• Title/Summary/Keyword: brand development

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Product Form Alignment Method Based on the Analysis of Formative Parameter Disposition (조형변수 성향 분석에 의한 정합적 제품 형태 전개 방법)

  • 김현
    • Archives of design research
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    • v.17 no.2
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    • pp.279-288
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    • 2004
  • Corporate design activities have expanded from being exclusive and passive responsibilities to active participation in planning, marketing, technology and corporate brand image differentiation for successful business. Thus the communications between designers and other functions come to include critical decision making, information sharing, and objective reasoning. Given that design activities now have to involve various functions in product development, the styling-related design process, which is still developed by designer's intuition and experience, poses as an obstacle not just between various functions involved, but even within the design function. To overcome this obstacle and to lead more effective design decision process, a means for product form development assessment and management is necessary. This research proposes a foundation for managing and assessing product form based on the hypothesis and demonstration of discovering a system of formative factor and order a product form expresses that can be shared as an objective and logical system. As a result of this demonstration, the form as a unique visual expression and the factors related to the form and its co-relationship are examined. The factors are called formative parameters and the system is named as the product form alignment method. Based on the logic derived from the system, the process for developing an image that aligns with the predefined goal is explained. The method defines a balance between a designer's intuitive creativity and the extracted logic, which can act as a basis for designers to share design language among themselves and for communication between design and other functions. Based on this system, designers are able to align design work with the set goal, and focus and limit the range of form development, which is anticipated to result in lead-time reduction and minimizing unnecessary obstacles and mistakes.

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Transboundary Environmental Harm as a Threat to National Security - Theoretical Analysis and Case Studies - (국가안보에 대한 위협으로서의 국제적 환경손상 - 환경안보의 이론과 사례에 대한 검토 -)

  • Moh, Young-Dawng
    • Korean Security Journal
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    • no.36
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    • pp.201-225
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    • 2013
  • The link between transnational environmental harm and national security has attracted new attention due to the environmental crisis such as climate change, nuclear accidents and, pollution. However, both domestic and international environmental regimes are still tied to the unsuccessful and unclear notion-sustainable development. The present author argues that environment should be considered as a security matter for the effective environmental protection. If, for example, a nation committed a serious environmental harm and the effects spans borderlines, and the source nation refuses to cooperate or compensate, would sustainable development still be an appropriate measure? Then, what would be the victim state's tool to protect its own security? The present author first looks into the possibility utilizing UN Security Council. But due to its limited legality and effectiveness in this environmental matter the present author would like to propose a non-traditional but a not-brand new method. This new method reflects two new trends both from international law and security areas. First, this approach clearly moves from the military focused security concept to broader security concept. Second, this is also a shift from traditional international law to transnational law. With these two new approaches, we will find a more suitable answer both for securing national environmental security and for protecting environment.

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Tableware Design Development for Woo Il Yo (우일요 테이블웨어 디자인 개발 연구)

  • 이재정;김연희
    • Archives of design research
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    • v.14 no.4
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    • pp.65-75
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    • 2001
  • The movement towards fashion and east-west culture in housewares has placed a requirement upon tableware to be varied and segmentized meals have become more than simply what to eat, where to eat, and how to eat This issue created demand for both practical and aesthetic tableware, that satisfies modern eating habits and lifestyles. Therefore, the following research was commenced in order to assess the development of contemporary tableware and tablecloths that try to harmoniously accommodate tradition and modernity while evoking a younger feel and sophistication. The direction of this study lies in introducing an innovation to tableware, one not based on predetermined combinations, but on an unlimited number of open coordination concepts, an innovation that satisfies movements towards itemization, specialization, and variation of the fashion and fusion represented in the culture of the dining table, and furthermore, the objective of this study lies in the transformation of the conservative image of the Woo Il Yo brand in order for it to exhibit modern sensibilities through a harmonious combination of tradition and modernity, as seen in a new tableware design that provides various table settings that implement color coordination through a mix and match concept The development objective of the design efforts was focused on lunch ware comprising of the following: 15 pieces of tableware items based on 15 tableware designs, 4 pieces of tablecloth items based on 3 tablecloth designs, all combined, comprising 19 pieces of design. Additionally, a dinnerware line was also developed comprising of 8 pisces of tableware items originating from 8 tableware designs and one tablecloth design resulting in one item. As a result of the research, S/S lunch ware line was developed comprising of 15 items of tableware and three tablecloth designs, and a F/W oriented dinnerware line was developed comprising of 5 items.

