• Korean Journal of Agricultural Science
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• v.32 no.1
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• pp.95-106
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• 2005

This study was focused on analyzing the impacts of e-commerce on the farmer's management behavior and suggesting alternatives for the development of e-commerce in agricultural industry. For this study, survey was conducted for 24 farmers who sell agricultural products through e-commerce in Chungnam province. The results of study are as follows; First, farmers have changed their management practices in terms of production, marketing and processing by using the information of consumers' preferences while doing e-commerce business. Second, farmers have attempted to differentiate their product through product brand and customer relationship marketing, because they recognized the importance of developing marketing techniques adapted to e-commerce system for more revenues. Third, if quality certification system of agricultural products is introduced under e-commerce, farmers would use it for their environmentally sounded farming because they expect to increase their income. Fourth, 75% of the farmers sold their product at retail price. It means that e-commerce farmers act as a price maker rather than price taker at e-commerce market, who will be encouraged to have larger business size resulting in more added value. Based on the results of study, we suggest that there should be reduction of service charge for credit card, and encouragement of B2B transaction for the economy of scale and introduction of quality certification system so as to establish e-commerce system of agricultural industry as soon as possible.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.105-108
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• 2008

Beijing as one of the prosperous cities has been attracting more and more to the people in China and overseas because of the coming Olympic Games. And the housing enterprises have become extremely popular as follows. The request of housing designation has also been increased and a color factor should be the key point of housing designation. This study is a research of perceptual color designation in public residential housing in Beijing. In particular, this study will deal with the color designation development trend of public residential housing in Beijing after an analysis of color designation of high-class residential housing from 2000 to 2007 in Beijing. Color around people is not only understood more rationally and personally in 21 century but also it is pursued to get a brand-newly incentive from tradition. While color could give housing many wonderful looks. Chromatics people have had a deeper acknowledge of color and color function so color has played a key role of housing designation. Color effect on people in physical and physiology aspect is getting more important. The color issue are one of the most effective and efficient factor in the in public residential housing, therefore this study deal with this issue 'How to effectively use the color in public residential housing space.

• Korean Institute of Interior Design Journal
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• v.18 no.1
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• pp.72-79
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• 2009

Due to characteristics of modern society including technological development, various methods engaging interaction between people and manmade environment have become one of the major issues raised in various fields of deign so called interactive design. Interactive design started as the interface between human and computer system, but now expanded to interior design field enhancing spatial experience of users. Now, many corporates are looking into interactive design to bridge the gap between company or brand identity and consumers as marketing tool. The current study investigates interactive concepts and characteristics of corporate participated public spaces and tries to define their design methods according to spatial marketing strategies. Using theoretical inquiry, cultural events and delivery of corporate identity information were defined as two major spatial strategies through cognitive or behavioral approaches. Moreover, digital, constructive, and expressive presentations were found to be most common design methods. Through this theoretical framework, 7 selected samples in Korea are analyzed in order to find detailed design characteristics. It is hoped that this study may serve in understanding current design approaches of interactive corporate public spaces and useful guideline when designing interactive public spaces not only as means of marketing strategies but even for public goods.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.336-343
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• 2009

Companies often use database for performing task more efficiently and data mining for marketing and production efficiency through analyzing of the stored database. The use of the knowledge through the data mining maintains and provides a direction of development for the company. It could be as an additional competitive power for the company when decision making is necessary. This study is designing a model that predicts a rating of existing customer and consumption pattern with using actual data of the manufacturer and data mining methodology. The objective of this model is to improve profits for the company and brand value through connecting the marketing with identifying the customer's rating and consumer behavior.

