• 제목/요약/키워드: brand development

검색결과 935건 처리시간 0.032초

1-2인가구의 라이프스타일과 소형주택 요구도에 관한 연구 (A Study on 1-2 Person Household's Lifestyle and Needs of Small Houses)

  • 강순주;김진영;함선익;권윤지
    • 한국주거학회논문집
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    • 제22권2호
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    • pp.121-129
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    • 2011
  • The main objective of research is to present research outcomes in relation to the development of small size housings for 1 to 2 person households that have been increasing at a rapid pace due to many socio-economic factors. The method of this research was used by questionnaires. The effective numbers of survey questionnaire was 215, and the survey analysis has been made by using of SPSS win 12.0. The conclusions drawn from the research can be summarized as follows: 1) 1 to 2 person households can be typified by nine key characteristics according to the questionnaire designed to explore lifestyles and demands for new housing types. The nine lifestyles include information seeking urban dwellers, well-being oriented, practical trend followers, urban culture lovers, brand lovers, active listeners, easy life seekers, self-centered, and heavy consumers. 2) Occupants may need less space than they anticipate when more user-friendly and space conscious products and services are implemented. 3) There is a great potential market for small size housings if more convenient features and services are provided.

염해 환경에 있는 지하철 콘크리트 구조물의 내구성 향상 대책수립에 관한 연구 (A Study for Development of Durability of the Subway Concrete Structure exposed to Choride Environment)

  • 이무관;김은겸;김대호
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2005년도 추계학술대회 논문집
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    • pp.1184-1189
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    • 2005
  • Durability of concrete has been currently issued in the engineering societies and a large number of studies on the concrete corrosion in salty environment have been performed. The reinforcement corrosion, which is the primary reason of deterioration of the concrete structure exposed to chloride environment. is caused by the chloride ions infiltration owing to underground water seeping into the concrete. In this study. the endurance periods using the diffusion equation of the concrete specification have been evaluated on the concrete structures with different addictives for the brand new R/C subway structure exposed to seashore underground water. Furthermore. the guidance for proper use of the addictives and the reasonable thickness of concrete cover are derived for concrete mixing. From the result of the evaluation corresponding to salt damage for Inchon subway line I, the endurance periods of the ordinary Portlandcement concretes are represented as $42\~75$ years and fail to achieve the objective period of 100 years. However, the lower water-cement ratio expands the endurance periods and the blast furnace slag concrete with small quantity of the silica fume, which shows the best performance of corrosion resistance in this study, represents more than 170 years of the endurance period. Moreover, the case of use of blast furnace slag and fly ash together shows the endurance period of $134\~171$ years and it means that the result very satisfies the objective endurance period.

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재사용을 통한 객체 모델링 지원 기법 (Object Modeling Supporting Technique By Reuse)

  • 김정아
    • 컴퓨터교육학회논문지
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    • 제5권1호
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    • pp.99-108
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    • 2002
  • 윈도우 프로그래밍과 인터넷 프로그래밍의 수요가 증대함에 따라 객체 지향 프로그래밍 언어에 대한 교육과 객체 지향 소프트웨어 개발에 관한 교육의 중요성이 높아가고 있다. 그러나, 새로운 분야의 개발 기법을 익힌다는 것은 쉬운 일이 아니다. 본 논문에서는 소프트웨어 재사용의 개념과 기법을 객체 모델링 교육에 접목하려고 노력하였다. 즉, 객체 모델링 단계에서 이전의 경험을 재사용할 수 있는 환경을 통해 객체 모델 구축 기법을 효과적으로 학습하도록 지원하고자 한다. 이를 위하여 학습과정에서 질의와 라이브러리에 저장된 컴포넌트에 대한 유사,일치성(Aanalogy)을 판단하여 라이브러리의 모델과 패턴을 재사용할 수 있는 방법을 제안하였다. 이로써 이미 잘 정의된 모델의 이해를 통해 교육 과정의 효과를 증대할 수 있을 것으로 기대한다. 또한 유추 기법(Analogy reasoning) 활용하므로써 단순한 키워드에 의한 재사용 라이브러리 검색 보다는 보다 폭넓은 범위의 대상 검색이 가능하도록 지원한다.

