• Title/Summary/Keyword: campaign

Search Result 886, Processing Time 0.036 seconds

A Study on the Landscape plan to the Cheongdo Saemaeul Movement Memorial Park (청도새마을운동 기념공원 기본계획)

  • Kwon, Jin Wook;Park, Chan Yong
    • Journal of Korean Society of Rural Planning
    • /
    • v.20 no.3
    • /
    • pp.179-189
    • /
    • 2014
  • The Saemaeul Movement, which is the representative national campaign of Korea aimed at the development of local communities, has drawn a great deal of attention from home and abroad and formed an element of Korea's national brand since 2000. Accordingly, this research was conducted for the purpose of constructing a memorial park in Shindo Village, Cheongdo County, North Kyoungsang Province, which is a home to the Saemaeul Movement. As the Saemaeul Movement is benchmarked by many countries around the world today, this research aims to communicate the spirit and social value of the movement and disseminate its effects of local community development in rural areas through the construction of a memorial park. In this study, the design motive of the memorial park was conceived through the historical review and case studies of the Saemaeul Movement. In parallel, theoretical study was also conducted on design techniques as the basis of this research. In consideration of the characteristics of a technical article, this research was conducted in several phases. In the first phase, the conditions of the site where the park construction was planned were analyzed and the direction of its development was set. In the second phase, the main theme and the basic principles of planning were established, and the contents of the park construction project were devised in detail. In the last phase, a comprehensive plan was established, including a space layout to accommodate activities, facilities and programs to be introduced to the park. The park construction site ($106,000m^2$) was divided into four zones (memorial zone, historical theme park, education zone and experience zone) based on circulation planning aimed at creating memorial space, and was linked to eco-friendly ecological space in consideration of environmental features. At a time when the Saemaeul Movement is being propagated across the world, the result of this study will help create a place for its memorial and play a pivotal role to boost international movements aimed at promoting co-prosperity across the global village. It will also bear significance as an example of theme-based park construction in a rural area and the invigoration of a local community.

An Evaluation Method for Web Contents Services (웹콘텐츠 서비스 평가)

  • Jang, Hee S.;Park, Jong T.
    • Journal of Service Research and Studies
    • /
    • v.3 no.2
    • /
    • pp.33-44
    • /
    • 2013
  • As the Internet and mobile services increase, the use of wired/wireless web contents services increase and the demand for various contents explosively grows. To survive in competitive market, and to minimize the errors and warnings for web accessibility and standardization, and then to maximize the web usability, the periodical evaluation for web site should be performed with the events of web marketing and campaign. Through the web evaluation, the errors for technical programming language and contents offering can be found and diagnosed. In this paper, the quantitative and qualitative evaluation method for web site providing web contents are presented, and the analytic results for the 138 home pages in domestic are evaluated to validate the quantitative methodology. The accessibility, standardization, and usability factor are adopted for the evaluation in which accessibility is evaluated for perceivable, operable, understandable, and robust discipline with K-WAH(Korea-Web Accessibility Helper) tool, the standardization are measured for the number of errors and warnings in technical language with the W3C validator, and finally the usability factor is analyzed for the number of visits, average visit duration, and bounce rate with Google Analytics. In addition to, the quantitative analysis is also performed with the consideration of cost for construction and operation of web site. From the results, in the case of total score of 100 in conversion with relative weight, the average and standard deviation are evaluated to be 55 and 14, respectively. The correlation analysis indicates that the coefficient is estimated as 0.058, and then correlation between the quantitative results and cost is evaluated to be a little positive.

  • PDF

Challenges and Prospects of the Citizen Media Movement in the Lee-Park Regime (한국 시민언론운동의 특성과 전망 이명박·박근혜 정권시기를 중심으로)

  • Chung, Yeonwoo
    • Korean journal of communication and information
    • /
    • v.81
    • /
    • pp.122-152
    • /
    • 2017
  • The media movement is a movement to separate from the political power and to dismantle the media power and to seek the control of citizens' media. Political power is the biggest factor that violates the fairness and independence of the media in the public domain. On the other hand, the factor that interferes with the healthy and responsible media of the press in the private sector is the media power originating from the owner. Citizens 'media campaign emphasizes citizens' mobility as a subject that monitors the political power and media power that have the sovereignty of the media belonging to the citizen and may infringe on this sovereignty.In the Lee Myung Bak - Park Geun Hye regime, the civil press movement was a period of resistance and struggle. Citizen media campaigns have completely collapsed with governance. As a result, the intellectuals who have expertise in the media have lost their place in the discussion and presentation of the policy alternatives in which the policy production is centered. The influence of citizen media organizations, which are centered on activists rather than citizen's direct action, is limited. In order to strengthen the power of the media reform, it is necessary to reconstruct social forces such as civil society, media unions, media organizations and political forces. We should also look for various ways in which citizens can participate actively in the agenda and activities of the movement. In addition, it is necessary to expand the movement of the media.

