• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.128-137
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• 2021

The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.586-597
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• 2021

The purpose of the study is to investigate how females in the 2nd vaccination group(that is, women between the ages of 14-26) perceive cervical cancer, HPV vaccine, and the current campaign on HPV vaccine. In-depth interviews with 19 female college students between the ages of 20-26 revealed that the participants perceive the cervical cancer and vaccine as unimportant due to limited information; they were exposed to related information at random and there were lack of important information; and information provided were viewed as gender-biased. Moreover, social taboo-ness, cost and fear of its side-effects were found to influence women from getting vaccinated. Results show that participants want more fact-based and practical information, information that includes peers and men, as well as a campaign that has more frequent contact and accessibility. Findings of the study can be used for HPV prevention education in the future targeting women between the ages of 13-35. The study provides suggestion for future research and changes needed in HPV vaccine campaigns.

• Journal of Fashion Business
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• v.27 no.3
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• pp.35-49
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• 2023

The purpose is to derive its aesthetic characteristics by objectifying the visual image of the YouTube campaign into adjectives. As a result, we intend to identify advertising strategies that use them as basic data for setting fashion design concepts. A group of experts in fashion majors watched each of them, wrote adjectives, and collected 75 adjectives. By analyzing the frequency of adjectives, aesthetic characteristics were derived with adjectives recording the upper number of times, and the results were obtained that they had the characteristics of deconstruction. The conclusions of this study are as follows. First, Tamburin's Jenny appeared to be strange, scary, rambling and charming. Among the internal meanings of deconstruction due to spatial, social, and psychological distance from consumers, it can be said that T.P.O's mutual textuality and play of interaction. Second, Gucci Cruise be chosen rural, strange, wild, unharmonious, and difficult, which is a mixture of intertextuality and play of T.P.O. Third, The Excise Gucci Campaign parodies that juxtaposes six films directed by Stanley Kubrick, making them strange, retro, difficult, interesting, and wrong. Deconstructionist de-genre and de-boundary Fourth, Kenzo World is weird, dynamic, wrong, difficult, difficult, and confused, which correspond to T.P.O's interactive textuality, play of the second half, and destruction and decomposition among the external expressions of deconstruction. Fifth, Burberry Hero emphasized the aesthetic value of traditional men, so it was ostensibly wild, free, powerful, sensual, and fantastic. Compared to the lifestyle of men who usually work at work, this corresponds to play of second best.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.4
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• pp.161-184
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• 2023

This research is a case study of 'Seattle Reads', which launched in 1998 and has become the prototype of 'One Book, One City' Community Reading Promotion Campaign. The purpose of this research is to comprehend further the current state and future goals of 'Seattle Reads' as a typical 'One Book' program by documenting the characteristics of the 'One Book's selected for the past 25 years and their related events and activities. 'Seattle Reads' presented the model of 'One Book' program, which consists of the selection of 'One Book' for adult readers, its reading and discussion, and a variety of events and activities in the community. This analysis of 'Seattle Reads' demonstrates the continuity, consistency, self-reliance, and independence of a 'One Book' program, by reading and talking about 'One Book' by authors with diverse cultural and ethnic backgrounds, and trying to understand and integrate differences among people in the community.

• International Journal of Computer Science & Network Security
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• v.23 no.12
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• pp.137-144
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• 2023

The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

• Journal of the Korea Society of Computer and Information
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• v.18 no.2
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• pp.149-156
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• 2013

