• 한국산학기술학회논문지
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• 제16권1호
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• pp.291-299
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• 2015

본 연구는 2012년 벤처기업정밀실태조사 데이터를 기반으로 벤처기업의 창업주 특성 및 기업 성장단계가 기업간 거래 및 경영상 애로사항에 어떠한 영향력이 있는지를 실증적으로 분석하였다. 창업주의 연령과 학력에 따라 기업 간 거래시 애로사항 발생빈도가 차이가 있는 것으로 나타났다. 창업주의 연령, 학력, 전공 등에서 경영상 애로사항 인식 차이가 있는 것으로 나타났다. 학력은 석사에서, 전공은 인문사회 분야에서 상대적으로 경영상 애로사항이 높은 것으로 분석되었다. 반면, 기업 성장단계에 따라 기업 간 거래 시 애로사항의 발생빈도에 대한 인식은 차이가 없는 것으로 분석되었다. 이는 기업이 성장하는 단계마다 애로사항이 빈번하게 일어남에도 불구하고 루틴하게 해결되고 있는 것으로 판단된다. 그러나 기업의 쇠퇴기 단계에서 경영상 애로사항 인식이 높았다. 이는 기업간 거래 시 쇠퇴기에 있는 업체와 거래를 꺼려하기 때문으로 이는 당연한 결과로 해석된다.

• Journal of Information Technology Applications and Management
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• 제27권5호
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• pp.35-47
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• 2020

Global waste has become a global issue and we can see the new trend of discovery businesses established to focus on solving the waste problem using new renewable energy technology and the circular economy business model. This paper aims to study factors that impact green entrepreneurship in Thailand, such as environmental concern, organizational environment, founder demographics, education background, entrepreneurship awareness, as well as external factors of a business. The study analyzes the data from three qualitative in-depth interviews with green entrepreneur founders who started the businesses in polymer up-cycling, waste management, and renewable energy. The study finds overseas educational background to be one of the key main drivers for the entrepreneurial courage to decide to pursue a new business venture. By having the exposure toward the different culture, three entrepreneurs hands-on experiential learning through three key drivers who are composed of the can-do attitude, the willingness to be self-employed, and the way of seeking for the freedom to express their passions.

• International journal of advanced smart convergence
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• 제10권4호
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• pp.149-157
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• 2021

This study aims to understand how an influencer's social and physical attractiveness, background and value homophily influences consumer's emotional attachment, which in turn causes user stickiness with regards the influencer's live commerce. We tested all proposed hypotheses among users of the online shopping platform "TaoBao". Ultimately, 297 questionnaires were collected by means of an online survey. The results revealed that social and physical attractiveness positively influence emotional attachment. Meanwhile only value homophily significantly affected emotional attachment, whereas background homophily did not significantly affect emotional attachment. Additionally, emotional attachment was found to significantly influence live commerce stickiness. We also investigated the moderation effect of perceived beauty trends of products sold on live commerce, where the results indicated that high beauty tends to have a higher effect on live commerce stickiness behavior. Lastly, theoretical and managerial implications have been offered.

• 대한가정학회지
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• 제37권11호
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• pp.125-138
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• 1999

Women’s employment rate is decreasing and unemployment rate is increasing since we crime to financial crisis in Korea. So, many women are interested in the running their own business. But people have not recognized the business as a field of women and women have not been accustomed to nil the business. This study aims to introduce the family business as an alternative of women’s employment. This study examines the prospect about family business in Korea through the literature. For this purpose, definition and present state about family business in Korea, motive and background which women start or succeed the family business, advantages and disadvantages which women have when they run the family business, and methods for supporting woman entrepreneur are suggested. finally, some suggestions in educational field for enlarging the women’s roles and relative importance in family business are presented.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.55-56
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• 2007

Since the twentieth century, Business exhibition have experienced display replacement sand apace alterations. As a result, not only the visual space background of the spectators but the structure systems and positions of the construction space have also been changed. The aim of this study is to establish the actual conditions of the exhibition's facilities, especially on the focus of the Business exhibition. We will can grope contents and method for successful exhibit through Business Exhibition that is connected form and position of exhibit between exhibit space of such Business Exhibition and we may achieve purpose of Business Exhibition. The purpose of this research is to seek the countermeasures that can be used in the stage of planning for the Business exhibition constructions and exhibition space by suggesting, based on the above mentioned points, the development of the indicators and analyzing methods to understand the structural attributes of the Business exhibition space through exhibition method and design.

