand', and 'suit' had a high level of connectivity with other words. CONCOR analysis showed four significant groups: 'fashion item and styles', 'fashion show', 'purchase', and 'collection'. 2) In the post-COVID-19 era, the appearance frequency of 'men' was the highest, followed by 'fashion', 'brand', 'men's fashion', 'discount', 'women', and 'luxury'. These words also displayed high TF-IDF values. Network centrality analysis found that 'fashion', 'men', 'brand', 'men's fashion', and 'discount' had a high level of connectivity with other words. CONCOR analysis showed four significant groups: 'fashion item and style', 'fashion show', 'purchase', and 'situation'. 3) Before the outbreak of the pandemic, men were interested in suits to wear to the office, daily look, and fashion shows in Milan and Paris. They often purchased menswear in multi-brand and open stores. However, they were more interested in sneakers, casual styles, and online fashion shows as social distancing and working from home became common. Most purchased menswear through online platforms.

• 한국컴퓨터정보학회논문지
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• 제26권4호
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• pp.149-159
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• 2021

본 연구에서는 문자가 적용된 의복 및 패션제품을 많이 착용하는 20대 여성을 대상으로 의복에 표현된 메시지에 대한 인식유형을 분석해보고자 하였다. 20대 여성이 패션에 표현된 문자를 어떻게 유형화하는지에 대한 주관적인 평가와 유형별 특성을 고찰하고자 하였다. 본 연구는 Q 방법론으로 진행되었으며, 분석에는 QUANL pc program을 활용하였다. 제1유형은 문자는 하나의 디자인 요소이고 패션이라고 생각하고 의복에 표현된 문자가 이미지로 인식되었다. 제2유형은 의복에 표현된 문자가 메시지로 인식되며, 문자가 사회적 메시지와 시사성을 가지고 있는 것이 중요하다고 생각하였다. 제3유형은 문자가 캐주얼 의상에 접목되는 것을 선호하고 문자의 조형성을 중요시하였다. 제4유형은 문자가 브랜드를 나타내 주는 것을 선호하고 보이는 위치에 크게 배치되는 것을 좋아하였다. 향후 다양한 연령층과 성별에 따른 추가적인 연구와 글자체, 컬러, 문장의 길이 등에 따른 차이를 파악하기 위한 세부적인 연구가 이루어져야 할 것으로 생각된다.

• Journal of Yeungnam Medical Science
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• 제13권2호
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• pp.324-346
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• 1996

의사와 간호사의 복장에 대한 견해를 파악하기 위하여 1996년 3월1일부터 1996년 3월31일까지 영남대학교 의료원에 근무하는 의사 130명, 간호사 147명과 입원환자 211명을 대상으로 자기기입식 설문조사를 실시하였다. 의상의 복장에서는 의사와 간호사 모두 기존 코트 형태의 가운보다 다른 형태의 가운을 선호하였고, 특히, 의사보다 간호사들이 더 선호하였다. 환자에서 전체적으로 기존 형태와 다른 형태의 가운에 대한 선호도의 차이는 없었으나, 학력이 높을수록 다른 형태의 가운을 더 선호하였다(p<0.01). 의사의 가운 색상에 있어 의사와 간호사의 73.6%는 흰색을 선호하였으며, 환자는 86.3%가 흰색을 선호하였다. 남자의사가 여자의사와 간호사에 비해 흰색을 더 선호하였고(p<0.01), 환자에서는 색상 선호도에 대한 유의한 차이는 없었다. 진료시 넥타이를 착용해야 한다라는 응답률이 남자의사, 40세 이상 의사, 내과계 근무 의사, 그리고 교수에서 다른 군보다 유의하게 높았다(p<0.01). 환자에서는 여자가 남자보다, 60세 이상군이 다른 연령군보다, 초등졸 이하군이 다른 학력군보다, 기타 시지역 거주자와 군지역 거주자가 대구시 거주자보다 더 높았다(p<0.01). 주말 및 휴일 진료시 의사의 캐주얼 복장에 대해서는 전체적으로 찬성하는 편이었고, 의사의 연령이 젊을수록 유의하게 선호도가 높았다(p<0.05). 간호사 복장에 대해서는 의사와 간호사 전체의 78%가 바지 착용을 선호하였고, 간호사는 96%가 바지 착용을 선호하였으며, 특히, 40세 이상군과 외래, 지원 및 행정부서에 근무하는 간호사들은 100% 선호하였다. 환자들은 학력이 낮을수록 스커트를 선호하였고, 고학력군일수록 바지 착용을 선호하였다. 간호사의 가운 색상에 대해서는 의사와 간호사 전체의 46.7%가 흰색을 선호하였고, 의사들은 흰색을, 간호사들은 다른 색을 더 선호하였다(p<0.01). 환자들은 79.1%가 흰색을 선호하였다. 캡 착용에 대한 문항에서 간호사들은 95.9%가 착용하지 않아도 좋다고 응답하였으며, 특히, 40세 이상군과 외래 및 특수부서에 근무하는 간호사들은 전원 캡을 착용하지 않아도 좋다라고 응답하였다. 반면에 환자들은 77.7%가 캡을 착용하여야 한다라고 응답하였다. 이상의 결과로 보아 의사와 간호사의 복장은 기존의 전통적인 형태와 색상만을 고집할 것이 아니라, 의사와 간호사 본인들과 환자들의 의견을 만족시킬 뿐만 아니라 시대적 흐름과 현실감각에 맞게 가운의 형태와 색상에 변화를 주는 것을 고려하는 것이 좋을 것이라고 사료되었다.

