• 한국의류학회지
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• 제32권7호
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• pp.1137-1148
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• 2008

The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.

• 한국자동차공학회논문집
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• 제24권6호
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• pp.684-693
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• 2016

The luxury car industry has grown 10.5 % every year from 2010 to 2014. For this reason, it is very important for automotive companies to improve profitability and brand value. High-performance brake systems have become an absolute necessity because of the increase in engine power and customer preference among other factors. Also, competing automotive companies actively reinforce domestic production in order to maintain quality and infrastructure for luxury cars. In this regard, we demonstrated new carbon ceramic brakes to improve brake reliability for luxury cars and to improve the competitiveness of automotive companies. Finally, we propose the next-generation braking technology by predicting technological evolution trends.

• 패션비즈니스
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• 제3권4호
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• pp.93-101
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.

• 한국건설관리학회논문집
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• 제8권4호
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• pp.137-145
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• 2007

본 연구는 건설 CRM 시스템의 효과가 주택사업 고객관리시스템에 어떠한 영향을 미치는지를 파악하기 위하여 수행되었다. 즉 건설 CRM 시스템이 주택사업 분양고객의 구전효과와 고객 만족도, 청약 고객의 재방문에 따른 영향을 실증적으로 분석하는데 목적이 있다. 본 연구의 수행을 위해 분양 고객과 청약 고객 각 175명을 대상으로 분석하였다. 건설 CRM 시스템은 서비스품질 요인에 입각하여 유형성, 신뢰성, 응답성, 확신성, 공감성 등으로 측정하였고 효과검증 변수는 고객 만족도, 구전 효과, 재방문으로 측정하였다. 실증 분석 결과, 부분적 채택으로 나타났다. 즉 건설 CRM 시스템은 분양 고객과 청약 고객의 구전효과, 만족도, 재방문 의사의 향상을 도와 궁극적으로 건설회사의 경영성과 향상에 기여할 수 있는 경쟁력 있는 경영도구로의 활용가능성이 큰 것으로 나타났다. 또한 본 연구는 건설 CRM 시스템의 효과를 실질적으로 검증함으로써 건설 CRM의 필요성과 발전 가능성을 제시하였다.

• 한국의류학회지
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• 제33권9호
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• pp.1374-1385
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• 2009

This study focuses on three points. First, how designers develop clothing and cosmetic culture (which reflect time and culture) into other fashion products in order to verify that attire and makeup can be the objects of aesthetics in addition to functionality. Second, why the fashion design of Christian Dior has been continuously popular for women of all ages and countries in the development of fashion, attire, and makeup. Third, this study analyzes how the aesthetical characteristics of the fashion of Christian Dior are reflected in clothing and cosmetic culture in order to clarify the brand outlook on attire and makeup as a source of France's luxury fashion industry. The philosophical characteristics of Dior's fashion were studied based on existing literature. First, her childhood background (that became the motif of Dior's design) and the philosophical ideology of fashion design, perfume, and beauty were the focus of this study. Second, this study examined how consciousness on beauty expressed in hairstyle, perfume, and cosmetics is expressed in connection with clothing. Third, the background with which Dior's fashion and perfume business became successful is examined in addition the necessity of the image strategy for success in the cosmetics market was studied. Domestic and international books on clothing and cosmetics, preceding studies, the internet, and related magazines are utilized to consider the cosmetics and beauty fashion of Dior. The results of this study show how Korean fashion and cosmetic culture can further globalize. This study encompasses the period of 1905 when Christian Dior was born until 1957 when he died of a heart attack; it also deals with well-known designers of the Christian Dior House from Yves Saint Laurent of 1957 to John Galliano of the present.

• Journal of Sport and Applied Science
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• 제5권1호
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• pp.1-9
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• 2021

Purpose: In Seongnam City, a number of festivals are held in various areas, led by the city and private organizations. The necessity of developing a representative festival of Seongnam City, which can enhance the brand value of Seongnam, a cultural city, and promote a sense of local community and economic effects, is emerging. The purpose of this study is to analyze festival-related ordinances of Gyeonggi-do local governments, and to derive implications necessary for the development of festival support ordinances representing Seongnam City. Research design, data, and methodology: This study used the database of National Legal Information Center of the Ministry of Legislation and the autonomous legal information system to thoroughly investigate the ordinances related to festival support of basic local governments in Gyeonggi-do and the whole country. To do this, descriptive statistics analysis was conducted. Results: As a result of the study, it was found that 168 organizations (68.6%) of 245 local governments nationwide have adopted the festival support ordinance, and there are a total of 231 ordinances. In the case of basic organizations, out of 228 basic organizations, 151 organizations, including Seongnam City, adopted the ordinance on festival support, showing an adoption rate of about 66%. As a result of analyzing the basic organizations that enacted representative festival related ordinances among Gyeonggi-do basic organizations, 9 out of 28 cities adopted 16 representative festival ordinances, based on the legal and institutional basis for supporting representative festivals. Conclusions: In the case of Seongnam City, it is believed that in order to develop a representative festival, an ordinance to support the representative festival must be established. Considerations regarding the composition of the ordinance for the representative festival were discussed.

