• 제목/요약/키워드: behavior coding

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유방암 환자의 외모 관리 경험에 대한 근거이론적 접근 (Appearance Management Experiences of Breast Cancer Patients -A Grounded Theory Approach-)

  • 김선우;손형진
    • 한국의류학회지
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    • 제41권3호
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    • pp.556-574
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    • 2017
  • This study explored the appearance management experiences of breast cancer patients undergoing mastectomy. For data collection, one-on-one interviews were held with 18 Korean females diagnosed with breast cancer from the first stage to the third stage from 2008 to 2015. The data was analyzed through a three-step analysis of grounded theory. QSR NVivo 11.0 for Mac was applied in order to avoid biased results according to the subjective viewpoint of researchers. From open coding results, six paradigms and 15 categories were drawn. The results of axial coding showed that the psychological changes category was the central phenomenon. Additionally, three categories (skin changes, scalp/hair changes, and general reactions) were found to be causal conditions, and five paradigms (clothing behavior, skin care behavior, makeup behavior, scalp/hair-care behavior, and shopping behavior) were found to be action/interaction strategies. Last, selective coding integrated fragmented qualitative data through open coding and axial coding in order to derive explanatory narratives. A comprehensive examination of the appearance management behaviors of breast cancer patients suffering from extreme stress due to physical/psychological changes enables this study to provide a foundation for related studies to be activated in the clothing and textiles discipline.

온라인 교육 수용 환경에서 시니어들의 디지털 행동 이해: 근거이론 적용 (Understanding Seniors' Acceptance and Usage for Online Education Program: Based on Grounded Theory)

  • 장현용;박상철;고준
    • 지식경영연구
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    • 제21권2호
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    • pp.77-100
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    • 2020
  • This study conducted a qualitative study on 23 seniors over 55 years old to understand the digital behavior of seniors in the online education acceptance environment. Grounded Theory methodology was applied to the initial enrollment behavior, login behavior, and utilization behavior of online education program. Through the process of open coding, axis coding, and selective coding, the framework in the online education environment of the senior generation was finally derived. As a causal conditions for the senior generation to participate in the online education environment, goal orientation, relationship orientation, leisure orientation and external compulsory were derived, and shadow work appeared as the central phenomenon. Also, contextual conditions resulted in social change, physical and cognitive aging, and psychological atrophy. The intervening conditions included digital device acceptance, educational attitudes, environmental factors, and self-efficacy. Based on this, the action/interactions strategy formed a positive and negative attitude toward shadow work. As a result, positive response behavior, compromising behavior, and shadow work avoidance behavior were shown. It is hoped that this study will be reflected in future researches for the use of digital devices of the elderly and the expansion of online education participation and government policy.

평탄화된 여기 스펙트럼에서 켑스트럼 피치 변경법에 관한 연구 (On a Pitch Alteration Technique by Cepstrum Analysis of Flattened Excitation Spectrum)

  • 조왕래
    • 한국음향학회:학술대회논문집
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    • 한국음향학회 1998년도 학술발표대회 논문집 제17권 1호
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    • pp.159-162
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    • 1998
  • Speech synthesis coding is classified into three categories: waveform coding, source coding and hybrid coding. To obtain the synthetic speech with high quality, the synthesis by waveform coding is desired. However, it is difficult to apply waveform coding to synthesis by syllable or phoneme unit, because it does not divide the speech into excitation and formant component. Thus it is required to alter the excitation in waveform coding for applying waveform coding to synthesis by rule. In this paper we propose a new pitch alteration method that minimizes the spectrum distortion by using the behavior of cepstrum. This method splits the spectrum of speech signal into excitation spectrum and formant spectrum and transforms the excitation spectrum into cepstrum domain. The pitch of excitation cepstrum is altered by zero insertion or zero deletion and the pitch altered spectrum is reconstructed in spectrum domain. As a result of performance test, the average spectrum distortion was below 2.29%.

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개념지도 교육방법을 이용한 진전된 초보자의 간호역량강화: 포커스그룹 (Strengthening of Advanced Beginner's Nursing Competence through Concept Mapping: Focus Groups)

  • 장애리;장금성
    • 한국직업건강간호학회지
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    • 제24권1호
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    • pp.1-10
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    • 2015
  • Purpose: This study was to evaluate the strengthening process of advanced beginner's nursing competence through the concept mapping methods. Methods: This study was conducted with focus group study for 1 month from November to December 2012 (n=5). Data were analyzed through open coding, axial coding and selection coding stage. Results: Advanced beginner to represent the experience of nursing empowerment and the three categories of the nine concepts were derived. The first category is 'able to see the entire search.' This concept is to start a search query, the search process of thinking, behavior change is expected. The second category is 'behavior change through the acquisition of knowledge.', and this concept is the embodiment of knowledge, confidence rising, and action changing. The third category is 'nursing empowerment', the aesthetic, ethical, and personal knowledge acquisition, as well as self-growth. Conclusion: Advanced beginner saw the full flow through the concept mapping and obtained knowledge, and changed behavior. Thus, the concept mapping is effective to strengthen the nursing competence.