  • PDF

Consumer Trend Platform Development for Combination Analysis of Structured and Unstructured Big Data (정형 비정형 빅데이터의 융합분석을 위한 소비 트랜드 플랫폼 개발)

  • Kim, Sunghyun;Chang, Sokho;Lee, Sangwon
    • Journal of Digital Convergence
    • /
    • v.15 no.6
    • /
    • pp.133-143
    • /
    • 2017
  • Data is the most important asset in the financial sector. On average, 71 percent of financial institutions generate competitive advantage over data analysis. In particular, in the card industry, the card transaction data is widely used in the development of merchant information, economic fluctuations, and information services by analyzing patterns of consumer behavior and preference trends of all customers. However, creation of new value through fusion of data is insufficient. This study introduces the analysis and forecasting of consumption trends of credit card companies which convergently analyzed the social data and the sales data of the company's own. BC Card developed an algorithm for linking card and social data with trend profiling, and developed a visualization system for analysis contents. In order to verify the performance, BC card analyzed the trends related to 'Six Pocket' and conducted th pilot marketing campaign. As a result, they increased marketing multiplier by 40~100%. This study has implications for creating a methodology and case for analyzing the convergence of structured and unstructured data analysis that have been done separately in the past. This will provide useful implications for future trends not only in card industry but also in other industries.

Geography: A Portal to Green Growth (녹색성장과 지리학)

  • Yu, Keun-Bae
    • Journal of the Korean Geographical Society
    • /
    • v.45 no.1
    • /
    • pp.11-25
    • /
    • 2010
  • Green Growth was declared as a national development agenda in 2008. There are many contributing concepts and factors in the process of molding the agenda, such as climate change, sustainable development, globalization, the so-called 747 campaign pledges by President Lee in 2007, and the hunger for economic growth in Asia and the Pacific. Green Growth is rather growth-oriented and pays less attention to environmental conservation and social justice. Green Development would fit better as the name of the agenda, dealing with the weaknesses of Green Growth. Climate change itself is a testing ground for geographic knowledges, whose demand is growing rapidly. The contemporary issue increasingly bears complexity that Earth System Science and Sustainability Science have emerged as a research and applications program. Geography is widely recognized as a portal to these programs, where inter- and trans-disciplinary studies are required. Regional potentials should be evaluated from a holistic view so that proper development goals are chosen. Different development trajectory should be taken, depending on the amount of potential a region bears. Material loop should be closed for environmentally sound regions. Green way of life is essential for low carbon society. In the circumstances of climate change in Korean Peninsula and needing of energy efficiency, geographic insight or imagination is urgent for Green Development.

Analysis of Food Poisoning Outbreaks Occurred in Chungnam Korea, 2019 (2019년 충남지역에서 발생한 식중독 현황과 원인분석)

  • Lee, Hyunah;Nam, Hae-Sung;Choi, Jihye;Park, Seongmin;Park, Jongjin;Kim, Hyeonmin;Cheon, Younghee;Park, Junhyuk
    • Journal of Environmental Health Sciences
    • /
    • v.46 no.2
    • /
    • pp.184-191
    • /
    • 2020
  • Objectives: This study was performed to analyze cases of food poisoning outbreaks reported in Chungcheongnamdo Province in 2019 and report it as effective data for preventing food poisoning in the future. Methods: Food poisoning outbreaks were analyzed to detect virus, bacteria, and protozoa according to the Manual for Detection of Foodborne Pathogens in Outbreaks to clarify the causes of food poisoning that occurred in Chungcheongnam-do Province in 2019. Results: Among the 79 cases of food poisoning outbreaks, 59 cases (74.7%) were in general restaurants, 15 cases (19.0%) in food service institutions, three cases at banquets, and two cases in take-out food. The 42 cases at general seafood restaurants made up the majority of food poisoning in Chungcheongnam-do. Food poisoning pathogens were shown in 13 cases (86.7%) out of the 15 cases at food service institutions, and 10 cases were related to Norovirus. Among the 79 cases, food-borne pathogens were identified in 35 cases of outbreaks, accounting for 44.3%. The confirmed pathogens were as follows: bacteria (24 cases), Norovirus (12 cases) and Kudoa septempunctata. (five cases). The food-borne bacteria were pathogenic E. coli (12 cases), Staphylococcus aureus (six cases), Salmonella spp. (two cases), Campylobacter jejuni, Bacillus cereus, Clostridium perfringens, and Vibrio parahaemolyticus (one case). Conclusions: To prevent food poisoning, it is necessary to analyze regional characteristics and environments and to hold a campaign for the prevention of food poisoning based on that analysis. In addition, when food poisoning occurs, the results of analyzing its cause and spread based on accurate epidemiological survey need to be shared.