In this paper, the Constitutional Court's ruling through the SNS was virtually guaranteed the freedom of election campaign through, though, still a large portion of campaign restrictions on public election law provisions exist to this forward in the election is likely to cause a lot of legal problems. In this paper, the Constitutional Court's ruling through the SNS was virtually guaranteed the freedom of election campaign through, though, still a large portion of campaign restrictions on public election law provisions exist to this forward in the election is likely to cause a lot of legal problems. Moreover, in the mean time the campaign and which in the course of the election campaign through the SNS, the infinite potential of the growing point than any point spread from the SNS and freedom of election campaign through public election law with regard to the limitation of the diffusion of false facts, awards, a number of problems are likely to occur. You've been in this business and disseminate false guilt disparage precandidacy for true-false, as well. He should be able to reach a specific goal you want to defeat through the dissemination of information which is specified as a crime for this strictly for the fact that disseminate false, rather than to interpret it is the judgment of the Court in that judgment against have been made. Therefore, this strict interpretation of the law and the need to revise or delete before I would like to discuss about. The legislation would repeal the cull of Ron sang first of all point out the issue through analytics. First, the purpose of the data protection Act provides limited interpretation to fit in this world of sin. Secondly, this sin is committed for the purpose of prevention, since the purpose of the objective in this case of sin and the need to interpret strictly. Why I am the Internet space in the case of so-called tweets from followers, this means in some cases done without a lot of the stars because of this, there will be a limit to the punishment of sin, this is obvious. And, in the long-awaited Constitutional Court ensures the freedom of election campaign through SNS and free election in the country, even in the limited sense interpretation opens the chapter of communication is needed. This ensured the freedom of expression will be highly this is a mature civil society that will be imperative.

• The Korean Journal of Applied Statistics
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• v.22 no.1
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• pp.1-16
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• 2009

Recently, most companies are speeding up the movement of modeling and strategically applying IDI (Integration Database Information). This is due to the fact that CRM (Customer Relationship Management) representing communication and relation maintenance with customers, has been raised one of the most important issues for companies. From this point of view, this study is to develop the scoring campaign system connect-ing customer scoring model to marketing layer through data mining techniques which are the core factor for CRM. This developed system makes users easily choose the target customers as well as easily obtain customer scoring results under GUI circumstances which helps users easily apply as a result.

• New & Renewable Energy
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• v.7 no.2
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• pp.43-50
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• 2011

The only practical way to measure wind resource at high-altitude over 100 m above ground for a feasibility study on a high-rise building integrated wind turbine might be ground-based remote sensing. The remote-sensing campaign was performed at a 145 m-building roof in Jamsil where is a center of metropolitan city Seoul. The campaign aimed uncertainty assessment of Leosphere WindCube LIDAR and Scintec MPAS SODAR through a mutual comparison. Compared with LIDAR, the data availability of SODAR was about 2/3 at 550 m altitude while both showed over 90% under 400 m, and it is shown that the data availability decrease may bring a distortion of statistical analysis. The wind speed measurement of SODAR was fitted to a slope of 0.92 and $R^2$ of 0.90 to the LIDAR measurement. The relative standard deviation of wind speed difference and standard deviation of wind direction difference were evaluated to be 30% and 20 degrees, respectively over the whole measurement heights.

• Proceedings of the Korean Society of Propulsion Engineers Conference
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• 2011.11a
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• pp.613-617
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• 2011

Korea Aerospace Research Institute has been designed and manufactured various thurst nozzles of the scramjet engine for optimized configuration. The test campaign for thurst nozzle characteristics was performed at T4 free-piston shock tunnel in University of Queensland, Australia. Total 8 kinds of thrust nozzles and 2 kinds of side walls were manufactured for this campaign. In this paper, the design and specification of thrust nozzles was reported. Based on the static pressure distribution of the engine and pitot pressure distributions at nozzle exit, The positive net thurst was observed with baseline case of the test campaign.

• Journal of Auto-vehicle Safety Association
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• v.7 no.4
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• pp.20-25
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• 2015

The basic point of a vehicle recall is to remove vehicle defects as soon as possible and thus prevent possible road traffic accidents caused by the defects beforehand. Therefore, the core of vehicle recall under the self-certification system consists of a timely response and fast remedy of defects. The present study aimed to deduce a plan for improvement of the system necessary for the fast remedy of defects through a phased analysis of defect investigation procedure based on defect investigation statistical data. There will be a need to make the TSB(Technical Service Bulletin) or service campaign data submission of a manufacturer compulsory for the collection of broad defect information in the stage of information analysis and to impose a higher penalty when the manufacturer violates the data submission in the investigation stage. In addition, it is considered that an active service campaign should be induced and a punishment for late recall will be needed for consumer protection.