• 한국원자력학회:학술대회논문집
• /
• 한국원자력학회 1999년도 추계학술발표회요약집
• /
• pp.364.2-364
• /
• 1999

• 한국콘텐츠학회논문지
• /
• 제16권1호
• /
• pp.595-610
• /
• 2016

세계 의료관광시장에서 한국이 매력적인 의료관광목적지로 인식되기 위해서는 문화적 특성을 고려한 서비스 설계 및 제공이 필요할 것이다. 이를 위해 중국인과 러시아인을 대상으로 문화적 특성과 한국의료서비스 행동의도 간의 영향관계와 영향을 주는 변수에 대해 연구하였다. 중국인, 러시아인 모두 문화적 특성이 국가 이미지와 한국의료서비스 이미지에 영향을 미쳐 한국의료서비스 행동의도에 영향을 주는 것으로 나타났고, 문화적 특성의 요소에는 차이가 있었다. 중국인은 '권력거리', '개인주의-집단주의', '장기지향성'이, 러시아인은 '권력거리', '개인주의-집단주의', '장기지향성', '불확실성 회피성향'이 국가 이미지에 영향을 주었으며, 또한 중국인은 '권력거리', '장기지향성'이, 러시아인은 '권력거리', '불확실성 회피성향'이 한국의료서비스 이미지에 영향을 주어 한국의료서비스 행동의도에 영향을 미치는 것으로 나타났다. 이처럼 문화적 특성에 따라 한국의료서비스 행동의도에 미치는 영향의 변수와 정도가 다르므로 문화적 특성을 인식하고 그에 맞는 서비스를 설계 및 제공한다면 한국은 매력적인 의료관광 목적지로 자리매김할 수 있을 것이다.

• 지식경영연구
• /
• 제23권3호
• /
• pp.259-284
• /
• 2022

본 연구는 웹소설 이용자에 대한 이해를 돕고자 웹소설 사용자의 행동 유형을 정량적으로 검증하고자 하였다. 이를 위해 연구의 방향은 다음과 같이 진행되었다. 먼저 웹소설 이용자들이 어떤 주된 이용 동기를 갖고 작품을 읽는지를 다른 디지털 콘텐츠의 이용 동기를 참조하여 조사를 진행하였으며, 추가로 이용자의 구체적인 행동 유형도 수집하였다. 그 결과, 웹소설 이용 동기는 '타인과의 대인관계 및 정보 습득', '여가 활동', '현실도피/긴장 해소' 요인으로 나타났다. 또한 구체적으로 어떤 이용 동기에 따라 차이가 나타나는지 군집분석을 한 결과로 여가 활동 이용 동기가 특히 높은 유형의 집단인 '취미 생활'형, 현실 도피 및 긴장 해소 특성이 매우 높은 집단인 '스트레스 해소'형, 타인과의 대인 관계 및 정보 습득이 높은 집단인 '커뮤니케이션'형, 마지막으로 전반적으로 다른 동기 특성 모두 높게 나오는 '다목적'형으로 분류되었다. 이후에 군집 유형 간 특징을 알아보기 위해 차이가 있는 행동 유형을 페르소나로 정리하였다. 이를 통해 본 연구의 이론적 공헌으로 웹소설 이용자의 이용 동기를 밝혀냈다는 점에서 의의가 있으며, 실무적 공헌으로는 이용자의 이용 동기와 행동 패턴을 결합한 페르소나를 구성하여 실제 대표적인 사용자에 가깝도록 시각화하여 실제 작가, 플랫폼 담당자, 사용자들에게 실무적으로 유용한 지표를 마련하는 것으로 웹소설 서비스의 고도화에 도움이 될 것으로 기대하고 있다.

• 대한가정학회지
• /
• 제46권5호
• /
• pp.97-109
• /
• 2008

Atopic dermatitis is the fastest growing skin disorder among children from infancy to adolescence in Korea. The side-effects of atopic dermatitis not only include physical discomfort, but also psychological trauma which ultimately affects the developmental growth of children. This study was conducted in order to investigate the behavioral characteristics of an atopic dermatitis sufferer. As part of this research, the relative influence of behavioral problems and, self-perceived competence were analyzed in relation to the social competence of an atopic child. In total, 301 atopic and non-atopic children, between 2 and 6 years of age, and their mothers and teachers participated in the study. From this number, 109 children had atopic dermatitis, while 192 children did not. Mothers were asked to complete a parent-report questionnaire that required information on parental stress, according to the scale parenting methodology of Abbdin(1990) and Cho(1999). Teachers were subjected to teacher-report questionnaires which included topics on social competence, socia-emotional assessment and behavioral problems of an atopic child. Furthermore, children also completed questionnaires on self-perceived competence. According to analysis on K-CBCL, ITSEA, social competence, self-perceived competence and parental stress, children with atopic dermatitis showed higher scores in depression/anxiety and depression/withdrawal, compared to children in the normal control group. In relation to parental stress, daily stress, parental role stress, and stress related disease, mothers with atopic dermatitis children exhibited higher scores. In establishing relationships among the related variables, atopic children who demonstrated more social competence were more likely to suffer less from withdrawal, attention problems, and depression/anxiety. Stress related disease in mothers with atopic children was positively related to attention problems of the child. In terms of relative influences, behavioral problems was the most significant variable, accounting for 23% of variance. Lower behavioral problems was positively related to more social competence. In summation, this study investigated the general characteristics of atopic children. In conclusion, atopic children and their mothers had difficulty in dealing with this disease. It is our belief that an atopic child would not only require physical treatment, but also need appropriate psychological care.