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플랜트 기자재 설계품질 향상을 위한 STAGE-GATE 기반 평가항목 개발 (Development of STAGE-GATE based Evaluation Index for the Improvement of Design Quality of Plant Material)

  • 이인태;백동현
    • 산업경영시스템학회지
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    • 제43권2호
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    • pp.65-71
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    • 2020
  • Worldwide plant market keeps maintaining steady growth rate and along with this trend, domestic plant market and its contractors also maintain such growing tendency. However, in spite of its external growth, win-win growth of domestic material industry that occupies the biggest share in plant industry cost portion is extremely marginal in reality. Domestic plant material suppliers are required to increase awareness of domestic material brand by securing quality and reliability of international standard through improvement of design quality superior to that of overseas material suppliers. Improvement of design quality of plant material becomes an essential element, not an option, for survival of domestic plant industry and its suppliers. Under this background, in this study, priority and importance by each evaluation index was analyzed by materializing plant design stage through survey of experts and defining evaluation index by each design stage and based on this analysis result, evaluation index of stage-gate based decision-making process that may improve design quality of plant material was suggested. It is considered that by utilizing evaluation index of stage-gate based decision-making process being suggested in this study, effective and efficient decision-making of project decision-makers would be enabled and it would be contributory to improve design quality of plant material.

전자상거래가 농업경영 행태에 미치는 영향 (Impacts of E-commerce on the Farmer's Management Behavior)

  • 권용대;김관후
    • 농업과학연구
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    • 제32권1호
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    • pp.95-106
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    • 2005
  • This study was focused on analyzing the impacts of e-commerce on the farmer's management behavior and suggesting alternatives for the development of e-commerce in agricultural industry. For this study, survey was conducted for 24 farmers who sell agricultural products through e-commerce in Chungnam province. The results of study are as follows; First, farmers have changed their management practices in terms of production, marketing and processing by using the information of consumers' preferences while doing e-commerce business. Second, farmers have attempted to differentiate their product through product brand and customer relationship marketing, because they recognized the importance of developing marketing techniques adapted to e-commerce system for more revenues. Third, if quality certification system of agricultural products is introduced under e-commerce, farmers would use it for their environmentally sounded farming because they expect to increase their income. Fourth, 75% of the farmers sold their product at retail price. It means that e-commerce farmers act as a price maker rather than price taker at e-commerce market, who will be encouraged to have larger business size resulting in more added value. Based on the results of study, we suggest that there should be reduction of service charge for credit card, and encouragement of B2B transaction for the economy of scale and introduction of quality certification system so as to establish e-commerce system of agricultural industry as soon as possible.

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중국 공동주택 거실의 감성적 색채계획에 관한 연구 - 2000년 이후의 북경지역의 공동주택을 중심으로 - (A Plan & Research of Perceptual Color Designation in China Public Residential Housing - Centered In the Boiling Public Residential Housing After 2000 -)

  • 허예;홍관선
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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    • pp.105-108
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    • 2008
  • Beijing as one of the prosperous cities has been attracting more and more to the people in China and overseas because of the coming Olympic Games. And the housing enterprises have become extremely popular as follows. The request of housing designation has also been increased and a color factor should be the key point of housing designation. This study is a research of perceptual color designation in public residential housing in Beijing. In particular, this study will deal with the color designation development trend of public residential housing in Beijing after an analysis of color designation of high-class residential housing from 2000 to 2007 in Beijing. Color around people is not only understood more rationally and personally in 21 century but also it is pursued to get a brand-newly incentive from tradition. While color could give housing many wonderful looks. Chromatics people have had a deeper acknowledge of color and color function so color has played a key role of housing designation. Color effect on people in physical and physiology aspect is getting more important. The color issue are one of the most effective and efficient factor in the in public residential housing, therefore this study deal with this issue 'How to effectively use the color in public residential housing space.

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기업참여 공공 공간의 인터랙티브 디자인 특성에 관한 연구 (A Study on Interactive Design Characteristics shown in Corporate Participated Public Spaces)

  • 송용주;심은주
    • 한국실내디자인학회논문집
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    • 제18권1호
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    • pp.72-79
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    • 2009
  • Due to characteristics of modern society including technological development, various methods engaging interaction between people and manmade environment have become one of the major issues raised in various fields of deign so called interactive design. Interactive design started as the interface between human and computer system, but now expanded to interior design field enhancing spatial experience of users. Now, many corporates are looking into interactive design to bridge the gap between company or brand identity and consumers as marketing tool. The current study investigates interactive concepts and characteristics of corporate participated public spaces and tries to define their design methods according to spatial marketing strategies. Using theoretical inquiry, cultural events and delivery of corporate identity information were defined as two major spatial strategies through cognitive or behavioral approaches. Moreover, digital, constructive, and expressive presentations were found to be most common design methods. Through this theoretical framework, 7 selected samples in Korea are analyzed in order to find detailed design characteristics. It is hoped that this study may serve in understanding current design approaches of interactive corporate public spaces and useful guideline when designing interactive public spaces not only as means of marketing strategies but even for public goods.

