• 선박안전
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• 통권33호
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• pp.53-62
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• 2012

펌프는 산업 및 건설현장에 급수, 냉난방 및 산업공정에서 다양하게 사용되고 있으며, 전체 국가 전력의 약 20%를 소비하고 있다. 하지만 에너지 낭비요소에 대한 관리는 거의 이루어지지 않고 있는 실정이다. 따라서 만일 효율이 저하된 상태로 펌프가 운전된다면 그의 에너지 낭비는 대단히 크게 된다. 펌프의 경우 초기 구입비용에 비해 사용하면서 발생하는 전력비용이 대단히 크기 때문에 이러한 낭비를 줄이기 위해서는 펌프의 효율을 정기적으로 측정하여 펌프의 운전 상태를 진단함으로써 펌프의 최적운전상태 및 교환주기 등을 제시할 수 있을 것이다. 본 연구에서는 펌프의 효율측정을 위해 열역학적 방법과 수력학적 방법(전통적인 방법)의 두 가지 방법으로 측정할 수 있는 장비에 대해서 소개하고 실제 펌프의 효율을 계산하여 그 유효성을 확인하였다.

• 수산경영론집
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• 제51권4호
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• pp.137-146
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• 2020

In this study, the differences of institutional development processes of fishery products wholesale markets were compared between Korea and Japan in order to suggest improvement direction of trading system in Korea. The wholesale markets have shrunk while wholesale and distribution has been becoming larger in size in both countries. A summary of differences in the wholesale market trading systems between Korea and Japan is as follows: first, middle wholesalers play pivotal roles in wholesale transaction in Korea, and wholesale corporations take such roles in Japan. Second, most wholesale corporations take charge of listing in Korea whereas such corporations are in charge of buying in Japan. Third, Korea has high proportion of auction for transactions, in contrast to Japan with high proportion of relative transactions. Forth, Korea maintains more sales within the wholesale markers and has more small and medium customers than Japan. Finally, Korea investigates inside causes to find solutions for the decreased competitive power of the wholesale market, whereas Japan copes with the problem by searching for outside customers. To seek solutions for the decreased competitiveness of Korean fishery products wholesale markets, middle wholesalers' consignment should be limitedly allowed, and improvement direction of wholesale corporations should be investigated in the future study.

• Journal of Korea Trade
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• 제25권2호
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• pp.22-45
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• 2021

Purpose - This study aims to identify new attributes by analyzing reviews conducted by global automaker customers and to examine the influence of these attributes on satisfaction ratings in the U.S. automobile sales market. The present study used J.D. Power for customer responses, which is the largest online review site in the USA. Design/methodology - Automobile customer reviews are valid data available to analyze the brand personality of the automaker. This study collected 2,998 survey responses from automobile companies in the U.S. automobile sales market. Keyword analysis, topic modeling, and the multiple regression analysis were used to analyze the data. Findings - Using topic modeling, the author analyzed 2,998 responses of the U.S. automobile brands. As a result, Topic 1 (Competence), Topic 5 (Sincerity), and Topic 6 (Prestige) attributes had positive effects, and Topic 2 (Sophistication) had a negative effect on overall customer responses. Topic 4 (Conspicuousness) did not have any statistical effect on this research. Topic 1, Topic 5, and Topic 6 factors also show the importance of buying factors. This present study has contributed to identifying a new attribute, personality. These findings will help global automakers better understand the impacts of Topic 1, Topic 5, and Topic 6 on purchasing a car. Originality/value - Contrary to a traditional approach to brand analysis using questionnaire survey methods, this study analyzed customer reviews using text mining. This study is timely research since a big data analysis is employed in order to identify direct responses to customers in the future.

• 유통과학연구
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• 제21권12호
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• pp.127-140
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• 2023

Purpose: In a situation where the local economy and alley economy are stagnant, efforts to revitalize the role of small business owners need a virtuous cycle system through consumers' consumption power, not just cash support. Research design, data, and methodology: The study site focuses on Daedeok-gu, the first to introduce local currency as a policy. In the case of the store survey, 254 stores out of 300 stores registered with local currency were analyzed, and the consumer survey was conducted on 1,394 out of 1,500 local people using local currency. Statistical analysis was performed using the SPSS. Result: As a result of time-series checking whether local economic activities are carried out smoothly due to the nature of the local currency, the average daily sales of Daedeok-gu increased by 388,980won compared to 2019. This proved through empirical research in the region that local currency played a priming role in bringing opportunities and rehabilitation to the local commercial districts and small business owners. Conclusions: In the monetary function of simply buying and selling value through payment, points supported as incentives can be used as local currency while inducing direct participation in solving social problems, and the concurrent effect of causing problem-solving and regional economic vitality began to sprout.

• 복식문화연구
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• 제31권5호
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• pp.607-626
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• 2023

This study analyzes consumer fashion purchase patterns from a big data perspective. Transaction data from 1 million transactions at two Korean fashion brands were collected. To analyze the data, R, Python, the SPADE algorithm, and network analysis were used. Various consumer purchase patterns, including overall purchase patterns, seasonal purchase patterns, and age-specific purchase patterns, were analyzed. Overall pattern analysis found that a continuous purchase pattern was formed around the brands' popular items such as t-shirts and blouses. Network analysis also showed that t-shirts and blouses were highly centralized items. This suggests that there are items that make consumers loyal to a brand rather than the cachet of the brand name itself. These results help us better understand the process of brand equity construction. Additionally, buying patterns varied by season, and more items were purchased in a single shopping trip during the spring season compared to other seasons. Consumer age also affected purchase patterns; findings showed an increase in purchasing the same item repeatedly as age increased. This likely reflects the difference in purchasing power according to age, and it suggests that the decision-making process for pur- chasing products simplifies as age increases. These findings offer insight for fashion companies' establishment of item-specific marketing strategies.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 추계학술대회
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• pp.584-585
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• 2021

