• International Journal of Quality Innovation
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• 제8권2호
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• pp.57-68
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• 2007

Benchmarking is more than just a comparison of measures about different company's performance in a wider sense. It is a methodology of learning-comparing-learning, at least within small and medium sized enterprises. This learning is not just limited to learn by copying successful concepts from other enterprises or competitors. It starts in learning more about the own company, about its structure and processes causing its own success or its failure. This kind of learning is necessary before the enterprise starts watching for a suitable Benchmarking partner. Learning from each other's strengths and weaknesses is the main goal of the European research project Quality beyond Borders! By using the Benchmarking methodology, small and medium sized enterprises get the opportunity to take part in a Benchmarking study and can learn more about the different strengths and weaknesses of other enterprises on both sides of the border. The results of such a Benchmarking can help to identify potentials for future cooperations among German and Polish enterprises in the same market or business. These potentials can lie in different ways of realising the same success or top-position. The Benchmarking study is not focused on an special business or region. That helps to find out trends for different kinds of top-positions, which can be claimed in all markets within a country. Every trend is characterised by different success factors which are responsible for the success in this top-position. In a first overview, the results of the Benchmarking study show 5 different groups of top-positions within a market which all have different profiles regarding to the importance of their success factors. By the end of the Benchmarking study it will be possible, to give answer about the special reasons for different kind of successes of these groups. These answers can be related to a special region within a country, a special business or of course related to possible differences in the expression of the group success factors in comparison of both countries.

• 환경정책연구
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• 제11권2호
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• pp.17-54
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• 2012

본 논문에서는 2007년 12월 7일에 발생한 태안만 원유유출사건에 대한 관련 산업의 시장반응을 조사하였다. 태안사고는 국내의 조선업, 원유산업에 대해 환경관련 규제의 강화를 초래할 것이라는 우려를 낳았고 환경산업에 대해서는 환경복구와 관련한 수익의 기회를 제공하였다. 사회적 비난의 고조 및 규제강화의 전망은 조선업과 원유산업의 주가는 하락시키고 수혜산업의 주가는 상승시키는 동인으로 작용하였다. 태안원유유출사고는 이중선체 유조선 의무화 조치의 발효를 앞당기는 계기가 되어 국내 선박제조업에 호재로 작용하기도 하였다. 이에 따라 사고 직후 하락하던 조선업의 주가는 규제발효 이후 반전하여 지속적인 양의 추세를 유지하였다. 개별기업에 대한 분석에서 환경공시의 수준이 양호한 기업은 그렇지 않은 기업에 비해 부정적인 시장반응이 완화되는 경향이 관찰되었다.

• 산업공학
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• 제19권2호
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• pp.140-152
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• 2006

Today, many companies realize that the effort to develop new products / services faster that customers want and continue to purchase is crucial for their survival. As the service sector is rapidly growing, one of the challenges faced by the service industries is the lack of effective methodologies for new service development. This paper proposes a systematic framework for developing new service concepts, with an emphasis on generating innovative, convergence-type service concepts from the customer‘s perspective. The framework consists of three phases-identification of customer needs (Phase I), extraction of new service opportunities (Phase II), and generation of new service concepts (Phase III). The proposed framework is demonstrated through a case study in the telecommunications industry. In the case study, a survey was conducted on ten customers to identify the latent customer needs; 61 new service opportunities were extracted; and 129 new service concepts were generated.

• 한국유기농업학회지
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• 제17권3호
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• pp.307-326
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• 2009