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Art Design for a Mobile Phone Using Chinese Traditional Elements (중국 전통 요소를 활용한 모바일폰의 아트 디자인 연구)

  • Xu, Miao-Miao;Eune, Ju-Hyun
    • Journal of the HCI Society of Korea
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    • v.3 no.1
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    • pp.39-47
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    • 2008
  • A mobile phone became the practical necessities of Chinese life that can not be explained without a mobile phone as it is rapidly popularized in China in recent years. As income increases due to economic growth, so did desire to buy better products. And This desire has made consumers in China more concerned about design and consequently leads to artistic design of a mobile phone. And also this trend is getting linked to people's personalisation in that people prefer rather to choose products they like than standardized ones in the middle of a variety of cultural inflows. This study mainly focuses on the development of the characterized mobile phone with a high class brand by use of traditional elements and of design identity of a mobile phone with Chines style that is well harmonized with cultural and personalized identity as consumers' preferences are quite different from each other depending on each country's culture. For this, this study investigates traditional elements such as patterns, colors and characters as well as development and features of the mobile phone design. This will also lead to the development of a mobile phone with traditional elements of China by studying utilization of design with traditional patterns. To do this, the study analyzes to research traditional patterns(Dragon, Phoenix, Peony, Lotus Flower), colors(Red, Yellow, Blue, Black, White) and historical origin and concept of characters. The study also looks into instances and personalisation of mobile phone design by analyzing literatures.

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Product Development and Market Testing of Ready-to-Eat Mandu with Pond-Snail as a Health Food (건강기능성 우렁이 만두제품의 마켓 테스트)

  • Chang, Hye-Ja;Hwang, Yoon-Kyung
    • Korean Journal of Community Nutrition
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    • v.11 no.5
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    • pp.650-660
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    • 2006
  • Recently, according to increase in production of pond snails resulting from the widespread organic farming, organic farmers are showing a lot of interests in the promotion of consumption and extending the market of pond snails. This study was performed to suggest the process of product development of the ready-to-eat pond-snail Mandu as a health food, to show the results of market test of the pilot product, and to investigate the change of the sensory characteristics during storage periods. For the market test of pond-snail Mandu, the survey was developed and delivered to consumers. The questionnaire consisted of 3 parts such as respondents demographic characteristics, customer's perception of pond-snail Mandu before tasting, and customer's perception of that after tasting. And the market test was carried out with university students, welfare institution residents and apartment residents in the Seoul and Gyeonggi areas. As a result of the test, the most important purchasing factors were determined in the order of taste (49.5%), hygienic quality (12.5%), nutritional value (10%) and price (9%). And only 4.2% of respondents selected brand name as an important purchasing factor. After tasting pond-snail Mandu, consumers had suggested the better taste (t=6.986, p<0.000) and price (t=2.082, p<0.05) than those of before tasting. In response to favorable impression of pond-snail Mandu, 54.5% of total respondents evaluated positively. The favorable impressions came from iron-rich Mandu (27.6%), high protein and nutritious Mandu (24.4%), calcium-rich Mandu (17.9%), diet Mandu (13.3%), and delicious Mandu (12.5%) respectively. Sensory characteristics of pond-snail Mandu were evaluated by professional panels in terms of the softness of Mandu skin, chewiness, moistness, toothpacking, color, aroma, saltiness, and degree of plain, taste, and aftertaste. The evaluation of sensory characteristics on a 7-point scale, showed that softness of mandu skin (4.44) and aftertaste (4.11) got a low scores. The statistical difference of the tastes (p>0.05) was not founded by storage period of 7, 14, 21 and 28 days. Based on the result, the improvement of these characteristics are desired in developing the pond-snail Mandu. Research method applied to this study can be useful for developing a new product.

