• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.3 s.162
• /
• pp.440-450
• /
• 2007

The purpose of this study was intended to investigate influence of consumer's brand loyalty, competitor's brand price and brand switching intention in condition of discount sale of casual apparel products. The data for the study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The subjects were 730 college students. The data were analyzed by cluster analysis, ANOVA, simple interaction analysis and simple main-effect analysis. The following results were founded: First, The results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on brand switching of casual apparel products. Second, the results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on consumer preference of casual apparel products. These results indicated that low brand loyalty group on casual products showed high preference and high brand switching on competitors brand when competitor's brand price was lower than preferred brand price and discount type was absolute frame. High bran loyalty group on casual apparel products preferred and switched high competitor's brand when discount type was absolute frame.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.15 no.1
• /
• pp.1-11
• /
• 2015

A concept of Deep Level Situation Understanding is proposed to realize human-like natural communication (called casual communication) among multi-agent (e.g., humans and robots/machines), where the deep level situation understanding consists of surface level understanding (such as gesture/posture understanding, facial expression understanding, speech/voice understanding), emotion understanding, intention understanding, and atmosphere understanding by applying customized knowledge of each agent and by taking considerations of thoughtfulness. The proposal aims to reduce burden of humans in humans-robots interaction, so as to realize harmonious communication by excluding unnecessary troubles or misunderstandings among agents, and finally helps to create a peaceful, happy, and prosperous humans-robots society. A simulated experiment is carried out to validate the deep level situation understanding system on a scenario where meeting-room reservation is done between a human employee and a secretary-robot. The proposed deep level situation understanding system aims to be applied in service robot systems for smoothing the communication and avoiding misunderstanding among agents.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.8
• /
• pp.867-876
• /
• 2011

This study investigates the image of casual shirts according to color combination, tone, and interval of checked pattern in tone-in-tone coloration. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 24 color pictures, in which color combination (RY: Red+Yellow, BP: Blue+Purple), tone (light, dull, dark), and interval (0.5cm, 1.5cm, 3.5cm, and 5.5cm) were manipulated. The 7-point scale was used for evaluation of image. Data were obtained from 240 female college students living in Seoul, Gwangju, Jinju, and Changwon in April 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. The results of this study are as follows. Image according to color combination, tone, and interval of checked pattern consisted of five dimensions of attractiveness, youth- activity, appeal, modesty, and freshness. The cover combination showed an independent effect on freshness. Tone showed an independent effect on attractiveness, youth-activity, appeal, and modesty. Interval showed an independent effect on appeal, modesty, and freshness. Interaction effects of color combination and tone on youth-activity and appeal were found. In addition, interaction effects of tone and interval on attractiveness, youth-activity, and freshness were also found.

• Journal of the Korean Society for information Management
• /
• v.29 no.2
• /
• pp.93-112
• /
• 2012

This study focuses on the characteristics of information seeking behavior through the casual interactions which are regular contacts with others as information sources in the context of ELIS. Qualitative data were gathered using semi-structured one-to-one interviews with 9 wild-goose mothers in order to investigate the casual interactions. We identified information needs, patterns and characteristics of information seeking behavior through the casual interactions and the major interpretative repertoires.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.17 no.3
• /
• pp.367-379
• /
• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• Korean Journal of Child Studies
• /
• v.37 no.6
• /
• pp.145-155
• /
• 2016

Objective: The purpose of this study was to investigate trajectories of child peer interaction and to compare the causal effects of their predictors, including child individual variables (i.e., gender, language ability, and cognitive ability) and teacher variables (i.e., teacher efficacy and teacher-child interaction). Methods: The participants of this study were 263 children and their teachers from the forth to sixth waves of longitudinal data from the Korean Children and Youth Panel Survey by the Korea Institute of Child Care and Education. The data was analyzed using Pearson's correlation and latent growth modeling. Results and Conclusion: The findings of this study are as follows: First, there was a linear decrease in child negative peer interaction over the course of 3 years, and significant individual differences were found in the trajectories (intercept and slope). Second, the predictors had significant casual effects on the trajectories of child negative peer interaction. The trajectories of child negative peer interaction involving girls, higher cognitive ability, and greater teacher-child interaction showed lower degree of intercept and a quicker decrease. Finally, the implications of findings are discussed.

