• Title/Summary/Keyword: blogs

Search Result 318, Processing Time 0.028 seconds

Consumers' perceptions of professional laundry shops using semantic network analysis (의미 네트워크 분석을 활용한 세탁전문점에 대한 소비자 인식 연구)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
    • /
    • v.27 no.6
    • /
    • pp.645-653
    • /
    • 2019
  • Laundry services are becoming more specialized and diversified. Therefore, this study investigated consumers' perceptions of professional laundry shops by analyzing social media data. For this purpose, text data from blogs, cafés, and Q&A sections ('Ji-Sik-In') on the portal site, naver.com, was collected. Sixty-four keywords were extracted from 2,213 social texts and transformed into a one-mode matrix using KrKwic, a program for the analysis of Korean text. Semantic network analysis was conducted to understand the network structure and the results were visualized using NodeXL. Keywords included fashion items and materials that require specialized professional laundry services, words related to the establishment of laundry shops, and laundry shop brands. Essential keywords of professional laundry shops included 'luxury,' 'footwear,' 'removal,' 'bag,' 'leather,' 'sneakers,' 'padding,' 'premium,' 'dyeing,' and 'franchise.' These results could be used to deduce that consumers perceive a professional laundry shop as a franchise shop offering specialized professional laundry services. A cluster analysis was conducted to identify the types of consumer perceptions of professional laundry shops. The network was divided into three groups: 'specialized professional laundry service,' 'laundry and repair of winter coats and jackets,' and 'the establishment of a professional laundry shop.' According to the results, consumers perceive professional laundry shops as franchises that offer specialized professional laundry services rather than general laundry services. Therefore, professional laundry shops need a strategy to develop special laundry services that differentiate them from other companies and communicate with consumers about these services.

The Comparative Analysis of Blog Contents in Academic Libraries (대학도서관 블로그 콘텐츠 비교.분석)

  • Lee, Mi-Yeon;Kim, Seong-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.23 no.3
    • /
    • pp.157-175
    • /
    • 2012
  • This study analyzed the characteristics and categories of blog contents from list of blogs in 22 academic libraries in Korea and 11 academic libraries in USA. The findings indicated that the majority of blog contents in domestic libraries are used for announcements, events, and general information while international libraries use professional information and general information evenly. In addition, this study showed the international libraries use the various types of information including podcasts and videocast, and images while domestic libraries use document formats and link types mainly. The results can be used to develop effective and useful contents for academic digital libraries.

A Study on the Ontology-Based Regional User-centric convergence content design information retrieval (온톨로지 기반의 사용자 중심 융합 컨텐츠 디자인 정보 검색에 관한 연구)

  • Park, Ju-Ok;Yeom, Mi-Ryeong;Jung, Doo-Yong
    • Journal of the Korea Convergence Society
    • /
    • v.7 no.2
    • /
    • pp.19-24
    • /
    • 2016
  • On a huge space of information called the Internet, users can use a smart mobile web to get information on various intellectual fields and can access to various Medias such as personal blogs and social networking sites (SNS). This is why a vast amount of information on the web has been effectively managed and researched nowadays through a technology named Semantic Web. However, it still needs for an improvement for studies on searching for intellectual information, though it is enhanced to integrate variously spread information and search for intellectual information user-oriented. Thus, this study aims to research on searching information and knowledge spread around a knowledge-filled information space, which can improve credibility according to user-oriented logic.

Classification of ratings in online reviews (온라인 리뷰에서 평점의 분류)

  • Choi, Dongjun;Choi, Hosik;Park, Changyi
    • Journal of the Korean Data and Information Science Society
    • /
    • v.27 no.4
    • /
    • pp.845-854
    • /
    • 2016
  • Sentiment analysis or opinion mining is a technique of text mining employed to identify subjective information or opinions of an individual from documents in blogs, reviews, articles, or social networks. In the literature, only a problem of binary classification of ratings based on review texts in an online review. However, because there can be positive or negative reviews as well as neutral reviews, a multi-class classification will be more appropriate than the binary classification. To this end, we consider the multi-class classification of ratings based on review texts. In the preprocessing stage, we extract words related with ratings using chi-square statistic. Then the extracted words are used as input variables to multi-class classifiers such as support vector machines and proportional odds model to compare their predictive performances.

k-Bitmap Clustering Method for XML Data based on Relational DBMS (관계형 DBMS 기반의 XML 데이터를 위한 k-비트맵 클러스터링 기법)

  • Lee, Bum-Suk;Hwang, Byung-Yeon
    • The KIPS Transactions:PartD
    • /
    • v.16D no.6
    • /
    • pp.845-850
    • /
    • 2009
  • Use of XML data has been increased with growth of Web 2.0 environment. XML is recognized its advantages by using based technology of RSS or ATOM for transferring information from blogs and news feed. Bitmap clustering is a method to keep index in main memory based on Relational DBMS, and which performed better than the other XML indexing methods during the evaluation. Existing method generates too many clusters, and it causes deterioration of result of searching quality. This paper proposes k-Bitmap clustering method that can generate user defined k clusters to solve above-mentioned problem. The proposed method also keeps additional inverted index for searching excluded terms from representative bits of k-Bitmap. We performed evaluation and the result shows that the users can control the number of clusters. Also our method has high recall value in single term search, and it guarantees the searching result includes all related documents for its query with keeping two indices.