• Human Ecology Research
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• 제56권6호
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• pp.555-571
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• 2018

This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

• 디지털융복합연구
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• 제17권4호
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• pp.291-298
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• 2019

본 연구는 '청년 창의인력 취 창업지원사업' 분석을 통해 디자이너-메이커스 비즈니스 생태계 조성에 있어 정부 디자인 지원정책의 핵심 내용과 시사점을 고찰하고 있다. 메이커 기술에 기반한 디자인 브랜드 육성과 청년 주도형 지역 일자리 창출을 목적으로 하는 이 사례는 디자이너-메이커스가 보다 자유롭고 창의적인 분위기에서 창작활동이 가능하도록 창의문화 조성자로서 정부의 역할을 제시한다. 나아가 각 정부 부처에서 시행 중인 유사 메이커 지원정책들의 효율적인 통합 및 재편과 이를 실리적으로 추진할 로드맵의 필요성, 질적 내실화 지원의 중요성을 강조한다. 결과적으로, 디자이너-메이커스 비즈니스 활성화를 위한 정부의 디자인 지원정책은 신규 일자리를 창출하는 경제적 수치적 목표를 넘어 성숙한 공유문화를 토대로 한 지식재산의 질적 발전, 개방형 메이커 무브먼트에 기반 한 제조업의 신(新)생산 패러다임 모델 발굴이라는 진화된 지향점으로 발전해야 할 것이다.

• 디지털융복합연구
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• 제17권11호
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• pp.501-508
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• 2019

오늘날 자연 친화적인 홈 가드닝이 각광을 받고 있다. 이에 소비자의 욕구에 따라 새로운 형식의 가드닝 제품개발의 필요성이 제기되어 본 연구에서는 가드닝과 이미지를 공유할 수 있는 구전설화 중 하나인 '콩쥐 팥쥐전'의 등장인물 중 콩쥐의 곡식 찧기 과제를 돕는 조력자인 참새를 활용하여 콘텐츠를 개발하였다. 문화콘텐츠 융합제품은 가드닝 소품인 식물지지대의 끝부분에 사용하는 뚜껑제작이다. 제작 방법은 디자인 리서치를 진행한 후 UG NX프로그램을 이용해 설계하였으며 3D polyjet 방식으로 출력 후 몰드를 제작하여 실리콘과 레진으로 캐스팅 하였다. 제품제작을 통해 새로운 상품으로의 가능성과 창의성에 대한 대중의 지대한 관심과 흥미를 확인할 수 있었다. 향후 다양한 문화원형 고찰을 통한 문화콘텐츠와 융합된 제품개발이 활성화되어 경제적 부가가치 및 국가 브랜드 가치 제고에 기여할 수 있기를 기대해 본다.

• 한국산학기술학회논문지
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• 제20권8호
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• pp.456-471
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• 2019

최근 들어 환경에 대한 소비자들의 높아진 관심으로 인해 식생활과 지속가능한 소비의 중요성이 부각되고 있어 기능성식품 사용과 환경에 대한 관심의 연관성에 대해 소비자 반응을 파악할 필요성이 증가하고 있다. 본 연구는 식품과 관련된 소비자의 라이프스타일에 따라 시장을 세분화하여 생태친화적 기능성 식품 브랜드인 스피룰리나에 대한 소비자 행동을 분석하였다. 분석 결과, 식생활 라이프스타일에 따라 3개의 소비자유형(식생활 고관여형, 식생활 안전추구형, 식생활 편의추구형)으로 분류되었으며, 유형별 기능성 식품의 소비행동은 유의한 차이가 있는 것으로 나타났다. 더 나아가서 기능성식품에 대한 긍정적인 태도와 환경에 대한 관심은 스피룰리나의 구매의도를 증가시켜 실제 구매행동으로 연계되는 것으로 나타났으며, 환경 관여도가 높은 소비자들은 기능성 식품에 대해 좀 더 호의적인 태도를 보이는 것으로 나타났다. 따라서 생태친화적 기능성 식품의 시장 확대를 위해서는 시장을 세분화하여 환경적 관여도가 높은 소비자를 발견하고 표적화한 뒤 친환경 제품 마케팅 전략을 추진함으로써 관련 식품에 대한 소비자 인지도를 높일 필요가 있을 것이다.