Browse > Article
http://dx.doi.org/10.5859/KAIS.2021.30.4.153

An Exploration of Sub-account Management Behavior of SNS Users  

Park, Sang Cheol (대구대학교 경영학부)
Publication Information
The Journal of Information Systems / v.30, no.4, 2021 , pp. 153-171 More about this Journal
Abstract
Purpose This study is to phenomenologically discover key antecedents and outcomes of behavioral process of SNS users who have multiple SNS sub-accounts. Unlike previous studies that focused on user behavior in the context of a specific SNS platform, this study attempts to describe how and why individual manages their multiple sub-accounts across a variety of SNS platforms. Design/methodology/approach By applying the grounded theory methodology (GTM) to elucidate the unique behavior in SNS platforms, this study has conducted in-depth interview with 14 respondents who handle multiple accounts across the SNS platforms. As a results of analyzing the interview manuscripts, this study has extracted 47 concepts, 10 sub-categories and 6 main categories by conducting open coding, axis coding, and selective coding. Findings By analyzing interview data, this study has derived main categories such as account management, impression management, self-categorization, authority to determine the relationship, digital shadow work, and portfolio SNS accounts from qualitative interview data. This study has also conducted a process analysis that represents how main categories could be inter-related. Based on findings, this study provides a new phenomenological perspective to understand the behavioral process of SNS users' sub-account usage experience.
Keywords
Portfolio on SNS Accounts; Self-Categorization; Digital Shadow Work; Impression Management;
Citations & Related Records
연도 인용수 순위
  • Reference
1 조민선, 한혜원, "버티컬 SNS의 관심사 기반 계정과 놀이공동체: 인스타그램을 중심으로," Asia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol. 9, No. 7, 2019, pp. 1-22.   DOI
2 Waters, S., and Ackerman, J., "Exploring Privacy Management on Facebook: Motivations and Perceived Consequences of Voluntary Disclosure," Journal of Computer-Mediated Communication, Vol. 17, No. 1, 2011, pp. 101-115.   DOI
3 Maier, C., Laumer, S., Thatter, J.B., Sun, H., Weinert, C., and Weitzel, T., "Social Networking Site Use Resumption: A Model of Return Migration," Journal of the Association for Information Systems, Vol. 22, No. 4, 2021, pp. 1037-1075.   DOI
4 박상철, 이웅규, 고준, 류성열, "디지털 기술 환경에서의 그림자노동 메커니즘 규명 연구," 경영학연구, 제49권, 제1호, 2020, pp. 31-50.
5 Boyd, D. M., and Ellison, N. B, "Social Network Sites: Definition, History, and Scholarship," Journal of Computer-Mediated Communication, Vol. 13, No. 1, 2007, pp. 210-230.   DOI
6 Zhong, B., Hardin, M., and Sun, T., "Less Effortful Thinking Leads to More Social Networking? The Associations between the Use of Social Network Sites and Personality Traits," Computers in Human Behavior, Vol. 27, No. 3, 2011, pp. 1265-1271.   DOI
7 김난도, 전미영, 최지혜, 이향은, 이준영, 김서영, 이수진, 서유현, 권정윤, "트렌드코리아 2020," 미래의 창, 2019.
8 박상철, "그림자노동 차원에서 본 IT 사용자의 비밀번호 변경행동 연구," 정보시스템연구, 제28권, 제2호, 2019, pp. 93-107.
9 박상철, 이웅규, "근거이론을 활용한 멀티채널 사용자의 크로스오버 쇼핑행동 이해," Information Systems Review, 제19권, 제3호, 2017, pp. 179-199.   DOI
10 박상철, 이웅규, "문헌고찰을 위한 근거이론방법의 활용: 디지털 환경에서의 그림자 노동 개념도출," 지식경영연구, 제20권, 제2호, 2019, pp.183-195.   DOI
11 유은아, 최지은, "오프라인의 실제적 자아와 SNS 자아 간의 자아불일치에 영향을 미치는 선행요인과 결과요인," 소비문화연구, 제18권, 제3호, 2015, pp. 25-44.   DOI
12 유혜진, 박지윤, 탁현아, 이규연, 이지혜, 성용준, "자존감 불일치와 SNS에서의 과시적 자기표현 간의 관계," 한국심리학회지:소비자.광고, 제18권, 제3호, 2017, pp. 365-389.
13 이민영, 인터넷심리학, 커뮤니케이션북스, 2015.