The present study suggests a concept of resources circulation type agriculture and a concept of a livestock zone related to it and evaluated economical efficiency about a possibility of the resources circulation type livestock zone based on the concept. As a result, when the resources circulation type livestock zone is operated in an area of 1,300ha, it was evaluated that the profit of 11,244 hundred thousand won per year is generated, compared to the conventional agriculture. When light and heat expenses and roughage of Hanwoo production, production of TMR forage as well as income of the energy and composting business of livestock manure at the recycling center were considered in addition to that, it was judged that the present zone development bushiness has enough business feasibility. However, it is necessary that the support regulations, etc. is constructed so that all produced compost byproducts are used at farmhouses and the system related to facility investment assurance and assistance of operating expenses is maintained. It is thought that the complement of a system is also necessary so that energy or power generation expenses can be operated in the same conditions as other new & renewable energy, and the nation's purchase of carbon credits(CDM) is investigated and systemized in the early period, and construction of a revitalization plan of the business through budget securing of the Ministry of Agriculture and Forestry related to the trade of CDM and carbon emission rights is also a business that should be urgently developed. In the future, the change of an outside environment will further promote use of the energy. Also, as people, who don't know agriculture. farm village, increase day by day because of population concentration in a city, an opportunity that can new added value through experience tourism or educational programs utilizing them is increasing. Accordingly, if programs utilizing social characteristics, such as utilization as a space of tourism. leisure. experience, system construction of bio-energy and system construction that Micro Grid or Smart Grid as a dispersed storage and generation system is stabilized, are constructed, it can be said that revitalization or success conditions of the zone is further achieved.

• 수산경영론집
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• 제44권1호
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• pp.91-103
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• 2013

When it comes to the development of a retail market, it has not only influenced the supply and sales of seafood, but it has also led to considerable changes in consumers' purchasing behavior and purchasing purposes. As consumers' incomes and lifestyles have improved, the tendency to purchase seafood has rapidly changed. In addition, the increase in two-income family incomes that resulted from women's active participation in society has increased the number of consumers purchasing home meal replacements (HMR) or convenience food rather than original food. With these changes in social-economic background and in consumers' needs, the purchase of seafood is gradually changing. As a result, companies are constructing diverse marketing strategies to satisfy their needs. Companies' marketing strategies have an immediate and vital effect on consumers' purchases of seafood. The most important and fundamental role is providing an opportunity for consumers to choose what to buy by being giving information and knowledge. In this paper, the purchasing behavior of consumers buying seafood will be examined with respect to their knowledge. First, which factors among a diverse range of marketing strategies exerted a significant impact on consumers' objectives and subjective knowledge was examined. Second, the study investigated which knowledge factors were important in influencing attitudes and purchasing purposes based on knowledge level. By comparing and analyzing factors related to consumers' knowledge with respect to seafood purchases, information is provided to inform companies about efficient strategies for marketing tactics.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.83-91
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• 2021

Health is an outset of psychological, social, financial, and physical state. Several macroeconomic factors are entangled with health and mortality. Infant mortality and life expectancy are two keyguard on demographic research context on last few decades. On the other hand, foreign inflows play an unprecedent role for raising economic circulation and providing more opportunities to build a better society. The study aims to investigate the relationship between foreign direct investment (FDI), economic growth, and Bangladesh's health. This study employs time-series data from 1980 to 2018. Results show, with Auto-regressive Distribute Lag (ARDL) model, that there is significant cointegration among variables. Foreign investment and economic output relate significantly and positively to health. On the contrary, education is quasi-linked with a different sign-on different model. For model validation, pitfalls of time-series multicollinearity, heteroscedasiticy, and autocorrelation are not present. Also, CUSUM and CUSUMSQ tests are validating the model as stable and fit for future prediction. Medical assessment and education need more attention from the government as well as the private sector. FDI can play a catalyst role for improving the health sector, raising opportunity in educating and creating a better lifestyle. In order to optimize foreign investment, the government should implement necessary reforms and policies.

• 산업진흥연구
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• 제8권2호
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• pp.11-19
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• 2023

본 연구는 경제적 불확실성이 경영혁신에 미치는 영향을 분석하는 것을 목적으로 한다. 이를 위하여 관심변수인 경제적 불확실성은 Ahir et al.(2018)의 World Uncertainty Index(WUI) 지수로 측정하고, 경영혁신을 대용(proxy)하는 변수는 총연구개발투자(RD), 자산화된 연구개발투자(RD_A), 비용화된 연구개발투자(RD_E), 자산화된 연구개발투자비 중(RD_R)을 선정하였다. 연구결과, 경제적 불확실성(WUI)은 총연구개발투자(RD), 자산화된 연구개발투자(RD_A), 자산화된 연구개발투자비중(RD_R)과 통계적으로 유의한 양(+)의 관계가 나타났으며, 경영자의 기회주의적인 회계선택 행위(DACC; 재량적발생액)를 통제한 후에도 동일한 결과가 나타났다. 이러한 연구결과는 기업이 경제적 불확실성하에서도 연구개발투자에 집중하여 경영혁신의 기회로 활용한다는 것을 시사하며, 경제적 불확실성하에서 산업진흥을 위해 제공하는 정부지원의 타당성과 효과성을 밝히는데 의의가 있다.

