• 한국관광식음료학회:학술대회논문집
• /
• 한국관광식음료학회 2005년도 학술논문발표집
• /
• pp.21-33
• /
• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• 감성과학
• /
• 제11권2호
• /
• pp.173-180
• /
• 2008

현재 디자인 분야에서는 감성에 관한 강한 필요성을 바탕으로 오감각과 인간의 의식 속에 잠재되어 있는 감성적 요소를 디자인에 반영하려고 노력하고 있다. 그러나 그러한 감성적 의미를 표현하기 위한 체계적인 연구에는 아직 미흡한 점이 많으며, 특히 오감각 중 시각적 요소를 중심으로 한 디자인반영과 한정된 연구가 이루어지고 있다. 이러한 한계점을 극복하고 새로운 디자인과 감성적 이미지를 표현하기 위해서는 타 감각적 요소에 대한 깊이 있는 연구와 디자인에 접목시킬 수 있는 실증적 대안이 필요하다. 본 연구에서는 그러한 감성 이미지를 표현하기 위한 감각요소 중 촉각적 요소를 중심으로 연구를 진행하였으며, 현대인의 소비 행태에 있어서, 감성적 디자인 요소로서 촉각적 요인과 밀접하게 관련된 핸들 커버와 음료병 제품의 재질, Grip감, 형태 등이 선호요인으로 작용하는 정도를 알아보았다. 동시에 두 제품군의 각각 선호도와 제품의 촉각적 특성 관계를 비교한 결과 기능적 특성과 원인에 따라 디자인의 촉각적 선호요인의 차이를 보였고, 이는 디자인 시제품 카테고리별 선호 촉감 요소의 차별적 반영이 필요함을 알 수 있었다.

• 대한지역사회영양학회지
• /
• 제14권4호
• /
• pp.392-405
• /
• 2009

This study was conducted to investigate food and meal preference of workers (435 male and 212 female) in the Chonnam Yeosu industrial area. The results of the survey were analyzed by principal components analysis. The results were obtained as follows: 19.3% of the subjects were twenties, 28.3% were thirties, 28.8% were forties and 23.7% were fifties. Females liked rice rolled in dried laver, rice cakes, janchi-noodle and breads, on the other hand males liked thick beef soup, loach soup, an eel stew and soju. The young liked instant noodles, fried chicken, sweet and sour pork, pork cutlet, pizza, hamburger, ham, sausage and fruit beverage, on the other hand the old liked a fish pot stew, loach soup, eel stew, fish boiled in soy with spices, panfried fish, sea slug, ascidian, bunder, green laver and boiled burdock-lotus root in soy. Females who are young liked hamburger and sweet and sour pork whereas males who are young liked instant noodles, pork cutlet, ham, sausage and fruit beverage. Aged females liked fish boiled in soy with spices, panfried fish, bunder, green laver, boiled burdock-lotus root in soy whereas aged males liked a fish pot stew, loach soup, eel stew, sea mussel and oysters. Boiled rice was located within the middle irrespective of age and sex, but noodles, wheat flour meal, fast foods and fruits were situated at the young female side. Aged males liked soup and pot stew. Young males liked meats and eggs whereas fish and shellfish and kimch were located at the aged people side. Aged females liked sea weeds and most people disliked vegetables but females liked some vegetables irrespective of age. Processed foods, salted foods, and alcohol were generally disliked foods by subjects but males liked those foods. Soybean curd was liked more males than females, and teas, except coffee, was liked by males. (Korean J Community Nutrition 14(4) : 392${\sim}$405, 2009)

• 한국식품영양학회지
• /
• 제27권6호
• /
• pp.1043-1050
• /
• 2014

The purpose of this study was to analyze middle students' carbonated beverages selection and consumption behaviors depending on their food-related lifestyle. Data was collected from 307 middle students in Incheon region through a self-administered questionnaire. According to the results of the factor analysis, food-related lifestyle showed that the average is more than 3.0, 0.800 in Cronbach alpha coefficient. There were significant differences in carbonated beverages preference according to health seeking, easy seeking, popularity seeking, and safety seeking type (p<0.05). Also easy seeking and popularity seeking type lifestyle showed significant differences in the reason to drink carbonated drinks (p<0.05), especially school canteen amenities tended to pursue the highest fashion. A significant significance positive result of the consumption of carbonated beverages (p<0.01) was shown for the easy seeking type. A significant positive result of the consumption of carbonated beverages (p<0.01) was shown for the taste seeking and safety seeking type. Analysis of the relationship between carbonated beverage consumption, and form factor showed a high correlation coefficient of 0.617 and with brand design, while the taste and the price were (p<0.05) 0.446, and 0.437 in order to design and calories, respectively.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제16권2호
• /
• pp.57-78
• /
• 2005

