• Title/Summary/Keyword: broadcast

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Strategies of Local Terrestrial Broadcasting Companies since the Introduction of Comprehensive Programming Channels (종합편성채널 도입에 따른 지역 지상파방송 대응 전략)

  • Jeong, Jong-Geon
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.192-209
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    • 2011
  • This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

Data Dissemination Protocol based on Home Agent and Access Node for Mobile Sink in Sensor Network (센서 네트워크에서 홈에이젼트와 액세스 노드에 기반한 모바일 싱크를 위한 데이터 전송 기법)

  • Lee, Joa-Hyoung;Jung, In-Bum
    • The KIPS Transactions:PartC
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    • v.15C no.5
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    • pp.383-390
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    • 2008
  • The mobile sink is most suitable to guarantee the real time processing to events in ubiquitous environment. However it brings many challenges to wireless sensor networks. In particular, the question of how to transfer the collected data to the mobile sink is an important topic in the aspect of effective management of wireless sensor nodes. In this paper, a new data dissemination model is proposed. Since this method uses the home agent and the access node concepts, it provides reliable and efficient data delivery to mobile sink with minimum overhead. In this proposed method, the information of the mobile sink which is constantly moving is informed only to the home agent node and the access node, instead of all sensor nodes. Thus, the collected data from sensor nodes are transferred to the fixed home agent and it sends these data to the mobile sink. Since the confliction phenomenon between data packets in wireless networks could be reduced, the success ratio of data arriving in the mobile sink is highly enhanced. In our experiments, the proposed method reduces the number of broadcast packets so that it saves the amount of energy consumed for transmitting and receiving the data packets. This effect contributes to prolong the lifetime of the wireless sensor networks operated by batteries.

Influences of Knowledge of Medicine on Medicine Utilization Behavior (의약품 관련 지식과 사용행태 연구)

  • 임상규;남철현
    • Korean Journal of Health Education and Promotion
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    • v.17 no.1
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    • pp.131-154
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    • 2000
  • This study was conducted to provide basic data for development of public information program and public policy which could prevent the medicine abuse in Korea, examining the level of knowledge of medicine and its related factors. Data were collected from the 2,011 residents who live in mtropolitan cities, large-sized cities, small and medium cities, and small towns The results of this study are summarized as follows. 1) In case of purchasing of medicines in pharmacy, 67.3% of the respondents chose the medicines through recommendations of the professionals such as pharmacists and doctors, while 32.7% of the respondents chose the medicine through self-judgement, advertizing, or recommendation of relative. 2) 64.7% of the respondents obtained the information on medicines through TV. It appeared to be higher in the groups of female of the twenties, the unmarred, a brother and sister threesome, highschool graduates, housewives, residents in small and medium cities, atheists, and the middle class, displaying the significant difference from the other groups. 3) 40.5% of the respondents recognized the side effect of the medicine when they took the medicine, while 34.4% did not recognize it. The rate of experience in the side effect was 39.7%. The informations on the medicine abuse and the risk of addiction were obtained through broadcast media (47.9%), publications (12.1%), and health professionals (11.6%). 4) 81.1% of the respondents experienced taking of the fatigue relieving medicine. The experience in taking of the fatigue relieving medicine appeared to be higher in the groups of the forties. the married. a brother and sister threesome. highschool graduates. persons engaging in farming, livestock raising, and forestry, the residents in small towns, and Christians. Each group displayed the significant difference from the other groups. 5) According to the level of knowledge of medicines, the respondents marked average 11.7 ± 3.76 points on the base of 24 points. It appeared to be higher in the groups of female of the twenties, a brother and sister foursome, college graduates, teachers, Catholics, and the middle class, displays the significant difference from the other groups. 6) According to the experience in taking of health medicine and health food, 81.1% of respondents had the experience in taking ‘the fatigue relieving medicine’; 72.4% ‘carrot or vegetable juice’; 69.5% ‘ginseng’; 63.0% ‘mushroom’; 42.5% ‘dog meat’; 38.0% ‘aloe’; 36.4 ‘deer antlers’; 11.4% ‘snake’; 2.0% ‘the penis of a fur seal’. 7) The factors influencing the level of knowledge of medicine include experiences in taking of the tonic, the fatigue relieving medicine, and the nutritive medicine, economic status, the number of brothers and sisters, education level, marital status, father's education level, and age. The factors influencing the experience in side effect of medicine are experiences in taking of the fatigue relieving medicine, the nutritive medicine, and the tonic, sex, age, education level, father's education level, marital status, economic status, religion, and the number of brothers and sisters. In conclusion, it is estimated that the level of knowledge of medicines is significantly low in Korea. Especially, it is found out that workmen, students, the upper class, the class of low education level, and persons engaging in farming, livestock raising, and forestry neglect importance of knowledge of medicine. Therefore, it is necessary for public authority, associations related, and health professionals to develop programs for public information and education to help people obtain basic knowledge of medicine.

