• 제목/요약/키워드: business market scale

검색결과 360건 처리시간 0.023초

국산 캐릭터를 테마로 한 어린이 실내 테마파크의 현황 및 시장전략에 관한 기초연구 (Foundational Research on the Market Strategies and Current Status of Children's Indoor Theme Parks with Korean Characters as Their Theme)

  • 박성식
    • 만화애니메이션 연구
    • /
    • 통권28호
    • /
    • pp.235-263
    • /
    • 2012
  • 본 연구는 문화콘텐츠 비즈니스의 한 분야인 테마파크 비즈니스와 관련하여, 기존의 대규모 야외 복합 테마파크 중심의 접근에서 벋어나 소규모 소자본 전략의 실내 테마파크를 지향하는 흐름에 주목하고 있다. 기존의 대규모 야외 복합 테마파크가 수천억 원 규모의 자본과 고난이도의 기술력, 최신 운영 노하우 등을 필요로 함으로써 큰 리스크와 함께 높은 신규 진입장벽을 가지고 있는 것에 반해, 최근의 실내 테마파크들은 효율적인 리스크 관리와 탄력적인 시장전략으로 시장진입에 성공하고 있기 때문이다. 본 연구에서는 이러한 실내 테마파크들 가운데 새로운 시장인 국산 캐릭터를 테마로 한 어린이 실내 테마파크 시장의 현황을 살펴보고, 국산 캐릭터의 프로퍼티 가치 확장과 국내 테마파크 시장의 확산이라는 두 가지 확장의 측면에서 이 시장의 시장전략을 살펴보고자 한다. 이를 위해 테마파크에 관한 선행연구들을 검토하여 공간적 분류와 테마별 분류, 주 사용자층에 따른 분류 등을 기준으로 국내에 존재하는 테마파크의 유형을 나누어보았다. 또한 국산 캐릭터를 테마로 한 어린이 실내 테마파크 가운데 수도권 소재 5개소를 직접 방문하여 현황조사를 실시하였고, 수도권 소재 2개소와 지방 4개소는 업체 담당자를 통해 현황자료를 입수하여 분석하였다. 또 올 4월 25일 신규 개관한 '디보빌리지' 청계천점을 방문한 관람객을 대상으로 만족도 조사를 시행하여 분석하였다. 이를 통해 현재 국산 캐릭터를 테마로 한 어린이 실내 테마파크 비즈니스의 구조를 분석하고 수행중인 시장전략의 유효성을 분석할 수 있는 토대를 제시하여 보았다. 본 연구를 통하여 테마파크 비즈니스의 틈새시장이라 할 수 있는 실내 테마파크 비즈니스에 대한 체계적이고 심도 있는 논의의 단초를 마련하여 소규모 지역밀착형 실내 테마파크들이 국내 테마파크 산업의 유력한 비즈니스 모델로 연구될 수 있기를 기대한다. 또한 캐릭터 비즈니스의 측면에서도 국산 애니메이션 캐릭터들의 프로퍼티 가치의 공간적 스토리텔링적 확장의 새로운 모델을 정립하는 계기가 될 수 있기를 바란다.

도시 및 농촌지역 사업체 유형별 노동시장 안정성 비교분석: 산업군, 종사자규모 및 존속기간별 유형을 중심으로 (Analysis and Comparison of Labor Market Stability by Business Categories in Urban and Rural Areas : Industrial Group, Employment Size, and Survival Duration)

  • 이제명
    • 농촌계획
    • /
    • 제23권1호
    • /
    • pp.97-112
    • /
    • 2017
  • Stability of labor market in rural areas was analyzed in this paper with categories of industrial group, employment scale, surviving period, and founder group. The stability of each classified labor market was compared with each other to figure out the stable business class and the unstable class in rural areas. The results of rural areas were compared with those of urban areas. The stability was analyzed with average and coefficient of variation (C.V.) of annual total employees' change rates. It was revealed that labor market of 'primary industry', including agriculture, is unstable. Especially, labor market of 'mid-size' and 'primary industry' businesses founded as 'incorporated company' in rural areas is vulnerable. While labor market of 'large-size' is proved to be unstable, it is confirmed that 'small-size' or 'mid-size', and 'over-ten-year survived' businesses have positive contribution to the stable labor market in rural and urban areas. The results show that the stability of labor market is different in each category of business and in each region of rural or urban area. It is expected that the results can be utilized for the regional development policies, of labor and industry part.