This study is concerned with the factors of choice properties of leasure tourism. The seven factors of choice properties can be identified. They are tourism convenience, tourism service, tourism characteristics, tourism image and tourism famousness. The choice properties of leisure tourism become significant depending upon population size and use type characteristics. Furthermore, tourism service, tourism image and tourism famousness need to be enforced strategically because the choice properties are largely influenced by revisits, mouth-to-mouth effects, satisfaction, etc. In conclusion, this study found that the choice properties determine the preference and purchasing activities in choosing leisure tourism destination. In addition, this study provides leisure tourism oriented marketing information to tourism business enterprises so that they can perceive major factors affecting to the choice properties.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제10권
• /
• pp.139-158
• /
• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• 한국조리학회지
• /
• 제10권4호
• /
• pp.15-30
• /
• 2004

The aim of the present study was to investigate the effect of Dong-In dong Steamed rib on recognition degree of a citizen for popularization and publicity of a local food. A total of 201 adults, 99 women and 102 men aged over the 20 years, participated in this study. The subjects were all from Dae gu city. This analyses of data were conducted by SPSS for WINDOWS, Version 10.0. First, Dong-In dong steamed rib in Dea gu was thought of as a local food. Second, the steamed rib was recognized as a local food with an international reputation. Third, there were no significant differences in preference, local area, recognition, standard and relation between the rib and other local foods. Therefore, the present findings present the needs of public information, development, preservation and success for internationalization of a local food with the national financial and political support.

• 동아시아식생활학회지
• /
• 제23권6호
• /
• pp.733-741
• /
• 2013

본 연구에서는 뛰어난 생리 활성을 가진 전통 민들레 착즙액이 고유의 쓴맛으로 인하여 가공식품으로 활용되는 형태는 매우 제한되어 있으므로 이를 보완하기 위하여 음용하기 편리하고 기호도가 높으며, 항산화 활성과 기능적인 면에서도 뛰어난 새로운 형태의 음료를 개발하고자 하였다. 민들레 음료 제조 시 민들레 추출액의 함량을 달리하여 제조한 음료의 관능평가를 거쳐 가장 선호도가 높은 10% 민들레 추출액 함유 음료의 pH, 당도, 수분함량, 고형분 함량과 기능성 성분인 총 페놀, 플라보노이드, 항산화 활성 및 silibinin 함량을 분석하여 품질 특성을 검토하였다. 민들레 추출액이 10% 함유된 기능성 음료(C10)의 경우, 수분 함량은 $99.6{\pm}0.5%$를 보였으며, 당도의 경우, 민들레 추출액이 함유되어 있지 않은 대조군 음료(C0)가 $0.8^{\circ}Brix$를 나타냈으나, C10의 경우 $0.7^{\circ}Brix$로 감소하였다. pH는 C0에서 3.4이었으나, 10% 민들레 추출액의 첨가에 의해 C10에서 3.7로 증가하였다. C10의 기능성 성분의 함량을 분석한 결과, 총 페놀 함량은 $295.8{\pm}5.8mg/L$이었고, 총플라보노이드 함량은 $122.8{\pm}18.4mg/L$, DPPH 라디칼 소거 항산화능은 $98.2{\pm}0.6%$로 나타나, C0보다 높은 기능성을 가지므로 고기능성 음료로 활용 가능할 것으로 사료된다. 또한 간 보호 효과를 가지는 약학 성분인 silibinin의 함량이 민들레 추출액에서 $2.9{\pm}0.1mg/L$로 분석된 결과, C10에는 약 $0.3{\pm}0.04mg/L$의 silibinin이 함유되어 있는 것으로 분석되었다.

