• 보건교육건강증진학회지
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• 제7권2호
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• pp.15-21
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• 1990

It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

• 지식경영연구
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• 제9권4호
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• pp.77-89
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• 2008

Vietnam is very attractive market to Korean firm. Because of changing consumer needs, competitive actions, or any other changes in Vietnam marketing environment over time, managers may need to reposition their brands through new marketing communication campaigns. For repositioning, core identity can be an important strategic objective for market managers. Using data from Vietnam, this research aims to determine core identity and to make repositioning plan with it and find considerable results.

• 한국컴퓨터정보학회논문지
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• 제23권3호
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• pp.55-62
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• 2018

In this paper, we propose a model to detect crowdfunding scams, which have been reportedly occurring over the last several years, based on their project information and linguistic features. To this end, we first collect and analyze crowdfunding scam projects, and then reveal which specific project-related information and linguistic features are particularly useful in distinguishing scam projects from non-scams. Our proposed model built with the selected features and Random Forest machine learning algorithm can successfully detect scam campaigns with 84.46% accuracy.

• 한국산학기술학회논문지
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• 제18권9호
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• pp.454-463
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• 2017

과학의 발전과 함께 미디어 매체 또한 발전하였고, 이를 활용한 여러 분야 중 선거를 위한 홍보 전략 역시 점차 진화하였다. 미디어가 발달함에 따라 커뮤니케이션이 더욱 부각되어가고 있는 현재, 유권자들은 스마트 디바이스 어플리케이션을 활용하여 원활한 소통을 바탕으로 유권자들에게 더욱 적극적으로 다가가려 하고 있는 추세이다. 본 연구에서는 변화하는 선거 현장에 맞추고, 체계적으로 선거 활동을 지원할 수 있는 구글의 FCM 푸시 서비스를 기반으로 정보 시스템을 개발하고 적용하여 시스템이 영향을 주는 변수가 무엇인지 실증분석을 통하여 선거 과정의 목표를 달성하는 것에 도움이 되고자 한다. 후보자 소통 유도 푸시 어플리케이션의 전체 시스템은 유권자 어플리케이션과 관리 시스템으로 구성된다. 관리 시스템은 메시지 전송 이력 열람과 메시지 관리, 어플리케이션의 직접 관리 기능을 포함한다. 이 시스템을 통해 기존의 방법들보다 더욱 진보된 기법을 활용한 푸시 시스템으로 어플리케이션을 관리할 수 있어 선거 홍보 효율성 향상에 기여 및 선거 목표달성에 도움을 줄 것으로 사료된다.

• 한국문헌정보학회지
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• 제39권3호
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• pp.27-44
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• 2005

이 연구의 목적은 최근 미국 공공도서관의 주요한 독서운동의 한 형태인 '한 책, 한 도시' 독서운동의 성장과 확산 현황을 분석함으로써 개혁적. 지속적 및 집합적 독서운동으로서의 의의를 평가해보는 것이다. 또한 '한 책' 선정 작가 및 도서의 주제, 장르, 간행연도 등을 분석함으로써 특정한 지역사회가 함께 '한 책'을 읽음으로써 이해하고 달성하고자 하는 문화적, 사회적, 공동체적 목표를 이해하도록 시도한다. 미국국회도서관(LC) 도서 센터 웹사이트의 '한 책' 프로젝트의 지역별 및 작가별 리스트를 분석하고, LC OPAC에서 조사한 '한 책' 선정도서의 서지 레코드를 분석한 결과는 1990년대 이후 간행도서에 대한 선호, 전기 및 전기적 소설의 중요성, 다민족, 다문화 사회의 이해라는 주제의 집중성 등의 특성을 보여준다.

• 한국대기환경학회지
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• 제13권2호
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• pp.161-170
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• 1997

The concentrations of dimethylsulfide (DMS) were determined using samples collected from a station located at Kosan, Cheju Island during two field campaigns held in December 1996 and January 1997. The atmospheric DMS concentrations measured at 6-hr intervals during the entire campaign periods, after excluding a few extreme values, spanned in the range of 14 to 410 pptv with mean and 1 SD value of 127 $\pm$ 94 pptv (N=42). Between two month periods during which the field campaigns were conducted, a notable reduction in DMS levels was observed which was comparable to the dramatic shift in air temperature. A considerable difference was also noted in DMS levels, when data were grouped by day/night basis. The cause of unexpected, high day-to-night DMS ratios is best explained in terms of high efficiency of daytime source processes relative to low efficiency of nighttime sink processes due to the characteristics of the study location. The surface water DMS of the study site, although scarcely measured, also behaved similarly to its atmospheric counterpart with its range from 0.3 to 19 nM (N=11). When correlation analysis was conducted between the atmospheric DMS concentration and other concurrently determined parameters, significant correlations were observed from most basic meteorological parameters such as windspeed, relative humidy, and air temperature. However, the existence of "not-so-strong" correlations between air temperature and DMS concentrations relative to other ones indicated that the effect of temperature on DMS behavior must be reflected in more complicated manners at the study site. The sea-to-air flux of DMS was approximated through an application of the mass-balance flux calculation method of Wylie and de Mora (1996) under the assumption that sink mechanism within the marine boundary layer is in steady-state condition with its counterpart, source mechanism. Based on this estimation method, we reached a conclusion that oceanic DMS emitted from the southwest sea of the Korean Peninsula can amount to approximately 9 $\sim$ 36 Gg S $yr^{-1}$.$yr^{-1}$.

