• 제목/요약/키워드: buying power

검색결과 97건 처리시간 0.022초

온라인 쇼핑몰에서 고객의 감성을 활용한 추천 효과 (Effectiveness of Recommendation using Customer Sensibility in On-line Shopping Mall)

  • 임치환
    • 산업경영시스템학회지
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    • 제28권3호
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    • pp.58-64
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    • 2005
  • Customer sensibility based recommendation agent system was developed to tailor to the customer the suggestion of goods and the description of store catalog in on-line shopping mall. The recommendation agent system composed of five modules and seven services including specialized algorithm. This study was to investigate the effectiveness of the customer sensibility based recommendation agent system in on-line shopping mall. This study asked 30 male and female students to perform the task in on-line shopping mall and facilitated them questionnaires. The questionnaires were administered to subjects to measure quality precision, ease of use, support of buying, purchasing power, future intention of the system. The study revealed that good part of the subjects positively evaluated the customer sensibility based recommendation system except for ease of use. The study on usability of the recommendation agent system has need to be performed in next. This paper shows that the satisfaction and the buying power of customers may be improved by presenting customer sensibility based recommendation in on-line shopping mall.

데이타마이닝을 이용(利用)한 CRM 사례연구(事例硏究) - A 패션기업(企業)을 중심(中心)으로 - (A CRM Study on the Using of Data Mining - Focusing on the "A" Fashion Company -)

  • 이유순
    • 패션비즈니스
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    • 제6권5호
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    • pp.136-150
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    • 2002
  • In this study, we proposed a method to be standing customers as the supporting system for the improvement of fashion garment industry which was the marginal growth getting into full maturity of market. As for the customer creation method of Fashion garment company is developing a marketing program to be standing customer as customer scoring to estimate a existing customer‘s buying power, and figure out minimum fixed sales of company to use a future purchasing predict. This study was a result of data from total sixty thousands data to be created for the 11 months from september. 2000 to July. 2001. The data is part of which the company leading the Korean fashion garment industry has a lot of a customer purchasing history data. But this study used only 48,845 refined purchased data to discriminate from sixty thousands data and 21,496 customer case with the exception of overlapping purchased data among of those. The software used to handle sixty thousands data was SAS e-miner. As the analysis process is put in to operation the analysis of the purchasing customer’s profile firstly, and the second come into basket analysis to consider the buying associations for Association goods, the third estimate the customer grade of Customer loyalty by 3 ways of logit regression analysis, decision tree, Artificial Neural Network. The result suggested a method to be estimate the customer loyalty as 3 independent variables, 2 coefficients. The 3 independent variables are total purchasing amount, purchasing items per one purchase, payment amount by one purchasing item. The 2 coefficients are royal and normal for customer segmentation. The result was that this model use a logit regression analysis was valid as the method to be estimate the customer loyalty.

에너지 관리(管理)시스템의 사업관리(事業管理) (PROJECT MANAGEMENT FOR ENERGY MANAGEMENT SYSTEMS)

  • 이규선;윤갑구
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1983년도 하계학술회의강연.논문초록집
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    • pp.174-176
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    • 1983
  • This paper explains about general considerations and project management for a modern electric utility EMS/SCADA system. This paper also attempts to help engineers in the following situation: They are given the task of specifying, buying and installing a EMS/SCADA system. When do they start? What tools/texts/guidelines are available to help them out? If it is a large system, methodical project management is necessary. What are the critical tasks to be undertaken? When should they been done and how does their timing impact the whole project.

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A Study on Sales depending upon Meat Consumption Class: Focused on Hanwoo meat 1++A Class Consumption Class

  • Yun, Sun-Ja;Kim, Gi-Pyeong
    • 융합경영연구
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    • 제2권2호
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    • pp.10-14
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    • 2014
  • The study investigated consumption patterns and inclination of consumers of Hanwoo meat being more expensive than imported meat and/or beef cattle meat based on the author's business experience at the shop in Budang Seongnam. The author who has managed shop firstly investigated customers' inclination and/or propensity. The author heard specific customer's story at neighboring shopping center, and each customer's buying method, occupation, financial power and apartment size and others, and forecast visiting customer's buying and demand upon part of the beef that customer asks for. The aut hor who sold out limited scope of beef product at limited area thought that he did narrow scope of business. The author would make effort to sell product enough to meet customer's taste by better quality product from point of view of customers. The author would make effort to supply good quality beef products to the customers who relied upon the author's butcher's.

전력계통의 안전도를 고려한 경제급전에 관한 연구 (A Study on the Security-Constrained Economic Dispatch for Power System)

  • 김경철;최홍규;원진희
    • 조명전기설비학회논문지
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    • 제16권3호
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    • pp.7-14
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    • 2002
  • 경제급전은 전력회사간에 생산된 전력을 사고 파는 경우에 필연적으로 고려해야 한다. 본 논문은 전력계통 안전도, 최적조류계산과 안전도를 고려한 경제급전을 설명하고, 상용화된 EDSA의 active optimal power flow 프로 그램을 이용한 사례연구를 통하여 최적의 경제급전이 되었음을 검증하였다.

DHCP를 이용한 컴퓨터 절전 시스템 (The computer power-saving system using DHCP)

  • 김홍윤
    • 한국산업정보학회논문지
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    • 제14권5호
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    • pp.75-82
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    • 2009
  • 기업이나 학교 및 공공 기관에서 전력 절감형 컴퓨터를 신규 구매하는 비용을 치루지 않고, 조직원들의 절전 교육만으로도 큰 효과를 볼 수 있다. 그러나 이 교육은 상당한 시간이 걸린 다는 문제가 있다. 조직원 전체 컴퓨터 전원 관리를 하는 시스템도 출시되고 있지만, 설치 하기 쉽지 않다. 본 논문에서는 자동 종료 소프트웨어를 설치하지 않는 컴퓨터는 DHCP 서버가 IP 주소를 제한적으로 공급하여, 조직원 들이 전원 관리 시스템에 능동적으로 참여하도록 유도하고자 한다.