Analysis of Purchasing Recognition and Purchasing Characteristics of a Plum Purchaser (매실의 소비자 구매의식과 구매특성 분석)

  • Kim, Mi-OK;Cho, Sung-Ju;Cho, Yong-Been
    • Journal of Distribution Science
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    • v.13 no.12
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    • pp.33-40
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    • 2015
  • Purpose - Given an increase in the consumption of plums, prices have fluctuated in an unstable manner, making it difficult for farmhouses to sell the product. This study intends to provide information on the cultivation and sale of plums to consumers, thus enabling producers to utilize relevant information to analyze the types of plums that are preferred and consumed by users. Research design, data, and methodology - In this study, a survey was conducted on plum consumption by a consumer panel established and operated by the Rural Development Administration in December 2009. The objective was to identify the purchasing awareness of plums and to analyze panel data from 2010 to 2013 using a linear regression model, a Tobit model, and a panel regression model to derive the purchase characteristics. Results - The outcome of the survey on plums is as follows. Plums are purchased because they are good for the health (90.6%), which means that most customers purchase plums for their health benefits. When plums are in season, the purchase rate is 94.8%, indicating that most plums are purchased when they are in season and that selling plums when they are out of season is difficult. Therefore, we sell most plums in the correct season, and the rest of the plums need to be processed and then sent to markets. The strongest reason for not purchasing plums is that they are difficult to process for consumption (63.1%), followed by the reason that the fruit is unfamiliar (15.5%). Regarding solutions for increasing the consumption of plums, the answers were as follows: distribute a recipe for plums (36.9%), advertise its effect through TV or the press (31.1%), and develop various processed products (15.6%). When customers decide to pick out plums, the major considerations were freshness (4.43), safe to eat (4.16), price (3.96), size (3.87), brand (3.28), and discount event (2.62). Freshness is important for decision making and safe to eat was more important than price because plums are washed and processed into plum jam. According to the results of the linear regression model, a higher family income results in a higher purchasing amount. However, the amount of plums purchased by a person was reduced if his or her income increased. Compared with individuals who used other purchasing agents on weekdays, those who used the traditional market turned out to purchase a higher amount of plums on the weekdays. Conclusions - Considering that numerous people purchase plums for their health benefits, promoting the consumption of plums is anticipated as being successful if they can be produced safely for consumption and for inclusion in recipes and various processed foods, and to promote eco-friendly agricultural practices.

A Study on Corporate Practices of Sustainable Corporate Citizenship Activities with Culture (문화를 통한 지속가능한 기업시민 실천을 위한 연구)

  • Son, Ye Ryeong
    • Korean Association of Arts Management
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    • no.56
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    • pp.119-144
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    • 2020
  • Not only the government, but private corporations have contributed a lot to growth and development of culture. Corporations have mainly made charitable, dispensational Macenat activities which are separate from their business activities. Such an one-sided and charitable method of supporting culture cannot last long - Part of the reason why the number of corporations supporting culture is decreasing lies in it. In order to have sustainable partnership with culture, first, corporations should figure out needs of the other party. Second, the activities of corporations to support culture should be corporate citizenship activities which are linked to their business activities. In particular, the existing concepts of CSR and CSV have some limits. CSR separates business activities of corporations and their social contribution activities, and CSV mainly assumes corporate social activities helpful to their business activities. But, the concept of corporate citizenship suggested in this study assumes corporate activities where corporations do their best not only in their business activities, but in solution of social problems. Accordingly, searching for the ways to practice corporate citizenship, this study analyzed global agendas of UN, UNESCO, and UCLG which suggest sustainable development with culture and corporate citizenship activities related with culture among corporations in Korea and other countries. The findings and hints of the analysis are as follows. First, corporate citizenship activities can contribute to building of unique images of corporations and improvement of brand identities. Second, such activities can help corporations to be born again as life style companies by using local cultures and their attractiveness. Third, corporations should have partnership with cultural associations creating shared values and provide them with continuous and stable support. And, cultural associations should try to grow with corporations through efforts to develop attractive contents and programs harmonious with management purposes of corporations.

