• 제목/요약/키워드: buying power

검색결과 97건 처리시간 0.02초

디지털 시대의 효율적인 e비지니스 마케팅 전략에 관한 연구 (A Study on the e-Business Marketing Strategy of Digital Age)

  • 조원길
    • 정보학연구
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    • 제3권4호
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    • pp.89-105
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    • 2000
  • 오늘날 e비즈니스에 관련된 여러 가지 새로운 개념과 툴이 등장했지만, e비즈니스를 전략적으로 수행하게 도와줄 수 있는 체계를 주지는 못하고 있다 f비즈니스를 위한 초기의 시스템 구축이 어느 정도 궤도에 오르자, 이미 구축된 e비즈니스 시스템을 어떻게 전략적으로 고객의 가치창출을 위해서 활용할 것인가에 대한 마케팅 이슈들이 점차 중요시되고 있다. 또한 O마케팅 또는 고객중심이 아니라 기술 또는 시스템 중심으로 치우쳐 e비즈니스 본연의 취지에서 벗어나므로 고객중심의 e비지니스 마케팅 추진 전략을 연구하고, 효율적인 전개방안을 제시하고자 한다.

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플러그인 하이브리드 전기자동차의 연료 경제성에 관한 연구 (Study on the Fueling Economic Feasibility of Plug-in Hybrid Electric Vehicle)

  • 노철우;김민수
    • 대한기계학회논문집B
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    • 제33권4호
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    • pp.255-263
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    • 2009
  • The most concerning issue of these days is the energy crisis caused by increasing threat of dependence on imported oil and volatile market trend. Under these circumstances, the PHEV(plug-in hybrid electric vehicle) is drawing attention for the next generation's car which could give a chance to decrease the dependence on imported oil and reduce the environmental impact of vehicle. The fueling cost of PHEV, one of the core factor of decision about buying car, should be calculated in the circumstances of Korea to make sure that PHEV has competitive power in real market. The fuel cost saving of PHEV versus CV(conventional vehicle) is simulated and discussed in the condition of increasing gasoline cost, electricity rate, and city-gas rate. In conclusion, the PHEV60-FS shows the best economic feasibility when gasoline price goes up. The PHEV20 has the most stable economic feasibility as electricity rate increases. The fuel cell cogeneration system for RPG could be an alternative for charger of PHEV in the near future.

연속발생 데이터를 위한 실시간 데이터 마이닝 기법 (A Real-Time Data Mining for Stream Data Sets)

  • 김진화;민진영
    • 한국경영과학회지
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    • 제29권4호
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    • pp.41-60
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    • 2004
  • A stream data is a data set that is accumulated to the data storage from a data source over time continuously. The size of this data set, in many cases. becomes increasingly large over time. To mine information from this massive data. it takes much resource such as storage, memory and time. These unique characteristics of the stream data make it difficult and expensive to use this large size data accumulated over time. Otherwise. if we use only recent or part of a whole data to mine information or pattern. there can be loss of information. which may be useful. To avoid this problem. we suggest a method that efficiently accumulates information. in the form of rule sets. over time. It takes much smaller storage compared to traditional mining methods. These accumulated rule sets are used as prediction models in the future. Based on theories of ensemble approaches. combination of many prediction models. in the form of systematically merged rule sets in this study. is better than one prediction model in performance. This study uses a customer data set that predicts buying power of customers based on their information. This study tests the performance of the suggested method with the data set alone with general prediction methods and compares performances of them.