• Asian Pacific Journal of Cancer Prevention
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• 제17권8호
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• pp.3871-3875
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• 2016

Background: Colonoscopy plays a fundamental role in early diagnosis and management of colorectal cancer and requires public and professional acceptance to ensure the ongoing success of screening programs. The aim of the study was to prospectively assess whether patient acceptance rates to undergo screening colonoscopy could be improved by the offer of advanced imaging techniques. Materials and Methods: Overall, 372 randomly selected patients were prospectively included. A standardized questionnaire was developed that inquired of the patients their knowledge regarding advanced imaging techniques. Second, several media campaigns and information events were organized reporting about advanced imaging techniques, followed by repeated evaluation. After one year the evaluation ended. Results: At baseline, 64% of the patients declared that they had no knowledge about new endoscopic methods. After twelve months the overall grade of information increased significantly from 14% at baseline to 34%. The percentage of patients who decided to undergo colonoscopy because of the offer of new imaging methods also increased significantly from 12% at baseline to 42% after 12 months. Conclusions: Patients were highly interested in the offer of advanced imaging techniques. Knowledge about these techniques could relatively easy be provided using local media campaigns. The offer of advanced imaging techniques leads to higher acceptance rates for screening colonoscopies.

• 보건교육건강증진학회지
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• 제22권4호
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• pp.215-227
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• 2005

Objectives: The purpose of this study is to develop a Korean Health Literacy Assessment Tool (KHLAT) and to encourage researchers in the public health education field to look at the concept of health literacy as one of the possible strategies to design and develop more effective health education campaigns in Korea. Methods: Data with 117 sample subjects was collected from various classes such as continuing adult classes and undergraduate classes. REALM, well-known and widely used health literacy tool in the US, was translated and modified for cultural considerations. The Korean modified version of the REALM was administrated to the targeted subjects who were asked to fill the survey questionnaires. Results: The findings appear to be consistent with the OCED reading literacy among Koreans. Health literacy among Korean seems to be more serious problem than we have expected before and this could be a major obstacle to effective health public education campaigns. Conclusions: In order to develop better public health education materials as well as health education programs, it may be critical for us as health educators to inform future physicians as well as practicing physicians of the important link between health literacy and the effective health education(or communication). It is now time for us to make sincere efforts in understanding health literacy one of effective strategies toward improving the public health.

• 복식문화연구
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• 제9권1호
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• pp.1-10
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• 2001

This study is to reconsider the symbolic potential of the costume by investigating the role of cloth in Indian culture, noting the fact that Indians wore hand-woven cloth and adopted a flag with the spinning wheel in the center as part of their nationalistic programs for independence. The results are as follows; The Indian cotton industry had held the fist position in the world and spinning and weaving had been an Indian national industry until the early part of the 19th century. As for the Indian cotton industry under the rule of Britain, Indian was reduced to being a colony producing raw materials and a market of cheap British finished goods, and eventually fell into anarchy with economic poverty of the general public and peasants'uprising mixed with the complaint of the intellectuals. The Indian National Movement started as a resort to escape the British rule because of continuous poverty and social exhaustion, and its pivot was Gandhi. Gandhi launched a revolutionary noncooperation movement in Indian society with diverse races, religions and castes, and developed nation-wide campaigns such as Boycott, Swadeshi, the encouragement of spinning wheels, etc. Gandhi urged that Indians' weak identity and poverty were caused by the dissolution of their native craft and that the Indians should wear Indian products for economic independence. Accordingly, leaders of Indian National Congress regarded a spinning wheel as an economic necessity and national symbol, and approved manual spinning and weaving as part of their nationalistic programs in order to drew the general public to the nationalistic movement in 1920. They also decided that all Congressmen should wear hand-woven cloth, Khadi, and adopted spinning wheels as the logo type of Indian National Congress. Khadi, Indian national cloth, was a symbol of national unification, freedom and equality, and also a means of economic self-sufficiency, Swadeshi, and eventually led India to autonomy, Swaraji. Therefore, it can be concluded that the cloth converted Indias economic and political identity.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.121-128
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• 2019

본 연구는 2019 칸 국제광고제에서 수상한 작품들을 분석하여, 다섯 개의 주제를 가지고 크리에이티브 트렌드를 제시하였다. 다감각 경험, 크리에이티비티와 데이터와의 결합, 진정한 휴머니즘, 행동하는 브랜드, 그리고 사회 약자에 대한 배려라는 주제들이 글로벌한 크리에이티브 트렌드로서 많은 기업들이 소비자들에게 전달하고자 하는 메시지임을 확인했다. 단순한 시각적 자극에서 벗어나 소리 및 향기를 이용해 적극적으로 브랜드를 알리고자 하는 노력들은 기존에도 있었지만, 어떻게 새롭게 보여줄 것인가를 고민한 캠페인이 눈에 띄었다. 데이터들 속에서 의미 있는 소비자 인사이트를 찾아내 그것에 크리에이티비티를 더해 소비자들에게 감동을 주고, 결국 행동의 변화를 일으키고자 하는 캠페인들 역시 칸 국제광고제에서 호평을 받았으며, 진정한 휴머니즘을 바탕으로 한 광고들도 좋은 평가를 받았다. 기업의 철학 그리고 브랜드의 목적을 져버리지 않고 옳은 것을 행하는 '행동주의'에 앞장선 나이키의 사례는 큰 반향을 일으켰다. 마지막으로, 사회 약자인 장애인들을 배려한 프로젝트들 역시 2019 칸 국제광고제에서 수상했다.