• 한국프랜차이즈경영연구
• /
• 제10권3호
• /
• pp.37-52
• /
• 2019

Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
• /
• 제16권12호
• /
• pp.1214-1218
• /
• 2010

본 논문은 수면과 관련된 행동에 대한 연구로서 수면과 연관된 사람의 행동유형을 구별함으로써 궁극적으로는 수면과 관련된 행동 로그를 추적하고자 한다. 이러한 목적하에 침대에서 수면 전후 또는 수면 중 행동들을 판단하기 위하여, 행동로그를 정의하고, 사람의 행동유형들에 대해 보다 단순화된 특정벡터를 추출하였다. 그 다음, 특정조건들의 기준값을 토대로 개인별 행동유형 판단 알고리즘을 적용하는 실험을 하였다. 이러한 실험으로부터 얻은 중요한 결과들은 개인별 행동 특성을 반영한 방식이 기존의 단일집단 방식보다 유용함을 의미한다.

• 한국생활과학회지
• /
• 제6권2호
• /
• pp.73-82
• /
• 1997

This study intends to recognize the old as an independent consumer, and to examine the behavioral characteristics of the old through literature review. This study also tries to suggest the direction of study on the elderly consumers' behavior. It has been generally accepted that the elderly consumers are highly constricted in purchase behavior or in information process capacity by the decline of biological competence. But according to the literature review, this general viewpoint does not reflect the reality. The literatures say that the old consumers do not so much differ from the non-old consumers in behavioral characteristics. They rather seem to be more active consumers. Nevertheless, what they claim could be a fallacy due to the overspecialization of sample. And another direction of future research is to change the age boundary of the old. The existing studies were largely based on the distinction between the old and the non-old by the age of 60 or 65. It is possible that behavioral difference is diffused by the common purchasing patterns of cohort around the age of 60 or 65. Accordingly it would be a good attempt to widen the range of age group more than 10 years.

• 대한간호학회지
• /
• 제28권3호
• /
• pp.662-675
• /
• 1998

The purpose of this study was to provide basic data on preschool children for accident prevention and to improve their health through a sound, safe living environment with safety education established through more systematic methods. Data were collected from 516 preschoolers from 4 to 6 years old using APP paper test which consists of a question and drawing. The children's general characteristics and accident proneness prospect were investigated. The relationship between the children's general characteristics and the accident proneness prospect were analyzed. The findings of the study are as follows : 1. The institution which children attended had a significant difference in accordance with the living safety (p=.015) and behavioral character(p=.033). 2. The housing pattern in which children lived had a significant difference in accordance with the movement speed(p=.027). 3. The children's age had a significant difference in accordance with the living safety(p=.002), traffic safety(p=.001), the reasoning power(p=.000), movement speed(p=.00), movement stability(p=.000) and attentional power(p=.000). 4. The children's sex had a significant difference in accordance with the movement stability and behavioral character (p=.003, p=.008). 5. The children's past accidental experience had a significant difference in accordance with the behavioral character(p=.001). 6. General assessment of the APP test had a significant difference in accordance with the children's age(p=.000) and children's past accidental experience(p=.020).

• 한국디지털건축인테리어학회논문집
• /
• 제9권3호
• /
• pp.103-111
• /
• 2009

This study examined the arrangement features in public library infant and children's reading room and provide basic material in after children's reading room space planning by studying the space features, which are valued in the environment behavioral point of view. We limited the check list to libraries built after year 2000 that are located around Seoul and from 5 libraries with children reading rooms. After analyzing items by the space features, considering children's environment behavior, pleasantness was most favorable, children scale, safety, comfortableness, flexibility followed in order. It shows the basic surroundings and the furniture that composes the children's reading room are relatively favorable, but in the other hand, it seems that reading rooms lack the ability to form an environment that can adapt to children's growth, inducting new activity areas flexibly or rearrange them. there are limitations to getting the children's needs objectively and significantly, so survey research, interview research and not only studying Korean's but comparing and analyzing with foreign country's cases will be needed.

• 유통과학연구
• /
• 제16권8호
• /
• pp.39-50
• /
• 2018

Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.