• Title/Summary/Keyword: brand development

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A Study on the Interior Design Guidelines in consideration of Merchandising of Department Store Supermarket (백화점 수퍼마켓의 머천다이징을 고려한 실내디자인 지침에 관한 연구)

  • Park, Seoung-Zun;Choi, Sang-Hun
    • Korean Institute of Interior Design Journal
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    • v.24 no.6
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    • pp.22-29
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    • 2015
  • The purpose of this study is to investigate the details of the overall interior design of the department store supermarket retail space, interior design and development, seeks to help change. In this study, a range of research the department store supermarket located in the major department store. Since 2012, new construction or renewal has been done in a department store, was investigated by selecting a total of five locations of two places in the premium supermarket. Conclusions are as followings ; First, In-store merchandising strategies, store configuration strategy, product mix strategies, and the layout plan considering the advanced strategies. Secondly, the interior guidelines are, (1)VP should be planned as an expression of a company or brand management strategies to visualize a concept image of product planning stages of merchandising to entering the store to induce curiosity to customers. (2)PP is by planning purposes, the use of lighting, directing structure, color harmony, by utilizing such as props and small parts must be able to attract attention. (3)IP is the customer to organize display, depending on the type of the display items to facilitate fraud, and the fixture plan in association with it, the customer selects a product must induced to purchase.

An Organizational Diagnostic Model for Food Service Firms Using the Delphi Technique (외식기업 조직진단모형 개발에 관한 연구 - 델파이 기법으로 -)

  • Paik, Yu-Tae;Choi, Serin;Choi, Kyu-Wan
    • Journal of the Korean Society of Food Culture
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    • v.28 no.3
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    • pp.282-292
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    • 2013
  • The purpose of this study is to identify a suitable organizational diagnostic model for analyzing the management efficiency of food service firms. We used the three-iteration Delphi technique on a panel of 19 business employees, 7 industry experts, and 4 employees in the food service industry. A total of 36 assessment indicators were developed through this panel, with numerous major findings. First, it is important to evaluate the leadership qualities of employees in terms of their motivation and competency. Second, it is important to evaluate the ability of employees to interface well with other employees. Third, it is important to evaluate and manage the brand image recognized by customers. Fourth, it is important to evaluate the fairness and regularity of the rewards given for an excellent job performance. Fifth, it is important to evaluate the level of communication and information distribution in the organizational culture. Last, but not least, it is important to evaluate the transparency and fairness of an organization in its human resource management (HRM) and the efficiency of its organizational structure. In conclusion, this study empirically shows how food service firms can develop an organizational diagnostic model to increase their managerial efficiency.

A Delphi Approach to the Development of an Integrated Performance Measurement and Management Model for a Car Assembler

  • Shawyun, Teay
    • Industrial Engineering and Management Systems
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    • v.7 no.3
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    • pp.214-227
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    • 2008
  • Today's dynamic competitiveness requires an organization to improve its performance measurement and management. Quality Management Systems (QMS) abound, the main ones being: ISO series, Malcolm Baldridge National Quality Award (MBNQA), European Forum for Quality Management (EFQM), Six Sigma Business Scorecard and the Balanced Scorecard. Based on the literature, the IPMMM (Integrated Performance Measurement and Management Model) identified 7 key synthesized factors: leadership, strategy management and policy, customer and market, learning and growth, partnership and resources, internal processes and business results that are employed to investigate the key performance indicators of a car assembler using the Delphi methodology. In the 2 rounds of Delphi panels consisting of 20 senior management personnel, the $1^{st}$ round of 198 indicators in the IPMMM yielded 90 indicators. The $2^{nd}$ round yielded 43 performance indicators with 18 rated as critical based on the % assigned in the $1^{st}$ and $2^{nd}$ priority rating of "very important factor" and "key performance indicator" that must be ranked high on both of the priorities. The very critical indicators appeared to be: defect percentage and first time capability (tie in $1^{st}$ place) and revenue, goal setting, customer satisfaction index, on-time delivery, brand image, return on investment, Claim Occurrence Ratio, and debt being ranked from $3^{rd}$ to $10^{th}$. It can be surmised that an organization can identify and develop an appropriate set of performance indicators through the Delphi methodology and implement and manage them based on the Balanced Scorecard.