• 패션비즈니스
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• 제7권2호
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• pp.122-142
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• 2003

This study examines the meaning of retro phenomenon and its background of establishment that showed in the pop culture. And it finds out the retro phenomena in the domestic fashion trends. And it defines the characteristics of dress and its ornament in the retro phenomena that have shown in the Korean movies since 1998. By doing this, it examines the relationship between movie dress and street fashion while it compares the styles in the 50s 70s with the retro fashion that is currently emerging. The results of the study are as follows. First, the hippie look in the 60s represented a distinctive characteristic of how they rejected traditional lifestyles. Hippie's romantic femininity that showed in the movie of 'Oollala Sisters' received a spotlight as a necessary style in the modern fashion trend. Second, while the funk look in the 70s was a style of disorder and disgust, the movie gives it a possibility of fashion with a converted sense as a vanguard fashion while embracing the funk look. Third, the layered look in the 70s was expressed with layered items, while the current layered look emphasizes layered textiles as shown in the movie of 'Hae-Jeok Became The Disco King'. Fourth, the feminine look which was a symbol of restraint shows a mixed style with delicate feminine items as shown in the movies, 'The Harmonium In My Memory' and 'Ditto'. Fifth, the training look that has two stripes as shown in the movie 'the Friends' is considered as casual wear, which is functional and easy to move at the end of the 20th century. Finally, the romantic images of school look, as shown in the movies 'the Friends' and 'Hae-Jeok Became The Disco King', show a renewed mixed & unique style. This study has its significance in the sense that it verifies the fact that the movie dress does not show the characteristics of the works that momentarily passes the screen, but it becomes a foundation of the future fashion design. At this time that Korean movies are highly developing, a through study on the movie fashion will not only give a direction of future in the modern fashion, but it will also give a developing momentum in the Korean movie dress.

• 마케팅과학연구
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• 제16권3호
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• pp.39-60
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• 2006

