• Journal of Smart Tourism
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• 제1권3호
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• pp.3-5
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• 2021

The advancement of Information Communication Technology has provided tourism researchers with a golden opportunity to access big data, which plays a critical role in smart tourism. Recognizing the current issue, this paper discusses the evolution of the literature on tourism big data focusing on conceptual understanding of and types of big data, and insights from big data analytics. Indeed, this article provides important research agenda for future tourism researchers who would like to conduct academic research about big data and smart tourism.

• 스마트미디어저널
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• 제10권1호
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• pp.108-115
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• 2021

본 연구는 기업의 빅데이터 분석가들을 대상으로 빅데이터의 분석능력과 가치, 그리고 비즈니스 성과와의 관련성을 살펴보았다. 빅데이터가 가져올 수 있는 가치를 거래적 가치, 전략적 가치, 변혁적 가치, 정보적 가치로 분류하였고, 이러한 가치들이 비즈니스 성과로 연결되는 지를 검증하고자 하였다. 빅데이터 분석을 수행한 경험이 있는 직원들을 대상으로 200부의 설문을 수거하여 분석하였다. 구조방정식 모형으로 가설을 검정하였고, 빅데이터 분석능력은 빅데이터의 가치와 비즈니스 성과에 의미있는 영향력을 미치는 것으로 나타났다. 빅데이터 가치들 중에서 거래적 가치, 전략적 가치, 그리고 변혁적 가치는 비즈니스 성과에 긍정적인 영향을 미치지만, 정보적 가치의 영향은 입증되지 않았다. 본 연구의 결과는 빅데이터를 활용하여 비즈니스 성과를 얻으려는 기업들에게 유용한 정보를 제공할 수 있을 것으로 기대된다.

• International Journal of Computer Science & Network Security
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• 제21권9호
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• pp.261-266
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• 2021

The spread of cloud computing, digital computing, and the popular social media platforms have led to increased growth of data. That growth of data results in what is known as big data (BD), which seen as one of the most strategic resources. The analysis of these BD has allowed generating value from massive raw data that helps in making effective decisions and providing quality of service. With Vision 2030, Saudi Arabia seeks to invest in BD technologies, but many challenges and barriers have led to delays in adopting BD. This research paper aims to search in the state of Big Data Analytics (BDA) in Saudi higher education sector, identify the barriers by reviewing the literature, and then to apply the design-reality gap model to assess these barriers that prevent effective use of big data and highlights priority areas for action to accelerate the application of BD to comply with Vision 2030.

• 전기학회논문지
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• 제65권7호
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• pp.1277-1282
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• 2016

The term "Big Data" has been defined to encapsulate a broad spectrum of data sources and data formats. It is often described to be unstructured data due to its properties of variety in data formats. Even though the traditional methods of structuring data in rows and columns have been reinvented into column families, key-value or completely replaced with JSON documents in document-based databases, the fact still remains that data have to be reshaped to conform to certain structure in order to persistently store the data on disc. ETL processes are key in restructuring data. However, ETL processes incur additional processing overhead and also require that data sources are maintained in predefined formats. Consequently, data in certain formats are completely ignored because designing ETL processes to cater for all possible data formats is almost impossible. Potentially, these unconsidered data sources can provide useful insights when incorporated into big data analytics. In this project, using big data solution, Apache Spark, we tapped into other sources of data stored in their raw formats such as various text files, compressed files etc and incorporated the data with persistently stored enterprise data in MongoDB for overall data analytics using MongoDB Aggregation Framework and MapReduce. This significantly differs from the traditional ETL systems in the sense that it is compactible regardless of the data formats at source.

• 한국빅데이터학회지
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• 제8권1호
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• pp.35-47
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• 2023

It is crucial to develop effective and efficient big data analytics methods for problem-solving in the field of business in order to improve the performance of data analytics and reduce costs and risks in the analysis of customer data. In this study, a big data-driven data analysis system using artificial intelligence techniques is designed to increase the accuracy of big data analytics along with the rapid growth of the field of data science. We present a key direction for big data analysis systems through missing value imputation, outlier detection, feature extraction, utilization of explainable artificial intelligence techniques, and exploratory data analysis. Our objective is not only to develop big data analysis techniques with complex structures of business data but also to bridge the gap between the theoretical ideas in artificial intelligence methods and the analysis of real-world data in the field of business.