Development of Health Service Weight for Resource Allocation and Performance Monitoring (자원 배분과 성과 모니터링을 위한 보건사업 가중치 개발)

  • Kim, Sang-A.;Hur, Young-Hye;Park, Woong-Sub
    • Journal of agricultural medicine and community health
    • /
    • v.34 no.1
    • /
    • pp.34-46
    • /
    • 2009
  • Objectives: This study was conducted to estimate health service weight for resource allocation and performance monitoring using Basic Priority Rating System. Methods: The Health service would be classified according to New Health Plan 2010, and Burden of disease collected from preceding studies. The data of severity of health problem and effectiveness of intervention were collected through the survey of experts' suggestion. The health service weight was estimated in the formula which is Basic Priority Rating System. Results: In the result of analysis, the health service weight of Infectious disease was ranked highest at 58.97% followed by Anti-smoking campaign(14.07%), Hypertension(3.87%), Diabetes mellitus(3.40%), Cancer(2.90%), Cardiovascular-Cerebrovascular diseases(2.86%), Physical activity(2.10%), Moderate drinking(2.07%), Medical examination(1.92%), Mental health promotion(1.72%), Serious mental illnesses(1.62%), Nutrition(1.52%), Oral health promotion(1.15%), Oral diseases(1.10%), Addiction(0.73%). Conclusions: We think the result of this study provides a rational basis for resource allocation and performance monitoring of health service.

Semantic Network Analysis of Presidential Debates in 2007 Election in Korea (제17대 대통령 후보 합동 토론 언어네트워크 분석 - 북한 관련 이슈를 중심으로)

  • Park, Sung-Hee
    • Korean journal of communication and information
    • /
    • v.45
    • /
    • pp.220-254
    • /
    • 2009
  • Presidential TV debates serve as an important instrument for the general viewers to evaluate the candidates’ character, to examine their policy, and finally to make an important political decisions to cast ballots. Every words candidates utter in the course of entire election campaign exert influence of a certain significance by delivering their ideas and by creating clashes with their respective opponents. This study focuses on the conceptual venue, coined as ‘stasis’ by ancient rhetoricians, in which the clashes take place, and examines the words selection made by each candidates, the manners in which they form stasis, call for evidence, educate the public, and finally create a legitimate form of political argumentation. The study applied computer based content analysis using KrKwic and UCINET software to analyze semantic networks among the candidates. The results showed three major candidates, namely Lee Myung Bak, Jung Dong Young, and Lee Hoi Chang, displayed separate patterns in their use of language, by selecting the words that are often neglected by their opponents. Apparently, the absence of stasis and the lack of speaking mutual language significantly undermined the effects of debates. Central questions regarding issues of North Korea failed to meet basic requirements, and the respondents failed to engage in effective argumentation process.

  • PDF

CCD Photometry of a δ Scuti Variable HR 2707 (=21 Mon) (δ Scuti형 변광성 HR 2707(=21 Mon)의 CCD 측광)

  • Lee, Ho;Kim, Seung-Lee;Cho, Sung-Il;Park, Hong-Suh
    • Journal of the Korean earth science society
    • /
    • v.27 no.6
    • /
    • pp.670-676
    • /
    • 2006
  • We present a B and V band time-series CCD photometry of ${\delta}$ Scuti type variable star HR 2707. The observation was carried out for 45 nights between November 13, 2001 and February 20, 2002 with a 40 cm telescope equipped with a 1K CCD camera at the Korea National University of Education Optical Astronomy Observatory. Through the time-series CCD photometry we obtained 3011 V band and 6562 B band CCD frames. In some of these data, the V band data obtained for seven nights in January of 2002, had been used as a part of a multi-site campaign by Lopez de Coca et al. (2003). To detect pulsational frequencies, we used Discrete Fourier Transformation (DFT) and linear least square method. We have detected eight resonable pulsational frequencies and compare to previous studies we determine $f_1,\;f_2,\;f_3,\;f_4,\;f_5$ of Lopez do Coca et al. (2003) and $f_4$ for derived from this study are real pulsational frequencies of HR 2707.

Globalization of Korean Cuisine through Korean Sauces - Focusing on the Success of World-wide Sauces - (한식 소스류를 통한 한국음식의 세계화 방안 - 세계적인 소스류 성공사례를 중심으로 -)

  • Lee, Eun-Jung;Mun, Ki-Chul
    • Culinary science and hospitality research
    • /
    • v.18 no.3
    • /
    • pp.108-120
    • /
    • 2012
  • The study sought ways to promote the global recognition of Korean food items. The Korean cuisine is one of the healthiest and well-balanced foods in the world. There are world-wide sauces in the United States, China, Japan, Thailand, Vietnam and Cambodia, Singapore, Indonesia, India, Australia, British, France and Italy. The above mentioned countries have good sauces and marketing strategies. In contrast to those countries, the internalization of Korean-style sauce has not yet been carried out. In this study, globalization plans for Korean cuisine through Korean-style sauces are divided as follows: promotion of the existing Korean-style sauces such as soybean sauce, Gochujang, Doenjang and Ssamjang, to chefs in foreign countries; development of derivative sauces, based on Gochujang, Doenjang, and Ssamjang; overseas promotion of Korean-style sauces through foreign chefs in Korea; and overseas promotion of the existing Korean-style sauces. Development of indigenous sauces by Korean food manufacturers and processors is one route in the promotion of Korean cuisine. Korean franchising restaurants could also aid in export of Korean food items. The food manufacturing/processing sectors must work in concert with the Korean government to globalize the Korean cuisine. The government should play a leading role in fostering star chefs, holding Korean cuisine seminars along with promotional efforts in foreign countries and foreign cooking schools (such as the 'Taste Korea' campaign).

  • PDF