• Asia Marketing Journal
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• 제11권2호
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• pp.1-20
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• 2009

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

• Asia Marketing Journal
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• 제11권3호
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• pp.151-165
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• 2009

본 사례는 Crossover Utility Vehicle (CUV)의 선구자인 기아자동차 SOUL이 혁신적인 제품전략을 통하여 어떻게 새로운 시장을 개척하였는지를 분석하고 있다. 지금까지 대부분의 자동차 제조업체들은 전통적인 시장세분화 기준에 치중하여, 여러 소비자 계층들을 동시에 만족시킬 수 있는 신제품 개발의 기회를 놓치고 있었다. 기아자동차 SOUL은 여러 소비자 계층을 만족시킬 수 있는 제품에 대한 기회를 포착하고, 기존 소비자 계층별 가치를 통합적으로 제공하여 새로운 시장을 열었다. 본 사례는 포화상태에 있는 자동차 산업에서 혁신적인 제품전략을 통해 신시장을 개척하는 과정을 잘 보여주고 있다. 기아자동차 SOUL의 혁신적 제품전략을 크게 디자인 혁신, CUV 시장 개척, 고객을 위한 맞춤서비스 제공, 그리고 기능 혁신의 4가지 축으로 설명하고 있다. 기아자동차 SOUL의 혁신적인 제품전략은 블루오션 개척을 계획하고 있는 많은 기업에게 의미 있는 시사점을 제공해 준다.

• 유통과학연구
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• 제11권4호
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• pp.89-97
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• 2013

Purpose - The purpose of this study is to systematically review the background of the Korean distribution promotion policy and distribution adjustment policies along with related regulations and policies. Research design, data, and methodology - Domestic distribution policy and relevant laws were examined through a review of existing research literature. The results of the development process of the domestic distribution policy, promotion policies, and adjustment policies are summarized below. Results - The results are summarized as follows. First, the purpose of the development of the domestic distribution promotion policy was to strengthen the competitiveness of the small and medium business industry through structural advancement of the small and medium industry. By expanding the managerial base for the small and medium industry, a new balance could be created in the national economy. There was a requirement for an early assistance policy for small and medium businesses as a base of these businesses in the distribution industry developed from their original model of catering to a traditional market of retail shops. Since 1996, there was a need for this early assistance policy due to the expansion and rapid growth of large scale stores causing a change in the consumption pattern for distribution markets and the decline of large enterprises. Second, the government supports small and medium business distribution through distribution promotion policies by supporting an organization promoting small business and supporting innovation in the distribution system. Third, in 1961 a business mediation system was established to protect small and medium industries. The Small and Medium Business Administration advises conglomerates to postpone acquisitions, restrain expansion of the business, or to reduce business scale if small businesses undergo an adverse effect such as decreasing demand because large companies are expanding into their areas. Fourth, the Distribution Adjustment Policy managed large-scale store regulation as follows: ① limitation on construction by urban planning ordinance, ② limitation on location based on traffic impact assessments, ③ regulation based on business guidelines by chiefs of autonomous bodies, ④ regulation on mandatory holidays and limitation of business hours. This large-scale store regulation is a policy introduced by authority to increase competitiveness of small and medium business distribution by the government. Conclusions - As discussed in this study, the distribution promotion policy and distribution adjustment policy are government distribution policies focused on the protection of the small and medium distribution businesses. This study is timely, since it was planned when the strengthening of the revisions of the Distribution Industry Development Act, aimed to protect small and medium retailers and merchants, was under discussion. The significance of this study is that it offers insights for the development of new policies in the future and an opportunity to consider the background of the distribution policy by the government.