• Title/Summary/Keyword: behavior of visitors

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A Study on Purchasing Agricultural Products of Re-visitors In Traditional Market Using Double Hurdle Model (더블허들 모형을 이용한 전통시장 재방문객의 농산물 구입결정 요인에 관한 연구)

  • Yi, Hyangmi
    • Journal of Korean Society of Rural Planning
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    • v.21 no.2
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    • pp.137-147
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    • 2015
  • In this study, consumers who have experience of visiting Jeongsun Arirang Market has been selected as samples to understand the characteristics of agricultural products purchase. For this, double hurdle model was used in order to resolve sample selection problem and obtain consistent estimator. The key points are the following. First, as the age increases(up to 59.8 years), chances of purchasing the products at traditional market increase as income increases. Second, when the residence area is outside of Gangwon-province, the purchase amount of the products increased compared to those from visitors within the Gangwon province. Also, visitors who use public transportations purchase less products compared to those who use their own car. Third, probability of agricultural products increase as the visitors consider positive effect the product purchase leads to the local farmers. Fourth, if the visitors consider the quality of the agricultural products, probability of purchasing agricultural product at the site increases. However, if the visitors consider the freshness of the agricultural products, the purchase amount rather drops. Fifth, the probability of purchase increases as visitors consider the brand of traditional market.

Tourists' Historical Image and Behavior Characteristics for Heritage Site at Wolseong Palace in Gyeongju (경주 월성의 역사공간 이미지 및 관광객 이용행태 분석)

  • Kang, Tai-Ho;Park, Joung-Koo;Pan, Xiang;Kim, Sang-Gu
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.29 no.4
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    • pp.148-158
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    • 2011
  • This study examines visitors' image and behavior characteristics of Wolseong palace in Gyeongju. This area has been a royal palace during Silla periods. So many scholars dedicate to the protection of this historical-cultural heritage. The research process consists of two main steps, such as on-site field investigation and survey research. The data were collected in summer and autumn. Collected data is classified into three groups to describe visitors' behavior, time, space, and then processed by statistical methods. The results are as follows: First, there is a shortage of programs and facilities. The result shows most visitors consider Wolseong palace as a pathway for walking. Hence better functions should be developed to attract more visitors but with least effect to historical remains. The founding is that increasing programs for history exploration, enhancing lighting installation, facilities, plant arrangement, road condition and so forth would be suggested.

Effectiveness of Mass Communication Program for Managing Visitors' Depreciative Behavior in National Park (국립공원 방문자의 환경훼손행위 관리를 위한 방송프로그램의 효과에 관한 연구)

  • 최성식;김용근
    • Journal of the Korean Institute of Landscape Architecture
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    • v.25 no.4
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    • pp.82-88
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    • 1998
  • The purposes of this study was : 1) to describe the theoretical background of Clean-up Time Movement managing visitors' depreciative behavior ; 2) to test the effectiveness of a mass communication program, Clean-up Time Movement in National Park. This study employed a field experimental design (Multiple time-series design) in Naejangsan National Park. This study evaluated the differential effectiveness of the self-developed Clean-up Time Movement Program to reduce littering behavior between Control groups (Those who not received Clean-up Time Program) and Treatment groups (Those who received Clean-up Time Program) by weighting trash gathered in a litter box and scattered around picnic ground. The results showed that the Clean-up Time Movement Program was more effective to reduce the total trash and the trash degree per a person in Treatment groups than Control groups. It seemed to effective in managing depreciative behavior through the mass communication program in National Park.

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Visitors' Behaviors and Economic Impacts of the Mulbit Festival at Suncheon Bay National Garden, Korea (순천만국가정원 물빛축제의 방문객 행태와 경제적 효과 분석)

  • Jang, Mun-Hyun;Lee, Jeong-Rock
    • Journal of the Economic Geographical Society of Korea
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    • v.21 no.3
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    • pp.219-230
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    • 2018
  • The Suncheon Bay National Garden and Suncheon Bay Wetland Reserve in Suncheon city are becoming a famous tourist place in national wide. This study investigates the visitors' behavior and economic impacts of the Mulbit Festival held in Suncheon Bay National Garden from July to August 2017. Results of visitors' behaviors showed that the total number of visitors to the festival were 802,825; 75.0% of respondents were outside visitors; 52% of respondents were accommodation visitors; 52.8% of respondents had a plan to visit downtown of Suncheon city. Results of economic impacts of the Mulbit festival showed that the per capita average consumption expenditure of outside visitors and inside visitors were respectively 112,793 won and 17,269 won; the total direct economic impacts was 57 billion won and production, income, and value added inducement impacts among the total indirect economic impacts were respectively 91.9 billion won, 19.1 billion won, and 41.3 billion won.

