• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.291-299
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• 2015

This study analyze empirically how the characteristics of a venture business' founder and company development stage will affect on B2B transactions and business management difficulties based on "2012 Survey of Korea Venture Firms". According to this study, there are different frequencies of difficulties in B2B transactions depending on the founder's age and educational background as well as different recognitions about business management difficulties with considering the founder's age, educational background, major and other factors. It is analyzed that in educational background factor, master's degree and in major factor, humanities and social science show comparatively frequent business management difficulties. On the other hand, it is analyzed that there is not meaningful difference in the recognition about the difficulty-frequency in B2B transactions in each company growth stage. It is considered that the difficulties occur frequently in every company growth stage but, these types of difficulties are solved routinely. At the Exit phase, however, there is high recognition about business management difficulties as the transaction with the companies in this stage is avoided.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.35-47
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• 2020

Global waste has become a global issue and we can see the new trend of discovery businesses established to focus on solving the waste problem using new renewable energy technology and the circular economy business model. This paper aims to study factors that impact green entrepreneurship in Thailand, such as environmental concern, organizational environment, founder demographics, education background, entrepreneurship awareness, as well as external factors of a business. The study analyzes the data from three qualitative in-depth interviews with green entrepreneur founders who started the businesses in polymer up-cycling, waste management, and renewable energy. The study finds overseas educational background to be one of the key main drivers for the entrepreneurial courage to decide to pursue a new business venture. By having the exposure toward the different culture, three entrepreneurs hands-on experiential learning through three key drivers who are composed of the can-do attitude, the willingness to be self-employed, and the way of seeking for the freedom to express their passions.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.149-157
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• 2021

This study aims to understand how an influencer's social and physical attractiveness, background and value homophily influences consumer's emotional attachment, which in turn causes user stickiness with regards the influencer's live commerce. We tested all proposed hypotheses among users of the online shopping platform "TaoBao". Ultimately, 297 questionnaires were collected by means of an online survey. The results revealed that social and physical attractiveness positively influence emotional attachment. Meanwhile only value homophily significantly affected emotional attachment, whereas background homophily did not significantly affect emotional attachment. Additionally, emotional attachment was found to significantly influence live commerce stickiness. We also investigated the moderation effect of perceived beauty trends of products sold on live commerce, where the results indicated that high beauty tends to have a higher effect on live commerce stickiness behavior. Lastly, theoretical and managerial implications have been offered.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.125-138
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• 1999

Women’s employment rate is decreasing and unemployment rate is increasing since we crime to financial crisis in Korea. So, many women are interested in the running their own business. But people have not recognized the business as a field of women and women have not been accustomed to nil the business. This study aims to introduce the family business as an alternative of women’s employment. This study examines the prospect about family business in Korea through the literature. For this purpose, definition and present state about family business in Korea, motive and background which women start or succeed the family business, advantages and disadvantages which women have when they run the family business, and methods for supporting woman entrepreneur are suggested. finally, some suggestions in educational field for enlarging the women’s roles and relative importance in family business are presented.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.55-56
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• 2007

Since the twentieth century, Business exhibition have experienced display replacement sand apace alterations. As a result, not only the visual space background of the spectators but the structure systems and positions of the construction space have also been changed. The aim of this study is to establish the actual conditions of the exhibition's facilities, especially on the focus of the Business exhibition. We will can grope contents and method for successful exhibit through Business Exhibition that is connected form and position of exhibit between exhibit space of such Business Exhibition and we may achieve purpose of Business Exhibition. The purpose of this research is to seek the countermeasures that can be used in the stage of planning for the Business exhibition constructions and exhibition space by suggesting, based on the above mentioned points, the development of the indicators and analyzing methods to understand the structural attributes of the Business exhibition space through exhibition method and design.

• The Journal of Economics, Marketing and Management
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• v.9 no.5
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• pp.27-37
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• 2021

Purpose: By foreshadowing the historical background and cultural influence of Korean food and economic development in China, this paper demonstrates Chinese market entry strategies taken by TheBorn with its company history and CEO's background. Research design, data and methodology: The eclectic paradigm was utilized to analyze ownership, localization, and internalization advantages for TheBorn's first entry into the Chinese market. The research answers how TheBorn could expand its business in the early 2000s while most were skeptical about the globalization of Korean food. Results: First, possessing various restaurant franchises, food patents, and developments, and media use enabled to achieve a strong ownership advantage. Second, the Chinese market is conveniently located in South Korea. Thus, TheBorn could exercise direct management to its overseas restaurant to maintain the food quality and service. Lastly, establishing a sauce manufacturing plant and its branch company accelerated further expansions to other Chinese cities. Conclusions: Based on those success factors, TheBorn extended its business into different cities in China and emerged as a franchisor giant in the Korean restaurant franchise industry.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.933-941
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• 2021

This research aims to test the effect of corporate governance factors on corporate social responsibility (CSR) disclosure and its impact on a company's financial performance. The factors of corporate governance referred to in this research are foreign ownership, state ownership, number of board of commissioners, the proportion of independent commissioners, and educational background of commissioners' board. Based on the purposive sampling method, 194 companies were selected with a total of 582 observations. The data analysis used in this study was the Structural Equation Model (SEM) approach by using the alternative Partial Least Square (PLS) method. The results of this research indicated that state ownership, number of board of commissioners, and the proportion of independent commissioners had a significant positive effect on CSR disclosure. While the foreign ownership and the educational background of the commissioners' board have had an insignificant effect on CSR disclosure. Then, CSR disclosure had a significant positive effect on the companies' financial performance. The findings of this study suggest that the positive effect of the CSR disclosure on performance is because the disclosure is able to improve the company's reputation; the more social activities are carried out will improve the customers' loyalty as well as the support from other stakeholders which in turns will improve the company's performance.

• Asia Marketing Journal
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• v.14 no.3
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• Journal of Korea Technology Innovation Society
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• v.14 no.spc
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• pp.1285-1311
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• 2011

In this research, we investigated both present and potential entrepreneurs who are over 20 years old. The theme was that how businessmen's manners toward business and danger-perception have difference and are affected according to various factors. Besides, we also worked on the influence of manners toward enterprise and risk-perception variable on intention of starting and maintaining a business by using a decision-making model of consumers. The results are the followings. First, attitude toward enterprise was positive when the entrepreneur is man or unprofessional. This phenomenon was also observed if his or her parents had business foundation experience or he or she has self-realization motive rather than economical. Meanwhile, danger-recognition was high when the entrepreneur has no job, is more than 40 years old, has business background, or has affirmative enterprise attitude. Second, people who are man, have parents with business background or have self-realization motive on business foundation were more willing to start a business. Meanwhile, people who have affirmative enterprise manners, company with sales from 11 billion to 100 billion won or no business failure experience had high intention to maintain a business. Third, businessmen who are men, work in unprofessional job or have business experience had more strong desire to establish enterprise. Meantime, people who are old, have no jobs or have enterprise experience showed high danger-recognition level. At last, people who are men or jobless had strong will to start a business. So did the people who have positive attitude toward business or have parents who have business experience. Meantime, people with affirmative business manners or no experience of enterprise failure had strong intention to keep business.

• Journal of Korea Technology Innovation Society
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• v.4 no.2
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• pp.182-197
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• 2001

The standards of valuation for technology and business are announced on December of 2000, by a Committee for the Standards of Valuation for Technology and Business led by the author. This is a first effort to set up a social standards of valuation in Korea. Hence, this paper will chase the background philosophy and structure of the standards, and its relationship with international and american standards. The standards of valuation is a product of social agreement, not a bundle of knowledge of professional experts.