• Title/Summary/Keyword: brand development

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Pop Art-Inspired Fashion (패션에 나타난 팝 아트의 영향)

  • Yim Eun-Hyuk
    • Journal of the Korean Society of Costume
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    • v.55 no.1 s.91
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    • pp.13-24
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    • 2005
  • Throughout the history of fashion and fashion collections, fashion design has been influenced by fine arts. Philosophy and concept of fine arts has been inspiration on the development of fashion design which brings on the close interrelation between fine arts and modern fashion. In order to analyze the affect of fine arts such as Pop art on fashion this study inquires into new perspective that considers different social contexts on the premise that acknowledges the essential difference between the genre of fine arts and design. This study researches the influence of Pop art which has been inspiration on fashion designers since the birth in the 1960s and often appears in recent fashion trends. In view of the results achieved in this study, Pop art-inspired fashion does not concern the aesthetic contemplation of everyday life in western society anonymously as in Pop art but deals with pop art as new ideas in a way that adopts images randomly from designer's convenience which is equivalent to the conception of pastiche. In addition, it was inferred that Peter Pan syndrome exert influence as a mental process and Kidult trend operate on Pop art-inspired fashion as a social phenomenon. On the basis of the theoretical background, the formative features in Pop art-inspired fashion from Spring/Summer 2000 to Spring/Summer 2004 collection has been analyzed. The results fall on the following four categories; those are the use of Pop color which resembles the Hard-edge technique in Pop art, direct appropriation of Pop art such as Andy Warhol and Roy Lichitenstein's works on clothes and accessories, adaptation of Pop art's subject using brand names of mass products or icons in mass culture as design motives, and application of representation method in Pop art such as Andy Warhol's silk screen techniques or Tom Wesselman's composition of pictures.

Investigation on the Geometric Pattern of Domestic Golf Wear - Focusing on the $2002's\;{\sim}\;2006's$ - (국내 골프웨어에 활용된 기하학적 패턴 분석 - 2002년 S/S${\sim}$2006년 F/W -)

  • Im, Ji-Wan;Park, Meeg-Nee
    • Journal of the Korean Society of Costume
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    • v.57 no.8
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    • pp.75-88
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    • 2007
  • Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.

Development of FBG Accelerometer for Railway Tunnel Vibration (철도터널 진동 모니터링을 위한 광섬유 가속도계 개발)

  • Lee, Su-Hyung;Shin, Min-Ho;Kim, Hyun-Ki;Lee, Kyu-Wan
    • Journal of the Korean Society for Railway
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    • v.14 no.4
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    • pp.364-369
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    • 2011
  • For the safety management of tunnel, effective measurements should be continuously carried out. Most of sensors currently being applied for tunnels measure only the local status, thus many of them are needed to monitor an entire tunnel. For the railway tunnel where trains of same conditions are regularly operated, dynamic responses of tunnel structure to train operations can be a good index to estimate the deformation of tunnel structure in wide area. Meanwhile, the electromagnetic interference caused by overhead centenary in railway tunnel obstructs the use of electric-based sensors. In this study a brand new accelerometer using FBG optical fiber sensors is developed to solve these problems. Sensitivity and capacity of the accelerometer are enhanced with effective structural design of its components and verified with laboratory tests. A case history where the developed accelerometers were applied to a safety monitoring system of a high-speed train tunnel is presented. The performances of the developed accelerometers are validated from the measured acceleration data.

Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

Survey on Table Sewing in Korean Food Restaurants Located in Jeollanamdo and Suggestions for Improvement - Focusing on the Manner of Sewing and Arrangement - (전라남도 소재 한식 전문점 상차림 실태 조사 및 개선 방안 -서비스 방식, 배선 방법을 중심으로-)

  • Kim, Su-In
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.5
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    • pp.655-667
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    • 2010
  • In this study, problems with table serving of Korean Jeollanamdo food were investigated, and methods for improvement were suggested. The manner of food serving and arrangement on tables, as well as the serving space in each case, were investigated in representative restaurants serving Jeollanamdo food. The results showed that most of the Jeollanamdo Korean food have a prototype of a flat serving sprea, wherein the main dish and side dishes are not clearly identified, the demarcation between shared space and personal space is insufficiently made for each serving on the table, and the table is full of side dishes, that are narrow, visually disordered and unhygienic, both in terms of the table setting and arrangement inside bowls. To provide sufficient eating space, elevate awareness of hygienic and clean serving, and identifying the main dish in the table setting, a serving method that is a compromise between the flat spread-out and time-series development was suggested, and an arrangement on the table was defined for the main dish and side dishes. The utilization of table space was also increased by reducing the number of dishes on the table at a given moment. In addition, the dish or bowl and arrangement inside the container were changed in order to distinguish the main dish and side dishes. It is suggested that some of tableware be linked with the special products of the locality so as to make a brand for them, and that a personal mat be used to arrange the tableware for each one, since there are many fermented food items (salted fish, kimchi, fermented paste and sauce, etc.) and boiled food items (stew, steamed dish, boiled dish in sauce, etc) that look dark and unfocused. In addition, it is suggested that the width and breadth of the dishes or bowls be set in an orderly manner. Considering the tables currently available at restaurants, personal space on a table and comfortable distance between eaters are suggested to be $400 mm{\times}250 mm$ and 300 mm, respectively.

Development of 3-Dimensional Measuring System for the Antenna Mounted Small Radio Equipments (안테나 일체형 소출력 무선기기의 3차원 측정 시스템 개발)

  • Kang, Jeong-Jin;Min, Gyung-Chan;Kumar, Rethina;Kang, Geon-Uk
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.11 no.1
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    • pp.1-5
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    • 2011
  • The brand-new small output radio equipment which is over than 800MHz has an all-in-one interior antenna. We suggested new measuring method and developed related equipment because all-in-one radio equipment's performance evaluation requests old way, which is measuring transmitter output and antenna capacity separately, to be changed. That is, origin of small radio equipments with the 360 degree field measured by measuring the TRP, and also 360 degree opposite reception level measured at the radio equipment by measuring the TIS to make a quantitative evaluation was to be. Furthermore, we made managing frequencies, all-in-one radio equipment's best design and capacity management efficiently by measuring the gain of an antenna mounted on a PCB, the circuit around the genetic material, conductive material on the effects of radiation or the reception level.

A Study on the Club Fashion Styles for Designing Clubber Fashion - Focusing on the Hongdae and Kangnam Club Areas - (클럽 패션 스타일 분석 및 디자인 개발 - 홍대 강남 지역 비교를 중심으로 -)

  • Kim, Hyun-Kyoung;Lee, In-Seong
    • The Research Journal of the Costume Culture
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    • v.18 no.4
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    • pp.626-639
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    • 2010
  • The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers' fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers' fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.

Bridging the Gap Between Science and Industry: The Fraunhofer Model

  • Klingner, Raoul;Behlau, Lothar
    • STI Policy Review
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    • v.3 no.2
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    • pp.130-151
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    • 2012
  • Fraunhofer was founded in 1949 and grew into Europe's largest application-oriented research organization. Fraunhofer currently employs over 20,000 members in Germany, is internationally networked, and manages an R&D budget of over 1,8 Billion Euros per year. An important step for Fraunhofer to become an integral component of the German innovation system was the introduction of the Fraunhofer Model of financing based on a performance-related system of financial management. The underlying model of the allocation and distribution of public funding to Fraunhofer that is subsequently allotted to specific research groups is one of the success factors of Fraunhofer. Fraunhofer is proud of its decentralized organizational model. Fraunhofer is comprised of 60 Institutes in Germany working in different fields, under one legal framework, and with a strong brand value. Every Fraunhofer Institute is affiliated with a German University and every institute director simultaneously holds a chair at the affiliated university. It is a challenge for the headquarter organization to balance the intended competition of individual Fraunhofer Institutes with complementarity cooperation in science among Fraunhofer-Institutes, especially when coming from different knowledge domains; however, this goal results in a significant advantage. The unique strengths of Fraunhofer offer system solutions in a world with increasingly complex R&D challenges. While growing to become the largest organization on Europe to focus on applied research it is the challenge to remain an agile organization that is flexible in organizational structure. Fraunhofer has reached a well-recognized position in the European innovation landscape. It is often referred to by science and governments as a role model for innovation policy and a key element of the latest successes in the German economy that has recovered quicker from the latest economic crisis than most other western economies. The paper explains Fraunhofer as an organizational paradigm and its underlying management model to elaborate on the challenges of managing a research organization. We wish to show how it is possible to transfer the management model and philosophy of Fraunhofer to innovation systems with different framework conditions and challenges. A universal conclusion may be drawn based on the description of Fraunhofer; however, changes in existing structures and innovation systems cannot be implemented over night.

