• 경영정보학연구
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• 제7권1호
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• pp.153-171
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• 2005

모바일을 활용한 마케팅의 장점 중의 하나는 고객에게 도달하는 채널을 다양하게 가져갈 수 있고, 보다 직접적인 마케팅을 구현할 수 있다는 점에 있다. 이는 마치 고객까지 이어지는 길을 넓혀 원활한 소통을 가능하게 하고, 거리를 단축시켜 시간을 줄이는 것과 유사하다. 국내 모바일 광고 시장은 태동기인 2001년 14억 원을 시작으로 2004년 400억 원을 넘어서는 급성장을 하고 있다. 영국 조사기관 OVUM은 2005년 세계 모바일 광고 시장이 160억 달러에 이를 것으로 전망하였다. 그러나 한편으로는, 모바일 인프라 구축과 확산에 비하여 이의 효과적 활용 부족이 많이 지적되고 있다. 특히 휴대폰 가입자 중 모바일 인터넷을 사용하는 인구가 급속히 증가하고 있는 상황에서 이를 이용한 기업의 적극적인 활용 전략이 더욱 요구되는 시점이다. 본 연구는 모바일 채널의 특징, 개인화 가능성, 일인 매체성, 공간 비제약성, 시간자유성 등을 고려한 기업에서의 전략적인 활용 방안을 예시하고 비교하며, 기업 모바일 마케팅 전략의 효과적인 운영 방안을 분석하였다. 특히, AIDMA의 단계축소효과와 다양한 채널 연계를 통한 고객접점의 극대화라는 두 가지를 중심으로 기존에 시행된 모바일 마케팅 사례를 분석 정리하였다. 또한 국내에서 이루어진 대표적인 모바일 마케팅 사례로서, OB맥주 모바일 마케팅을 위의 두 가지 특징과 참여업체들간의 협동적인 채널 구성을 통한 win-win 마케팅 전략으로 그 효과를 소개한다.

• Clinical and Experimental Reproductive Medicine
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• 제21권2호
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• pp.183-190
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• 1994

Purpose of the present study was to find the optimal culture conditions for the maturation and fertilization of immature oocytes by the use human body fluids and gonadotropins (Gn) in the mouse model. Cumulus-enclosed mouse immature oocytes were incubated in the medium containing various human body fluids with or without Gn in vitro, and examined to confirm nuclear maturation (NM) and fertilization. Female ICR mice were stimulated with 7.5 IU pregnant mares' serum gonadotropin (PMSG). Cumulus-enclosed immature oocytes were isolated at 48-52 hr post PMSG injection and cultured in TCM 199 supplemented with various concentrations (20, 50, and 70%) of human body fluids such as fetal cord serum (hCS), follicular fluid (hFF), peritoneal fluid (hPF) and amniotic fluid (hAF) in the presence or absence of 10 IU/ml PMSG and 10 IU/ml human chorionic gonadotropin (hCG) for 18 hr. Fetal calf serum (FCS) was used as a control for the supplements. Matured oocytes were fertilized with sperm collected from the epididymis of male mice. Fertilization was conducted in T6 medium containing 15 mgl ml bovine serum albumin, and confirmed at 6 hr post-insemination. Evaluation of nucler maturation and fertilization was carried out by rapid staining using fuchin. There was no significant difference between the effects of human body fluids and FCS supplements on nuclear maturation of cumulus enclosed mouse immature oocytes. When maturation medium was supplemented with 20% hPF or 20% hAF, fertilization rates were significantly (P<0.01) lower than that of 20% FCS, hCS and hFF groups. However, higher concentrations of body fluids during IVM were not more beneficial on fertilizability of oocytes. The addition of Gn significantly increased the fertilization rates in hPF and hAF groups (hPF without Gn; 51.5%, compared with 85.1% for addition of Gn, and hAF without Gn; 30.1% compared with 85.8% for addition of Gn) at 20% concentration. These results suggest that human body fluids at 20% concentration and gonadotropins can be used as supplements for the maturation of mouse immature oocytes in vitro. When gonadotropins supplemented with the human body fluids in the maturation medium, fertilizability of mouse immature oocytes was increased in hPF and hAF groups. These results can be applied to maturation of human immature oocytes in vitro.

