• Title/Summary/Keyword: big concept

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The Effect of Corporate Social Responsibility Activities on Brand Equity and Consumer Attitude (사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구)

  • Park, Nam-Goo;Choi, Ho-Gyu
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.17-29
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    • 2014
  • Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

A Study on the Two Big Theories of Music Culture in China's Ancient Times (중국전통시기 양대(兩大) 음악문화 고찰)

  • Lee, Tae Hyoung
    • Cross-Cultural Studies
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    • v.43
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    • pp.355-376
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    • 2016
  • This study looks into the relationship between Chinese philosophy, with a focus on Confucianism and Taoism, and music. Kong zi's Confucius supported, 'Enjoyment without being licentious and grief without being hurtfully excessive', and 'hatred of the music of Zheng'. These ideas do not emphasize the function of music as an expression of emotions, feelings, or desires, and are instead conclusions based on Confucian ideals such as harmony between classes and the spread of benevolent government. Music must coincide with Justice. The hatred of the music of Zheng was a conclusion founded on the idea of a place for Justice in music. Zhuangzi is the source of the spirit of Chinese art; specifically, Zhuangzi's idea of music in relation to its influence on East Asian history of art is extremely influential. In fact, the concept of yuelun is considered the most original and important concept in the history of the East Asian philosophy of art. The most distinctive features of Zhuangzi's theory of music can be summarized as follows. He attempts to liberate music from the restrictions of form and to let music express authentic human feelings and emotions. He also argues that music should not be subjected to politics, as he thinks that the creative mind of an artist can exist only when music is freed from political influence. Confucianism takes a humanistic perspective, while Taoism takes a more naturalistic one. In sum, Confucianism gives weight to the logical and ethical aspects of music, while Taoism emphasizes the intuitional and naturalistic ones.

A Study on the Conceptual Changes of Extra-solar Planet in University Students Using Text-Mining Techniques (텍스트마이닝을 활용한 대학생들의 외계행성 개념 변화 연구)

  • Han, Shin;Kim, Yong-Ki;Kim, Hyoungbum
    • Journal of the Korean Society of Earth Science Education
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    • v.13 no.3
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    • pp.305-316
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    • 2020
  • This study aimed to analyze the conception of an extra-solar planet perceived by university students. To conduct this, we developed an extra-solar planet education program and questionnaires which help to figure out changes between before and after the program, and then applied them to the targeted students. The results of the study are as follows. First, as to the conception of an extra-solar planet, participants understood it merely as a planet outside the solar system before they got training. However, they expanded it to the one revolving around a star that appears outside the solar system based on keywords after the training. Second, they gave brief responses regarding exploration strategies (e.g., observing the extra-solar planet by using the Doppler effect, dietary phenomenon, and gravitational lens) based on indirect experiences they encountered in the media. The responses indicated their lack of concept of the extra-solar planet exploration methods. However, their recognition of the extra-solar planet observation became concrete while students learned about the exploration of the extra-solar planet. Third, they were expanding the importance of the exoplanet observation simply beyond the discovery of extraterrestrial life to the creative process and research methods, including the solar system and the development of humanity. Fourth, they recognized that exoplanet education is necessary for curriculum as it will be able to bring about students' interest and curiosity as well as scientific knowledge if contents related to the extra-solar planet appear in the earth science curriculum.

Study of Interactions of Twelve Elements of the Earth in the Principle of the Sasang Constitutional Medicine (십이지지의 원리로 바라본 사상의학에 대한 연구)

  • Kim Guang Ho;Kang Jung Soo
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.18 no.3
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    • pp.688-700
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    • 2004
  • Dongmugong(東武公) advanced seven-feeling theory of Danguea(丹溪) and spirit-action theory of Buddhism. Sasang Constitutional Medicine has big three ideological base; phylosophy of the human nature, natural laws and the doctrines of Wangyangming(王陽明). In Dongyuisusebowon(東醫壽世保元), it is insisted that one's nature(性) and feelings(情) influenced to change his or her external form and the function of the internal organs. According to Dongyuisusebowon, the metabolism of human body is influenced by the actions of the nature(性) and the feelings(情). Also, sometimes, people get sick because of the disharmony of them. Of course, the concept of the nature(性) and the feelings(情) is different from a general idea. In Dongyuisusebowon, the nature(性) is made up of the intelligence(智), the courtesy(禮), the integrity(義), and the affection(仁). It is same with the feelings(情). The feelings(情), according to Sasang Constitutional Medicine, is composed of grief(哀), anger(怒), pleasure(喜), and enjoyment(樂). Dongmugong explained those in his writings and we got to know that the physiology and pathology of Sasang Constitutional Medicine could be explained by the interactions of twelve elements of the earth(十二地支). Symptoms and signs in his books can be explained by the same mechanism in Sanghanlon(傷寒論), but these of each constitution could be seen different one because of the different characteristics of Sasangin(四象人)

