• Title/Summary/Keyword: behavior of visitors

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Development of the Carrying Capacity Indicators Management Program based on VERP model in Hallasan National Park (VERP 모델을 이용한 한라산국립공원 수용력 지표관리프로그램 개발)

  • Kwon, Heon-Gyo;Shin, Won-Sop;Han, Sang-Yeol
    • Journal of Korean Society of Forest Science
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    • v.99 no.4
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    • pp.508-516
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    • 2010
  • Hallasan National Park is facing dramatic increase of visitors since no entrance fee charge effected in January of 2007 and it has created a concern about appropriate use levels. The overall objective of this study is development of the carrying capacity indicators management program using indicator and standard based on visitor experience and resource protection (VERP) model. The result of delphi survey identified eight potential indicators of resource and experiential conditions, including quality of valley water, visitor counts, trail impacts, crowding etc. Also, Data were also gathered to help provide an empirical foundation for setting standards for these indicator variables. The carrying capacity indicators management program based on VERP model estimates sustainability of national park and analyze scientifically change about resources and visitor's behavior. Also, it systematically manage and use united data, it supports operation accomplishment respected rational decision.

A study of the vitalization strategy for public sports facility through big-data (빅데이터 분석을 활용한 기금지원 체육시설 활성화 방안)

  • Kim, Mi-ok;Ko, Jin-soo;Noh, Seung-Chul;Chung, Jae-Hoon
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.527-535
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    • 2017
  • As interest increases in health promotion through sports, demand for public sports facilities is steadily growing. However, there is a lack of research on operation and management compared with the supply plan of public sports facility. In this context, the aim of this study is to address problems of management of public sports centers and suggest strategies for vitalizing the facilities through the big-data. The data are collected from web such as news, blog, and cafe for one year in 2015. From the big-data, We can find that the national sports centers and the open gyms showed similar users' behavior but showed different needs. Both facilities have been used as sports and leisure area and have a high percentage of visitors for other purposes such as walking, picnics, etc. However, while the national sports facilities which were used for more specialized programs, the open sports center were used as leisure space.

Correlations between a Flexible Parental Visiting Environment and Parental Stress in Neonatal Intensive Care Units (신생아집중치료실 미숙아 부모의 자율면회 방문 현황과 부모 스트레스와의 상관관계)

  • Lee, Su Jin;Choi, Eun Kyoung;Park, Jeongok;Kim, Hee Soon
    • Child Health Nursing Research
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    • v.25 no.4
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    • pp.377-387
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    • 2019
  • Purpose: The purpose of this study was to examine the correlation between a flexible parental visiting environment and parental stress in neonatal intensive care units (NICUs). Methods: The study participants included 60 parents of premature infants in NICUs. Structured questionnaires and interviews, as well as observations by researchers using a caregiving behavior checklist, were used to measure the flexibility of the parental visiting environment and parents' stress levels. Quantitative and qualitative data were collected concurrently and were initially analyzed as separate data sets. Data collection extended from March 11, 2018 to June 30. 2018 and the data were analyzed using descriptive statistics, the independent t-test, one-way analysis of variance, and Pearson correlation coefficients. Results: There was a negative correlation (r=-.30, p=.021) between parental stress and the total number of visits in 7 days. We also found that the average duration of each visit and the number of caregiving behaviors performed by parents were positively correlated (r=.73, p<.001). Conclusion: When designing a flexible visiting environment for parents, parents should be encouraged to visit their babies. By doing so, stress can be reduced both for babies and for parents. Therefore, it is suggested that the related polices and regulations in South Korea should be changed to provide more a flexible visiting environment to promote better parent-child attachment and family adjustment.

Recognition Difference of Local Residents and Tourists to Urban Park Operation and Management - With a Special Reference to the Wolmi Park in Incheon - (도시공원의 운영 및 관리에 대한 지역주민과 관광객 간 인식 차이 연구 - 인천광역시 월미공원을 중심으로 -)

  • Kim, Jin-Tak;Cho, Joong-Hyun
    • Korean Journal of Environment and Ecology
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    • v.25 no.3
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    • pp.432-441
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    • 2011
  • This study attempted to investigate and analyze the difference of recognition between local residents and tourists, with the parks where tourists visit much and tried to make promotion of park utilization and available way of park management. Data were collected from 222 visitors in Wolmi park from May 1 to May 4, 2009 through field questionnaire. The results of this research were as follows. First, the local residents and tourist showed the difference in terms of use of parks. For the additional facilities, the local residents and tourists had different point view. While local residents responded that the supplementation of relaxation facilities, was the most important, the tourists selected the sign board providing the information about the parks as the most important factor. Secondly, in accordance with the awareness survey on the tourist spots for the spatial link between Wolmi Park and other areas, the local residents and the tourists demonstrated the difference in the satisfaction on Wolmi-Do tourist spot and what to improve.

