• Title/Summary/Keyword: brand power

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The Analysis and Preference of Contemporary Street Fashion -Comparative Analysis of Kangnam and Kangbuk- (현대 스트리트 패션 분석 및 선호도 연구 -강남권과.강북권의 비교 분석-)

  • 이영재
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.87-100
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    • 2003
  • In this study, the modern street fashion of Kangnam and Kangbuk was qualitatively examined and comparatively analyzed through the field case study, and it is expected that the results of this study be importantly used in planning commodity of fashion brand. The photographs taken in the Kangnam and Kangbuk streets were classified as looks. which were comparatively analyzed each other. Also, a questionnaire was carried out in return for women in those streets, and data related with an age group, occupation, school, academic major, etc. for participant personality and with time purchasing clothing. average expenses for clothing per month. market and reasons for buying clothing, current fashion style, etc. for fashion preference trend were obtained. The streets around Kangnam subway station and KOEX mall for the Kangnam fashion style were selected for the sampling, and Sinchon and entrance of Ewha University for the Kangbuk, where college students and middle/high school students mostly gather. Results showed that an easy casual style was most popular in the Kangbuk area, and a romantic feminine style including a bobos style most popular in the Kangnam area. This case studied on the street fashion gaves the qualitative results about the fashion trend and fashion prediction information, and they could be compared with quantitative those known previously. Also, it could be a basis research on strengthening the competitive power in fashion commodity. However, this study was subjected to restriction in the sampling due to the short time and a few streets. This study will be extended into longer time and various streets including Apgujungdong in Kangnam and many colleges in Kangbuk.

The Influential Analysis for Customer Preference in the Perceived Quality of Hypermarket PB (대형마트 PB상품 품질지각이 고객선호도에 미치는 영향)

  • Wang, Il-Woung;Kang, Chang-Dong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.5
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    • pp.2099-2107
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    • 2011
  • Despite the PB diffusion introduced as a strategic competitive factor from the change of a retailing business, the study of PB perceived quality in a customer aspect is poor. Therefore, this study led the influential factors to retailer attribute and product attribute through overall analysis. Also, the study found the influential attributes affecting the perceived quality and analysed the influential power linking to customer satisfaction and preference through the perceived quality. The examined results of the study have known that each attribute links to customer satisfaction via the only perceived quality. The strategic PB sales advantage should be achieved as giving customers the overall perceived quality, and has shown that it can increase the customer preference for PB.

A Landscape Design Proposal for Eunpyeong New Town, Seoul (서울 은평 뉴타운 1지구 조경설계)

  • Kim Soon-Boon;Chin Yang-Gyo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.2 s.109
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    • pp.111-121
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    • 2005
  • The Seoul Housing Corporation pronounced an alternative design competition and a bidding for Eunpyeong New Town in December of 2004. At first many construction companies were interested in the first New Town Project. But at last a few companies had proposed the alternative design and construction cost. This project needed a conjunction of design ideas and technology know-hows. And the client wanted the brand power of construction company. Ultimately the Corporation hoped that the first New Town Project will end up with high quality successfully. This competition had started with the original construction drawings. Then it needed some alternative ideas and the lowest cost. There were two drawings of non changeable part and changeable part. Non changeable parts are structure like housing unit plan, underground parking lots. Changeable parts are outdoor layout, interior design and building facade. So we tried all ideas of landscape technology and design principles within limited guidelines. The author applied new technology like tilted rooftop greening and sustained container greening on high-rise apartment house. This green technology will be the first trial in Seoul and in the world as well. Daewoo Corporation have accumulated greening technology through the researches by national funding since 2002. Through this New Town Project the green technology will go forward step by step.

Multi-dimensional seismic response control of offshore platform structures with viscoelastic dampers (II-Experimental study)

  • He, Xiao-Yu;Zhao, Tie-Wei;Li, Hong-Nan;Zhang, Jun
    • Structural Monitoring and Maintenance
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    • v.3 no.2
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    • pp.175-194
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    • 2016
  • Based on the change of traditional viscoelastic damper structure, a brand-new damper is designed to control simultaneously the translational vibration and the rotational vibration for platforms. Experimental study has been carried out on the mechanical properties of viscoelastic material and on its multi-dimensional seismic response control effect of viscoelastic damper. Three types of viscoelastic dampers with different shapes of viscoelastic material are designed to test the influence of excited frequency, strain amplitude and ambient temperature on the mechanical property parameters such as circular dissipation per unit, equivalent stiffness, loss factor and storage shear modulus. Then, shaking table tests are done on a group of single-storey platform systems containing one symmetric platform and three asymmetric platforms with different eccentric forms. Experimental results show that the simulation precision of the restoring force model is rather good for the shear deformation of viscoelastic damper and is also satisfied for the torsion deformation and combined deformations of viscoelastic damper. The shaking table tests have verified that the new-type viscoelastic damper is capable of mitigating the multi-dimensional seismic response of offshore platform.