국내 대형점의 매출추정모델 설정 방안 연구 (A Study on the Sale Estimate Model of a Large-Scale Store in Korea)

  • 윤명길;김종진;박철주;심규열
    • 유통과학연구
    • /
    • 제11권12호
    • /
    • pp.5-11
    • /
    • 2013
  • Purpose - The purpose of this study was to construct a turnover estimation model by investigating research by Park et al. (2006) on the market area of domestic distribution. The study investigated distribution by using a new tool for the turnover estimation technique. This study developed and discussed the turnover estimation technique of Park et al. (2006), applying it to a large-scale retailer in "D"city that was suitable for on-the-spot distribution. It constructed the new model in accordance with test procedures keeping to this retail business location, to apply its procedures to a specific situation and improve the turn over estimation process. Further, it investigated the analysis and procedures of existing turnover estimation cases to provide problems and alternatives for turnover estimation for a large-scale retailer in "D"city. Finally, it also discussed problems and scope for further research. Research design, data, and methodology - This study was conducted on the basis of "virtue" studies. In other words, it took into account the special quality of the structure of Korea's trade zones. The researcher sought to verify a sale estimate model for use in a distribution industry's location. The main purpose was to enable the sale estimate model (that is, the individual model's presentation) to be practically used in real situations in Korea by supplementing processes and variables. Results - The sale estimate model is constructed, first, by conducting a data survey of the general trading area. Second, staying within the city's census of company operating areas, the city's total consumption expenditure is derived by applying the large-scale store index. Third, the probability of shopping is investigated. Fourth, the scale of sales is estimated using the process of singularity. The correct details need to be verified for the model construction and the new model will need to be a distinct sale estimate model, with this being a special quality for business conditions. This will need to be a subsequent research task. Conclusions - The study investigated, tested, and supplemented the turnover estimation model of Park et al. (2006) in a market area in South Korea. Supplementation of some procedures and variables could provide a turnover estimation model in South Korea that would be an independent model. The turnover estimation model is applied, first, by undertaking an investigation of the market area. Second, a census of the intercity market area is carried out to estimate the total consumption of the specific city. Consumption is estimated by applying indexes of large-scale retailers. Third, an investigation is undertaken on the probability of shopping. Fourth, the scale of turnover is estimated. Further studies should investigate each department as well as direct and indirect variables. The turnover estimation model should be tested to construct new models depending on the type of region and business. In-depth and careful discussion by researchers is also needed. An upgraded turnover estimation model could be developed for Korea's on-the-spot distribution.

The Effect of Market Orientation on Speed-to-market in International Markets

  • Kim, Eunmi
    • 동아시아경상학회지
    • /
    • 제7권1호
    • /
    • pp.39-49
    • /
    • 2019
  • Purpose - The major aim of this article is to advance understanding of the relationship between market orientation and speed-to-market. Specifically, this study examines the different impacts of component of market orientation on commitment to R&D and speed-to-market and explores whether market uncertainty plays a role of moderating in speed-to-market for market-oriented firms. Research design, data, and methodology - This study collected a survey data from Korean exporting firms. The Final sample size was 196. The measure of market orientation was conceptualized with second order constructs. All items were measured on five-point scale. To confirm hypotheses, this study conducted a hierarchical regression. Results - As sub-constructs of market orientation, customer orientation, competitor orientation and interfunctional coordination foster speed-to-market, and the relationship between only customer orientation and speed-to-market might be weakened when the extent of market uncertainty is high. Conclusions - This study confirmed the relationship between market orientation and speed-to-market, with three components of market orientation respectively, and whether market uncertainty plays a role of moderating which weaken the link between market orientation and speed-to-market. It could be useful to take a component approach to the market orientation construct, because the roles of different market orientation components might vary, contingent on uncertainty in the environment.