Applying the Theory of Planned Behavior to Forecast the Food Purchase in Festivals (축제방문자의 먹거리 구매행동 예측에 대한 계획행동이론의 적용)

  • Lee, Jun-Yup;An, Tai-Gi
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.116-124
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    • 2008
  • The foods served in festivals only affect attractiveness on visitors in itself. Because residents, tourists and vendor flow into the site in opening periods. In this case, there are always the possibility to happen to accident in site unprecedently. Therefore, The purpose of the study is to examine how visitors perceive the foods vendors served in festivals and how the factors influence among the casual relationship to applying the planned behavior theory. The Results is following up. Behavior Intention is affected the variables of belief, subjective norm and perceived behavior control. Final varialbe Food buying is affected the variable of behavior intention positive, but perceived behavior contro is not significant(p<0.05). Festivals make for the depar from the life, the attractiveness of the food happen to buy it stronger than the control ability of visitors. The health control for the food is needed systemically on the focus of the risk management

Tourists' Circulations and Behaviors in Dark Tourism Site (Focused on Seodaemun Prison History Hall) (다크투어리즘 관광자의 관람동선 및 관람행태(서대문형무소 역사관을 대상으로))

  • Triana, Lolitasari Ade;Yun, Hee Jeong
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.198-210
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    • 2016
  • The purpose of this study is to analyze the tourists' circulations and behaviors at one of the representative dark tourism sites in Seoul, named Seodaemun Prison History Hall. This study conducts direct observation and behaviour tracking or follow-up survey based on traffic circulation and visitors' Muse-Ethogram extracted from the previous studies. The result of tourists' actual circulations shows that main tourists' flows of study areas consist of 3 approaches; suggested, unstructured and directed approaches. And tourists' behaviors such as moving(M), stop looking(SL), and reading(RE) reveal with the highest frequency. This study finds the 'expressing feeling(EXP)' as a new visitor' behavior in dark tourism site. The highest frequency of visitors' movement patterns is stop looking-reading-move(SL-RE-M). The results of this study could be used as a planning and design guidelines of dark tourism related to exhibition circulation, visitors' behaviors and development of exhibition content.

The Analysis of Visitor′s Behavior in Sobaeksan National Park (소백산 국립공원의 이용객 행태분석)

  • 김용근
    • Korean Journal of Environment and Ecology
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    • v.6 no.2
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    • pp.218-228
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    • 1993
  • Visitors to Sobaekson National Park were surveyed from August 6 to 9 and from October 16 to 18. During this time. 773 visitors were contacted. Of those individuals, 61.7% were males. 40.8% of respondents reported that they had gone beyond high school. and almost one-half (46.9% ) had gone as far as college. 52.8% were 20 years of age. Over one-half (55.8% ) of the survey respondents were making their first trip to Sobaeksan National Park. The largest percentage of respondents were reported that they visited Sobaeksan Nat'l Park for enjoying natural landscape. In group type, 62% were traveling with their asociates or friends. In activity characteristics. 62.9% were day-time visitors, and 37.8% mentioned carrying in their own food. The majority of visitors perceived that landscape interpretation boards were useful to understand Sobaeksan Nat'1 Park. Most respondents were not likely to intervene to stop other visitors' depreciative behavior.