Fashion Market Analysis and Design Development for Expansion to Southeast Asian Market of Korean Wave Fashion -Focused on Vietnam, Ho Chi Minh City- (한류 패션의 동남아시아 진출을 위한 시장 분석 및 디자인 개발 - 베트남 호치민시를 중심으로 -)

  • Choi, Hyerin;Lee, Inseong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.2
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    • pp.139-150
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    • 2014
  • The purposes of this study are to analyze current situation of fashion market of Vietnam who is mainly influenced by Korean wave, analyze preferred fashion brand product and street fashion style of women in 10~20s interested in fashion so much, and develop the design suitable for Vietnamese consumers' preference so as to seek the methods domestic fashion industry can have competitive edge in emerging economic market. It's significant to suggest the direction of Korean new contents and seek the possibility of advancing new market by getting out of domestic market which is stagnated by preparing the foothold of fiber and fashion industry, beyond the first effects of Korean wave. Through this study, current situation of Korean wave which recently becomes new Korean wave based on the K-pop and futhermore, one of worldwide cultural situation could be recognized. Based on the preference of the Korean wave, current situation of Korean fashion industry spread gradually in Vietnam and design characteristics of fashion style preferred by Vietnamese consumers could be grasped. As the result, the design which can satisfy various needs of Vietnamese female consumers preferring fashion style was developed based on the characteristics by product's styles of Vietnamese fashion market. In addition, it intended to be helpful to plan the design of casual wear which is more professional so that Korean fashion industry can advance Vietnamese market through it.

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A Study on the Development Activation Plan of Housing Cultural Center as Local Complex Community Center (주택문화관의 지역복합커뮤니티센터로서의 활용가능성에 관한 연구)

  • Shin, Hae-Chul;Park, Kyung-Nan;Kim, Moon-Duck
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.116-122
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    • 2008
  • As a model house has attempted a role change from a conceptual perspective as a housing cultural center starting from the 90ties, it began to direct the change into a high end building. In particular, large construction companies have recently invested on an unimagined scale, unlike in the past, in building a model house and pursued the construction of new attractions of cities as well as the upgrade of a brand image by hiring and implementing the designs of celebrity architects or designers. In addition, they have been in pursuit of a change by enhancing the satisfaction and pride of residents by offering spaces and programs for various cultural arts for apartment residents or potential customers and having them participate in those programs. This study aims to expound on the possibility of the utilization of a housing cultural center as a local complex community center by analyzing the spatial organization and the operational program of a housing cultural center appearing since the 90ties. With this aim, the study analyzed the cases of a complex community center and the program and the operational method of a housing cultural center within the case study in order to propose the possibilities for the utilization of a local complex community center. The elevation of the cultural and economic level of citizens and a rapid social change are shown as various demands for welfare, and the subsequent social physical change has led to the expansion of a space as a complex community. A housing cultural center is also directed to grow as a complex community center from the perspective of diverse demands and participations of consumers, and prepares a field for a broad spectrum of communications from the perspective of housing and cities.

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