A Study of Usability for Mobile Map Applications -Focused on Mobile Map Applications of Naver and Daum- (모바일 지도 애플리케이션의 사용성 연구 -네이버, 다음 지도를 중심으로-)

  • Moon, Jung-Sun;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • v.15 no.2
    • /
    • pp.347-353
    • /
    • 2017
  • The aim of this paper is to improve the usability of Mobile Maps by allowing more people to use. To figure out better UX/UI, I evaluated usability for Mobile Applications from various materials such as literatures and blogs for qualitative methods and interviews and questionnaires about satisfaction of Naver and Daum for quantitative methods. So, We know that a map app is important and it is affected by force and profile on the portal site than its own features, because, not often in everyday life. Even though people do not use Mobile Map Applications frequently, we need to improve usability to make anybody use them easily by minimizing depth and button designs.

Design and Implementation of Embedded Linux-based Personal Mobile Broadcasting Service (임베디드 리눅스 기반의 개인 모바일 방송국 서비스 설계 및 구현)

  • Kim, Do-Hyung;Kim, Sun-Ja;Lee, Cheol-Hoon
    • The KIPS Transactions:PartD
    • /
    • v.16D no.3
    • /
    • pp.441-450
    • /
    • 2009
  • This paper describes the design and implementation of Personal Mobile Broadcasting Service which bases on embedded Linux and it supports personal broadcasting in wireless network environments. Recently, with the advent of various wireless networks and the increased use of high performance mobile devices, the demand for personal mobile broadcasting is being increased. The personal mobile broadcasting service makes it possible that mobile users create contents using their own mobile devices while they are moving or they are in any place. And then, it sends the created contents to server in real-time where their blogs are. Users connected to the content creator's blog can play the contents in real-time. With the implemented personal mobile broadcasting service, mobile users can share multimedia contents in real-time through wireless networks. And, it also helps users to construct their own broadcasting stations where they can broadcast the scene of the accident or public performance in real-time.

A Technique for Product Effect Analysis Using Online Customer Reviews (온라인 고객 리뷰를 활용한 제품 효과 분석 기법)

  • Lim, Young Seo;Lee, So Yeong;Lee, Ji Na;Ryu, Bo Kyung;Kim, Hyon Hee
    • KIPS Transactions on Software and Data Engineering
    • /
    • v.9 no.9
    • /
    • pp.259-266
    • /
    • 2020
  • In this paper, we propose a novel scheme for product effect analysis, termed PEM, to find out the effectiveness of products used for improving the current condition, such as health supplements and cosmetics, by utilizing online customer reviews. The proposed technique preprocesses online customer reviews to remove advertisements automatically, constructs the word dictionary composed of symptoms, effects, increases, and decreases, and measures products' effects from online customer reviews. Using Naver Shopping Review datasets collected through crawling, we evaluated the performance of PEM compared to those of two methods using traditional sentiment dictionary and an RNN model, respectively. Our experimental results shows that the proposed technique outperforms the other two methods. In addition, by applying the proposed technique to the online customer reviews of atopic dermatitis and acne, effective treatments for them were found appeared on online social media. The proposed product effect analysis technique presented in this paper can be applied to various products and social media because it can score the effect of products from reviews of various media including blogs.

An Investigation of a Sensibility Evaluation Method Using Big Data in the Field of Design -Focusing on Hanbok Related Design Factors, Sensibility Responses, and Evaluation Terms- (디자인 분야에서 빅데이터를 활용한 감성평가방법 모색 -한복 연관 디자인 요소, 감성적 반응, 평가어휘를 중심으로-)

  • An, Hyosun;Lee, Inseong
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.40 no.6
    • /
    • pp.1034-1044
    • /
    • 2016
  • This study seeks a method to objectively evaluate sensibility based on Big Data in the field of design. In order to do so, this study examined the sensibility responses on design factors for the public through a network analysis of texts displayed in social media. 'Hanbok', a formal clothing that represents Korea, was selected as the subject for the research methodology. We then collected 47,677 keywords related to Hanbok from 12,000 posts on Naver blogs from January $1^{st}$ to December $31^{st}$ 2015 and that analyzed using social matrix (a Big Data analysis software) rather than using previous survey methods. We also derived 56 key-words related to design elements and sensibility responses of Hanbok. Centrality analysis and CONCOR analysis were conducted using Ucinet6. The visualization of the network text analysis allowed the categorization of the main design factors of Hanbok with evaluation terms that mean positive, negative, and neutral sensibility responses. We also derived key evaluation factors for Hanbok as fitting, rationality, trend, and uniqueness. The evaluation terms extracted based on natural language processing technologies of atypical data have validity as a scale for evaluation and are expected to be suitable for utilization in an index for sensibility evaluation that supplements the limits of previous surveys and statistical analysis methods. The network text analysis method used in this study provides new guidelines for the use of Big Data involving sensibility evaluation methods in the field of design.

The Effectiveness of Learning Performance on Supplementary Learning Tool based on Blog using Learner-Centric UI/UX Design in Higher Education (대학교육에서 학습자 중심형 UI/UX 디자인이 적용된 블로그 기반의 보조학습도구가 학습성과에 미치는 영향)

  • Bae, Ji-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.12 no.12
    • /
    • pp.5531-5540
    • /
    • 2011
  • The Learning Models including the design principle about web 2.0 use in education has been recently presented. In types of web 2.0 tools, blogs are the best tool that reflected the trends of web 2.0 and these are able to share a lot of information and contents. To invent new learning methods involving web 2.0, this study aims to get the results about effectiveness of learning performance on a supplementary learning tool based on blog using learner-centric UI/UX design in higher education. As a study tool, installation-type blog that can be designed as user-centric system is applied to experimental environment. This study presents the conclusion that supplementary learning tool based on blog using learner-centric UI/UX design influences on learning achievement and learning flow through the analysis of questionnaire results of learners, learning evaluation score of learners and assignments evaluation score of learners.