Analysis of Space Cognition and Use Characteristics on Premium Outlet Shopping Mall -Focused on Exploratory Factor Analysis on Visitor's Behavior- (프리미엄 아웃렛 쇼핑몰의 공간지각 및 이용 특성분석 -방문자의 탐색적 요인분석을 중심으로-)

  • Park, Tae-Won;Lee, Deok-Jo;Park, Seung-Kyoo
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.486-496
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    • 2012
  • In recent years, the retail industry has been undergoing major shifts. Outlet malls are an important part of the new retail landscape. This paper seeks to increase the understanding of the shopping experiences of visitors to a Premium outlet shopping mall in Shinsagae Chelsea Premium Outlet at Paju City, Gyeongi-do. This paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers' perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The summary of 7 factor is classified as the visual, location, Shopping support, human traces, mood, transit expedience, and tenant. The main implication of these findings is that factory outlet stores are perceived favourably and that they need to build more positive marketing strategies accordingly.

Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.460-475
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    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

Research on Market Segmentation by Beer Franchise Restaurants Selection Attribution (맥주 프랜차이즈 전문점의 선택속성에 따른 시장세분화연구)

  • Sohn, Il-Nak;Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.351-360
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    • 2008
  • The purpose of this study is to segment visitors for beer franchise restaurants. Total of 308 questionnaires were distributed to the beer franchise restaurant customers of Kangnam area, Seoul. To accomplish the aim of this study, author took the following three steps. Firstly, literature review was done to find out selective attributes for restaurant and bar and market segmentation. secondly, Selective attributes of beer franchise were analyzed and five factors, -'additional service', 'side dish quality', 'service class', 'accessibility' and 'outlet image'- were extracted. Lastly, customers of beer franchise shop were divided into two groups by the selective attributes, -'simple visiting group' and 'active lover group'. Those variables-loyalty, intent to recommend and overall satisfaction- have significant influence on 'active lover group'. Other than that, other variables -demographic characteristics and customer's behavior characteristics- didn't play important role to distinct two groups. As a result, only basic information for setting up marketing strategy of each market was provided.

Reproducing and Restoring Space Planning for Red Fox (Vulpes vulpes) Restoration - Focusing on Sobaeksan National Park - (여우(Vulpes vulpes) 복원을 위한 증식·복원장 공간 계획에 관한 연구 - 소백산국립공원 지역을 사례로 -)

  • Cho, Dong-Gil;Shim, Yun Jin;Hong, Jin-Pyo;Cha, Jin-Yeol
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.16 no.4
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    • pp.1-14
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    • 2013
  • A species restoration plan requires a process where the first is to thoroughly study the target species, second is to provide them with an onsite reproduction and adaptation period, and finally, third is to release them to their natural habitat. This study focuses on the space planning for target species' successful onsite reproduction and adaptation. For the study, a site planning near Sobaeksan National Park was implemented with Red Fox's behavior and habitat characteristics in mind for its recovery, reproduction, and natural adaptation. During site selection and planning, the basic aim was to incorporate the existing site as much as possible thus reducing the impact on the environment from the recovery plan. In addition, for a stable recovery of the Red Fox population, the site was classified into three different areas : core area, buffer zone, and transition area. Then, the facilities that help Red Fox's reproduction and adaptation such as reproduction center, foraging site, adaptation training center were planned. Under the condition that the site will be off limit to the public, a limited number of paths for monitoring was provided. For the site's vegetation, the existing species were planted as much as possible with the addition of plants that the Red Fox consume. The facilities included as Red Fox's habitat were fox burrows for hiding and ecological ponds for drinking. From this study, the recovery of the endangered fox species is expected as well as the contribution to an effort to increase of awareness toward the biological resources in Korea through Nagoya protocol. Furthermore, it has the potential to change the public's attitude toward endangered species recovery projects through publicizing and providing experience to the national park visitors.

A Study on the Effect of Bakery Shop Selection according to the Dietary Lifestyle on the Customer Behavioral Intention (식생활 라이프스타일에 따른 베이커리 카페 선택속성이 고객행동의도에 미치는 영향에 관한 연구)

  • Kim, Heon Chul
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.221-235
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    • 2015
  • The purpose of this study is to provide evidence concerning the effects of selection attributes of bakery cafe and customer behavior intention through empirical analysis. Current study literary supported by previous studies that conducted to concepts such as selection attributes, customer behavioral intention, and based on research result, devised theoretical model combining each relation. For the empirical study, in addition, data were collected from customers who have been visited at bakery cafe located in Seoul, Busan, Gwangju, and Daegu. Total of 312 valid questionnaires are statistically analyzed to achieve the study objective. Frequency analysis, factor analysis, cross analysis, cluster analysis and ANOVA test were employed for statistical examination. Results show that bakery cafe marketers need to allocate resources of cafe by considering different attributes selection factors. Present study will be contributed to develop strategical implications to determine which selection attributes should be emphasized to attract more customers and to satisfy bakery cafe visitors.

Market Segmentation and Characteristics by Fair Participants evaluation Quality - Based on Korean Medicine-Bio Fair 2014 Jecheon Korea - (박람회 품질평가에 따른 시장세분화 및 특성분석 - 2014 제천한방바이오 방문객 대상 -)

  • Kim, Ki Hyun;Heo, Jun;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.23
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    • pp.17-26
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    • 2016
  • This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.