• 융합경영연구
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• 제9권5호
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• pp.27-37
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• 2021

Purpose: By foreshadowing the historical background and cultural influence of Korean food and economic development in China, this paper demonstrates Chinese market entry strategies taken by TheBorn with its company history and CEO's background. Research design, data and methodology: The eclectic paradigm was utilized to analyze ownership, localization, and internalization advantages for TheBorn's first entry into the Chinese market. The research answers how TheBorn could expand its business in the early 2000s while most were skeptical about the globalization of Korean food. Results: First, possessing various restaurant franchises, food patents, and developments, and media use enabled to achieve a strong ownership advantage. Second, the Chinese market is conveniently located in South Korea. Thus, TheBorn could exercise direct management to its overseas restaurant to maintain the food quality and service. Lastly, establishing a sauce manufacturing plant and its branch company accelerated further expansions to other Chinese cities. Conclusions: Based on those success factors, TheBorn extended its business into different cities in China and emerged as a franchisor giant in the Korean restaurant franchise industry.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.933-941
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• 2021

This research aims to test the effect of corporate governance factors on corporate social responsibility (CSR) disclosure and its impact on a company's financial performance. The factors of corporate governance referred to in this research are foreign ownership, state ownership, number of board of commissioners, the proportion of independent commissioners, and educational background of commissioners' board. Based on the purposive sampling method, 194 companies were selected with a total of 582 observations. The data analysis used in this study was the Structural Equation Model (SEM) approach by using the alternative Partial Least Square (PLS) method. The results of this research indicated that state ownership, number of board of commissioners, and the proportion of independent commissioners had a significant positive effect on CSR disclosure. While the foreign ownership and the educational background of the commissioners' board have had an insignificant effect on CSR disclosure. Then, CSR disclosure had a significant positive effect on the companies' financial performance. The findings of this study suggest that the positive effect of the CSR disclosure on performance is because the disclosure is able to improve the company's reputation; the more social activities are carried out will improve the customers' loyalty as well as the support from other stakeholders which in turns will improve the company's performance.

• Asia Marketing Journal
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• 제14권3호
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• 기술혁신학회지
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• 제14권spc호
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• pp.1285-1311
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• 2011

본 연구에서는 현재 사업을 운영하고 있는 사업자와 사업을 운영하지 않고 있는 잠재창업자인 20세 이상 남녀를 조사대상으로 사업에 대한 태도 및 위험인지가 여러 특성에 따라 어떤 차이가 있는지 그리고 어떤 변수들에 의해 영향 받는지를 조사하였다. 또한, 태도 행동 모델과 소비자의사결정 모델을 응용하여 사업태도와 위험인지 변수가 창업 및 사업유지의사에 미치는 영향력을 조사하였다. 본 연구 결과를 정리 요약하면 다음과 같다. 첫째, 남성, 비전문직 종사자, 부모가 창업경험을 가진 경우 사업에 대한 태도가 긍정적인 것으로 나타났다. 한편, 취업하지 않은 경우, 연령이 40대 이상인 경우, 과거 사업경험이 있는 경우 사업에 대한 위험인지 수준이 높은 것으로 드러났다. 둘째, 남성, 부모가 창업한 경험이 있는 경우, 자아실현의 창업동기를 갖는 경우 창업의사가 강한 것으로 드러났다. 한편, 사업실패경험이 없는 경우, 101억부터 1천억 사이의 매출액을 갖고 있는 사업체 운영자, 긍정적인 사업태도를 가진 경우 사업유지의사가 높은 것으로 나타났다.

• 기술혁신학회지
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• 제4권2호
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• pp.182-197
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• 2001

The standards of valuation for technology and business are announced on December of 2000, by a Committee for the Standards of Valuation for Technology and Business led by the author. This is a first effort to set up a social standards of valuation in Korea. Hence, this paper will chase the background philosophy and structure of the standards, and its relationship with international and american standards. The standards of valuation is a product of social agreement, not a bundle of knowledge of professional experts.