• Wind and Structures
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• 제31권2호
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• pp.143-152
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• 2020

The wind design of buildings is typically based on strength provisions under ultimate loads. This is unlike the ductility-based approach used in seismic design, which allows inelastic actions to take place in the structure under extreme seismic events. This research investigates the application of a similar concept in wind engineering. In seismic design, the elastic forces resulting from an extreme event of high return period are reduced by a load reduction factor chosen by the designer and accordingly a certain ductility capacity needs to be achieved by the structure. Two reasons have triggered the investigation of this ductility-based concept under wind loads. Firstly, there is a trend in the design codes to increase the return period used in wind design approaching the large return period used in seismic design. Secondly, the structure always possesses a certain level of ductility that the wind design does not benefit from. Many technical issues arise when applying a ductility-based approach under wind loads. The use of reduced design loads will lead to the design of a more flexible structure with larger natural periods. While this might be beneficial for seismic response, it is not necessarily the case for the wind response, where increasing the flexibility is expected to increase the fluctuating response. This particular issue is examined by considering a case study of a sixty-five-story high-rise building previously tested at the Boundary Layer Wind Tunnel Laboratory at the University of Western Ontario using a pressure model. A three-dimensional finite element model is developed for the building. The wind pressures from the tested rigid model are applied to the finite element model and a time history dynamic analysis is conducted. The time history variation of the straining actions on various structure elements of the building are evaluated and decomposed into mean, background and fluctuating components. A reduction factor is applied to the fluctuating components and a modified time history response of the straining actions is calculated. The building components are redesigned under this set of reduced straining actions and its fundamental period is then evaluated. A new set of loads is calculated based on the modified period and is compared to the set of loads associated with the original structure. This is followed by non-linear static pushover analysis conducted individually on each shear wall module after redesigning these walls. The ductility demand of shear walls with reduced cross sections is assessed to justify the application of the load reduction factor "R".

• Asian-Australasian Journal of Animal Sciences
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• 제15권7호
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• pp.974-981
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• 2002

Faba beans (vicia faba) (FB) and lupin seeds (Lupinus Albus) (LS) were dry roasted at three temperatures (110, 130, $150^{\circ}C$) for 15, 30 or 45 min to determine the effects of dry roasting on rumen degradation of crude protein and starch free organic matter ($^{PSF}OM$). Rumen degradation characteristics of $^{PSF}OM$ were determined by the nylon bag incubation technique in dairy cows fed 60% hay and 40% concentrate. Measured characteristics of $^{PSF}OM$ were undegradable fraction (U), degradable fraction (D), soluble fraction (S), lag time (T0), and the rate of degradation (Kd). Based on the measured characteristics, rumen availability ($RA^{PSF}OM$) and bypass $^{PSF}OM$ ($B^{PSF}OM$) were calculated. Dry roasting did not have a greater impact on rumen degradation characteristics of $^{PSF}OM$ (p>0.05). S varied from 32.1 (raw) to 30.0, 27.8, 30.8% (LS) and 15.4 (raw) to 14.4, 20.8, 20.9% (FB); D varied from 65.4 (raw) to 66.3, 66.9, 55.9% (LS) and 54.9 (raw) to 55.0, 51.0, 64.7% (FB); U varied from 2.6 (raw) to 7.3, 7.0, 7.7% (LS) and 29.7 (raw) to 30.6, 28.2, 14.4% (FB); Kd varied from 6.0 (raw) to 7.3, 7.0, 7.7% (LS) and 22.4 (raw) to 24.4, 21.1, 7.9% (FB); $B^{PSF}OM$ varied from 35.5 (raw) to 33.8, 36.6, 38.2% (LS) and 41.3 (raw) to 41.5, 39.7, 47.6% (FB) at 110, 130 and $150^{\circ}C$, respectively. Therefore dry roasting did not significantly affect $RA^{PSF}OM$, which were 353.7, 367.9, 349.6, 336.9 (g/kg DM) (LS) and 12.82, 127.0, 133.7, 117.1 (g/kg DM) (FB) at 110, 130 and $150^{\circ}C$, respectively. These results alone with our previously published reports indicate dry roasting had the differently affected pattern of rumen degradation characteristics of various components in LS and FB. It strongly increased bypass crude protein (BCP) and moderately increased starch (BST) with increasing temperature and time but least affected $^{PSF}OM$. Such desirable degradation patterns in dry roasted LS and FB might be beneficial to the high yielding cows which could use more dry roasted $^{PSF}OM$ as an energy source for microbial protein synthesized in the rumen and absorb more amino acids and glucose in the small intestine.