Development of High Performance Indium Tin Oxide Films at Room Temperature by Plasma-Damage Free Neutral Beam Sputtering System

  • Jang, Jin-Nyoung;Oh, Kyoung-Suk;Yoo, Suk-Jae;Kim, Dae-Chul;Lee, Bon-Ju;Yang, Ie-Hong;Moon, Ji-Sun;Kim, Jong-Sik;Choi, Soung-Woong;Park, Young-Chun;Hong, Mun-Pyo
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08b
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    • pp.1715-1718
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    • 2007
  • New ITO thin film of good performance has been developed by brand-new, plasma-damage-free sputtering process at the room temperature. The room temperature-processed ITO films with optimized conditions as neutral beam acceleration bias of -30V and In & Sn composition ratio of 99:01 gives lower resistivity as $4.22{\times}10^{-4}{\Omega}-cm$ and higher transmittance over 90% a wavelength of 550 nm. The transmission electron microscope (TEM) images of the films show a nano-crystalline structure.

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The Structure and Job Analysis of Apparel Buying Office in Korea

  • Chun, Jong-Suk;Yi, Yoo-Jin
    • The International Journal of Costume Culture
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    • v.12 no.2
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    • pp.141-152
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    • 2009
  • In this study, the business structure and characteristics of buying offices used by buyers for apparel productions through global sourcing were analyzed in specifics. Data were acquired through in-depth interviews of twelve merchandisers at representative apparel buying offices. The results of this study can be summarized as following. The business structure of a buying office varied depending on the functions, the item characteristics of products to be manufactured or the characteristics of the major buyers who were the customers. Overall, teams were formed by brands or organizations were formed by functions. Functional teams were divided within each brand team when business teams were divided by brands and personnel was divided by brands occasionally within each functional team when business teams were divided by functions. Business teams were composed of MR which managed the overall business about orders such as factory sourcing, price decision and production management and teams with various specialized skills. The teams with specialized skills were composed of Technical team, Fabric Development team, Colorist team, Quality Assurance (QA) or Quality Control (QC) team, Logistics team, Factory Audit team, and etc. For the future directions on the improvements, ways to increase international competitiveness of buying offices need to be researched and many expressed the opinion that it would be effective to move the offices to countries close to buyers or manufacturing locations as most buyers demand lower prices and shorter lead time than before and it is increasing trend for buyers and factories to do business directly without buying offices in the middle.

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Development of Horizontal Boring Equipment for Radial Collector Wells (방사형 집수정을 위한 수평천공장치 개발)

  • Park, Geun-Wu;Jeong, Gyeong-Hwan;Lee, Chung-Hun;Kwon, June-Yong;Kim, Jae-Hwan
    • Proceedings of the Korean Geotechical Society Conference
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    • 2008.03a
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    • pp.905-913
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    • 2008
  • The water resource depending on mostly surface water has many problems, such as contaminated and unpredicted contamination event. For this reason, it has been employed highly technical treatment method for them, such as ground water dam and river bank filtration. it has been developed the radial collector wells in kind of bank filtration to increase efficiency for in-taking the water resource insead of the vertical well needed many wells to take more resource. But it has many problems with the incumbent method to bore the horizontal hole for radial collector wells, such as filling with the filter material outside of a strainer by watering, jamming as retrieving the casing tube with the filter material, eccentric boring etc. To reduce the problems of incumbent equipment, it has been developed the horizontal boring equipment and performed the field trial tests several times, which have bits and water jetting system with rotating the cone-shaped front to be excavated easily. In this paper, it was compared the brand-new with the incumbent non-rotating pressing insertion method. Also it was shown the problems of the incumbent method was reduced effectively.

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A Study on the Choice Attributes and Customer Satisfaction of a Take-out Coffee Shop (테이크아웃 커피전문점의 선택속성과 고객만족에 관한 연구)

  • 김영옥
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.141-154
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    • 2003
  • The purpose of this study is to find customer satisfaction at take-out coffee shops by examining their choice attributes, and to find the operational suggestion of the shops by identifying relations between customer satisfaction and choice factors and by finding significant factors, in order to offer subsequential developments for take-out coffee shops. When it comes to choosing a take-out coffee shop, women are found to consider pleasantness, kindness, and warranty more than men do. By age, those in the thirties are found to think much of typicalness, pleasantness, and trust than people in any age do, while those under the twenties kindness. By job, it is found that office workers think typicalness, pleasantness to be important, while students trust The more customers are satisfied at trust and kindness, the more customers are willing to use the shop again. Thus, to make the better service of take-out coffee shops, it requires drastic, continuous training for employees, introduction of specific marketings, management of corporate brand images, manpower administration that will maximize profits with small members, continuous menu development, study of taste, stage preparation and standardized service quality techniques and know-how specific to a coffee shop that will lead customers to revisit the shop.

