• Title/Summary/Keyword: business opportunity

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A Study on the Strategic Adoption of Internet based Customer Relationship Management (인터넷 기반 고객관계관리의 전략적 도입에 관한 연구)

  • Roh Kyung-Ho
    • Management & Information Systems Review
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    • v.5
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    • pp.61-79
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    • 2000
  • This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

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Strategic Options for Internationalization in Korean Organizations

  • Yum, Ji-Hwan;Park, Byoung-Jin
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.323-335
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    • 2005
  • Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

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Related Loan on Real Estate Firm Performance in an Emerging Market

  • PURWANTO, Purwanto
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.697-706
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    • 2020
  • This study investigates the relationship between related loan, ownership concentration and real estate firm performance. The data was collected from 35 real estate firms listed on Indonesia Stock Exchange from 2007 to 2012. Related loans are viewed from the angle of related lending and loan. Related lending and loan is measured by the related lending on total lending ratio and related loan on total loan ratio. Firm performance is measured by the asset turnover ratio and return on assets ratio. Ownership concentration is measured by the right cash flow. The data analysis was done with regression analysis and panel data. The results of the study found that related loans had a positive effect on sales but had no effect on profits. This supports the efficient transaction hypothesis. On the other hand, related lending has a positive effect on profits that supports opportunistic transactions. Ownership concentration moderates the effect of related loan on company's performance. The related lending are beneficial for mutually supporting activities in the real estate sector business group in Indonesia, but related loans have the potential to be used in tunneling activities. The paper contributes to the related party transaction in benefits-risks of related lending and related loan in uncertainty context.

The Third Fishery: Enjoyable Fishery (제3의 어업 : 즐기는 어업)

  • Kim Soo-Kwan
    • The Journal of Fisheries Business Administration
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    • v.35 no.2
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    • pp.53-69
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    • 2004
  • While the life in the fishing villages in old days was characterized by accepting the sea as destiny by birth, it became an industrial one nowadays with industry - scale fisheries as the mainstream. It is expected, however, that nature - friendly life will be prevailing in the fishing villages in the future In these days, the status of fishing village is on a very terrible situation due to the decrease in population, low income, environment destruction, and so on. However, the fishing village should be revitalized because of its public benefits at least. Recently, a kind of affirmative appearance in fishing village is that people who are willing to visit fishing village are increasing. The fishermen are supposed to use this opportunity for its economic and social interests. This paper suggests a kind of way, enjoyable fishery after catching and farming fishery, to use it. Enjoyable fishery consists of watching (learning by observation) fishery and doing (experience) fishery. The example of watching fishery is inspecting the fixed net fishery, doing fishery is experience of small dragnet fishery. The activation devices of the enjoyable fishery are suggested as follows; 1) fixing the identification of regional tourism 2) the development of regional enjoyable 3) opening of one day's fisherman school. 4) networking with fishing village amenity improvement 5) driving sisterhood system with urban area.

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The Mitigation Model Development for Minimizing IT Operational Risks (IT운영리스크 최소화를 위한 피해저감모델 구현에 관한 연구)

  • Lee, Young-Jai;Hwang, Myung-Soo
    • Journal of Information Technology Applications and Management
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    • v.14 no.3
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    • pp.95-113
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    • 2007
  • To minimize IT operational risks and the opportunity cost for lost business hours. it is necessary to have preparedness in advance and mitigation activities for minimization of a loss due to the business discontinuity. There are few cases that banks have a policy on systematic management, system recovery and protection activities against system failure. and most developers and system administrators response based on their experience and the instinct. This article focuses on the mitigation model development for minimizing the incidents of disk unit in IT operational risks. The model will be represented by a network model which is composed of the three items as following: (1) the risk factors(causes, attributes and indicators) of IT operational risk. (2) a periodic time interval through an analysis of historical data. (3) an index or an operational regulations related to the examination of causes of an operational risk. This article will be helpful when enterprise needs to hierarchically analyze risk factors from various fields of IT(information security, information telecommunication, web application servers and so on) and develop a mitigation model. and it will also contribute to the reduction of operational risks on information systems.

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Community Economic Development Policy of the USA Local Governments and its Implication to Korean Local Community Economic Development (미국 지방자치단체의 지역사회 경제개발 정책변화가 우리 나라 지역사회 경제개발에 주는 정책적 함의)

  • Lee, Sung
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.377-390
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    • 2000
  • The purpose of this paper was to draw implications for community economic development policies of Korean local governments by investigating the community economic development policies of the USA local governments. Those policies can be segmented to first wave(1950s-1970s), second wave(1980s), and third wave(1990s) of development policy. First two policies entailed some expense to community residents by providing low tax rates, tax abatement, tax reliefs, industrial revenue bonds, and direct state loans for potential companies. These policies brought ‘clawback’ and ‘drawbacks’ to the local residents. The third wave of community economic development policy includes capital market programs(predominantly government-financed loan programs and government support for predominantly privately financed loan or equity programs), providing information and education for small business in the communities, supporting small business by providing high technology and research, and export assistance-providing information/training opportunity how to export, sending trade missions, and export financing. Local government authorities in Korea should learn the community economic development policies administrated by the USA local governments so that they can avoid the potential try-and-errors in establishing, planning, and administrating their economic development policies.