제조업분야의 고객 성향 및 추이 분석 (Analysis of Customer Behavior and Trend of Manufacture)

  • 이병엽;임승빈;박용훈;유재수
    • 한국콘텐츠학회논문지
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    • 제9권6호
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    • pp.336-343
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    • 2009
  • 최근 기업은 업무의 효율적 수행을 위해 데이터베이스를 사용하고, 저장된 데이터베이스의 데이터로부터 분석을 통해 행동 패턴을 추출해내어 그 결과를 마케팅과 생산의 효율성 증대를 위해 데이터마이닝을 많이 사용한다. 데이터마이닝을 통해 얻어진 지식의 활용은 기업 활동을 정비하고 활동방향을 제시하며 의사결정의 순간에 기반 자료로 활용될 수 있는 부가적 경쟁력이라 할 수 있다. 본 논문에서는 제조업체의 실제 데이터를 가지고 데이터마이닝 방법론을 이용하여 기존고객의 등급 및 소비행위 파악을 위한 예측모델을 설계한다. 이를 통해 고객의 등급 및 소비행위를 파악하여 이를 마케팅까지 연결, 수익을 창출하고, 기업의 브랜드 가치를 향상시키는데 목적이 있다.

How have retailers led the HMR industry in Japan and UK?

  • CHO, Young Sang
    • 융합경영연구
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    • 제9권6호
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    • pp.25-38
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    • 2021
  • Purpose: This study is aiming at providing researchers and practitioners with new insights to analyse how retailers have made a contribution to the growth of HMR market in Japan and UK. Research design: The second section will look at the definition of HMR, and then, introduce each county's case, while analysing how retailers have developed the HMR market and illustrating some implications. Finally, the authors will draw a conclusion. Results: Retailers have established the retailer brand development department with the sophisticated retail information system which has made a considerable contribution to the growth of the HMR market. Also, it enables retailers to accumulate retail knowledge associated with ready-to-eat meals and train top-level experts, whilst helping them to build the trustworthy supply chain relationships by sharing the POS data with food manufacturers. Consequently, the cooperation with food manufacturers has enhanced in the HMR market in both Japan and UK, on the basis of sophisticated delivery system as well as the concept of innovation into the HMR sector. Conclusions: Retailers have to benchmark Japanese and British retailers' Knowledge to grow ready meal market in Korea and invest their marketing resources in developing various HMR foods, on the basis of innovative thinking.

패션필름에 나타난 햅틱(Haptic)지각 -로라 막스(Laura Marks)의 이론을 바탕으로- (Haptic Perception in Fashion Film - Drawing on the theory of Laura Marks -)

  • 정수진;임은혁
    • 한국의류산업학회지
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    • 제21권4호
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    • pp.379-389
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    • 2019
  • Fashion brands have traditionally conveyed emotions through brand image and images such as fashion photos; however, fashion films play an important role in conveying emotion to consumers due to changes that have resulted from the development of digital technology. This study investigates haptic perceptions in fashion films based on Laura Marks' theory. The study concurrently conducted literature and case studies. Haptic and is a condition of touching an object without actually touching it. Marks describes haptic theory as an embodied perception of physical effects that occur as images affect the body. Haptic perceptions that cause a sense of touching when looking at a fashion film can be understood as a formality embodied in the body of the object and spectator created by the object and spectator's clothing experience. Our bodies and apparel can be seen as being perceived and imprinted in our bodies by constantly experiencing and maintaining relationships in an inseparable relationship. Thus, when we look at fashion films, the haptic image invites feeling embodied in our body and provide a haptic perception. As a result, factors for the haptic perception in fashion film are ambiguity of images, fetish image, and non-narrative. Fashion companies are expected to make active use of haptic elements as an era of artificial intelligence arrives and the size of the e-commerce market grows.