태양광, 풍력 등 신재생 에너지 생산이 다양해지면서 생산과 소비를 동시에 할 수 있는 마이크로그리드 시스템이 소개되었지만 국내에서는 아직까지 자동화된 전력거래 기술 도입이 필요하고 생산 및 중계인의 보호할 장치가 필요하다. 일반적으로 여름에는 태양광을 통한 전력 가격 하락이 예상되어 생산자 보호가 필요하다. 본 논문에서는 마이크로그리드 환경에서 블록체인(Blockchain)을 활용한 사용자 간 투명하고 안전한 선물 전력거래 시스템을 제안한다. 선물이란 간단히 말해서 고정된 가격과 미리 정해진 선물 가격에 구매자가 전력을 사는 의무를 가지거나 판매자가 전력을 팔아야 하는 의무를 갖게 되는 계약이다. 본 시스템은 블록체인 네트워크 내에서 신뢰할 수 있는 실행코드인 스마트 컨트랙트(Smart Contract)를 이용하여 사용자의 개입 없이 자동화된 동작으로 선물 가격을 검색하고 전력 거래를 체결하는 선물 거래 알고리즘을 제안한다. 만일 전력 생산자가 생산계획 시에 최대 생산 시기(하지)의 가격이 하락할 가능성이 있다고 생각이 되면 선물시장에서 선물을 먼저 팔아 놓고 최대 생산 시기(하지)에 선물을 되사서 이익을 내어 현물시장에서의 손실을 보전할 수 있다. 또 중계업자는 판매계약 체결 시에 전력 가격이 상승될 우려가 있으면 선물시장에서 먼저 선물을 매입하고 판매계약 이행 시 선물을 청산하여 이익을 실현시켜 현물시장에서의 손실을 보전할 수 있게 된다.

• 한국의류산업학회지
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• 제17권6호
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• pp.965-977
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• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.

• 한국유통학회지:유통연구
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• 제2권2호
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• pp.153-172
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• 1997

The distribution sector is affected by a wide range of regulations. Many of these are related to health and safety, others are related to urban planning and environmental issues, whereas some mainly have an economic basis. But, regulations many be unduly restrictive, in which case they can drive up costs and ultimately prices, or they may, in some cases, reduce consumer choice. Unduly restrictive regulations could also increase costs indirectly, by reducing competition and thus lead to lower productivity growth. In the past few years, distribution sector has gone through drastic changes due to deregulation and market opening. Implementation of regulatory reforms served as an opportunity to change laws and systems which had been an obstacle to development of distribution sector. Market opening of distribution sector became a turning point to promote competition among domestic and foreign firms. However, for small and medium scale of the typical retail enterprises which were in no position to compete in terms of prices, additional facilities, and services, faced a threat of diminished trading area, and even of their existence. Because, large firms may have greater market power than small firms, as they can more easily extract favorable terms when procuring goods, and may also be able to deter entry by advertising outlays or access to the best sites. In addition, larger chain stores armied with sufficient capital dominated trading area and reduced customer's welfare by abusing their monopoly power when competing with other shops, and are often cited as an example of adverse effects of local monopoly. In order to minimize such adverse effects and to foster competition, regulatory reforms in distribution sector should set its goal to promote sound and stable distribution activities through market principle and restoring competition principle, and ultimately to boost customers welfare. Therefore, deregulation in distribution sector should be implemented in a way to promote customers welfare, eliminate entry barriers, and expand competition principle such as productivity and efficiency competition. However, it should be also recognized that deregulation of system alone is not enough to develop the distribution sector. To compete in a increasingly concentrated industry, small enterprises increasingly engage in co-operative arrangements, such as buying groups, strategic alliances or franchise agreements.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 추계학술대회
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• pp.582-583
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• 2021

태양광, 풍력 등 신재생 에너지 생산이 다양해지면서 생산과 소비를 동시에 할 수 있는 마이크로그리드 시스템이 소개되었지만 국내에서는 아직까지 자동화된 전력거래 기술 도입이 필요하고 생산 및 중계인의 보호할 장치가 필요하다. 일반적으로 여름에는 태양광을 통한 전력 가격 하락이 예상되어 생산자 보호가 필요하다. 본 논문에서는 마이크로그리드 환경에서 블록체인(Blockchain)을 활용한 사용자 간 투명하고 안전한 선물 전력거래 시스템을 제안한다. 선물이란 간단히 말해서 고정된 가격과 미리 정해진 선물 가격에 구매자가 전력을 사는 의무를 가지거나 판매자가 전력을 팔아야 하는 의무를 갖게 되는 계약이다. 본 시스템은 블록체인 네트워크 내에서 신뢰할 수 있는 실행코드인 스마트 컨트랙트(Smart Contract)를 이용하여 사용자의 개입 없이 자동화된 동작으로 선물 가격을 검색하고 전력 거래를 체결하는 선물 거래 알고리즘을 제안한다. 만일 전력 생산자가 생산계획 시에 최대 생산 시기(하지)의 가격이 하락할 가능성이 있다고 생각이 되면 선물시장에서 선물을 먼저 팔아 놓고 최대 생산 시기(하지)에 선물을 되사서 이익을 내어 현물시장에서의 손실을 보전할 수 있다. 또 중계업자는 판매계약 체결 시에 전력 가격이 상승될 우려가 있으면 선물시장에서 먼저 선물을 매입하고 판매계약 이행 시 선물을 청산하여 이익을 실현시켜 현물시장에서의 손실을 보전할 수 있게 된다.

• 유통과학연구
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• 제11권12호
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.