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Visitors' Behavior and Their Satisfaction on Nature Trails in Mt. Jiri National Park (지리산국립공원 자연관찰로 이용행태와 만족도에 관한 연구)

  • Cho, Gyu-Nam;Moon, Hyun-Shik
    • Journal of agriculture & life science
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    • v.43 no.1
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    • pp.9-16
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    • 2009
  • A survey which was to find out visitor's behavior and their satisfaction on nature trails in Mt. Jiri National Park was conducted to provide basic information and management methods. According to the survey, major visitors were male with the age between 40 and 50, and the residents of Gyeongnam with relatively high academic background. The visitors had obtained information about natural trail mainly from other visitor, not from internet. The visitors were mainly composed of big group and family. The main purpose of visiting was to escape congested everyday in Yupyeong and Hadong district, and to enjoy mountain climbing in Jungsanri and Baekmudong district. Although there were differences among districts, most visitors were satisfied with natural interpretation program. About 40% were recognized optimum length of nature trails as 2km and less.

A study on the necessity of oral health promotion program for children visiting local child care centers: the case of Incheon (지역아동센터 방문아동을 위한 구강건강증진 프로그램 필요에 대한 연구 -인천광역시를 중심으로-)

  • Han, Su-Jin;Hwang, Yoon-Sook
    • Journal of Korean society of Dental Hygiene
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    • v.7 no.1
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    • pp.91-103
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    • 2007
  • The purpose of this study was to pave the way for the development of oral health promotion programs for children from the low-income class. The subjects in this study were 322 children from the city of Incheon. Some of them visited local childcare centers, and the others attended six different adjacent elementary schools. Their awareness of oral health, oral health behavior and preventive-treatment experience were investigated in May 2005, and whether there were any characteristics in their visit of dental institutions was checked. Besides, whether their parents advised them to brush their teeth before turning in was examined. The findings of the study were as follows: 1. 22.0 percent of the children investigated were visiting local childcare centers, and 78.0 percent weren't. The guardians of the former group largely received high-school(50.7%) and middle-school or lower education(22.5%), and those of the latter group mostly received high-school(41.0%) and college- or higher education(35.5%)(pE0.001). The common monthly mean house-hold income of the former was one million won or less(54.9%) or ranged from 1.01 to 2.00 million won(19.7%), and the most prevalent monthly mean household income of the latter was between 2.01 and 3.50 million won(28.7%). The second most dominant monthly mean household income of the latter ranged from 1.01 to 2.00 million won(28.3%), and the third most common one was 3.50 million won or more(12.0%)(pE0.001). 2. The most prevalent daily toothbrushing frequency among the local childcare center visitors was twice(39.4%), followed by three times(19.7%). The third largest group of the visitors brushed their teeth after each meal(19.7%). The most dominant daily toothbrushing frequency among the non-users of local child care centers was twice(54.2%), followed by three times(29.1%)(pE0.01). As to the way of toothbrushing, 58.2 percent of the visitors and 74.9 percent of the non-visitors brushed their teeth by turning their toothbrush or up and down(pF0.05). 62.0 percent of the former and 74.9 percent of the latter always brushed their teeth before turning in, and whether they visited local childcare centers made a significant difference to that(pE0.05). 3. 69.7 percent of the non-visitors were always advised by their parents to do toothbrushing before turning in, and the visitors who were given the same advice all the time numbered 29.6 percent(pE0.001). 4. 56.4 percent of the visitors and 72.1 percent of the non-visitors had ever visited dental institutions over the past year. Dental hospitals and clinics were identified as the dental institutions that they visited the most, and they mostly received dental-caries treatment or had a tooth out there. 49.3 percent of the visitors and 35.1 percent of the non-visitors had ever had a toothache. 5. Sealant was experienced by 42.3 percent of the visitors and 46.2 percent of the non-visitors to prevent dental caries(pF0.05). 33.8 percent of the visitors underwent fluoride application, and that rate was higher than that of the non-visitors with the same experience that stood at 22.7 percent(pE0.05). The visitors mainly acquired knowledge on oral health through other channels that weren't specified in the questionnaire(28.2%), and the non-visitors did it mostly at dental clinics(39.0%)(pE0.001).

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The Effects of a Marine Leisure Exhibition Event's Appraisal Attributes on Visitors' Satisfaction and Re-visit Intention

  • Cho, Woo-Jeong
    • Journal of Navigation and Port Research
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    • v.35 no.4
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    • pp.335-342
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    • 2011
  • The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and rep-visit intention and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' rep-visit intention behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.