Optimal Capacity and Allocation of Distributed Generation by Minimum Operation Cost in Distribution Systems

  • Shim Hun;Park Jung-Hoon;Bae In-Su;Kim Jin-O
    • KIEE International Transactions on Power Engineering
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    • 제5A권1호
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    • pp.9-15
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    • 2005
  • In the operation of distribution systems, DGs (Distributed Generations) are installed as an alternative to extension and the establishment of substations, transmission and distribution lines according to the increasing power demand. In the operation planning of DGs, determining optimal capacity and allocation achieves economical profitability and improves the reliability of power distribution systems. This paper proposes a determining method for the optimal number, size and allocation of DGs in order to minimize the operation costs of distribution systems. Capacity and allocation of DGs for economical operation planning duration are determined to minimize total cost composed with power buying cost, operation cost of DGs, loss cost and outage cost using the GA (Genetic Algorithm).

22.9kV 트리억제형 전력케이블의 성능평가 (Efficiency appraisal of 22.9kV tree retardant power cable)

  • 김위영;윤대혁;박태곤
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2002년도 추계학술대회 논문집 전기물성,응용부문
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    • pp.179-182
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    • 2002
  • XLPE compound have used for insulation of 22.9(kV) power cable. But tree retardant power cable has developed and is going to br used commonly. TR XLPE compound retard production and growth of water tree. In this paper, tensile strength, elongation at break, degree of crosslinking, lightning impulse test, AC breakdown test, cyclic aging for 14days and accelerated water treeing test of TR XLPE insulated power cable were examined according to the KEPCO buying spec. & AEIC CS 5-94 standards. before and after As the result, tensile strength, elongation at break and degree of crosslinking test results of TR XLPE insulation were higher than requirement values. After accelerated water treeing test for 120 days, 240 days and 360 days, AC breakdown voltages were not decreased for accelerated water treeing aging duration

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국내 패션 멀티브랜드 스토어의 유형별 전략 및 발전방향 (Classifications and Strategic Directions of Multi-brand Fashion Stores in Korea)

  • 김수연;황진숙
    • 한국의류학회지
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    • 제35권5호
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    • pp.587-600
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    • 2011
  • This study presents the strategic directions for Korean multi-brand fashion stores by running in-depth industry research and market analysis. Over 20 professionals were selected from Korean multi-brand fashion stores for this study and in-depth interviews were conducted to evaluate related subjects. The results of the study were as follows. First, Korean multi-brand fashion stores could be classified into three criteria: operating ownership, merchandise mix, and store identity. Second, operating ownership criterion was chosen for further investigations of strategies and directions of the multi-brand fashion stores. The operating ownership criterion consists of three types; department store types, specialty store types, and boutique types. Each type deploys different buying practice, organizational strategies, and distribution channels. Lastly, the suggested strategic directions for each type are summarized as follows. The 'department store type' should utilize its strong direct buying capabilities and acquisition of merchandising can be more effectively managed. The store should utilize its strong buying power as a tool to develop new private brands (PBs). For 'specialty store type', two key factors have been derived: market share expansion and positioning themselves to become a new distribution channel. To respond to these factors, the store needs to be perceived as a brand then diversify its business. Strengthening its brand will allow it to expand into a new distribution channel and also enable a strategic partnership with its competitor brands. The factors influencing 'boutique type' is personalization and uniqueness. With an emphasis on the uniqueness of products and merchandising it will be able to implement the role as a personal shopper and stylist to provide a very personalized service to its customers.

초콜릿 패키지 디자인이 소비자 구매 조건에 미치는 영향에 관한 연구 (Research on the Influence of Chocolate Packaging Design on Consumers' Purchase Conditions)

  • 장효;장청건
    • 한국융합학회논문지
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    • 제12권11호
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    • pp.247-256
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    • 2021
  • 사회경제의 부단한 진보와 발전에 따라 상품 포장의 중요성은 나날이 현저해지고 있으며, 그것은 이미 사업자와 소비자 사이의 중요한 의사소통 형식이 되어, 사업자 간의 중요한 경쟁 수단이 되었다. 이 논문의 연구범위는: 우선 문헌 조사를 통해 포장설계의 기능과 소비자의 구매 태도를 분석하고 일반 초콜릿 포장과 여행기념품 초콜릿 포장을 대상으로 이름, 색상, 로고, 일러스트 등을 분석·연구했다. 연구방법은: 설문 조사를 통해 패키지 디자인에 대한 소비자의 구매 태도 및 개인의 가치 구현에 따라 소비자의 구매 여력과 패키지 디자인이 구매 조건에 미치는 영향과 연구를 심층적으로 살펴봤다. 본 연구의 결과, 첫째, 일반 초콜릿 포장과 여행기념품 초콜릿 포장부터 소비자 소비 현상까지 보면 일반 초콜릿이 더 선호된다. 둘째, 소비자가 제품을 구매할 때 초콜릿의 맛은 제품 패키지 디자인보다 중요한 속성이다. 셋째, 각 제품군에서 소비자들은 초콜릿 제품을 살 때 자신의 지향적인 가치를 중시한다. 넷째, 패키지 디자인과 맛이라는 두 가지 중요한 속성 아래 일반 초콜릿은 여행기념품 초콜릿보다 구매 의도가 높다.