SNS 사용자의 서브계정 관리행동에 대한 탐색 (An Exploration of Sub-account Management Behavior of SNS Users)

  • 박상철
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권4호
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    • pp.153-171
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    • 2021
  • Purpose This study is to phenomenologically discover key antecedents and outcomes of behavioral process of SNS users who have multiple SNS sub-accounts. Unlike previous studies that focused on user behavior in the context of a specific SNS platform, this study attempts to describe how and why individual manages their multiple sub-accounts across a variety of SNS platforms. Design/methodology/approach By applying the grounded theory methodology (GTM) to elucidate the unique behavior in SNS platforms, this study has conducted in-depth interview with 14 respondents who handle multiple accounts across the SNS platforms. As a results of analyzing the interview manuscripts, this study has extracted 47 concepts, 10 sub-categories and 6 main categories by conducting open coding, axis coding, and selective coding. Findings By analyzing interview data, this study has derived main categories such as account management, impression management, self-categorization, authority to determine the relationship, digital shadow work, and portfolio SNS accounts from qualitative interview data. This study has also conducted a process analysis that represents how main categories could be inter-related. Based on findings, this study provides a new phenomenological perspective to understand the behavioral process of SNS users' sub-account usage experience.

Communal Antecedents in the Adoption of Secure Coding Methodologies

  • Kim, Sung Kun;Kim, Ji Young
    • Asia pacific journal of information systems
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    • 제26권2호
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    • pp.231-246
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    • 2016
  • Technology acceptance model has demonstrated that technology adoption behavior can be explained by two user belief constructs: perceived usefulness and perceived ease of use. A number of studies have explored how these beliefs develop by utilizing primarily individual-level antecedents. However, because innovation and new techniques bear a direct relation to social concerns, non-individual antecedents may be necessary. Therefore, in this study, social and organizational supports are used to understand how software developers foster beliefs regarding secure coding practices. We compiled data from 83 software developers to evaluate the technology acceptance model. Our findings show that these collective antecedents can effectively explain user belief constructs and the intention to adopt secure coding methodologies. These findings imply that society and organizations offering more concrete support programs will experience smoother deployment of security-enhancing measures.

Unveiling the Effect of TechTubers' Unboxing Videos on Consumer Buying Behavior

  • Md Imran HOSSAIN;Md Mahiuddin SABBIR;Hyung Jun KIM
    • 융합경영연구
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    • 제11권4호
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    • pp.41-52
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    • 2023
  • Purpose: The study examines the effect of TechTubers' unboxing videos on consumer buying behavior by highlighting the role of product touch, visual and verbal sensory cues. The study integrates the vicarious touch and the dual coding theory to analyze the Smartphone purchase behavior of Generation Z. Research design, data and methodology: The study collected data from 349 respondents who were viewers of YouTube unboxing videos. A structured questionnaire using a 5-point Likert scale was employed as a survey instrument. Convenience sampling technique was utilized to select the samples. The data were analyzed using structural equation modeling (SEM). Results: Results reveal that vicarious touch and verbal description have a statistically significant positive effect on Generation Z's purchase intention of Smartphone. Moreover, purchase intention positively affects Generation Z's actual purchase behavior of Smartphone. However, the visual images did not significantly affect purchase intention. Conclusions: The study offers significant theoretical and practical implications. The study adds new knowledge to the extant literary field by highlighting the impact of digital product presentation in the form of Unboxing videos on purchase intention for technology products. Moreover, the study suggests content sponsorship and advertising opportunities for marketers in collaboration with the TechTubers on YouTube unboxing video platform.

아나바다 사이트 참여자의 비윤리적 행동과 반응양식 : 근거이론적 접근 (Non-ethic Behavior and the Process of Adaptation of Used Market Site: An Approach Based on Grounded Theory)

  • 남수정;유현정
    • 대한가정학회지
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    • 제44권12호
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    • pp.189-201
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    • 2006
  • The purpose of this study was to explore consumers' experiences in one used market site. For this purpose, in-depth interviews were conducted for the 8 consumers who were members of the used market site. In the study methodology, the grounded theory designed by Strauss and Corbin was utilized. From the analysis results, 23 subcategories and 11 categories were created. In the axial coding, the following paradigm model was proposed: 1) the casual conditions were "the pond of information" and "underground market," 2) the contextual conditions were "inconsistent behavior" and "error of communication", 3) the central phenomenon was "non-ethic behavior of seller/buyer, 4) the intervening conditions were "induction of intimacy", "use of patronage", and "creation of network", 5) the action/interaction strategy was "being shrewd", and 6) the consequence was "adaptation/non-adaptation". In selective coding, the core category was "to adapt of non-ethic behaviors through being shrewd." Based on the core category, the following four types of process of adaptation of the used market site were found: "A selfish addict," "An advanced utilitarian", "A hard philosopher," and "A cynical dropout".

문화적 특성에 따른 온라인 구매 후 불평행동에 관한 질적 연구 - 한국과 영국 소비자의 불평행동 형성 과정 비교를 중심으로 - (A Qualitative Study on Consumer Complaint Behavior Based on Cross Cultural Differences -Focusing on the Formation Process of Complaint Behavior by Korea and British Millennial Consumers)

  • 이아름;이진화
    • 한국의류산업학회지
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    • 제22권3호
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    • pp.335-348
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    • 2020
  • This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.