• Title/Summary/Keyword: business background

Search Result 769, Processing Time 0.026 seconds

A Study on the Factors Affecting the Intention to Revisit Jewelry Stores

  • Lee, Bo Ram;Min Jung, Kang
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.4
    • /
    • pp.529-535
    • /
    • 2022
  • The purpose of this study is to identify the factors that influence the revisit of jewelry stores. The purpose od this study is to find specific factors that affect product and store satisfaction. The theoretical studies on product quality, perceived quality guarantee, product design, product price, sales promotion, product diversity, store area, store re-visit intent were reviewed. Based on this background, research hypotheses were established. A total of 80 questionnaires were distributed to verify the hypothesis of the study, and 64 were finally used for the analysis. SPSS 24.0 was used for hypothesis verification. The results of this study showed that product quality, perceived product guarantee, product design, and product price had positive influence on product satisfaction. On the other hand, sales promotion, product diversity and store interior were found to have positive influence on store satisfaction. Furthermore, product and store satisfaction were found to have a positive and significant effect on revisit Jewelry Stores.

Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention: Comparative Study of Pakistan and South Korea

  • Noreen, Tayyaba;Han, Sang-Lin
    • Asia Marketing Journal
    • /
    • v.17 no.3
    • /
    • pp.53-72
    • /
    • 2015
  • Social media marketing have drawn substantial attention in business and academia. This study examines the impact of social media marketing on purchase intention of consumer in South Korea and Pakistan. The research background rests on literature of social media, social media marketing, electronic word of mouth and social media advertisement. Descriptive research method is adopted for the purpose of this study. The findings indicated that South Korean users have higher intention to purchase products through social media platforms as compared to users in Pakistan. The results also show that electronic word of mouth has greater influence on purchase intention as compared to advertisement on social networks. Managerial implications and limitations of the study results were also discussed.

Analysis of Indonesia's Digital Industry and the Case of Gojek

  • Namjae Cho;Firti January Anindya
    • Journal of Information Technology Applications and Management
    • /
    • v.28 no.5
    • /
    • pp.17-39
    • /
    • 2021
  • Indonesia's industrial application of digital technology is growing fast, especially in the application of mobile technology. About 1,700 digital startups are sprouting. PT Aplikasi Karya Anak Bangsa is one of those digital startups founded in 2010. This company is widely known, especially in Southeast Asia, for its products and services called 'Gojek' which was launched initially in 2015. Gojek began as a ride-hailing mobile-based application that later evolved into a Super App providing more than 20 different services in one single mobile application. After becoming Indonesian first unicorn company in 2016, Gojek now has become the first decacorn company in Indonesia, worth more than USD 10 billion since 2019. This paper aims to analyzes the technology industry in Indonesia and analyzes Gojek's background and history, its competitive status, and critical success factors. As a conclusion, we provide some advices for future development of Gojek in Indonesia and other countries in Southeast Asia's market. The advices include rebranding its overseas presence and the use of consistent brand identity across countries.

A Study on Global Compliance of Global Companies under the Circumstance of Export Control (전략물자 무역환경에 따른 글로벌기업의 글로벌 컴플라이언스에 관한 연구)

  • Choi, Choon-Ho
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.39
    • /
    • pp.367-389
    • /
    • 2008
  • On the stage of an international trade with well-developed transportation, communication system and proliferation of free trade, global companies who are eager to sustain business growth by cutting cost and pioneering new market are facing a new challenge named "Global Compliance" of business transparency, export and import regulations, and potential international business environment. The purpose of a global compliance is to monitor and regulate a company's trade activities to reduce the risk of transactions that might violate relevant countries' laws, regulations, or standards. After the 911, for strengthening the non-proliferation of the export control goods, UNSCR1540(United Nations Security Council Resolution 1540(2004)) was declared in order to enforce the members to adopt the rules in the resolution into their national laws and regulations. Companies does not realized that they need to get rid of the risks because they underestimate the importance of international security, caused by their careless management. That is why currently the export control program is not fully observed by the most. Lack of awareness for the export control and the poor system of each members could be the reason for this unstable operating status. With this background, this thesis will study on the meaning of export control, schemes for companies to recognize its importance and governmental guideline to support global companies.

  • PDF

A Study of Global Manufacturing Education and Training for Chinese Company Manager

  • Sun, Jing;Tamaki, Kin'ya;Yeh, Shihshui;Takiuti, Noboru
    • Industrial Engineering and Management Systems
    • /
    • v.13 no.3
    • /
    • pp.252-257
    • /
    • 2014
  • Global economic recession, global market reduction, and the deteriorating economic recession are forcing the industry to reconsider the business plan and strategy related to supply chain regardless of the size of the companies. During the economic recession caused by financial anxiety, development of international collaborative producer is the key theme for a manufacturing industry to get over the situation. Especially, development of high-skilled people who are capable of handling global manufacturing management is the key factor in China which shifted from a world factory to a world market. In this background, we started the international project of global manufacturing education and training for Chinese company managers from 2009. In this paper, based on the research conducted by the universities and companies in China, a design of global manufacturing education and training is proposed. This presented design is based on the theory of Japanese production strategy and investigation of actual conditions for Chinese companies and the research methodology of business management practice with efficiency and productive for international level management organization. The effectiveness of the education design is evaluated by applying the international education and training project of Aoyama Gakuin Human Innovation Consulting Inc. and Vigor Management Technology Association.