Prospects of Rehabilitation Welfare Devices: Based on Assistive and Robotic Devices (재활복지기기의 전망: 보조기기와 로봇장치를 중심으로)

  • Song, W.K.
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.9 no.1
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    • pp.1-9
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    • 2015
  • This paper reviews trends of the rehabilitation welfare devices on the basis of products and markets. Latest assistive devices tend to have a fold function. Auxiliary power assist module has been added. The completion of products has been improved. The folding function has strong relationship with portability. Specifically, various mobility devices, including foldable devices, are associated with enhanced portability. Powered auxiliary wheels and upper extremity supporting modules have entered the market. The leading-edge technology like Segway's control technology applies to two-wheel wheelchairs. The brand- new technology, lower extremity robotic exoskeleton, applies to markets. Standing wheelchairs, ramps, stair climbing assistive devices becomes more common. In addition, a combination of a variety of smart devices is being promoted to the classical assistive devices' part. Rehabilitation welfare devices can be more valuable due to nice industrial design, improved materials, and processing technology.

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The effect of Independent Tendency of Single Women on Consumption Values and Clothing Benefits (미혼여성의 독립적 성향에 따른 소비가치와 의복추구혜택에 관한 연구)

  • Lee, Mi-Ah;Rhee, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.60 no.5
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    • pp.139-156
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    • 2010
  • The purpose of this study is to identify the independent tendency of single women, certainly worthy of study in considering their size, their growth, and their purchasing power, and to examine their effects on consumption values and clothing benefits. The data were collected from self-administrated questionnaire with 537 single women in their 20�s and 30�s on May in 2005. Data were analyzed by factor analysis, reliability analysis, K-means cluster, one way ANOVA and chi-square. Factor analysis on independent tendency resulted in three dimensional structures: marriage-independent tendency, physical independence, social independence. Five dimensions of consumption values were identified by factor analysis: conspicuous, pro-environmental. economic, enjoyable, aesthetic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, well-known brand, practicality, price, social recognition pursuit. The respondents were classified to three groups by three factors of independent tendency: high independent group, social-physical independent group, low independent group. There were significant differences among these groups in demographic characteristics, consumption values and clothing benefits.

Study on the Need of Developing Manuals for Visual Merchandising for Traditional Market: Focusing on the Korean Rice Cake Shop

  • Lim, Jeanny
    • Journal of Distribution Science
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    • v.10 no.9
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    • pp.13-21
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    • 2012
  • Purpose - Korean traditional markets are falling behind the times, because they have not met the demands of social changes including: an overall improvement in standards of living, shift in purchasing form and propagation of cars. It is one of the most indigenous and conventional foods of Korea, taking a seat far in the corner of Korean traditional culture. Research design / data / methodology - Korean traditional rice cakes however have their limits. They are produced and sold by independent shop owners who cannot compete with the brand power of franchise organizations. The leadership of adminstration is needed for these shop owners particularly in visual merchandising related to interior design and display. Results - Additionally, the advent of major company-run rice cake cafe adds fresh fuel to the problem in addition to small but luxurious packaging. Small business owners need packaging technology for overall quality improvement of sales of rice cakes. Additional help is needed with the mode of packing to promote sales and win consumer confidence. Conclusions - Further assistance with marketing for seasonal displays is needed as well as teaching business owners how to read graphic data. Regular specialized education for visual merchandising of rice cakes could help independent market owners win the competition against franchise-based organizations.

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A Refundable Elliptic Curve Electronic Cash in Mobile Environments (이동환경에서 환불 가능한 타원형 곡선 전자화폐)

  • Kwon, Eun-Kyeong;Cho, Yong-Gu;Chae, Ki-Joon
    • The KIPS Transactions:PartC
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    • v.11C no.3
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    • pp.287-292
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    • 2004
  • BOCC(Brand's Offline Cash with a Counter) is useful in mobile environments, but it has the possibility of attacking amount data in a smart card. To insert the upper & lower limitation of amount into a token data decreases the level of risk. If upper and lower values are same, it means a fixed amount token. Since refund can more often happen in on-line commerce, refundability is added. BOCC is based on Discrete Logarithm Problem, needs exponential computations. But mobile terminals like cell phones have low computational power. As a result, ECC is used to Improve the performance supporting same security level.

A Comparative Analysis of Street Fashion Colors between Beijing and Seoul: The Case of Summer 2012

  • Bae, Soo-Jeong;Jung, Jee-Won
    • Journal of Distribution Science
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    • v.11 no.11
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    • pp.13-18
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    • 2013
  • Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

Green Six Sigma for Green Growth Implementation (녹색성장 실행을 위한 그린 6시그마)

  • Kim, Dong-Chun;Hong, Sung-Hoon;Shin, Wan-Seon
    • Journal of Korean Society for Quality Management
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    • v.38 no.4
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    • pp.521-530
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    • 2010
  • Global regulatory pressures relating climate change and environmental responsibility are asking companies to find out the best way for sustaining their continuous business growths. It could be known that inadequate management for environmental issues are bad for business, negatively affecting brand image, causing unnecessary losses and costs for environmental preservation. For this reason, environmentally conscious green business growth has been recognized as an essential requirement for a company to stay in business. Many companies are looking for green business opportunities of improving their environmental and financial results, and struggling with how green fits into their business. In this paper, the Green Six Sigma, an environmentally conscious Six Sigma methodology, is presented as a way to find solutions for green growths. The Six Sigma is known as a disciplined, data-driven approach and methodology for achieving world-class performance in any process from manufacturing to transactional. In chronological order, the Six Sigma has been evolved from Motorola's quality-oriented methodology to GE's cost-oriented lean approach, and is being evolved and developed as an environment-oriented green growth approach. There is no doubt that the Green Six Sigma, as an engine of green growth, is a power tool for achieving competitive business performance and reducing the impact on the environment.