본 연구는 점포 내 배경음악과 광고사진이 소비자의 정서 및 행동에 미치는 영향에 관한 실험적 연구로서 비디오 시뮬레이션을 통한 실험적 방법을 이용하였다. 매장 내 배경음악의 템포 효과와 광고사진 분위기의 효과를 검증하기 위하여 국내 중 저가 영 캐주얼 의류 브랜드 매장 한 곳을 선택하여 비디오 촬영한 후, 2 (빠른 템포 vs. 느린 템포) ${\times}$2 (섹시한 사진 분위기 밝고 경쾌한 사진 분위기) 요인 설계를 이용하여 4개 의 자극물을 조작하였다. 또한 음악 및 사진 자극이 제공되지 않은 자극물을 포함, 통제 집단을 구성하였다. 총 289개의 설문의 수집되었으며, 연구 결과는 다음과 같다. 첫째, 통제집단과 각 4개의 실험 집단과의 비교 분석 결과, 점포 내 배경음악과 광고사진이 없는 통제집단은 정서적, 행동적 반응 모두에서 가장 낮은 점수를 보였다. 따라서 배경음악과 광고사진의 유무는 소비자의 정서적, 행동적 반응에 영향을 미친다고 하겠다. 둘째, 점포 내 배경음악의 템포 및 광고사진 분위기와 소비자의 점포 내 긍정적 정서상태와의 관계를 분석한 결과, 배경음악의 템포에 의한 차이는 유의하지 않았으나, 광고사진의 분위기 차이에 따른 점포 내 소비자의 긍정적인 정서상태의 차이는 유의하였다 셋째, 소비자의 점포내 긍정적인 정서상태는 소비자의 긍정적 접근행동에 유의한 영향을 미치는 것으로 나타났다. 상품 자체의 품질이나 다양성, 상품의 가격과 같은 직접적인 상품 요인 외에 배경음악과 광고사진 같은 점포 내의 분위기 요소들이 소비자들에게 즉각적이고 감정적인 반응을 불러일으켜 상품 자체 요인으로는 설명되지 않는 소비자들의 점포 내 구매행동에 영향을 미치는 중요 변수임을 발견하였다.

• 패션비즈니스
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• 제5권4호
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• pp.127-143
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• 2001

This thesis looks into the characteristics and compares the clothing styles between the Three Kingdom to the Unified Shilla era. The purpose of this study is to see what common themes exists between the foundation of Korean clothing and how it has evolved and through see to what extent the Chinese influence has been to Korean clothing culture. Also by explaining the originality and creativity of Korean clothing, we will be able to make clear the status of Korean culture. These findings include the following; 1. The Korean strait line Gik-ryong Kyo-im can also be found at the Gochang region in the west. 2. The Ban-ryong-ui, worn by the aristocrats of the Three kingdom and Unified Shilla era, began to appear from the nobles from the Nam-Buk cho(South-north era). This combined with a Bokdu(headwear) became a part of casual dress wear. 3. Go(pants) became a traditional part of clothing for Unified Shilla and the west. 4. Ban-bi and Bae-dang, all forms of Bansu-ui ( short sleeve), came from Chinas Kucha and Hotan and came to Korea. 5. Chinas Pae-baek and Pae-za (Shawl) which is the same as Unified Shillas Peo was also to be found to have come from the west. 6. The way a different color line was added to clothing both can be found in Korean and western clothing. Similarities to material used are; First, expensive wool was used and mostly originated from the west. From far away Rome came the O-saek-gae (Five-color wool). Secondly, Kong-gak me (peacock feather) and Bi-chi mo were all originated from the west. Third, Sil-sil is stated in the Sam-kuk Sa-ki (Three Kingdom records) as being prohibited to be worn by Jin-gol women (Highest nobility during Shilla era) as headwear or comb (pin) or as a comb(pin) for yuk-doo poom ( 6th class nobility) women. Suggesting that it existed and other sources tell us that it came from Tashkent region of Russia and was a jewelry of some sort. From what we have seen above, we can see the similarities between Korean and western clothing cultures and that these interactions not only occurred with China but with many other nations. We can see that our ancestors were creative and original that when importing foreign cultures that they transformed them into a Korean style. That these foreign cultures were transformed into our own style is good evidence to these facts.