산업용 열병합발전시스템에서 진화 알고리즘을 이용한 합리적 운전계획 수립에 관한 연구 (A Rational Operation Scheduling Using Evolutionary Algorithm on Industrial Cogeneration System)

  • 최광범;정지훈;이종범
    • 대한전기학회논문지:전력기술부문A
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    • 제49권10호
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    • pp.494-501
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    • 2000
  • This paper describes a strategy of a daily optimal operational scheduling in cogeneration system for paper mill. The cogeneration system selected to establish the scheduling consists of three units and several auxiliary devices. One unit generates electrical and thermal energy using the back pressure turbine. The rest two units generate the energy using the extraction condensing turbine. Three auxiliary boilers, two waste boilers and three sludge incinerators operate to supply energy to the loads with three units. The cogeneration system is able to supply enough the thermal energy to the thermal load, however it can not sufficiently supply the electrical power to the electrical load. Therefore the insufficient electric energy is compensated by buying electrical energy from utility. When the operational scheduling is performed considering the environmental problem. This paper shows the simulation results for daily operational scheduling obtained using the evolutionary algorithm. This results reveal that the proposed modeling and strategy can be effectively applied to cogeneration system for paper mill.

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해외 주요 도서관 컨소시엄의 운영현황 비교·분석 - 도서관 컨소시엄 전문가와의 면담을 중심으로 - (Library Consortia Characteristics Comparative Analysis around the World)

  • 김재훈;이응봉
    • 한국문헌정보학회지
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    • 제50권3호
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    • pp.491-511
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    • 2016
  • 본 연구에서는 해외의 주요 도서관 컨소시엄의 운영현황과 특성에 대하여 선진국의 도서관 컨소시엄 전문가를 직접 면담하고 자료를 수집하고 비교 분석하였다. 조사결과, 해외 도서관 컨소시엄들은 구성 목적, 조직, 재원, 기능 등에 있어서 각각의 독특한 특성을 가지고 있었으며, 컨소시엄별 전문가들의 인식에도 차이가 있는 것으로 나타났다. 전문가들은 공통적으로 도서관 컨소시엄의 가치를 정보가격 협상력으로 인식하고 있었으며 정보가격 인상의 대안으로 OA(Open Access)를 지목하였다. 본 연구에서는 해외 도서관 컨소시엄 운영에 관한 이해를 돕고자 하였다.

시니어세대의 연령에 따른 실내복 디자인 선호도 및 구매행동 연구 - 50대 이상 중.노년 여성을 중심으로 - (A Study of Senescent Female Consumer's Design Preferences for their Lounge Wear and Buying Behaviors - A Focus on Elderly Women over Fifty -)

  • 정삼호
    • 복식
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    • 제59권4호
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    • pp.143-154
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    • 2009
  • The purpose of this research is to investigate elderly, middle-aged female consumers' design and material preferences for lounge wear and after understanding senescent women's propensity to purchase lounge wear. The subject of research were to those living in the Seoul and capital region and 612, which did not comprise missing values, were collected and used for data analyses. All the age groups including those in their 50s and 60s prefer jacket and pants styles the most and these styles are the most favored as lounge wear as well. Those in their 50s and 60s prefer a round neckline the most while those in their 70s favor a V neckline the most. Analyses of sleeve styles of senescent women show that all the age groups favor a straight set, or a sleeve design, the most. Although the aged people investigated in this research have relatively high purchasing power, it is found that they tend to buy low priced lounge wears. Reviewing all of the above-mentioned results, the prices of garments for senescent people will be set in consideration of their economic level, so that good quality commodities may be produced and sold at different prices.

Digital Marketing of Cotton to Generation Y College Students

  • Avila, Brenda;Ryu, Jay-Sang
    • 유통과학연구
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    • 제13권7호
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    • pp.5-10
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    • 2015
  • Purpose - Gen Y college students have emerged as a profitable consumer segment because of their growing purchasing power and influence on others' buying decisions. Digital marketing is deemed effective in increasing Gen Y college students' knowledge of and interest in products and services. This research examined the effect of digital marketing on Gen Y college students'perceptions, attitudes and purchase intentions toward cotton clothing compared to that of conventional print marketing and no marketing. Research design, Date and Methodology -Data were collected from three different groups of college students from a large university in the U.S.: the group with no cotton marketing, those with print media marketing, and those with digital marketing. Result - The findings confirmed that college students who were exposed to cotton digital marketing displayed the highest level of agreement on the benefits of cotton clothing. They also exhibited the most favorable attitudes and strongest purchase intentions toward cotton clothing. Conclusions - To target Gen Y consumers effectively, marketers should consider a digital marketing strategy to promote their products and services.