• 한국유기농업학회지
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• 제23권4호
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• pp.847-858
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• 2015

인삼뿌리썩음병에 길항력이 있는 Bacillus amyloliquefaciens GR4-5 균주 처리 전 후의 토양 내 Bacillus spp. 밀도 변화를 qPCR을 이용하여 분석하였다. 실내배양시험에서는 GR4-5 균주 처리 직후부터 4주째까지 Bacillus sp. group의 유전자 수가 무처리구보다 약 100배 이상으로 유지되는 경향이었다. 실외매몰시험과 포장시험에서는 유의차는 없었지만 경향으로 보아 GR4-5 처리구와 무처리구의 B. subtilis group 유전자 수가 비슷한 수준이 되는데 걸리는 시간은 7일 내외로 나타났다. 토양에 접종된 미생물의 생존에는 환경요인이 큰 영향을 미치며 그 중에서도 온도와 미생물의 격리 정도가 가장 큰 인자로 추정된다. 또한 GR4-5 균주의 생존에는 토양의 수분 함량 변화보다는 균주 처리 방법에 의한 영향이 더 크게 작용하는 것으로 보인다. 본 연구결과를 고려하면, B. amyloliquefaciens GR4-5 균주를 생물적 방제제로 사용하고자 한다면 7일 간격으로 관주 처리하는 것이 식물병원균 억제 및 근권 정착에 유리한 환경을 조성할 수 있을 것으로 판단된다. 또한 본 연구에서 제작한 실외 마이크로코즘 시스템은 제어하기 어려운 외부 환경 요인을 최소로 하여 유용미생물의 토양 내 생존 패턴을 분석하기 위한 간편한 방법으로서 유용하게 사용될 수 있을 것으로 판단된다.

• 한국동물위생학회지
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• 제30권1호
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• pp.133-144
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• 2007

This study was conducted to determine the effective environmental control measures in preventing calf diarrheal disease in farms. It was found that the high numbers of calves in a cow house was directly related with the high incidence rate of diarrheal diseases. When the number of calves was increased in a cow house, it was difficult to reduce the diarrheal diseases of calves. It was revealed that the incidence rates of calf diarrheal disease were dramatically reduced when the delivery house which faced south. The periodical changes of bedding materials seemed beneficial good to control the possible resident infectious agents, including pathogenic viruses and bacteria. The control of the delivery time was important for reduction of calf diarrhea. It was revealed that September and October were the best time as the delivery period. In order to use old cow house as a delivery house, it should be sterilized by the disinfectant and the flame. When the diarrheal feces were removed as soon as possible, the transmission of diarrheal diseases among calves In the same house was reduced. When the diarrheal feces were not disposed, the incidence rate of diarrhea reached up to 50%. When the morbid calves were not quarantined, the incidence rate of diarrhea was 100%. In contrast, when the diseased calves were quarantined from other calves, the incidence rate of diarrhea was reduced, remarkably. The mean recovery time from the diarrhea of the treated calves in the southern cow house was much faster than that in the north cow house. The treatment of calves in a clean and well-ventilated cow house with dry bedding was more effective than that in a cold, wet, and dark house. It could be postulated that the most important environmental factor in the reduction of diarrheal diseases of calves is the blocking of the entry of the infectious agents. The complete sanitation and control of the delivery house in the using farm is more important than building a new cow house, for prevention of calf diarrheal diseases.