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News Focus - Today and Tomorrow of the Korea-made NPP, SMART (뉴스초점 - 한국 토종 원자로 'SMART"의 오늘과 내일)

  • Kim, Hak-Roh
    • Journal of the Korean Professional Engineers Association
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    • v.44 no.6
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    • pp.40-44
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    • 2011
  • Nuclear energy in Korea began in 1958, when the Korea's atomic energy act was formulated and the relevant organizations were founded. Since then, notwithstanding the two catastrophe like TMI and Chernobyl accident, Korea made a wise decision to expand the peaceful uses of the nuclear energy as well as to localize the essential nuclear design technology of fuel and nuclear steam supply system. This decision resulted in the success of export of nuclear power plants as well as research reactor in 2010s. The Korea's nuclear policy, which well utilized 'international crisis in nuclear business' as 'opportunity of Korea to get. nuclear technology', is believed nice policy as a role model of nuclear new-comer countries. Based upon the success story of localization of nuclear technology, Korea had an eye for a niche market, which was a basis of development of SMART, Korea-made integral PWR. The operation of a SMART plant can sufficiently provide not only electricity but also fresh water for 100,000 residents. Last two years, Korea's nuclear industry team led by the Korea Atomic Energy Research Institute completed the standard design of SMART and applied to the Korea's regulatory body for standard design approval. Now the Korea's licensing authority is reviewing the design with the relevant documents, and the design team is doing its best to realize its hope to get the approval by the end of this year. From next year, the SMART business including construction and export will be explored by the KEPCO consortium.

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A Study on Selection of a Service Composition Target using AHP (AHP를 활용한 서비스 컴포지션 대상 선정에 대한 연구)

  • Kim, Ji-Hyeok;Byun, Jung-Won;Rhew, Sung-Yul
    • The KIPS Transactions:PartD
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    • v.16D no.5
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    • pp.737-746
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    • 2009
  • The appearance of SOA affects business and IT environment and many studies on SOA is progressed in academics and industries. Service will increase extremely and make business opportunity by composing service. In addition, It will support it. However, studies on selection of a service composition target are insufficient. In this study, we propose a framework that select a service composition target so we use Analytic Hierarchy Process methodology. As a result of this study, we enabled service selection to apply functional/non-functional attributes of services, various stakeholder's view and some selection criteria with service composition.

Impact of Quality Improvement in a Department Store by Sales Associates on Customer Loyalty

  • Oh, Dani;Lee, Seunghee
    • Journal of Fashion Business
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    • v.18 no.3
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    • pp.45-58
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    • 2014
  • The purpose of this study is to identify how to improve the quality of department store's sales associates for customer loyalty. This study examines the importance of sales associates' education, skills, and customer service towards customer loyalty. The questionnaire survey was conducted to collect data from 220 clothing sales associates working in department stores. This survey was paper-based. The participants were asked about the questionnaires; sales associates' education, sales associates' ability, customer service, and customer loyalty. General demographic characteristic of participants in the study are as follows; females (72.27%) participated the survey more than males (27.73%). With the age ranging from early 20s to over 40s, most people who took the survey ranged from early 30's to mid 30's with 33.64%. The result indicated that sales associates' education, and customer service skills were significantly corelated to each other. Sales associates' education had no co relation to customer loyalty. In applying the research findings, department stores can design their training contents to offer better training quality. Education of sales associates can be focused by providing various training contents, exercise, effective options, along with the opportunity to improve the qualities of training.

Critical Factors Influencing Consumer Online Purchase Intention for Cosmetics and Personal Care Products in Vietnam

  • NGUYEN, Lan;LE, Hoa Chi;NGUYEN, Thuy Thu
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.131-141
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    • 2021
  • With the rapid development of the Internet, online shopping has grown so fast that almost any good or service can be sold online today. The popularity and rapid growth of e-commerce signal a huge market opportunity for e-retailers. From the organizational perspective, it is necessary to evaluate and explore what drives customers to buy their products or to use their services. This study, therefore, aims to explain the online purchase intention and its determinants of Vietnamese customers for cosmetics and personal care products. Quantitative data was collected from an online survey conducted among university students, then was put into SPSS and AMOS for further analysis. Descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), regression analysis, and SEM were used to examine data from 434 valid answers. The research findings reveal that four factors positively affect purchase intention: Shopping enjoyment has the most significant impact, followed by trust, benefit, and website quality. On the other hand, perceived risk negatively influences purchase intention. While the cosmetics and personal care industry is thriving with a huge number of producers and consumers throughout the world, this study contributes to the existing literature in terms of capturing customers' needs and developing effective strategies to attract more online users.