A Study on the Technical trends of Energy New Industry and Business Model in Electric Power Market (에너지 신산업 기술동향 및 전력분야 비즈니스 모델 연구)

  • Kang, Hyun-Jun;Lee, Jun-Tae;Kim, Chun-Suk
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.11 no.8
    • /
    • pp.773-782
    • /
    • 2016
  • Recently, Energy Industry is in the face of such sustained Low-Growth, Energy Depletion, Climate Warming and Energy Companies bankruptcy, Various methods have been tried to break through it. In this paper, We propose Business Model of Energy New Industry in Electric Power Market after analyze background of Energy New Industry and Technology Trends. The proposed Business Model introduces Energy of Things(: EoT) Service based Advanced Metering Infrastructure, Energy Storage System(: ESS) for Frequency Regulation, Energy Prosumer using Vehicle and Grid(: VnG) and Smart City.

Vulnerability Index for Workplace Spot Inspection (취약지수를 이용한 사업장 근로감독과 지방노동관서 평가)

  • Kim, Sung Tai;Park, Wonju;Jeon, Yongil
    • Journal of Labour Economics
    • /
    • v.34 no.3
    • /
    • pp.29-58
    • /
    • 2011
  • Using careful background research and methodology, we proposed a revised sectoral index of vulnerability that is directly applied to two central labor examples: working hours and minimum wages. The valued calculated by each specific index represent the degree of weakness in corresponding conditions at the level of workplace units. Our proposed vulnerability index promises to be applicable to all business units under labor spot inspection. Also, it can be easily updated as the business environment evolves. The index is useful in selecting certain groups of business units and in evaluating the effectiveness of each regional government office.

  • PDF

The Color Arrangement of Working Clothes for Visibility in Machine Industrial Work Site

  • Park, Hyewon
    • Journal of Fashion Business
    • /
    • v.17 no.3
    • /
    • pp.1-14
    • /
    • 2013
  • This study is about the evaluation of the color arrangements of working clothes that are harmonized with working environment and assist in the protection of workers in industrial sites. This study attempted color arrangement design with the intention of giving order to the colors of working environment and working clothes so as to help improve the safety of work and the management aspects including human resource management, efficiency improvement, and the practice of business ethics. The study method consisted of literature research, empirical research, and evaluation research. The literature research performed theoretical examination about colors, industrial safety, and visibility. Three actual outdoor work sites in the machine industry were chosen and pictures were taken at 20-30 m from workers. The background colors of the work environment of each work site and the colors of the working clothes that were actually worn were analyzed through color values measured with a color-difference meter(CR-400). As a result, it was found that between value and chroma which affect visibility, color arrangement based on differences in chroma could be a greater influence than color arrangement based on differences in value. The results of this study could assist the integration of color schemes among working environment colors, people and working clothes by suggesting color arrangements with improved visibility that are applicable to the working clothes of domestic machine manufacturers that are playing a pivotal role in domestic industries and by presenting appropriate guidelines.

The Status of Apartment Informationalization and Inhabitants Awareness The development of Apartment Informationalization system(I) (아파트 정보화의 실태와 주민의식 -아파트 정보화 시스템 개발(I)-)

  • 김한수;임준홍;송흥수
    • Journal of the Korean housing association
    • /
    • v.12 no.1
    • /
    • pp.21-31
    • /
    • 2001
  • This study was conducted to analyze the status of apartment informationalization through the research of distribution of super express network, apartment home pages and Inhabitants awareness. 1st. The construction business launched the full-scale apartment informationalization in 1999. Since then, the infomationalization has been developed multilaterally while the apartment home pages are playing a major role in cooperation with construction business and Internet business. The academic interest and research on the informationalization, however, are not enough. 2nd. The distribution of super express network, which is based on the informationalization is accelerated by the government policy. Especially in our country where the apartment is the major type of housing, we have favorite environment for the informationalization and can create our own housing culture. 3rd. The number of the apartment home pages now is increased to over 6,000, but its contents, know-how, and technique to build the system have not been advanced enough. 4th. So far the home pages have not been able to function well enough to strengthen the community awareness and are likely to result in the unbalanced informationalization. 5th. The study shows that residents interest in the computer and the Internet is fairly high. The utilization of the Internet is varied according to the age, sex, occupation, academic background, income and so forth. Especially they are not as interested in the housing informationalization as in the general information, but the preference of the apartment home pages and the super express network is so tremendous that its distribution will keep the momentum.

  • PDF

Economic Valuation of Public Sector Data: A Case Study on Small Business Credit Guarantee Data (공공부문 데이터의 경제적 가치평가 연구: 소상공인 신용보증 데이터 사례)

  • Kim, Dong Sung;Kim, Jong Woo;Lee, Hong Joo;Kang, Man Su
    • Knowledge Management Research
    • /
    • v.18 no.1
    • /
    • pp.67-81
    • /
    • 2017
  • As the important breakthrough continues in the field of machine learning and artificial intelligence recently, there has been a growing interest in the analysis and the utilization of the big data which constitutes a foundation for the field. In this background, while the economic value of the data held by the corporates and public institutions is well recognized, the research on the evaluation of its economic value is still insufficient. Therefore, in this study, as a part of the economic value evaluation of the data, we have conducted the economic value measurement of the data generated through the small business guarantee program of Korean Federation of Credit Guarantee Foundations (KOREG). To this end, by examining the previous research related to the economic value measurement of the data and intangible assets at home and abroad, we established the evaluation methods and conducted the empirical analysis. For the data value measurements in this paper, we used 'cost-based approach', 'revenue-based approach', and 'market-based approach'. In order to secure the reliability of the measured result of economic values generated through each approach, we conducted expert verification with the employees. Also, we derived the major considerations and issues in regards to the economic value measurement of the data. These will be able to contribute to the empirical methods for economic value measurement of the data in the future.