An Implementation of Smart Network for High-Quality Media Contents Delivery (고품질 미디어 콘텐츠 전달을 위한 스마트 네트워크 구현)

  • Park, Choon-Gul;Lee, Young-Seok;Joo, Young-Do
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.1
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    • pp.85-91
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    • 2013
  • Recently, the weight of high-quality multimedia contents is explosively growing out of the network total traffic. This steep increase of media contents to require huge traffic does not contribute to the generation of revenue streams and it leads to the situation of dumb pipe to trouble network providers into the big burden of investment on the network expansion. Accordingly, the transfer to the smart network to enable the effective delivery of large-scale media is imminently challenging issue to the network providers to seek the profitable business. The smart network revolves around the technologies to enhance end-to-end quality and fair usage with network resources and to optimize the traffic for the contents delivery over the concept of Content-Centric Network. In this paper, we propose an architecture and fundamental functions suitable for the smart network and suggest improved test results through the construction of an experimental network.

Developing Design Education Program concerning Sustainable Fashion (지속가능 패션 실용화를 위한 디자인 교육 프로그램 개발)

  • Lee, Youngsun;Choy, Hyonsook
    • Journal of the Korean Society of Costume
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    • v.64 no.2
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    • pp.50-69
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    • 2014
  • Sustainability has been a big issue over the whole global industry lately and is an important fashion trend that reflects the modern phase of the time. The concept of sustainable fashion includes physical fashion products made from eco-friendly or recycle materials as well as ethical value such as corporate social responsibility for environment, labor or working condition. Fashion companies of advanced countries who are aware of the geo-environmental and ethical issues found that generating profits by setting trends and pursuing external beauty can no longer be the ultimate goal of fashion companies, and started to recognize the importance of sustainable fashion as a future-oriented trend. Not only fashion industry but also governments of advanced countries have been playing a leading role to educate the people regarding the importance of sustainable fashion and making large investments to foster industry specialists in educational institution. The aim of this study is to propose sustainable fashion design education program that fits the domestic university curriculum and government-leading education program in order to set the foundation for sustainable fashion industry. Thus, this study investigates successful cases of foreign government-led sustainable fashion education that can be introduced to improve domestic sustainable fashion education. The empirical study of the research is developing 12-15 week university level education program to foster specialists in sustainable fashion. The survey carried out by the students who participated in the program shows the change of perception on sustainable fashion. Developed university level program can be spread to municipal corporation, school of continuing education, and etc. in order to derive participation and problem perception of the citizens on sustainability. Developing systemized sustainable fashion design education program would be the first step of sustainable fashion by educating students who will take the leading role in the future fashion industry. Moreover, it can strongly influence future customer education as well as a special education inducing interest on sustainability in everyday life. A follow-up study is expected to serve as a foundation for sustainable fashion to take root successfully in the fashion industry.

A Study on the Digital Economic Democratization Model and the Realization Requirement (디지털경제 민주화 모델과 실현 조건)

  • Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.207-213
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    • 2012
  • ICT industry in Korea was constituted an industry in early 1980's and has been growing more and more since then. In the process of this growth, most of the large ICT companies in Chaebeols has been absorbing in undemocratic economic behaviors. As a result, the sales and the profit of Cheabeols and large companies has been increasing by geometrical progression, but most of small and medium cooperative companies of these big corporations have been eking a scanty existence. And many of them had gone belly up. This article will propose the digital economic democratization as an alternative to overcome the present undemocratic economic situation in the digital economic field and to develop the healthy ICT industry, and to preliminarily study the concept, elements and meaning of the digital economic democratization.

