• Journal of Digital Contents Society
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• v.5 no.4
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• pp.300-305
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• 2004

The industry of digital culture contents has resulted in the high growth of added value at the area of game and movie in 2004 but the markets of animation character, and music disc have been weaken. Animation industries in Digital culture contents have attracted the attention of the people as the business of multi culture contents which has the possibility to expend and to enhance the added value nut only for the field of image and character business but also for the area of the copy right on. The stable structure of market, however, has not been settked down except a few of successful projects due to the rapid decline of 2D animation and the strong market of 3D in overseas. The purpose of this study is to analyze and research the basic logic of the market structure at the domestic business of 3D animation. In addition this paper is to suggest an alternative in terms of benchmarkin in overseas. It could be expected to achieve the effective production in this field, if the result of this study could be applied to the related world as a development model at the area of 3D animation in digital culture contents.

• Knowledge Management Research
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• v.21 no.4
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• pp.41-57
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• 2020

This study investigates the posting strategies of influencers for sales: what kind of contents should the influencers provide and how? Influencers used to have seven days of advertising period before the event date (sales begins) and provide both (or either) commercial and (or) non-commercial contents. Some influencers have large number of followers, while others have very small followers. We empirically investigated whether the sequence of posting the commercial and non-commercial contents influence sales, and whether such effects are susceptible to the size of followers. Through the analysis of 1,153 events of 298 influencers on Instagram, we found that commercial contents are more important than non-commercial contents for both small and large influencers. In more detail, the quantity of commercial contents is very important for the large influencers, while the quality of commercial contents is important for small influencers.

• Journal of Fashion Business
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• v.20 no.2
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• pp.16-31
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• 2016

This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

• Journal of Digital Contents Society
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• v.19 no.5
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• pp.917-926
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• 2018

In recent years, it has been supporting sustainable growth to be a longevity company such as training, consulting, finding and rewarding excellent companies, and tax support for the smooth family business succession of family businesses. The smooth family business succession of these companies has positive effects such as maintaining and improving technological competitiveness, maintaining stable employment, creating long-term investment and new jobs. However, since the concept of the family dominant business is still unfamiliar in Korea, the research on the family dominant business is also insufficient. Now, as family dominant business have a very high share in the national economy, there is a need for research on family dominant business in Korea. Therefore, this study conducted an empirical research on succession process consulting satisfaction of family business centered on small business owners and analyzed the difference of it.

• Journal of Agricultural Extension & Community Development
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• v.10 no.2
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• pp.167-180
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• 2003

The objective of this research is to acquire basic data to develop a program for professional consultants who can consult and provide advice for rural women's small business entrepreneur. In this research, startup business educational programs and 10 major related textbooks in Korea were analyzed, and a survey was conducted in which 71 owners of government funded rural small business responded. The major findings are as follows; First, most programs were targeting city females and were providing basic information mostly using lecture method over a few days. And no programs for rural women's small business could be found. Second, no textbooks dealing with rural women's small business could be found and the contents of each textbook differed significantly even though there were a few common points. Third, the result of the survey indicated that rural women's small business entrepreneurs had difficulty especially in acquiring necessary initial funds and raw materials, selling products, and judging the possibility of business success. And, there was significant difference in importance and perceived knowledge over 36 business know-hows in business startup area among the respondents. Based on the results, the followings could be recommended; First, educational programs for rural women's small business entrepreneurs should use a unique and different approach than other industries. Also, it is necessary to foster startup consultants especially for the rural women's small business entrepreneurs and to develop a delivery system for the startup educational programs. Second, contents of educational programs need to be selectively included depending on the level of uses. Finally, a workbook should be developed so that entrepreneur candidates can actually practice rather than just acquiring basic information and superficial knowledge during the participation.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.4
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• pp.24-34
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• 2008

The study aims to anticipate evolution direction of mobile content business in the future, and derive successful strategies at the same time with multiple and composite analysis of evolution process and environmental change of mobile business. In conclusion, Firstly, it should strengthen customer approach performance, secondly, approaches with sensitively, and needs opened business model. Fourthly, it needs planning and production of contents which reflects the need of customers, and fifthly, it requires development of mobile platform leading contents group and multiplication of CP business model. In the aspect of industrial policy, sustainable and future-oriented policy should be arranged rather than short-term and simple police, for the continual development of mobile content industry. To establish healthy and active mobile contents industry, the government and regulatory institutes are more preferable to devote to the role of circumstance builder rather than the leader of mobile content market. In other words, they are recommended to focus on establishing basic regulation and order for smooth operation of the market and its management.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.39-40
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• 2015

전자정부를 중심으로 해외 공공서비스 시장의 지속적 확대에 따라, 국내 공공서비스 제공 기업들의 해외 시장 진출이 증가하고 있다. 이에 본 연구는 국내 공공서비스 보유 기업의 해외 진출을 지원하기 위한 의사결정지원도구를 개발하고자 하며, 크게 기업역량측면과 국가환경측면 두 가지로 구분하였다. 개발을 위해 전문가 대상의 중요도 평가를 통한 공공서비스 수출의 핵심요인을 도출하였다. 기업역량평가를 위한 요인은 수출관련 인적자원, 수출관련 조직자원, 수출관련 조직기능, 수출 마케팅 전략, 수출경쟁우위 등 5개 요인이 도출되었으며, 국가환경평가를 위한 요인은 제도적 요인, 인프라, 거시경제여건, 시장 운영 효율성, 기술혁신 및 성숙도, 상품시장 효율성 등 6개 요인이 도출되었다. 수출의사결정 지원에 대한 탐색적 연구로 공공서비스 수출 활성화의 토대를 마련하고자 한다.

• The Journal of the Korea Contents Association
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• v.1 no.1
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• pp.32-40
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• 2001

EC(Electronic Commerce) reduces the middle love of business process and makes the gap doser between suppliers and consumers. EC also makes it possible to products and much more satisfaction to consumers reducing costs. Thus when we study EC, we need to consider business side of EC as well as its technical side. With that point, this study classifies the business factors of EC systematically. This study does not enumerate bits of the factors but present a business technology framework to analyze the mutual relations among the factors.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.109-112
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• 2006

Corporate image have been studied for customer, advertising all around. But most of study is focused customer perception. So that the focus of this study is the business relationship, the subject of business environment. Because Corporate image is important for between business relationship which is a new business environment.

• Asia Marketing Journal
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• v.21 no.3
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.