IP-R&D를 통한 자동차분야 LED사업전략에 관한 연구 : Flip-Chip을 채용한 CSP (Chip-Scale Packaging) 기술을 중심으로 (A Study on Automotive LED Business Strategy Based on IP-R&D : Focused on Flip-Chip CSP (Chip-Scale Packaging))

  • 류창한;최용규;서민석
    • 반도체디스플레이기술학회지
    • /
    • 제14권3호
    • /
    • pp.13-22
    • /
    • 2015
  • LED (Light Emitting Diode) lighting is gaining more and more market penetration as one of the global warming countermeasures. LED is the next generation of fusion source composed of epi/chip/packaging of semiconductor process technology and optical/information/communication technology. LED has been applied to the existing industry areas, for example, automobiles, TVs, smartphones, laptops, refrigerators and street lamps. Therefore, LED makers have been striving to achieve the leading position in the global competition through development of core source technologies even before the promotion and adoption of LED technology as the next generation growth engine with eco-friendly characteristics. However, there has been a point of view on the cost compared to conventional lighting as a large obstacle to market penetration of LED. Therefore, companies are developing a Chip-Scale Packaging (CSP) LED technology to improve performance and reduce manufacturing costs. In this study, we perform patent analysis associated with Flip-Chip CSP LED and flow chart for promising technology forecasting. Based on our analysis, we select key patents and key patent players to derive the business strategy for the business success of Flip-Chip CSP PKG LED products.

전자상거래 인프라를 활용한 글로벌 SCM(Supply Chain Management) 모델 구현에 관한 연구 (A Study on the Implementation of Global SCM(Supply Chain Management) Model using Electronic Commerce Infrastructure)

  • 정석찬;박기남
    • 한국전자거래학회지
    • /
    • 제7권3호
    • /
    • pp.121-137
    • /
    • 2002
  • SCM(Supply Chain Management) have been introduced in many companies for integrated management and improvement of business process. Recently, as internet and e-business concept are spread globally, the SCM concept is expanded from one internal company process to inter-company process, it makes a Global SCM concept. In this paper, we discuss the implementation of the Global SCM concept using e-business infrastructure, and propose SCM portal models. Four types of the SCM portal model are discussed, which are forecasting information sharing model, e-Marketplace-typed model, collaboration model and logistics information sharing model. The major concept of the SCM portal is to share information of supply chain process, it provide merits of scale to company. The result of this paper can be summarized as follows : First, the information sharing is very useful in the Global SCM. Second, the e-business infrastructure, especially e-Marketplace can be usefully used for implementation of SCM portal. Third, the M2M(Market to Market) function of e-Marketplace is a major function for implementing SCM portal.

  • PDF

Factors That Enable Reintermediation

  • Kwon, Sun-Ok;Lee, Hong-Kyu
    • 한국경영정보학회:학술대회논문집
    • /
    • 한국경영정보학회 2007년도 International Conference
    • /
    • pp.378-381
    • /
    • 2007
  • Traditional intermediaries refer to service providers such as travel agents, real estate brokers, job agencies and insurance agents which matching services for buyers and suppliers in a traditional market. The introduction of Electronic commerce resulted in the automation of many tasks provided by intermediaries and seemed to eliminate the role of many traditional intermediaries, which is called disintermediation. However, depending on their market power, traditional intermediaries either will be disintermediated or fill new roles by providing added value and assistance, which is called reintermediation. According to the research of Alina M. Chircu et al. there are three conditions for reintermediation for traditional intermediaries. Three conditions are weak appropriability of EC innovations, ownership of co-specialized assets for both market intermediation and EC innovations and economies of scale. Besides these three reintermediation conditions, we hypothesize that leveraging BPO can be a suitable strategy for traditional intermediaries to be transformed into reintermediaries. Business Process Outsourcing (BPO) is the leveraging of technology or specialist process vendors to provide and manage an organization's critical and/or non-critical enterprise processes and applications. This paper will investigate the relationship between above reintermediation conditions including BPO and reintermediation.