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Network Adaptive Quality of Service Method in Client/Server-based Streaming Systems (클라이언트/서버 기반 스트리밍 시스템에서의 네트워크 적응형 QoS 기법)

  • Zhung, Yon-il;Lee, Jung-chan;Lee, Sung-young
    • The KIPS Transactions:PartA
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    • v.10A no.6
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    • pp.691-700
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    • 2003
  • Due to the fast development of wire&wireless internet and computer hardware, more and more internet services are being developed, such as Internet broadcast, VoD (Video On Demand), etc. So QoS (Qualify of Service) is essentially needed to guarantee the quality of these services. Traditional Internet is Best-Effort service in which all packets are transported in FIFO (First In First Out) style. However, FIFO is not suitable to guarantee the quality of some services, so more research in QoS router and QoS protocol are needed. Researched QoS router and protocol are high cost and inefficient because the existing infra is not used. To solve this problem, a new QoS control method, named Network Adaptive QoS, is introduced and applied to client/server-based streaming systems. Based on network bandwidth monitoring mechanism, network adaptive QoS control method can be used in wire&wireless networks to support QoS in real-time streaming system. In order to reduce application cost, the existing streaming service is used in NAQoS. A new module is integrated into the existing server and client. So the router and network line are not changed. By simulation in heavy traffic network conditions, we proved that stream cannot be seamless without network adaptive QoS method.

Proximity-based Overlay Network Routing for Service Discovery in Mobile Ad-Hoc Network (이동 애드혹 망에서의 서비스 검색을 위한 근접성 기반 오버레이 네트워크 라우팅)

  • Yoon Hyeon-Ju;Lee Eunju;Jeong Hyunku;Kim Jin-Soo
    • Journal of KIISE:Information Networking
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    • v.31 no.6
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    • pp.643-658
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    • 2004
  • Mobile ad hoc networks(MANET) have recently attrarted a lot of attention in the research community as well as in industry. Although the previous research mainly focused on the various problems of MANET in data link and network layers, we consider, in this paper, how to efficiently support applications such as service discovery on top of MANET. Peer-to-Peer(P2P) overlay network can be adopted to service discovery mechanism because P2P and MANET share certain similarities, primarily the fact that both arc instances of self-organizing decentralized systems. Especially, distributed hash table(DHT) systems used for r2r overlay network can be effective in reducing the communication overhead in service discovery. However, since overlay network is independent of physical network topology and existing topology-aware mechanisms are based on the wired network, they are inefficient in MANET. We propose a proximity-based overlay network routing to overcome the inefficiency of routing in overlay network. In the proximity-based overlay network routing, each node collects information of physically close nodes by using one hop broadcast and routes messages to the logically closest node to destination. In a detailed ns-2 simulation study, we show that the proximity-based overlay network routing reduces the number of physical hops comparable to the flooding-based mechanism with low communication overhead. We also find that the proposed scheme works well in the mobile environment.

Hierrachical manner of motion parameters for sports video mosaicking (스포츠 동영상의 모자익을 위한 이동계수의 계층적 향상)

  • Lee, Jae-Cheol;Lee, Soo-Jong;Ko, Young-Hoon;Noh, Heung-Sik;Lee Wan-Ju
    • The Journal of Information Technology
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    • v.7 no.2
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    • pp.93-104
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    • 2004
  • Sports scene is characterized by large amount of global motion due to pan and zoom of camera motion, and includes many small objects moving independently. Some short period of sports games is thrilling to televiewers, and important to producers. At the same time that kinds of scenes exhibit exceptionally dynamic motions and it is very difficult to analyze the motions with conventional algorithms. In this thesis, several algorithms are proposed for global motion analysis on these dynamic scenes. It is shown that proposed algorithms worked well for motion compensation and panorama synthesis. When cascading the inter frame motions, accumulated errors are unavoidable. In order to minimize these errors, interpolation method of motion vectors is introduced. Affined transform or perspective projection transform is regarded as a square matrix, which can be factorized into small amount of motion vectors. To solve factorization problem, we preposed the adaptation of Newton Raphson method into vector and matrix form, which is also computationally efficient. Combining multi frame motion estimation and the corresponding interpolation in hierarchical manner enhancement algorithm of motion parameters is proposed, which is suitable for motion compensation and panorama synthesis. The proposed algorithms are suitable for special effect rendering for broadcast system, video indexing, tracking in complex scenes, and other fields requiring global motion estimation.

