• Korean Journal of English Language and Linguistics
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• v.4 no.2
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• pp.229-252
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• 2004

The TOEIC has widely used to evaluate business English proficiency in Korea, but those who achieved high scores still often face difficulties in performing their duties in English at work. This implies that the test may not evaluate business English proficiency effectively enough. With an ultimate goal of proposing an effective way of assessing business English proficiency, therefore, his study analyzed the predictive validity of the TOEIC. A correlation analysis was conducted between TOEIC scores of 64 office workers of multinational companies and their working skills in English evaluated by themselves, and their colleagues and seniors. Its results illustrated a significant correlation between their listening and reading scores and their working skills measured by all the groups, but not between their scores and their working skills in speaking and writing. In addition, the study did a delphi study to identify working skills in English to be assessed in business English tests and a contents analysis of the TOEIC. The results suggest business English tests should be able to assess working skills by work types and more direct testing of working skills in speaking and writing is needed.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.36
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• pp.173-194
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• 2007

The purpose of this article is primarily to give prominence to the importance of International Business English education. Although English is one of the most crucial parts in international business transaction it has not been treated as one of academical sciences. As English is a main language when the international business transaction is done International Business English should be studied by scholars who majored in international business area. It is true that there has been no study at all regarding International Business English(in this article, it does not mean General International Business English) so far. Anyone who does and learn the international business should have some opportunities to have a contact towards international business correspondence and other documents before they do in reality. However, in Korea, most English education has been focused on general English and English certificate tests at universities. At universities' level, it is certainly a scholars' task to study International Business English education in order to provide decent education to the students. For doing so, this article examine, focusing only on reading part, how International Business English should be taught and especially, how reading skills should be activated and integrated with other language skills. This objective will be fulfilled by asking, what reading means in International Business English, as well as what role reading plays in International Business English education.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.213-221
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• 2020

The purpose of this study was to apply Keller's ARCS motivational model to the business major English class and to investigate the effects of ARCS model on learning motivation and academic achievement. The subject for this study was 27 junior students majoring in business administration who took the business major English class. As a means of measurement, questionnaires and the results of written tests were used. The analysis on the results of the two groups, the experimental group applying ARCS model and the comparison group using the traditional lecture method, showed that the teaching-learning method applying ARCS model for the business major English class was effective in improving all elements of learning motivation such as attention, relevance, confidence and satisfaction, and in improving academic achievement in business English and business-related content.

• East Asian Economic Review
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• v.16 no.3
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• pp.291-314
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• 2012

This paper attempts to investigate to what extent English proficiency can boost international trade in services. To achieve this purpose, this paper estimates the determinants of services trade including language variables with the aggregated and disaggregated data for nine different subsectors of OECD countries. The empirical tests are based on a theory-based gravity model derived from Anderson and von Wincoop. The findings show that English proficiency has a significant influence on services trade, while other languages such as French and German have only weak and mixed effects. In particular, communication, financial, commercial, insurance, and business services are revealed to be the most impacted by the level of English proficiency. The results imply that governments can use their English policies to promote international trade in services.

• Korean Journal of English Language and Linguistics
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• v.1 no.1
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• pp.187-209
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• 2001

This study attempts to supplement what is known about the influence of prior knowledge on second language listening comprehension. To do so, the study examines the effect of prior knowledge and language proficiency on the ability of L2 listeners to understand texts. The purpose of an experiment was to determine the effect of topic familiarity on the L2 listening comprehension ability of subjects who varied in L2 listening proficiency level. The subjects (N=117) were selected from a population of college students enrolled in the Departments of English and Business in Korea. English listening proficiency levels were designated on the basis of TOEFL listening scores. Subjects listened twice each to texts (more familiar and less familiar). After listening to each text, a ten-item objective test was administered to test the subjects' comprehension of the information presented in the text. Objective tests were analyzed. using repeated measures analysis. A post hoc test was conducted to identify the means that were significantly different. This study yielded the following results: (1) subjects with high prior knowledge comprehended texts significantly better than did subjects with low prior knowledge; (2) the level of L2 listening proficiency had a significant effect on the L2 listening comprehension of texts, but there was no interaction between prior knowledge and the level of L2 listening proficiency.

• The Journal of Industrial Distribution & Business
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• v.9 no.7
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• pp.7-18
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• 2018

Purpose - The purpose of this paper is to examine how clothing retail buyers (i.e., retail buyers, merchandisers, and storeowners), who are involved in assortment planning and retail buying use assortment criteria in their decisions. Comparisons are made between criteria used by men's wear and women's wear retail buyers as well as criteria used by male and female retail buyers. Research design, data, and methodology - A structured questionnaire was developed to collect data both in English and Korean. After conducting two pilot tests, the survey was conducted in Seoul, South Korea. Mantrala et al.'s 17 inputs of product assortment planning model with 23 assortment criteria from other previous studies were used. Results - Significant differences existed in consideration of assortment criteria between men's wear and women's wear retail buyers as well as between male and female retail buyers. Men's wear retail buyers rated the importance of sales history criteria (i.e., sales history, previous year's sales of same/similar styles) significantly lower than women's wear buyers did. Female retail buyers rated sales history criteria and weather criteria (i.e., unpredicted weather change, forecasting information of weather) significantly higher than male retail buyers did. Conclusions - This study provides guidelines for retail buyers regarding what criteria to use in what situations and how to organize assortment criteria from the most important criterion to the least one. In addition, the findings help them understand other retail buyers' buying behavior.

• Information Systems Review
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• v.16 no.2
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• pp.61-76
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• 2014

Recently, students have raised negative awareness of the test because of school records and irrational difficulty level of the College Scholastic Ability Test. They go so far as to commit suicide because of failure in entering school. It becomes a social problem and it is rising more and more interested in entering school. The educational game was created based on considering this social environment. Namely, students can enter university as playing online or mobile game through Enter Literacy Assessment game service. The Enter Literacy Assessment game service provides various tests which are math, english, science or essay that real university wants through online or mobile game. For this, general concept about Enter Literacy Assessment game service and characteristic establishment and limitation of existing research should be understood. The research refers to relationship between Self-Determination Theory which is the representative theory related with psychological desire of human intrinsic and Enter Literacy Assessment game service. Therefore, development of Enter Literacy assessment Serious Game is a new opportunity factor to take two dominants which are secure of university competitive power and excellent personnel and challenge for development of serious game.