• Journal of Internet Computing and Services
• /
• v.23 no.1
• /
• pp.69-76
• /
• 2022

Education systems have made efforts to prepare students by providing technical and nontechnical courses. With video games, however, there is the potential to develop dedicated metaverses that can help teach soft skills even during casual pastimes. The research conducted will propose a set of design practices for metaverse and game development to promote soft skills. While there are many soft skills people can acquire, this paper will focus on certain aspects based on specific games and studies. There will be some information collected from the information to support the design model and arguments. This paper will provide developers with a starting point for imaginative game creation and impart users with soft skills to assist in their professions and social life.

• Korean Journal of Child Studies
• /
• v.36 no.6
• /
• pp.147-164
• /
• 2015

The purpose of the present study was to examine the trajectories of children's negative emotionality and mother's social parenting over a 3-year period (for children at ages 1-3) and to then analyze the bidirectional effects between the two variables. The longitudinal casual relationship among children's negative emotionality, mother's social parenting and peer interaction at age 3 was also examined. The data, taken from the Panel Study on Korean Children, were analyzed using latent growth modeling. The results were as follows. First, the level of negative emotionality was seen to have increased by 2 years of age, whereas the level of mother's social parenting decreased by this point. Second, higher initial negative emotionality predicted decreases in mother's social parenting, However, higher initial mother's social parenting predicted increases in children's negative emotionality. The initial level and slope of mothers' positive parenting predicted peer interaction at age 3, while only the slope of negative emotionality predicted peer interaction. These findings suggest that temperament and parenting predict changes in each other and peer interaction.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.7
• /
• pp.937-945
• /
• 2002

The purpose of this study was to investigate the effects of internet shopping interest, fashion interest, sex on internet clothing purchase intention and selection criteria. The subjects used for the study were 76 male and l25 female college students. The clothing purchase intention was measured by five categories: formal wear, casual wear, sports wear, under wear, and fashion accessories. The clothing selection criteria consisted of four factors: aesthetics, conformity, individuality, and comfort. The results showed that there was a main effect of internet shopping interest on internet purchase intention fur all clothing categories. Also, there were differences between men and women concerning the purchase intention of casual wear and sports wear. In regard to clothing selection criteria, the results showed that fashion interest and sur had an impact on three factors of clothing selection criteria. The subjects considered aesthetics, conformity, and individuality important when they had higher fashion interest or were female. In addition to main effects, the interaction effects among internet shopping interest fashion interest, and sex were discussed.

• Journal of the Korean Society of Food Culture
• /
• v.24 no.5
• /
• pp.496-505
• /
• 2009

This study was conducted to provide basic data and insight into behaviors that result in increased continuous sales and competitiveness. This was done by examining the effect of personal involvement on customer satisfaction and trust, the effect of customer satisfaction on switching cost and loyalty, the effect of trust on switching cost and loyalty and by analyzing the indirect effect of trust and loyalty to personal involvement on switching cost and loyalty of the patrons of casual dining restaurants. In order to achieve the goals of the study, a hypothesis and structural equation were proposed based on preceding research and the proposed model was analyzed using LISREL 8.30 to prove the hypothesis and better understand the interactions between the cause and effect. The results were as follows: Six proposed hypothesis were chosen and the indirect effect was verified. In other words, customers' personal involvement was shown to have an effect on trust and devotion and satisfaction influenced switching cost and loyalty. Trust had an effect on switching cost and loyalty and by analyzing the indirect effect the customers' personal involvement was shown to affect the switching cost and loyalty through satisfaction and trust. The result of this analysis provides clues to better understand the eating-out behavior of customers and proves that personal involvement, satisfaction, trust, switching cost and loyalty are directly and indirectly related.