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a contrastive analysis study of the design strategy of corporate image in the advertise halls of SAMSUNG and LG Electronics Co., Ltd. (삼성, 엘지 가전사의 전시${\cdot}$홍보관에 나타난 기업이미지 디자인전략 비교분석연구)

  • 박성주;최인규
    • Archives of design research
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    • v.15 no.4
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    • pp.1-14
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    • 2002
  • In the past, companies concentrated their efforts on developing new technologies and producing new products. But new technologies in this information age do not make difference any more comparing to other companies. In this marketing environment, a company must appeal strongly their own image to the customers' brains to make better difference than other companies do. One of the best way to make their own image in the customer's brains might be outgrowing themselves of the one-way communication such as the printed-media or broadcast-media and preparing some space such as advertisement halls or pavilions where customers and companies meet each other and make mutual communications between both of them. Therefore, we need to study systematically on the design elements in the advertisement halls or pavilions. To begin with, we should lully understand the basic idea by looking up the reference literature. We case-studied on the basic of constructive elements of advertise halls of both SAMSUNG and LG Electronics Co. The purpose of this study is to realize that we can transfer effectively the company's image to the customers only if we fully understand company's business philosophy and vision in advance to start design the advertisement hails. We should also realize that it is also important to manage systematically the company's design strategic elements' to achieve its changing goals in more logical and scientifically way.

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The proposal for pesticide exposure estimation of Korean orchard farmer (과수 농작업자 농약노출량 산정법 제안)

  • Hong, Soon-Sung;Lee, Je-Bong;Park, Yeon-Ki;Shin, Jin-Sup;Im, Geon-Jae;Ryu, Gab-Hee
    • The Korean Journal of Pesticide Science
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    • v.11 no.4
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    • pp.281-288
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    • 2007
  • This research was carried out to propose the Korean method for estimating the agricultural occupational pesticide exposure level in orchard. The UK-POEM (UK-Predictive Operator Exposure Model) was proposed as a bench-marking model and analysed its performance properties. To extrapolate the Korean agricultural conditions, application equipment, application method, work rate per day, application volume and spraying time of pesticide was surveyed for Korean 204 orchard farmhouse. This survey indicate that the major application equipments are speed sprayer(64.9%) and motor sprayer(33.9%). When they spayed the pesticide with a speed sprayer, they worked for more than 4 hours on area of 4 ha per day. In case of using motor sprayer, they worked for more than 4 hours on area of 1 ha. Based on the above survey result, Korean method for estimating the pesticide exposure level of agricultural worker was proposed finally.

Studies on the Residue of Carbofuran (Carbofuran의 잔류(殘溜)에 관(關)한 연구(硏究))

  • Park, Y.D.;Keum, S.S.;Lee, K.S.;Hong, Y.C.
    • Applied Biological Chemistry
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    • v.20 no.2
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    • pp.236-241
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    • 1977
  • Analytical method of carbofuran (2,3-dihydro-2, 2-dimethyl-7-benzofuranyl methyl carbamate) residues and its persistence in rice seeds, rice seedlings, rice plants and soils were studied by gas-liquid chromatographic analysis using electron capture detector. 1. The effective column material for clean-up is Florisil (5% $H_2O$)+Alumina (4% $H_2O$)+absorbent mixture with rinsing the first 300l of eluants to remove impurities in the column materials. 2. The method of applying an gelatin encapsulated carbofuran to the root zone of rice plant is the longest persistence in its residues. 3. By seed treatment, no carbofuran residues were detected in rice seeds and seedlings. 4. The amounts of carbofuran residues in rice seedlings is in proportion to the soaking time of rice seedlings in carbofuran solution rather than the concentration of the chemical. 5. Applying carbofuran by root zone has the higher and the loger residual effect than broadcast. 6. Persistence of carbofuran in the high clay content soil is longer than in the low clay content soil. 7. No carbofuran residue was detected in rough rice at havesting time.

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A Comparative Analysis of Comments Before and After the Controversy Over the 'Back Advertisng' of Influencers : Focused on LDA and Word2vec (인플루언서의 '뒷광고' 논란 전,후에 대한 댓글 비교 분석:LDA와 Word2vec을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.119-133
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    • 2020
  • Recently, as famous YouTubers produce and broadcast videos that receive sponsorship and advertising such as indirect advertising (PPL), a so-called 'back advertising' controversy continues, and not only famous YouTubers but also entertainers are caught up in the issue. It is causing confusion among the public in Korea. This study attempts to find out the public's reaction before and after the controversy of 'back advertising' by YouTubers through comment analysis. Specifically, among text analysis using R programs, we intend to analyze the issue through various methods such as word cloud, qgraph analysis, LDA, and word2vec analysis, a deep learning technique. The target of the analysis was to analyze the channels of three YouTubers who belonged to the controversy of the 'back advertising' YouTuber and uploaded the 'Apology video'. The 5 most recent videos of Muk-bang YouTuber Moon Bok-hee, who has a similar content disposition to SussTV's Han Hye-yeon stylist, which was controversial, and Yang Pang, a YouTuber who showed various contents (August 09, 2020) Criterion and her first 5 videos uploaded were reviewed. As a result of the study, most of the comments that showed positive reactions before the controversy, but after the controversy, it was found that negative reactions accounted for most of the comments. Therefore, this study examines the degree of change of the public about influencers through comments after the controversy over 'back advertising' through various analysis using R program. This research also devises various measures to prevent the occurrence of back advertising of influencers in the future.