A Study on the Users Perception of Public Library Services in Depopulation Areas: Focusing on Uiseong-gun (인구감소지역 공공도서관 서비스를 위한 이용자 인식조사 연구 - 경북 의성군을 중심으로 -)

  • Kim, Sin-Young;Cha, Sung-Jong
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.95-117
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    • 2022
  • This study was conducted as basic research for establishing a mid to long term development plan for libraries in Uiseong-gun, designated as a depopulated area. First, the social, cultural, and environmental characteristics of Uiseong-gun were analyzed and compared with the library infrastructure of depopulation areas similar in size with Uiseong-gun. In addition, a survey was conducted on the perception of users to understand the usage status of libraries, satisfaction with services and improvement plans, non-use factors, and demands for new libraries. Based on this process, the direction of Uiseong-gun library policy was presented. Specifically, four strategic directions for the development of libraries (future orientation, community revitalization, service specialization of the information poor, enhancement of local humanities and spiritual culture) and five key service tasks (building library brand, implementing innovative spaces and services, expanding library functions for improvement of settlement conditions of residents, developing and providing services for the elderly reflecting local characteristics, promoting reading culture) were derived. The proposed core tasks focused on future-oriented library services to overcome the limitations of a population decrease area and develop the potential of Uiseong-gun.

The Study on the Fitness Evaluation of Panty for Elderly Women (노년 여성의 팬티 치수적합성에 관한 연구)

  • Lee, Hyo-Jin;Kim, Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.2 s.161
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    • pp.177-188
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    • 2007
  • The purpose of this study was to provide basic materials for the brief patterns and design development for the elderly women to select number 1 to 3 brands according to their brand preference surveying the elderly women with average shapes, and to compare and analyze the exterior fit and functionality. Accordingly, this study proposed basic materials needed for panty pattern suitable for average shapes of the elderly women. The results of the study are as follows: 1 . Looking into the style, they preferred white the best. Regarding the patterns, almost half preferred patterns and rest of them did not. With the panty with patterns, they wanted small and implicit flower patterns. The design they liked was midi, maxi and then mini in order. When looking into the brands, they preferred 'Company B', 'Company SS', 'Company SY', and then market products. The reason why they selected those panty was feeling of fitness, price and then material. 2. To classify the figures of elderly women, we grouped the subjects with strata method using minimal dispersion method. Type 1 is the average, type 2 is for obese women and type 3 is slender women. 3. 3 brands were selected that were produced using CM 40's and elderly women preferred best. When executing wearing test on two elderly women who have average figure according to the body measures in previous study and body measure of Size Korea total exterior evaluation score was Company A, B and C in order.

The Current Conditions of the Operational Process of Public Design Project (공공디자인사업 수행 프로세스 현황연구)

  • Park, Su-Kyoung;Moon, Jeong-Min
    • Korean Institute of Interior Design Journal
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    • v.22 no.6
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    • pp.173-180
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    • 2013
  • As a way to raise the brand value of each area and activate local industries, public design projects have been competitively made. Meanwhile, public design has the characteristics of having an uncertain number of users, people with different interests, and management of the design by an administrative organization. Such characteristics may be obstacles to the results of public design and finally can cause many problems in a project's results. However, although most local governments have executed public design projects, systematic research for them and organized execution of the projects has been insufficient. For successful realization, proper organization, and consistent public design, research on a strategic design process is needed. Therefore, this study investigated the current status of public design projects to understand problems in the design process and solve them. The results are presented as follows: First, the design process for public spaces has a dual structure including a specialized process of design development in its execution and management and the execution process in the planning state is unsatisfactory and the process of designer selection is not consistent. Second, as a result of investigating the current status of the design process for public spaces, it was deduced that as most of the projects have been subjectively and temporarily managed by wholly charged organizations without specialized consultation or investigation with different related departments, there have been diverse problems in securing design quality. Third, as a result of analysing the specific execution processes carefully, it was suggested that problems in the process can be solved by decisions through consultation and discussion. As well supportive consultation systems should be used actively.