14 Chen, Y., and Li, S. X., "Group Identity and Social Preferences," American Economic Review, Vol. 99, No. 1, 2009, pp. 431-457.   DOI
15 Mullen, B., Brown, R., and Smith, C., "Ingroup Bias as a Function of Salience, Relevance, and Status: An Integration," European Journal of Social Psychology, Vol. 22, No. 2, 1992, pp. 103-122.   DOI
16 Antheunis, M. L., Valkenburg, P. M., and Peter, J., "Getting Acquainted through Social Network Sites: Testing a Model of Online Uncertainty Reduction and Social Attraction," Computers in Human Behavior, Vol. 26, No. 1, 2010, pp. 100-109.   DOI
17 Wu, Y. L., Tao, Y. H., Li, C. P., Wang, S. Y., Chiu, C. Y., "User-Switching Behavior in Social Network Sites: A Model Perspective with Drill-Down Analyses," Computers in Human Behavior, Vol. 33, April, 2014, pp. 92-103.   DOI
18 이웅규, "<튜토리얼> 비사용의 연구주제와 연구방법론," 정보시스템연구, 제24권, 제3호, 2015, pp. 155-169.
19 이웅규, "일시적 비사용과 사용 간의 동태적 상태 변화에 대한 연구: 근거이론방법론에 의한 접근," 정보시스템연구, 제28권, 제4호, 2019, pp. 359-375.
20 황장선, 이정교, 임지은, "SNS상 사용자 간 관계의 의미에 대한 해석적 접근," 사회과학연구, 제45권, 제3호, 2019, pp. 189-217.   DOI
21 Lin, K. Y., and Lu, H. P., "Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory," Computers in Human Behavior, Vol. 27, No. 3, 2011, pp. 1152-1161.   DOI
22 최보미, 박민정, 채상미, "SNS상의 대인관계에서 나타나는 감정적 요소와 청소년의 온라인 다중정체성 간의 영향관계," Information Systems Review, 제18권, 제2호, 2016, pp. 199-223.   DOI
23 Cheung, C. M. K., Chiu, P. Y., and Lee, M. K. O., "Online Social Networks: Why Do Students Use Facebook?," Computers in Human Behavior, Vol. 27, No. 4, 2011, pp. 1337-1343.   DOI
24 Debatin, B., Lovejoy, J. P., Horn, A. K., and Hughes, B. N., "Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences," Journal of Computer-Mediated Communication, Vol. 15, No. 1, 2009, pp. 83-108.   DOI
25 Mehdizadeh, S., "Self-Presentation 2.0: Narcissism and Self-Esteem on Facebook," Cyberpsychology, Behavior, and Social Networking, Vol. 13, No. 4, 2010, pp. 357-364.   DOI
26 Tredinnick, L., "Web 2.0 and Business: A Pointer to the Intranets of the Future," Business Information Review, Vol. 23, No. 4, 2006, pp. 228-234.   DOI
27 Tarafdar, M., Maier, C., Lumer, S., Weitzel, T., "Explaining the Link between Technostress and Technology Addiction for Social Networking Sites: A Study of Distraction as a Coping Behavior," Information Systems Journal, Vol. 30, No. 1, 2020, pp. 96-124.   DOI
28 Pounders, K., Kowalczyk, C. M., and Stowers, K., "Insight into the Motivation of Selfie Postings: Impression Management and Self-Esteem," European Journal of Marketing, Vol. 50, No. 9/10, 2016, pp. 1879-1892.   DOI
29 Strauss, A. and Corbin, J., Basics of Qualitative Research, Grounded Theory Procedures and Techniques, Beverly Hills, CA, SAGE Publications, 1990.
30 Turner, J. C., Oakes, P., Haslam, S. A ., and McGary, C., "Self- and Collective: Cognition and Social Context," Personality and Social Psychology Bulletin, Vol. 20, No. 5, 1994, pp. 454-463.   DOI
31 Zhang, Y., and Leung, L., "A Review of Social Networking Service(SNS) Research in Communication Journals from 2006 to 2011," New Media and Society, Vol. 17, No. 7, 2014, pp. 1007-1024.   DOI
32 Wang, J.L, Jackson, L. A., Wnag, H. Z., and Gaskin, J., "Predicting Social Networking Site(SN S) Use: Personality, Attitudes, Motivation and Internet Self-Efficacy," Personality and Individual Differences, Vol. 80, July, 2015, pp. 119-124.   DOI
33 Wiesche, M., Jurisch, M. C., Yetton, P. W., and Krcmar, H., "Grounded Theory Methodology in Information Systems Research," MIS Quarterly, Vol. 41, No. 3, 2017, pp. 685-701.   DOI
34 Wilson, R. E., Goslling, S. D., and Graham, L. T., "A Review of Facebook Research in the Social Sciences," Perspectives on Psychological Science, Vol. 7, No. 3, 2012, pp. 203-220.   DOI
35 Wright, S. A., Dinsmore, J. B., Kellaris, J. J., "How Group Loyalties Shape Ethical Judgement and Punishment Preferences," Psychology and Marketing, Vol. 30, No. 3, 2013, pp. 203-210.   DOI
36 Lincoln, Y. S., and Guba, E. G., Naturalistic Inquiry, Newbury Park, CA: Sage, 1985.