• Asia pacific journal of information systems
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• 제34권1호
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• pp.226-247
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• 2024

Most studies on recommender systems to evaluate recommendation performances focus on offline evaluation methods utilizing past customer transaction records. However, evaluating recommendation performance through real-world stimulation becomes challenging. Moreover, such methods cannot evaluate the duration of the recommendation effect. This study measures the personalized recommendation (stimulus) effect when the product recommendation to customers leads to actual purchases and evaluates the duration of the stimulus personalized recommendation effect leading to purchases. The results revealed a 4.58% improvement in recommendation performance in the online environment compared with that in the offline environment. Furthermore, there is little difference in recommendation performance in offline experiments by period, whereas the recommendation performance declines with time in online experiments.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권6호
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• pp.1996-2011
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• 2021

To understand a trend is to explore the intricate process of how something or a particular situation is constantly changing or developing in a certain direction. This exploration is about observing and describing an unknown field of knowledge, not testing theories or models with a preconceived hypothesis. The purpose is to gain knowledge we did not expect and to recognize the associations among the elements that were suspected or not. This generally requires examining a massive amount of data to find information that could be transformed into meaningful knowledge. That is, looking through the lens of big-data analytics with an inductive reasoning approach will help expand our understanding of the complex nature of a trend. The current study explored the trend of well-being in South Korea using big-data analytic techniques to discover hidden search patterns, associative rules, and keyword signals. Thereafter, a theory was developed based on inductive reasoning - namely the hook, upward push, and downward pull to elucidate a holistic picture of how big-data implications alongside social phenomena may have influenced the well-being trend.

• 디지털산업정보학회논문지
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• 제12권3호
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• pp.1-9
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• 2016

The current meaning of "Big Data" refers to all the techniques for value eduction and actionable analytics as well management tools. Particularly, with the advances of wireless sensor networks, they yield diverse patterns of digital records. The records are mostly semi-structured and unstructured data which are usually beyond of capabilities of the management tools. Such data are rapidly growing due to their complex data structures. The complex type effectively supports data exchangeability and heterogeneity and that is the main reason their volumes are getting bigger in the sensor networks. However, there are many errors and problems in applications because the managing solutions for the complex data model are rarely presented in current big data environments. To solve such problems and show our differentiation, we aim to provide the solution of actionable analytics and semantic reusability in the sensor web based streaming big data with new data structure, and to empower the competitiveness.

• 한국컴퓨터정보학회논문지
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• 제24권12호
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• pp.67-74
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• 2019

본 논문에서는 과적 화물차량 단속을 위한 대용량 화물 DTG 데이터 분석 플랫폼을 설계 및 구현한다. DTG(digital tachograph)는 차량운행기록을 실시간으로 저장하는 장치로서, 차량의 GPS, 속도, RPM, 제동유무, 이동거리 등 차량운행 관련 데이터가 1초 단위로 기록된다. 차량 운행 패턴 및 분석을 하기 위해서는 DTG 데이터의 빠른 처리가 필수적이며, 특히 대용량 DTG 데이터를 가공 및 변환하기 위해서는 빅데이터 분석 플랫폼이 필요하다. 본 논문에서는 오픈소스 기반의 빅데이터 프레임워크인 스파크(Spark)를 이용하여 과적차량 단속을 위한 대용량 화물 DTG 데이터의 분석 플랫폼을 구현하였다. 구현 결과, 실제 대용량 화물 DTG 데이터를 GIS 데이터로 변환하여 지도상에 표현하고 단속 추천 지점을 보여준다.

• 한국정보시스템학회지:정보시스템연구
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• 제24권4호
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• pp.139-152
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• 2015

With the advancement of the Internet/IT technologies and the increased computation power, massive data can be collected, stored, and processed these days. The availability of large databases has brought forth a new era in which companies are hard pressed to find innovative ways to utilize immense amounts of data at their disposal. Indeed, data has opened a new age of business operations and management. There are already many cases of innovative businesses reaping success thanks to scientific decisions based on data analysis and mathematical algorithms. Big Data is a new paradigm in itself. In this article, Big Data is viewed as a new perspective rather than a new technology. This value centric definition of Big Data provides a new insight and opportunities. Moreover, the Business Analytics, which is the framework of creating tangible results in management, is introduced. Then the Internet of Things (IoT), another innovative concept of data collection and networking, is presented and how this new concept can be interpreted with Big Data in terms of the value centric perspective. The challenges and opportunities with these new concepts are also discussed.