• Weed & Turfgrass Science
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• 제7권2호
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• pp.87-97
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• 2018

잔디는 공익적 기능, 오락 및 휴양 그리고 미적인 측면에서 인간에게 다양한 이점을 제공한다. 잔디병해는 골프장, 운동장, 공원, 잔디재배지 등에 피해를 일으키는 주요 원인이며 이를 방제하기 위하여 막대한 비용이 소요된다. 한국의 잔디병해 연구는 아직 다른 분야에 비하여 관심이 낮은 편이지만 잔디병해에 대한 연구의 필요성은 매우 높다고 본다. 본 연구에서는 지금까지 우리나라에서 이루어진 잔디병 관련 연구 결과들을 분석하고, 국내 잔디병 연구사를 정리하여 앞으로의 잔디병리 분야의 발전방향을 고찰하고자 한다. 연구논문은 국내학술지와 한국교육학술정보원에서 제공하는 논문탐색 시스템을 이용하여 잔디병과 관련된 논문을 수집, 분석하였다. 국내 잔디병과 관련된 논문은 약 80여 편이 한국잔디학회지에 게재되어 전체 논문의 50%를 차지하였다. 이 중 잔디병 방제에 대한 논문이 전체논문 대비 50%를 차지하였다. 잔디병해 별로는 라이족토니아마름병(large patch)에 대한 연구가 36%로 가장 많았으며 다음으로 동전마름병(dollar spot) 18%, 피티움마름병(Pythium blight) 10%, 설부병(Typhular blight) 8% 순으로 나타났다. 국내에서 처음으로 보고된 잔디병은 15종류이다. 잔디병 방제를 위하여 국내에 등록된 약제의 수는 542개로 갈색잎마름병, 녹병, 누른잎마름병, 동전마름병, 라이족토니아마름병, 설부소립균핵병, 여름잎마름병, 탄저병, 피티움마름병, 흰가루병과 조류에 등록되어 있다. 향후 우리나라에서 미보고된 잔디병해의 학문적 탐색과 병명의 정립이 필요하고, 효과적인 병방제를 위하여 잔디병에 대한 생리, 생태학적인 연구와 더불어 친환경적 방제 방법의 개발이 필요할 것으로 본다.

• 한국축산식품학회지
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• 제31권5호
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• pp.710-718
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• 2011

The effects of organic acids mix (0.4%) and modified atmosphere packaging (MAP) on the storage quality of sliced bacon were investigated. Pork bellies were treated with or without organic acids at the curing stage. The organic acids mix comprised 35% sodium acetate, 25% salt, 15% calcium lactate, 11% trisodium citrate, 7% ascorbate, and 7% citric acid. The cured pork bellies were smoked and packaged with 50% $CO_2$ + 50% $N_2$ (50% $CO_2$-MAP) and 100% $N_2$ (100% $N_2$-MAP), and stored at $5^{\circ}C$ for 14 d. The 50% $CO_2$-MAP showed a higher pH value (p<0.05) up to 10 d, a lower protein deterioration (p<0.05) as measured by volatile basic nitrogen (VBN) from 6 to 14 d, and a higher color value of lightness (CIE $L^*$) compared to 100% $N_2$-MAP. The development of lipid oxidation measured by thiobarbituric acid reactive substance (TBARS) values seemed to be effectively controlled throughout the storage period in both 50% $CO_2$-MAP and 100% $N_2$-MAP regardless of the application of organic acids. The 50% $CO_2$-MAP inhibited the growth of aerobic and anaerobic bacteria (p<0.05) both in non-added and bacon added with organic acids mix. The 50% $CO_2$-MAP alone seemed to be effective in delaying the growth of bacteria since the use of organic acids mix gave no additional effects. The addition of organic acids mix lowered the pH value (p<0.05), effectively retarded the protein deterioration (p<0.05), and showed a higher color value of lightness (CIE $L^*$) value (p<0.05) and lower color value of redness (CIE $a^*$) value (p<0.05). In conclusion, 50% $CO^2$-MAP showed better quality and self-life of sliced bacon during storage. However, the beneficial effect of organic acids mix was not noticed in the concentration used in this experiment.

• Advances in pediatric surgery
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• 제12권2호
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• pp.167-174
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• 2006