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A Study on Graffiti Expressions of Fashion Illustration (패션 일러스트레이션의 그라피티적 표현에 관한 연구)

  • Kim, Mi-Hyun
    • Journal of the Korean Society of Costume
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    • v.61 no.9
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    • pp.74-83
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    • 2011
  • In the sense that it performs a function of communication with public, fashion illustration, which visualizes fashion information in an illustrated way, shares similar characteristics with graffiti, which represents the society of its time while having a value as a modern art itself. Therefore, the study aims to seek possibility of graffiti expression of fashion illustration, and to establish theoretical research systems for reestablishment of practical development methods of the graffiti expressions. The concrete contents of this study include followings: First, it examines the methods and characteristics of the graffiti expressions by analyzing the works of graffiti artists in order to understand the concept of graffiti and to find out the theoretical approach to it. Second, it investigates the characteristics of graffiti, and proposes concepts associated with graffiti after analyzing examples of fashion illustration which graffiti expressions are reflected. Third, it draws meanings that the use of graffiti expressions has in fashion illustration. In conclusion, graffiti expressions in fashion illustration are used in brand logos and text, human body deformation and omissions, autonomous expressions of variety of materials, symbolism, amusement, and autonomy as they are characterized by strong colors to express significance.

A Survey on the Wearing Conditions for the Improvement of Wearing Comfort of Brassiere (브래지어의 착용감 개선을 위한 착용실태 조사)

  • Lim, Ji-Young
    • Fashion & Textile Research Journal
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    • v.6 no.4
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    • pp.455-460
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    • 2004
  • This study was performed to analyze the wearing practice and the purchasing characteristics of brassieres in order to offer basic data to produce superior brassiere and to improve the wearing comfort. The questionnaire were 146 Korean college female students. For data analysis, descriptive analysis, crosstabs, factor analysis and one-way ANOVA were used. The results were as follows, first, most subjects didn't know the sizing system of brassiere and their own breast size. So the degree of satisfaction of wearing brassiere was low than subjects who knew their own breast size. And they replied that the most unsatisfaction factor was brassiere size. Second, when subjects decided to purchase a brassiere they considered size, design, color, cost, fabric and brand and so on. Among them size and design were considered the most important. Third, the subjects who wear brassiere all day long, they considered wearing comfort and cost rather than design and collar. Therefore, the markets with brassieres would be able to segmented based on consumers' characteristics. Firth, the subjects were dissatisified at size, the taking off wire and shape modification after washing. And they requested the development of various size, fabric and cost improvement and fittness of brassieres. These results imply that to improve the wearing comfort of brassiere, it is so important to produce and develop various types of size first of all. And consumers should know size system of brassiere and their own breast size.

U.S. Fashion Trends in the 1980s: Postmodern and Modern Styles of Dressing of Female College Students

  • Kim, Eundeok;Damhorst, Mary Lynn
    • International Journal of Costume and Fashion
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    • v.13 no.2
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    • pp.65-77
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    • 2013
  • The purposes of this study were to document the fashions adopted by young women in the United States in the 1980s and to explore if and how the dynamic shifts toward postmodernist values influenced those fashion trends. Fifteen U.S. women who were college students in the 1980s were interviewed for the study. In analysis of the data, we focused on social changes during the 1980s and the cultural impact of postmodernism vs. modernism as influential factors. Both postmodern and feminist ideas challenged the mainstream cultural framework of capitalism. U.S. women's styles and behaviors concerning dress reflected characteristics of postmodern consumption patterns, which include nostalgia, ethnic dress, androgyny, eclectic and novel clothing combinations, surprising or humorous appearance, and nonconformity. Despite the critique of conformity and conservatism in dress that had emerged in the 1960s and remained in at least minority or subversive trends, the importance of brand names and designer labels increased in mainstream fashion. This study helps us better understand the dynamics of fashion as it reflects societal and value changes in a transitional time in history.