A Study on the Emotional Factors of the Merchandising Process used in Fashion Information (상품 기획 과정에서 사용하는 패션정보의 감성 요소에 대한 연구(I))

  • 김혜영
    • The Research Journal of the Costume Culture
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    • v.5 no.3
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    • pp.1-25
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    • 1997
  • The consumers, who are characterized by gathering a wide scope of information and by putting into action immediately, have come to the new group searching for emotion and have played a leading role of market. The characgeristics of consumers are the fact that they have followed the street fashion with no-concept, independent of the trends which the brand has provide for consumers. Therefore it leads to a big gap between the fashion information for enterprises and market formation for consumer class. The principal purpose of this paper is to get closer the distance between the information which is used in merchandise plan and real market for consumers, and to suggest the new direction of information management system in order to enhance the hit rate of merchandise plan. The results are as follows : (1) It is shown the enterprises should divide the information data between fashion information and market information, and understand the mutual relationship of them, and regard the statistical data related on the change of sensitivity and desire in market specialized in attributes of street fashion as the emotional expression\`s view, and manage them by the feedback style. (2) It is shown that enterprises should fully understand the fashion factors in the line of fashion stream with the independence of theme in order to plan the merchandise effectively for market which are specialized in the duality that it has both conservation and innovation at the same time, and detect their change. (3) It is shown that in order to predict exactly, enterprises should reflect the statistical data and the emotional factors in planning the merchandise, bring up the systematic organization, expert system. (4) It is also shown that enterprises should make an effort to pursuit the discriminated brand through the feedback management in which the consumer\`s lasting desires are reflected.

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Arbitration Clause Prohibiting Class Action in Consumer Contracts

  • Yi, Sun
    • Journal of Arbitration Studies
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    • v.27 no.1
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    • pp.3-35
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    • 2017
  • For recent years, several disputes between Korean consumers and multinational companies have arisen. Since the disputes were big and material that children's safety was at issue, a question started if Korean law properly has protected consumers' rights against multinational companies. While the Korean legal society tried to legislate punitive compensation with this concern, the U.S. Supreme Court reached an interesting case law regarding consumer contracts. A recent trend on consumer contracts in the United States shows that general terms have arbitration clause with class action waiver. As much as international arbitration has worked as the most effective resolution in international commercial disputes, the concept is still foreign and the experts are not approachable to lay individual consumers. However, class action in arbitration can hugely help for lay individual consumers to bring a case before arbitration tribunal. California courts consistently showed the analysis that the practical impact of prohibiting class action in arbitration clause is to ban lay individual consumers from fighting for their rights. However, the Supreme Court held that the arbitration clause shall be enforced as parties agree even if consumers practically cannot fight for their rights in the end. Even though consumer contracts are a typical example of lack of parity and of adhesive contract, the Supreme Court still applies liberalism that parties are equal in power and free to agree. This case law has a crucial implication since Korean consumers buy goods and services from the U.S. and other countries in everyday life. Accordingly, they are deemed to agree on the dispute resolution clauses, which might violate their constitutional right to bring their cases before the adjudication tribunal. This issue could be more important than adopting punitive compensation because consumers' rights are not necessarily governed by Korean law but by the governing law of the general terms and conditions chosen and written by the multinational companies. Thus this paper studies and analyzes the practical reality of international arbitration and influence of arbitration clause with class action waiver with the U.S. Supreme Court and California case laws.

A Realtime Traffic Shaping Method for VPN Tunneling on Smart Gateway Supporting IoT (사물인터넷지원 스마트게이트웨이의 VPN 터널링 실시간 속도제어 방법)

  • Yang, Seungeui;Kang, Inshik;Goh, Byungoh;Jung, Hoekyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.6
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    • pp.1121-1126
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    • 2017
  • Recently, the importance of smart gateways that link these with the big data and the development of the Internet of things is getting bigger. The smart gateway includes a network function such as a router and a router, and a sensor network function that links various objects such as a sensor. As the internet market has expanded, network stability and security problems have arisen and VPN technology has been proposed as one of the ways to solve these security problems. Efficient design is needed to implement VPN in low-end smart gateway and SOHO-level Internet environment with poor line quality. In this paper, we propose the concept and principle of VPN tunneling implementation and real - time traffic shaping method according to internet line condition in the Smart Gateway that supports IOT developed based on OpenWRT, the implementation and measured performance indicators are presented.