  • PDF

개방화에 대한 소비자의식과 소비자교육정책 (Consumer Consciousness toward Market Opening and Consumer Education Policy)

  • 박수경
    • 가정과삶의질연구
    • /
    • 제13권4호
    • /
    • pp.181-198
    • /
    • 1995
  • The purpose of this was to identify the level of adolescent consumers' knowledge consumer attitudes and consumer needs toward market opening and to investigate the influencing variables Data have been collected through questonnaires with 929 middle school high school university students residents of Seoul The major findings are : 1) The average score of consumer knowledge about market opening was 5.26 on the scale of 1-10 2) Consumer attitudes toward market opening were some positive and differed significantly according to grade sex foreign travel experience economic status comsumer knowledge about market opening. 3) The level of consumer education needs was so high and consumer education needs differed significantly according to grade sex consumer knowledge and consumer attitudes toward market opening. 4) Adolescent consumer needs for government consumer business role were so high and the business role was considered most important.

  • PDF

Factors Determining Intention to Use Banking Technology in Indonesian Islamic Microfinance

  • WIBOWO, Kartiko Adi;ISMAIL, Abdul Ghafar;TOHIRIN, Achmad;SRIYANA, Jaka
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권12호
    • /
    • pp.1053-1064
    • /
    • 2020
  • This study aims to determine the perceptions of Islamic Financial Cooperative (BMT) managers in the Indonesian BMT Association on the acceptance of core banking technology. The Technology Acceptance Model (TAM) is used because it has simple theoretical characteristics (parsimony) and is supported by data (verifiability). This study develops the TAM model by integrating new variables -perceptions of maqashid sharia, perceptions of economies of scale, perceptions of market structure, and perceptions of technology procurement costs. These new variables are used to measure intention in using technology and actual usage in BMT operations. This study used PLS-SEM with smartPLS 3. The study was conducted in Central Java in six ex-Residency at 35 BMT with 300 respondents consisting of six levels of position level. The research found that maqashid sharia and market structure directly influenced the intention of BMT managers in using core banking technology. This new finding strengthens a theoretical model regarding the role of maqashid sharia in the acceptance of information technology in BMT. In addition, the perception of economies of scale has no significant effect on intention in using technology or its actual usage. The perception variable of technology procurement costs was found to have no significant effect on intention in using technology.

부동산시장 변화에 따른 대형건설사 리스크관리 방안에 관한 연구 (A Study on the Risk Management Strategy of the Large Scale Construction Company According to the Change of Real Estate Market)

  • 이윤홍;지규현
    • 토지주택연구
    • /
    • 제9권1호
    • /
    • pp.1-9
    • /
    • 2018
  • As the government announced Real Estate Policies on August 02, most areas except for Seoul cities face increasing business risks. Moreover, the government control over financial sectors' loan leads to the highly possible contraction of new distribution markets. The market trend could bring about the reduction of new demand in PF (Private Financing) business that large construction companies mainly concentrate on, and even the business already obtained has a high risk of being distributed, which could result in substantially low profitability. The currently unstable financial structure of most construction companies is caused by the hike of the prime cost of foreign plants except for that of a few construction companies. If PF (Private Financing) business also faces a difficult situation in such a financial condition, even large construction companies come to have the high possibility of a deficiency in credit rating. Accordingly, the major business that large construction companies concentrate on needs the sufficient business review. It is desirable to make a bid for business guaranteeing stability rather than business solely in consideration of profitability, when participating in a competition for a new construction contract.