• Knowledge Management Research
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• v.8 no.2
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• pp.1-16
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• 2007

This paper describes the Blue Ocean Strategy and Business TRIZ (Russian Theory of Inventive Problem Solving) Tactics as one method for knowledge creation and innovation. The opening new market avoiding keen competition is very popular recently and is not just prosper, but survival problem. As one new strategy for finding new market, the Blue Ocean Strategy gives the big blueprint for new market, but has no enough tools to make more concrete ideas. In this paper, we suggest using the Strategy Campus and other tools in the Blue Ocean Strategy at initial stage and then, compensating the TRIZ principles to make more concrete ideas for new market as tactics. We applied it to find the new market for conventional newspaper industry and EBS (Education Broadcast System) management innovation in Korea as case studies and got better results comparing to using only the Blue Ocean Strategy.

• The Journal of Information Systems
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• v.17 no.4
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• pp.207-232
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• 2008

As electronic commerce is growing to be a part of everyday business life for companies, enterprises are required to establish the appropriate strategy to effectively realize their business visions. The correct choice of strategy enables organizations to make efficient use of internal resources and adjust to the external environment, affecting their performance. The nature of the firms' strategy has been currently focused on the new business model such as e-commerce. In the beginning of e-commerce, the decreasing cost of business transactions was a major benefit affecting its success. However, e-commerce firms are currently facing new advanced information technology, various business models and serious competition. To deal with these new challenges, there is an increasing demand for right strategy direction to effectively and efficiently manage a corporation's internal resources and external environments that are related to electronic commerce. Moreover, it is necessary both to set up the feasible strategy direction and to evaluate its outcome. The purpose of this study attempts to provide appropriate e-commerce strategy, which is well matched with e-commerce performance, as the different strategies affect different results of e-commerce. On the basis of the results of this research, we can see that the strategies selected by e-commerce companies differ according to the e-commerce type and firm's size.

• The Journal of Society for e-Business Studies
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• v.3 no.2
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• pp.1-15
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• 1998

A major effect of electronic commerce on the Internet is that it reduces transaction costs and creates an efficient market. Thus, an information strategy for developing of regional economy must be changed toward 21st century of electronic commerce era. In this paper, we present an information strategy for activating the electronic commerce of regional small and medium-sized business organizations. The paper stresses creation of a network organization comprising local government, regional business organizations, universities, research institutes, and citizens' coalitions as groups of organizational actors. Necessary conditions of a successful network organization in electronic commerce are to build the public key infrastructure for developing the trust of transactions among partners, and to create an information center to manage a web of partners. In the network organization, the information center must play critical roles as a creator of value and the certification authority in order to issue and manage participants' electronic certificates.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.81-100
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• 2004

The purpose of this study was to test consistent relations between business strategy and marketing strategy of product level and to identify association Miles and Snow's strategic typology and Porter's generic strategy. The data were collected by personal interview with top management and marketing managers who worked at strategic business units in industrial and consumer product industry. The result showed that Porter's generic strategy significantly related with strategic marketing activities of product level. Miles and Snow's typology related with innovative marketing and environment management of the product market. But different patterns of strategic activities were not found among strategy types of Miles and Snow. Significant association between Miles and Snow's strategic typology and Porter's generic strategy implicates a possibility of integrated approach of two strategic typologies.

• Journal of Distribution Science
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• v.11 no.12
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• pp.25-37
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• 2013

Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.

• Korean Management Science Review
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• v.26 no.2
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• pp.91-112
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• 2009

Recently, the green business/IT-related issues such as $CO_2$ emission and energy consumption have become spread out rapidly through the world. EU, the United States, Japan and other developed countries are using IT-related environmental regulations as trade barriers. Korea which has high rate of IT exports needs to establish systematic strategies to respond to these environmental regulations. However, it is not easy to find the related research about making green business/IT strategies. This research aims to deduce the green business/IT strategy framework and the suitable green business/IT strategies for the Korean situation. The green business/IT strategy framework is constructed from the analysis of preceding researches and those of the green business/IT strategies of Japan, the United States, and EU. The Korean green business/IT strategies are deduced from survey of experts using Delphi method. We expect that the results contribute to establish the systematic policy and action plan to reduce $CO_2$ emission and energy consumption of IT industry.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.371-376
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• 2008

As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms. The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business. Using a cross-national survey of customers from Korea and China to compare the Korean customers' acceptance of e-business with the Chinese customers', and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how to use the different cultural dimension to establish the better CRM system in the e-business field.

• Korean Journal of Construction Engineering and Management
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• v.10 no.6
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• pp.28-39
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• 2009

Recently, it has been an issue on BPM(Business Process Management, below BPM), which is a sort of business management methods that secures agility and flexibility through sustainable improving and monitoring in a rapid-changing environment. To introduce BPM to construction company we need to set up a procedure for objective, define criteria according to the business structure defined by BPA(Business Process Architecture, below BPA) and analyze works and then select targets. Those BPM target works need to have a close relationship with corporate strategy and to support realizing corporate value. Therefore, this paper will study BPM Target works of construction companies for an effective introduction BPM through questioning from working-level staff. In addition, it will analyze their types and corporate core strategy and BPM target works, then study the main strategy according to BPM target types. And also, this study is expected to help construction companies to choose the business for BPM adoption through analyzing current situation and strategy for business selection when adopting BPM.

• Journal of Distribution Science
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• v.22 no.2
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• pp.63-69
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• 2024

Purpose: This study analyses the Service Development Strategy for MICE in Nakhon Si Thammarat Province, Thailand aim to 1) Investigate the current and desirable conditions of the service businesses in order to support the MICE 2) Undertake a SWOT analysis of service businesses with regard to supporting the MICE 3) Analyze service business distribution strategies development to support the MICE in Nakhon Si Thammarat Province. Research design, data and methodology: This study divided into 2 phases: Phase 1 involved qualitative research to study the process of service businesses in their support of the MICE. Phase 2 involved research and development with regard to the development of innovative service business development strategies to support the MICE. Results: The article showed that company executives and related parties understand the meaning of service business management to support the MICE to consist of 8 indicators: quality of meeting venues, access to meeting venues, meeting infrastructure, government support, additional activities in addition to meetings, the image and reputation of the city, MICE personnel, and security. Conclusions: Strategies for developing service business innovations to support the MICE consist of a proactive strategy, a preventive strategy, and a remedial strategy together with defensive strategies.

• Asia Marketing Journal
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• v.16 no.3
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• pp.101-118
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• 2014

Parkland, which is one of the pioneer brands in men's fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market. This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland's brand strategy focusing on brand environment and positioning. Accordingly, the study analyzes the target concept and basic direction of the brand repositioning in terms of the repositioning strategy process, and from an integrated marketing perspective, examines the specific implementation program for repositioning. Finally, the study addresses the outcomes of brand repositioning efforts as well as steps to be taken in the future.