Central venous catheter (CVC) for long-term venous access is indispensable for various reasons including hyperalimentation, frequent blood sampling, frequent IV drug use in pediatric patients. We report clinical experience of surgical neonates in whom CVC was inserted primarily via great saphenous vein into suprarenal inferior vena cava. From March 2004 to March 2006, we performed CVC insertion via saphenous vein - contralateral side to main wound - into suprarenal inferior vena cava in surgeries of neonates. 2.7Fr or 4.2Fr, single lumen, tunneled Broviac catheters (Bard Access system, Inc, Salt Lake City, Utah) were used. Skin exit site of tunneled catheter was located in ipsilateral flank area just below edge lower rib. At the end of the procedure, location of the catheter tip was confirmed by plain radiography of abdomen. We retrospectively reviewed the admission records of the patients including nursing staff charts. Nine (50.0 %) patients were male and nine (50.0%) were female. Median gestational age was 38 weeks (range, 29-42 weeks) and median birth weight was 3,105 gm (range, 1,040-3,720 gm). Median age at catheter insertion was 38.5 days (range, 1-236 days). The purpose of CVC insertion was short-and long-term hyperalimentation in nine (50.0 %) patients. CVC insertion was performed in operation room under general anesthesia in sixteen (88.9 %) patients (in these cases, CVC insertion was performed just prior to concurrent operation) and neonatal intensive care unit (NICU) under local anesthesia with adequate sedation in two (11.2%). During the admission period (total catheter-indwelling time: 553 days), CVC functioned well without any significant side effects. Transient swelling of the ipsilateral leg (n=1, 5.6 %) and transient migration of catheter tip (n=1, 5.6 %) were noted, which did not affect function of the indwelled CVC. Mean catheter-indwelling time was 30.7days (range, 3-72 days). All catheters were removed electively except two mortality case. Complications, such as thrombosis, infection, kinking or extravasation of drugs, were not observed in our study period. Tunneled trans-great saphenous vein inferior vena cava catheters are not only comparable to cervical CVCs in terms of function and complication rates, but also very beneficial in selected patients, especially those in whom cervical approach is technically impossible or contraindicated.

• Asian-Australasian Journal of Animal Sciences
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• 제29권9호
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• pp.1287-1293
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• 2016

The objectives of this experiment was to evaluate the subsequent growth and organ weights, blood profiles and cecal microbiota of broiler chicks fed pre-starter diets containing fermented soybean meal products during early phase. A total of nine hundred 1-d-old chicks were randomly assigned into six groups with six replicates of 25 chicks each. The chicks were fed control pre-starter diet with dehulled soybean meal (SBM) or one of five experimental diets containing fermented SBM products (Bacillus fermented SBM [BF-SBM], yeast by product and Bacillus fermented SBM [YBF-SBM]; Lactobacillus fermented SBM 1 [LF-SBM 1]; Lactobacillus fermented SBM 2 [LF-SBM 2]) or soy protein concentrate (SPC) for 7 d after hatching, followed by 4 wk feeding of commercial diets without fermented SBMs or SPC. The fermented SBMs and SPC were substituted at the expense of dehulled SBM at 3% level on fresh weight basis. The body weight (BW) during the starter period was not affected by dietary treatments, but BW at 14 d onwards was significantly higher (p<0.05) in chicks that had been fed BF-SBM and YBF-SBM during the early phase compared with the control group. The feed intake during grower and finisher phases was not affected (p>0.05) by dietary treatments. During total rearing period, the daily weight gains in six groups were 52.0 (control), 57.7 (BF-SBM), 58.5 (YBF-SBM), 52.0 (LF-SBM 1), 56.7 (LF-SBM 2), and 53.3 g/d (SPC), respectively. The daily weight gain in chicks fed diet containing BF-SBM, YBF-SBM, and LF-SBM 2 were significantly higher values (p<0.001) than that of the control group. Chicks fed BF-SBM, YBF-SBM, and LF-SBM 2 had significantly lower (p<0.01) feed conversion ratio compared with the control group. There were no significant differences in the relative weight of various organs and blood profiles among groups. Cecal microbiota was altered by dietary treatments. At 35 d, chicks fed on the pre-starter diets containing BF-SBM and YBF-SBM had significantly increased (p<0.001) lactic acid bacteria, but lowered Coli-form bacteria in cecal contents compared with those fed the control diet. The number of Bacillus spp. was higher (p<0.001) in all groups except for LF-SBM 1 compared with control diet-fed chicks. At 7 d, jejunal villi were significantly lengthened (p<0.001) in chicks fed the fermented SBMs vs control diet. Collectively, the results indicate that feeding of fermented SBMs during early phase are beneficial to the subsequent growth performance in broiler chicks. BF-SBM and YBF-SBM showed superior overall growth performance as compared with unfermented SBM and SPC.