• The Journal of Information Technology and Database
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• v.6 no.1
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• pp.103-114
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• 1999

Marketing decision support systems rely on an underlying enterprise information infrastructure. In traditional business situations, a limited number of product lines and markets divided into large chunks were adequately served by existing management information systems. With the advent of an increasingly segmented focus on niche markets and individual customers, the demand for market information has grown exponentially. The practical solutions offered by such data warehousing tools as OLAP and data mining directly address this need, allowing organizations to discover new niches. Marketing decision support systems built on these foundations provide organizations with new avenues for creating specifically targeted marketing strategies and promotional campaigns. The contribution of this article lies in introducing a graphical framework for data warehousing applications. Based on prior research, the framework links data warehousing and database marketing. To illustrate the effectiveness of this approach, three case examples of successful database marketing conclude the paper.

• International Journal of Contents
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• v.4 no.3
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• pp.10-15
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• 2008

The purpose of this paper is to put forward a conceptual framework for understanding factors shaping the nature of the relationship marketing using the case study. Through this research, I can suggest it. Companies may monitor customer satisfaction by using questionnaires, general comments, customer complaints, online surveys, suggestion boxes, and personal interviews. The main purpose is to keep up to date with the needs of customers in order to retain them by creating the relationship it wants with the customers. Relationship Marketing is quite expensive, especially, in the initial period. Therefore, effective relationship marketing requires marketers to adopt affordable and practical and profitable approaches that give room to low costs without compromising quality of the product.

• Asia pacific journal of information systems
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• v.7 no.3
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• pp.125-143
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• 1997

As information is the critical resource of business, CIOs(chief information officers)' managerial roles become more important. CIOs work out the organization and information system strategies, introduce changes into organizations, communicate with chief executive officers and users, and take the responsibilities of the information system operation. The CIOs' managerial roles make affects on the information system performance and the organizational effectiveness. They are divided into six sub-roles; leader, liaison, entrepreneur, monitor, resource allocator and spokesman. The CIOs' influences on organizations are evaluated by information systems performance. User information satisfaction is one of the most valid information system evaluation criterions. User participation and user involvement are regarded as the antecedents of user satisfaction. This study investigates the effect of CIOs' managerial roles on user satisfaction, user participation, user involvement, CIOs' six managerial roles do not equally influence users. The results of this study have implications for the CIOs' managerial roles in organizations. As CIOs effectively perform managerial roles, user satisfaction is improved.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.1
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• pp.37-48
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• 2017

As the risk of technical leakage is increasing, technology protection support systems for small and medium-sized businesses have gained attention. This paper analyzed the perception gap of the user and policy-maker regarding technology protection support systems. First, to identify key elements of technology protection support systems and construct measurement factors, interviews with experts are conducted. Then, surveys are conducted to analyze the perception differences between the users and policy-makers. Factor analysis and ANOVA have been utilized to analyze survey results. The result shows that the perception gaps exist in the following areas: management system, cost reduction, copyright protection, customer satisfaction, leakage prevention, and awareness. To enhance the effectiveness of technology protection support systems, this paper suggests technology protection support systems should be customized in terms of the company's size and type of busines.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.764-769
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• 2007

This paper proposes a new model to· evaluate the effectiveness of websites using balanced scorecard (BSC) and weighted formula based methods.fisrt, we Use BSC method to find out the cause-and-effect relationships between the measure and website activities, and our proposed model evaluates website performance from six perspectives: business value, operational excellence, customer value, website interface, management, maintenance, and learning and innovation. Next, we usedformula-based approach to identify what makes website performance low by developing the evaluation formula through investigating website users; finally, case studies of two famous websites are given to show how our method can be used Our evaluation model can not only evaluate website performance but also suggest how to improve performance.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1998.10a
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• pp.385-391
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• 1998

As the increase in the use of computers and rapid development of information technology exacerbate auditors' judgmental process, achieving objectives(effectiveness) of control and auditing with limited resources requires auditors to identify relative importance and priority of controls. Consequently, auditors' review and evaluation of internal control is been highlighted in modrn auditing process. Especially, as more organizations adopted LAN(Local Area Network) systems. LAN environment is facing with problems arising from characteristics of theLAN and the evaluation of LAN controls. The modern in this study is LAN control evaluation model with information system auditing objectives. This study concludes that auditors' proper evalution of the importance of LAN controls contributes to the effective achievement of IS auditing objectives.

• Journal of Information Technology Services
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• v.10 no.4
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• pp.21-32
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• 2011

The recently revised "Telecommunications Business Promotion and Personal Data Protection Act" is an important legal milestone in promoting the Korean telecommunications infrastructure and industry as well as protecting individuals' personal data and individuals' rights to privacy. Special characteristics of information security and privacy protection services including public goods' feature, adaptiveness, relativity, multi-dimensionality, and incompleteness, are reviewed. The responsibility of chief security/privacy officers in the IT industry, and the fairness and effectiveness of the criminal negligence in the Telecommunications Act are analyzed. An assessment of the rationale behind the act as well as a survey of related laws and cases in different countries, offers the following recommendations : i) revise the act and develop new systems for data protection, ii) grant a stay of execution or reduce the sentence given extenuating circumstances, or iii) use technical and managerial measures in data protection for exemption from criminal negligence.

• Journal of Information Technology Services
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• v.10 no.3
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• pp.127-147
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• 2011

Business organizations today have sought management effectiveness and efficiency utilizing information technologies. In particular, small and medium-sized enterprises short of information resources tend to rely more on outsourcing for accomplishing their own information strategies. SaaS(Software as a Service) has recently become one of the powerful outsourcing alternatives. This study tries to identify the influence of the SaaS quality on the service performance and loyalty. A SaaS quality model is developed including tangibles, reliability, responsiveness, assurance, and empathy. Then they are hypothesized to have influence on the service performance defined as user satisfaction, individual performance, and organizational performance. Service performance is considered to have an impact on the loyalty to service. Findings from a survey to test hypotheses on the relationship among SaaS quality, performance and loyalty show these variables are significantly important to widespread adoption of SaaS.

• Communications for Statistical Applications and Methods
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• v.21 no.3
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• pp.235-243
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• 2014

Constrained Bayesian estimates overcome the over shrinkness toward the mean which usual Bayes and empirical Bayes estimates produce by matching first and second empirical moments; subsequently, a constrained Bayes estimate is recommended to use in case the research objective is to produce a histogram of the estimates considering the location and dispersion. The well-known squared error loss function exclusively emphasizes the precision of estimation and may lead to biased estimators. Thus, the balanced loss function is suggested to reflect both goodness of fit and precision of estimation. In insurance pricing, the accurate location estimates of risk and also dispersion estimates of each risk group should be considered under proper loss function. In this paper, by applying these two ideas, the benefit of the constrained Bayes estimates and balanced loss function will be discussed; in addition, application effectiveness will be proved through an analysis of real insurance accident data.

• The Journal of Information Systems
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• v.19 no.4
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• pp.167-181
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• 2010

Although This study was designed to evaluate internet communities based on knowledge creation and learning. To do so, we created and tested our research model, by using selected 20 different knowledge communities. Using the K-Means Clustering techniques, we found different characteristics and evaluated these characteristics by the criterion. The results of discriminant analysis suggested 4 different models such as 'Search Engine,' 'Open Communities,' 'Specialty Communities,' and 'Activity Communities.' The results of this study indicated that it can cover some reasons for development process of knowledge communities and that it can also create a strategic framework for practical use of knowledge communities.