• 동아시아식생활학회지
• /
• 제9권4호
• /
• pp.501-513
• /
• 1999

In order to investigate consumption pattern and image of beverage, this study was performed by using questionnaire based on stratified random sampling about 200 students from September 6, 1999 to September 18, 1999. The result was as followings: 1. For the reasons of each beverage consumption, coke, soda pop and sport drinks were for quenching thirst. And coffee and juices were for dessert and milk.yoghurts, dietary beverages, green tea and ginseng tea were for health. 2. For the priority in selecting each beverage, trademark was dominant factor for choosing coke. And the dominant factor of choosing milk.yoghurts and ginseng tea was nutrition and in case of other beverages taste was the first factor. 3. For the place of taking beverages, coffee, coke and sport drinks were mainly consumed in school and milk.yoghurt and juices in home. 4. The college students loved or liked milk.yoghurt and juices, and they liked or enjoyed coke, soda pop, sport drinks and green tea moderately, and enjoyed ginseng tea and black tea moderately or disliked them. 5. For the frequency of each beverage, many of them consumed coffee and milk.yoghurt once or twice a day. and consumed coke. soda pop. sport drinks and juices once or twice a week. And they answered that they did not consume dietary beverages, green tea, ginseng tea and black tea so often. 6. There was significant correlation with frequency of drinking and preference score of beverage. 7. For the consumption of the Korean traditional beverages, more than 50% of the subjects had no experience in taking sangwha tea, omiza tea, and Kugiza tea. Among them, many answered that they would try the Korean traditional beverages, if they had an opportunity, and that their price was moderate. 8. The results from the analysis of the image of those beverages were as followings; \circled1 Coffee, coke, sport drinks and dietary beverages had a modern image and green tea, ginseng tea and black tea had a traditional image. \circled2 Coke, sport drinks and ginseng tea had a manly image and juices, dietary beverages, green tea and black tea had a womanlike image. \circled3 The students recognized coffee, coke, milkㆍyoghurt, sport drinks, juices, dietary beverages and green tea to be daily and catholic. \circled4 Milkㆍyoghurt, juices, dietary beverages, green tea, ginseng tea and black tea were recognized to be good for health and coffee and coke bad for health. \circled5 Coffee, coke, soda pop, sport drinks, juices and green tea were slightly concerned with a change. \circled6 Coke, soda pop and sport drinks had a dynamic image and coffee, juices. green tea, ginseng tea and black tea had a little static image.

• 대한지역사회영양학회지
• /
• 제12권1호
• /
• pp.106-113
• /
• 2007

The purpose of this study was to classify noodle meals into a few groups according to their menu patterns and cooking methods from the 318 noodles and Ttokgook menus of 360 elementary school foodservices around Busan and Gyeongnam province. Noodle meals with high frequency were also analyzed by season and region to give information for menu planning and to improve elementary school foodservices. The menus were collected from the internet(http://www.kdclub.com) and the home pages of elementary schools between December 2004 and September 2005. Taking all kinds of noodle meals together, the serving frequencies were significantly different among regions, but were not different from season to season. Three different menu patterns were revealed from the collected noodle menus. The most frequently served menu pattern was 'main dish+starchy food & dessert+fruit & beverage+kimchi'. Gooksu, Ttokgook, Udong, and Kalgooksu meals were served with this menu pattern. The menu pattern of Jajangmeon meal was 'main dish+side-dish+starchy food & dessert+fruit & beverage+(kimchi)'. For the Bibimmeon and the spaghetti meals 'main dish+soup+starchy food & dessert+fruit & beverage+kimchi' was used. Ttigim, Danmugy, Saengchae, and chicken were frequently selected as side dishes in the overall noodle menus. More side dishes of a wide variety were served in Ttokgook meal, whereas Danmugy was the most preferred food item as a side dish with Jajangmeon and Udong meals. Comdog, Mandu, Ttok, Matang, and doughnut were preferred food items as a 'starchy food & dessert' with most kinds of noodle meals, except spaghetti with which only garlic-bread was served. The fruit and beverage items were not different with the majority of noodle meals. These results suggest that cost food habits, compatible flavor combinations, and food preference of children rather than nutritional considerations contributed to the selection of food items for the components of noodle meals in the school foodservices.