신개발지 일반주거지역의 용도쇠퇴 현황 및 특성에 관한 연구 - 대전 둔산 신시가지를 중심으로 - (A Survey of Residential District Decay of A New Development Area - In the case of Dunsan of Daejeon City -)

  • 이승미;강인호
    • 한국주거학회논문집
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    • 제20권2호
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    • pp.109-118
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    • 2009
  • In general, the decay of the residential district has been considered a phenomenon of old towns. But now it has become a problem of new development areas too, which have been a cause of the decay of old town. This study aims to investigate the decay of the residential district in the new development area. The survey site was Dunsan, a town-intown of Daejeon metropolitan city. The findings were as follows (:) 1) even in the new development area, a high level of vacancy ratio was evident. ; 2) among the buildings above ground, 1st floor showed the highest vacancy ratio, which means the 1st floor was allotted to too many commercial facilities relative to the buying power size in this district. ; 3) there were many conversions in response to the decay of the district, from residential to commercial, and commercial to residential. ; and 4) the allocation of each type of conversion showed a spatial pattern.

방사능 관련 안전정보의 수산물 소비 영향에 관한 연구 (A study on the consumption of fishery products in relation with radioactivity-related safety information)

  • 강종호
    • 수산경영론집
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    • 제46권1호
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    • pp.145-155
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    • 2015
  • This study aims to look at the change in consumer awareness and behavior after Japan's 2013 nuclear power plant's radioactive water leakage and draw implications about them. Findings show that 81% of respondents decreased their consumption of fishery products after the nuclear incident, and kept on showing avoidance of imported fishery products including those from Japan. Also it showed that consumers more importantly considered safety when buying imported fishery products after the nuclear incident. The most common channel of receiving radioactivity safety information on fishery products were TV and online. However, the main reason for decreasing the consumption of fishery products was founded to be based on the inaccuracy of the information provided. However, many people said that they will increase their consumption of all fishery products if provided with accurate radioactivity information. Therefore, if accurate radioactivity information were to be spread effectively to the public, positive consumption rates of fishery products can be shown in the future. The inaccuracy of radioactivity safety information caused the rapid decrease of fishery products consumption in 2013 to be amplified. Therefore, this study showed the importance of the delivery of rapid, accurate and consistent information to consumers.

남·녀 고등학생의 성격특성과 의복태도 (The Personal Characteristics and Clothing Attitude on High School Students)

  • 정정렬;김구자
    • 한국의류산업학회지
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    • 제5권3호
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    • pp.251-259
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    • 2003
  • The young casual wear market has been recently increased by the great buying power of the target consumers, although they don't have their own discretionary income. The purpose of this study was to investigate clothing attitudes of the adolescent consumers of the young casual wear market according to the groups of personality types. The questions on introversion/extroversion of MBTI test were adopted to measure introversion/extroversion in personal characteristics. The questions in "The personality diagnosis of high school students" developed by Lee, Chongseung and Chung, Bummo were adopted to measure stability, dominance, sociability and autonomy. Variables of clothing attitudes were composed with attentiveness, modesty and conformity. A total 488 high school students in Seoul participated in the survey. SPSS Win 10 statistical package was used to analyze the data: frequency, t-test, ANOVA and factor analysis. After statistical analysis, the following results were found. Groups of introversion and extroversion, and groups of low, medium and high degree of stability, dominance, sociability and autonomy showed no significant difference based on sex difference and school types. Students who has a high extroversion showed a high degree of attentiveness in clothing attitudes. Students who has the lowest sociability and the lowest autonomy showed a high degree of attentiveness. Students with the lowest autonomy showed a high degree of conformity. The younger the students were, the higher their attentiveness and modesty in clothing attitudes.