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http://dx.doi.org/10.30693/SMJ.2021.10.1.108

The Impact of Big Data Analytics Capabilities and Values on Business Performance  

Noh, Mi Jin (계명대학교 경영정보학과)
Lee, Choong Kwon (계명대학교 경영정보학과)
Publication Information
Smart Media Journal / v.10, no.1, 2021 , pp. 108-115 More about this Journal
Abstract
This study investigated the relationships between the analytics capability and value of big data and business performance for big data analysts of business organizations. The values that big data can bring were categorized into transactional value, strategic value, transformational value, and informational value, and we attempted to verify whether these values lead to business performance. Two hundred samples from employees with experience in big data analysis were collected and analyzed. The hypotheses were tested with a structural equation model, and the capability of big data analytics was found to have a significant effect on the value and business performance of big data. Among the big data values, transactional value, strategic value, and transformational value had a positive effect on business performance, but the impact of informational value has not been proven. The results of this study are expected to provide useful information to business organizations seeking to achieve business performance using big data.
Keywords
big data; analytics capability; analytics value; business performance;
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