• Journal of the Korea Fashion and Costume Design Association
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• 제10권3호
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• pp.163-171
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• 2008

This article aims to evaluate the visual effects and images according to the changes in the width of pleats of accordion pleats skirt. I altered the width of the pleats to seven categories in changes of 0.5cm, 0.7cm, l.0cm, 1.3cm, 2.0cm, 2.5cm and 3.0cm. For the visual evaluation, seven stimuli had been placed in mannequins, and had been estimated by experts in fashion design. For the visual evaluation according to changes in the width of pleats of according pleats skirt. I used 11 pairs of items to find their visual effects, and 17 pairs of adjectives to measure the visual images. Those stimuli and adjectives had been randomly given to evaluators and had been evaluated by the seven-point Likert type scale. The data have been analyzed by frequency, factor analysis, ANOVA, Scheffes test and correlation analysis. According to factor analysis of the visual effects of the accordion pleats skirt, the result was classified into three factors: the verticality of the lower body, flexuosity of the lower body, and shape of the abdomen. According to factor analysis of the visual image of the accordion pleats skirt, the result was classified into the following three factors: activity, attraction and neatness. In visual effects, the verticality of the lower body had been assessed as the most important factor of all. The visual effect was positive when the width of pleats had been narrowed. In visual image, activity had been assessed as the most important factor. In the case of accordion pleats skirt, as the width of pleats became wider, it had a stronger image in being active and casual.

• The Research Journal of the Costume Culture
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• 제9권3호
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• pp.511-522
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• 2001

Various art trends of the 20th century that contributed to the creation and development of abstract art had showed the transition from the convention of mere representation of the object to the formative sensitivity emphasizing self-expression. Noticing that such trends had influenced the fashion industry to move toward a free and individualized style, this study attempts to express the formative way from the existing art to wear, especially, based on early 20th century paintings, 5 casual wears were made which applied korean materials and silhouettes that are functional, sample and show traditional korea beauty. The purpose of this study is to search for a solution to expand the world market by producing dresses utilizing our own tradition that can be distinguished in the global market and that derive inspiration from the formative of the sensitivity of the paintings during the first half of the 20th century. It also aims to let national economy as a high-added industry. The result of this study are as follows: First, the expression method and element of various styles of art such as Fauvism, Expressionism and Cubism, during the period of transition to abstract art, clearly presented the direction toward the artistic liberation and made possible a new formative artistic expression of dress in the early years of the 20th century. Their ideas inspired the dress designers of the time with a reformative and creative sense of fashion and have greatly contributed to the development of a new era of uniqueness and individuality. Second, the color and the simplicity of form of the early 20th century paintings are suitable fro utilizing a motive of functional dresses and express unique and concise modern beauty. Third, it was confirmed that utilizing our tradition in contemporary dress can be a significant method of creation in which the uniqueness and creativity of Korean dress can be expressed, distinguishing it on the global scene, as well as inspire the originality and pride of our culture. Fourth, a possibility has been discovered. It is the functionality and uniqueness of aesthetic expression technique of the contemporary arts that can contribute to the fashion of tomorrow, by searching a modern fashion which was affected by the past and also by taking a look at the trend of modern fashion as the same field as casula wear.

• Journal of the Korean Society of Clothing and Textiles
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• 제23권4호
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• pp.529-540
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• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• Korean Journal of Human Ecology
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• 제19권6호
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• Journal of Information Technology Services
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• 제19권3호
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• pp.75-87
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• 2020

This study empirically investigates the design factors that could engender positive impacts on consumers' user experiences with respect to trust, attitude, and intent to purchase a product promoted in the virtual reality (VR) e-commerce environment. Guided by previous literature, we specifically test the role of schema congruity due to the design of the space and virtual agent on trust, attitude, and purchase intention in the context of VR e-commerce. To test the effect of the congruency between user's schema and virtual environment design on user intentions, a 2 × 2 mixed ANOVA design experiment was conducted with place creativity (Low vs. High) as a within factor and workplace attire (Casual vs. Formal) as a between factor. The result showed support for the effect of schema congruity on trust, in that interaction of the two factors were found. Significant positive relationship between trust, attitude, and purchase intention was found. Further implications are discussed based on results.