• The Journal of Economics, Marketing and Management
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• v.9 no.6
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• pp.25-38
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• 2021

Purpose: This study is aiming at providing researchers and practitioners with new insights to analyse how retailers have made a contribution to the growth of HMR market in Japan and UK. Research design: The second section will look at the definition of HMR, and then, introduce each county's case, while analysing how retailers have developed the HMR market and illustrating some implications. Finally, the authors will draw a conclusion. Results: Retailers have established the retailer brand development department with the sophisticated retail information system which has made a considerable contribution to the growth of the HMR market. Also, it enables retailers to accumulate retail knowledge associated with ready-to-eat meals and train top-level experts, whilst helping them to build the trustworthy supply chain relationships by sharing the POS data with food manufacturers. Consequently, the cooperation with food manufacturers has enhanced in the HMR market in both Japan and UK, on the basis of sophisticated delivery system as well as the concept of innovation into the HMR sector. Conclusions: Retailers have to benchmark Japanese and British retailers' Knowledge to grow ready meal market in Korea and invest their marketing resources in developing various HMR foods, on the basis of innovative thinking.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.379-389
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• 2019

Fashion brands have traditionally conveyed emotions through brand image and images such as fashion photos; however, fashion films play an important role in conveying emotion to consumers due to changes that have resulted from the development of digital technology. This study investigates haptic perceptions in fashion films based on Laura Marks' theory. The study concurrently conducted literature and case studies. Haptic and is a condition of touching an object without actually touching it. Marks describes haptic theory as an embodied perception of physical effects that occur as images affect the body. Haptic perceptions that cause a sense of touching when looking at a fashion film can be understood as a formality embodied in the body of the object and spectator created by the object and spectator's clothing experience. Our bodies and apparel can be seen as being perceived and imprinted in our bodies by constantly experiencing and maintaining relationships in an inseparable relationship. Thus, when we look at fashion films, the haptic image invites feeling embodied in our body and provide a haptic perception. As a result, factors for the haptic perception in fashion film are ambiguity of images, fetish image, and non-narrative. Fashion companies are expected to make active use of haptic elements as an era of artificial intelligence arrives and the size of the e-commerce market grows.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.629-644
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• 2018

Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.83-91
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• 2021

This study examined the effects of message framing (advertising attitude and brand attitude) to Chinese consumers in order to establish guidelines for digital content development reflecting the Korean Wave in China. Specifically, in positive message framing, Southerners with low neuroticism due to their personality characteristics show a greater advertising effect than Northerners with high neuroticism. Based on these results, this study provides a theoretical basis for establishing the direction of Korean Wave digital content production according to differences in residential areas reflecting personality in China.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.20-25
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• 2021

In the background of the rapid development of the IoT, smart home work is becoming more and more important to each science and technology company. Smart home provides a safe, comfortable, high-quality, high-performance smart home living space compared to general homes, and at the same time It is responding to the low-carbon, eco-friendly global trend. Growth drivers driving the smart home market are increasing the number of Internet users, increasing disposable income in developing countries, increasing the importance of remote home monitoring, and increasing the need for energy saving and low carbon. In 2013-2014, Xiaomi launched a series of smart routers and smart home hardware devices. In 2015, it announced the latest product of the Xiaomi Ecological Chain, the "Smart Home Package," and in 2016 launched the MIJIA brand to invest in various smart product companies. In 2017, Xiaomi announced a plan to build an open smart hardware MIOT platform. We investigated the management strategy of Xiaomi home smart service based on IOT. The management strategy was divided into cost lead strategy, differentiation strategy of Xiaomi home service, and AIOT strategy of Xiaomi smart home.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.427-438
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• 2021

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-oriented simulation methods. Data, which are used for testing, are derived from 400 questionnaires. Data for SEM are collected by using questionnaire and are processed using AMOS software to identify the result whether it is proper to determine the proper variables and the indicators, which will be processed in the simulation using Powersim. The result shows that, from six variables proposed, five are significant variables that support the information credibility. The value of information credibility has fluctuated in 10 years. The important aspect in business activity is a business strategy that incorporates marketing activities. Many companies are adopting green marketing practice to achieve a better business performance, so that information credibility factor is needed. Over the past few years, numerous industries in Indonesia have increased awareness toward green movement. Some companies apply the whole process of creating green products, while others only do so partially, but this is a good approach to green business development in Indonesia nonetheless.