• 감성과학
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• 제22권2호
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• pp.59-69
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• 2019

본 연구는 패션제품에 QR코드를 부착하여 소재와 세탁 등의 전문적 정보의 제공뿐 아니라 기업과 소비자, 소비자와 소비자를 연결하는 기능을 부여할 수 있도록 하기 위한 기초연구로 QR코드 적용 시 요구되는 정보에 대한 소비자의 인식과 선호를 조사하였다. 타 연령대보다 스마트폰 보급률이 높고 1인 가구의 비율이 높아 비대면 정보교환의 필요성이 높을 것으로 생각되는 20대를 대상으로 설문하였다. 현행 라벨을 통한 의류제품의 정보제공 방법에 대해서 개선의 필요성이 확인되었으며 특히 불충분한 정보제공, 전문적인 용어 사용, 세탁 기호의 불확실함이 불만족의 요인이었다. 따라서 다양한 방식으로 많은 정보를 전달할 수 있는 QR코드는 패션제품의 관리 정보제공의 효율적인 대안이 될 수 있을 것이다. 또한 응답자들은 아웃도어, 패딩, 정장 등의 고관여 의류 상품과 신체에 닿는 언더웨어류에 대해서 자세한 세탁방법, 사용 및 보관 시 유의사항, 소재의 기능성에 대한 정보를 얻고 싶어 했으며 캐주얼웨어, 코트에 대해서는 제품을 활용한 SNS 데일리룩, 제품과 어울리는 다른 상품, 비슷한 아이템의 추천 등 스타일링이나 의복 구매 정보를 제공받고 싶어했다. 따라서 QR코드를 이와 같은 다양한 정보 제공을 위한 웹사이트 또는 SNS의 연결수단으로 사용한다면 소비자들의 정보추구 욕구의 충족과 함께 현명한 제품 사용을 도울 수 있을 것이며 초 연결시대 패션제품의 새로운 역할을 부여하는 대안이 될 수 있을 것이다.

• 패션비즈니스
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• 제6권1호
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• pp.137-154
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• 2002

It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

• 산업융합연구
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• 제1권1호
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• pp.41-70
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• 2003

Many researches on brand equity have been focused in definition about it, factors of it, and the process of formation. Most of them have been used by voluntary production category, as is durable goods or nondurable goods. But this study, using the model is developed by Foote, Cone & Be1ding(FCB) Company, classified four fields, high-low involvement, rationality(rational or sensitive) involvement. The selected goods is a sensitive high involvement(casual wear). This study investigate the effects of brand equity and search the influences of brand equity formation according to factors of marketing mix. To this goals, this study kept a literature survey and a demonstrative research. In literature survey, there are several definitions of brand and brand equity. The research model is derived from selected factors of marketing mix and former study. This study used the regression analysis to verify effects from brand equity through the selected marketing mix. The research data is collected from the capital area. The focus of this study is effects of brand equity according to marketing mix. The followings are results and suggestions of this study. First, in the price factors, the affirmative effects are revealed the perceived quality and the brand awareness in a rational high involvement goods, the perceived quality and the brand associations in a sensitive high involvement goods, all factors of brand equity in a rational low involvement goods, and the perceived quality in a sensitive low involvement goods. As summary, the important characteristics is the price factors to consumers, and consumers recognize that a high price means a high quality. Second, in the store image factors, the affirmative effects are revealed all brand equity factors in a rational high involvement and a sensitive high-low involvement. A good store image incites more interest, contact, and visit from potential consumer. And such store offers more consumer satisfaction, simulates more active and positive conversation to consumers. Third, in advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a rational high involvement and a sensitive high involvement, all brand equity factors in a rational low involvement and a sensitive low involvement. An advertisement increases not only a brand awareness but also strong brand associations. Forth, in price promotion factors, the affirmative effects are revealed the brand associations in a rational high involvement, the negative effects are revealed all brand equity in sensitive high involvement. According the result about the effects of brand royalty through the brand equity factors, a perceived quality and brand associations have positive effects to brand royalty in all factors. Consumers choice a deep perceived quality than other competitive brand. So, brand equity will increase according to a qualitative grade of a perceived brand by consumers. Brand associations represent a quality and a degree of involvement. In conclusion, brand associations and equity have a positive relation each other. According to the analysis results about a brand royalty of selected marketing mix factors, the affirmative effects are revealed the store image and price promotion factors in a rational high involvement, the price and store image in a sensitive high involvement, and the price and advertising spending in a rational low involvement. The results about the affect of selected marketing mix factors according to brand equity, are the perceived quality in a high involvement, and all brand equity factors in a low involvement. The affirmative effects about a store image are revealed all equity factors in high-low involvement. In advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a high involvement goods, and the perceived quality and the brand awareness in a low involvement goods. In price promotion factors, the affirmative effects are revealed the brand awareness in a low involvement goods, and the negative effects are revealed the brand awareness in a high involvement goods. According to a degree of involvement, the results of a brand royalty through a brand equity factors are following. The affirmative effects are revealed the perceived quality and the brand royalty in a high involvement goods, and the brand awareness are revealed a negative effect. The affirmative effects are revealed the perceived Quality and the brand associations in a low involvement goods. So, in a high involvement goods, the brand royalty is built by strong brand associations, but, in a low involvement goods, the brand royalty is built also by a perceived Quality and a brand awareness. This study have some concept of limitation. So, this study presents a future direction of research. First, a future study has to have more deep analysis for this study analyzed through a limited marketing mix factors. Second, a future research has to get mutual effects about brand equity of marketing mix factors for this study has an individual marketing decision factors. Third, for the future, a brand equity needs a research about a several goods such as services, profit or nonprofit, industrial products, culture, and so on. Forth, the research have to diversify a various data for population.