• Fashion & Textile Research Journal
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• 제14권3호
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• pp.371-380
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• 2012

Based on results using factor analysis, Women's definition of "Ideal beauty" can be materialize into four key factors, "Confident beauty", "Graceful beauty", "Lively beauty", and "Genuine beauty". Factor analysis was conducted to materialize Women's definition of "Ideal beauty"and the above four factors were representative of 56.31% of total variance. "Ideal beauty" defined by age category was also found significant difference, indicating existence of different "Ideal beauty "definition for age groups. Itemized age category's "Ideal beauty" definitions are as follows, 18-22 years, bright and lively, 23-27 years, cute and confident, 28-32 years, sensible and confident 33-37 years, hard-working, 38-42 years, ability and composure, 43-47 years, casual and graceful, 48-52 years, refined and noble, 53 years and above, healthy and proper as "Ideal beauty" definitions. The defined "ideal beauty" was steadily shifted with age group. Women 38 years and younger were defined external attributes to "Ideal beauty", as women 38 years and older were defined inner attributes to "Ideal beauty". Women's definition of "Ideal beauty" can materialize into four key factors, "Confident beauty", "Graceful beauty", "Lively beauty", and "Genuine beauty".

• Journal of the Korean Society of Clothing and Textiles
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• 제27권9_10호
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• pp.1124-1133
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• 2003

The purpose of this study was to investigate relationships among partnership variables and sourcing performance. Partnership variables were included as: contract conditions, information sharing, communication, conflict, job understanding, monitoring, culture understanding, trust and commitment. Sourcing performance included perceived benefits and sourcing satisfaction. The survey research design was employed with the structured questionnaire. A sample of 104 Korean apparel firms' managers participated in this survey. Apparel firms selected for this study were casual, sports, children's wear firms doing actively international sourcing. For the data analysis, descriptive statistics (i.e., frequency, percent), factor analysis, correlation, and multiple regression analysis were used. Information sharing and job understanding were positively related with trust. That is to say, the better information sharing and the better job understanding apparel firms had higher scores of trust than others. Contract conditions, communication, conflict, and culture understanding were known as predictions of commitment to international outsourcing. The more trust firms had with their vendors, the more commitment the firms had in the international sourcing. This result showed that trust is the essential factor of commitment. Trust and commitment were significantly related with outsourcing performance (i.e., perceived benefits, satisfaction of the international sourcing). Partnership information of international sourcing assembled in the review of literature and the results from this empirical study may assist the domestic apparel firms to make better decision in the adoption process of international sourcing.

• Journal of Digital Convergence
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• 제9권5호
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• pp.193-202
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• 2011

We study the casual relationship between characteristics and effectiveness of NamDong Cluster in Incheon by using factor analysis in order to suggest, it is hoped, an alternative way to form innovative regional or national cluster. The findings of the study is that several factors such as cluster networking, collective learning, innovation synergy, localization, are critical factors to corporate performance. Also, cooperation between big enterprises and small and medium enterprises is the major influential factor so that financial and institutional supports for co-works or co-program development among enterprises are suggested.

• Journal of the Korean Society of Costume
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• 제65권5호
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• pp.88-102
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• 2015

The purpose of this study is to investigate the examples of using illustration as a strategic factor of composing brand cultures and as a factor for brand identity design. Through analyzing the external characteristics and the internal characteristics of illustration, this study will give suggestions on ways to apply the examples to real design. Illustration in external characteristics is investigated as a case of applying it directly to fashion design and to fashion marketing. Most of the fashion items were printed or weaved and most of the bags, shoes, and accessories were printed on the cover, attached as a patch, and expressed three-dimensionally. Illustration in internal characteristics is investigated as fixing and expansion of brand image, improving artistic and emotional value of brand, vitalization of masstige items, and cultural support and expression of social responsibility. The three themes used to develop the illustrations of "Hello ZIBI", which was used in this study, were "Graphic", "Forest" and "Flower", and these were based on modified brand symbol. Casual brands grafted fashion item designs onto T-shirts, bags, hats, and scarves. Marketing items were designed as shopping bags that could reflect brand image, as well as other items, such as key holders, mug cups, and tumblers, with designs that targeted specific age groups.

• Journal of Korean Society for Quality Management
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• 제44권1호
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• pp.199-214
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• 2016

Purpose: The present study was designed to examine the casual relationships among performance and arts information service quality, initial trust, user satisfaction, reuse intention and prosumer activity in social network service(SNS). Also, we intended to explore significant factors on use performance of SNS through causal model analysis in the viewpoint of total effect. Methods: As a survey tool, questionnaire has obtained validity and reliability through literature survey, exploratory survey and pretest and sample 403 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors (precision and reciprocal action) have an effect on user satisfaction, initial trust, reuse intention and prosumer activity. We found that with an importance of initial trust, prosumer activity can be a useful and significant factor in causal relationship of SNS. Conclusion: The present study shows that two factors(precision and reciprocal action) in via of initial trust, were important factors that related companies have to emphasize to raise performance, And also we confirmed new factor 'prosumer activity' through this study. However, the present study has some limitations to be studied in the future.