• 헤리티지:역사와 과학
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• 제52권3호
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• pp.200-221
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• 2019

국립한글박물관에 소장되어 있는 "혼수발기[婚需件記]"는 1837년 8월 순원왕후가 부마 남녕위(南寧尉) 윤의선(尹宜善)에게 내린 혼수품을 기록해놓은 물목이다. 노란 종이에 궁서체로 작성된 이 발기에는 4종의 관복과 평상복, 장신구 등 55종의 복식류가 기록되어 있다. 이 기록을 통해 19세기 전기 남자 관복, 부마 관복, 1품 관복 등을 살펴본 결과는 다음과 같다. 첫째, 남녕위에게 보낸 "혼수발기"의 복식 기록을 통해 19세기 전기 관복제도를 파악할 수 있었고 "덕온공주가례등록"의 기록보다 더 구체적이고 사실적인 기록임을 알 수 있었다. 둘째, 남녕위는 순원왕후로부터 네 종류의 관복을 받았는데 개인적으로 제작하는 사비(私備) 관복, 즉 조복과 상복 흑단령, 시복 홍단령과 함께 국가에서 제공하였던 공비(公備) 관복, 즉 공복 일습이 포함되어 있었다. 공복은 부마의 명복(命服)으로, 관례복과 혼례복으로 사용된 중요한 의미를 지니고 있는 관복이었다. 셋째, 조복으로 금관, 대홍항라조복, 폐슬, 패옥, 후수, 항라백삼, 목화, 상아홀, 서대가 마련되었다. 이 기록을 통하여 1837년 당시까지는 조복용 중단으로 백삼이 사용되고 있음을 확인하였다. 넷째, 공복으로 대홍항라공복과 남설한초더그레, 남생경광주창의, 초록왜항라쿠리매가 마련되었다. 이 기록을 통하여 관복의 안감이 더그레임을 알 수 있었다. 또한 공복 안에 창의와 쿠리매, 즉 두루마기를 입는다는 사실을 확인하였다. 다섯째, 상복으로 사모, 금치쌍학흉배, 유록운문갑사관대, 남운문갑사더그레, 남쌍문초창의와 당자적화문사쿠리매가 마련되었는데, 특히 금치쌍학흉배를 통해 일반 관원과 차별화된 부마복을 확인할 수 있었다. 여섯째, 시복으로 분홍광사관대, 남광초더그레가 마련되었다. 시복용 단령은 무늬 없는 분홍색 광사를 소재로 사용하였고 안감으로 남색 더그레를 사용하였다. 일곱째, 의류 소재는 가례 시기인 8월에 적합한 항라, 왜항라, 설한초, 쌍문초, 광초, 갑사, 화문사, 광사, 생경광주 등을 사용하였다.