• Journal of the Korean Society of Costume
• /
• v.51 no.4
• /
• pp.15-30
• /
• 2001

The purpose 7f this study is to investigate the change of the ideal beauty of human bodies and the related clothing form designs from the ancient Egypt to the Romantic Period in the aspect of optical illusions effects to achieve the ideal beauty so that we can accumulate the knowledges for the modern clothing form design and the related optical illusion effects. The scope of this study is limited to the female body forms and female dress forms. The analysis on the optical illusions in the dress forms of the various period relied on the literatures and some representative photographs and figures. The important results are as follows : 1. In the body Priority type designs of Egypt, Greece and Rome, the natural Beauty of human bodies was represented by H type silhouett, the smooth and transparent drapery materials were used with radiant line pleats resulting in slant optical illusions. 2. In the clothing priority type designs of Byzantine, Gothic, Renaissance, Baroque, Rococo and Romantic Period, manteau, cotehardie, hennin and poulain were used to emphasize long arms and legs, high waists, belly curves and large heads resulting in optical illusions of vertical emphasize. Also long train, farthingale and panier were used to emphasize body expansion resulting in the optical illusions of Titchener alld Lipps. Large and complex patterns showed the optical illusions of Aubert. 3. In the clothing priority/body concealment type of Byzantine period, thick materials with precious gems and voluminous silhouettes were used to emphasize body expansion resulting in optical illusions of materials.

• Journal of the Korean Society of Costume
• /
• v.59 no.2
• /
• pp.18-28
• /
• 2009

Korea Ancient Gagye in Clothing history has the following meanings with ceremonial, social, and aesthetic aspects, related to symbolism of its formality and procedures, flexibility about social aspects, and clothing beauty. First, Gagye must be worn in formal ceremonies with its clothes. Different Gagye in different time and place means the symbolism of its formality and ceremonies. Gagye played a big role as a means to carry out national ceremonies In diplomatic relationship with China. Second, Korea Ancient Gagye had been worn in every class irrespective of social status. Because it could be worn reflecting personal preferences even in old communities. Additionally Gagye had flexibility to reflect the historical aspects and improved various Gagye types reflecting Buddhism and practical science. So Gagye becomes significant sharing the common value with Korea Clothing culture. Third, Korea Ancient Gagye developed aesthetic spirit concerning beauty of Clothing. In the Age of the Three States, Clothing and Gagye types kept balanced and made good harmony. Gagye had gotten little exaggerated and expanded and become changed into loaded hair type.

• The Research Journal of the Costume Culture
• /
• v.19 no.4
• /
• pp.863-875
• /
• 2011

The purpose of this study was to survey the clothing behavior, care and the fiber preferences of multi-cultural families living in Korea. The data was collected using questionnaire surveys based on pre-tests, and a main survey conducted in Seoul, Gyeonggi Province and Chungcheong Province. The 258 participants came from 151 multi-cultural families and 107 Korean families. The results of this study were as follows: First, Filipinos owned more clothes than the Chinese and bought clothes more frequently. The Filipinos spent 10,000~30,000 Korean won on all types of clothing. Each time, the Chinese spent more money when purchasing jackets. Second, when health was the greatest concern for underclothes, they chose cotton fiber as their preferred fiber. When beauty was of greatest concern for blouses they chose cotton. When beauty was of greatest concern for skirts and jackets they chose natural fibers such as silk, wool or linen. Filipinos preferred synthetic fibers because they are easy to care for, and the Chinese preferred natural fibers due to their beauty, especially for pants. Third, multi-cultural families laundered at home using only a washing machine. All fibers were laundered together into the washer without any sorting. This study can contribute to providing basic data for an understanding of the clothing behavior and laundry styles of multi-cultural families which may be useful data in the apparel market in Korea given the relative and direct changes relevant to various clothing cultures.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.4
• /
• pp.452-466
• /
• 2013

The Silla Dynasty was an open society and was an independent, creative, brilliant culture built on diverse cultures and values. Transforming from the Silla Dynasty to the Unified Silla, it unified the culture of the Three Kingdoms into one. It also displayed unique clothes that adapted new foreign elements into rich clothes forms unlike previous styles. This study first classifies the aesthetic consciousness of the Silla Dynasty by exploring the beauty of the Silla Dynasty realized through artifacts, books, and records in the Silla Dynasty and defines the each characteristic of the aesthetic consciousness. Second, it highlights the independency of Korean beauty through an investigation of how the aesthetic consciousness form appeared through these new appearances in the aesthetic consciousness of Silla Dynasty clothes. The results of the study show that the aesthetic consciousness of the Silla Dynasty can be inferred through Silla Dynasty artifacts, literature, sensuous beauty, and records that were classified into random natural beauty, humorous beauty, and decorative technical beauty. The Silla Dynasty aesthetic consciousness and aesthetic consciousness appeared in Silla Dynasty clothes based on the aesthetics of authenticity that created the honest and simple aesthetic moving of the early natural aesthetic sense of the Silla Dynasty. Silla Dynasty clothes are found to have transformed into an ornamental aesthetic consciousness of a sensual and decorative aesthetic consciousness in a Unified Silla.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.5
• /
• pp.946-955
• /
• 1997

The purpose of this study is to present the aesthetic values of the Korean traditional costume for developing 'Korean' fashion design can be accepted in general in the modern times. For this purpose, documentary studies about the aesthetic values of the Korean traditional art and Korean traditional costume were preceded. And the perception of the Korean traditional costume were studied according to Belong's two criteria, body priority/ clothes priority and open/closed. Next, the aesthetic values of the Korean traditional costume were re-defined. The results can be summarized as follows; 1) The aesthetic values of the Korean traditional art are the beauty of nature, the purity, and the pleasantry. As the beauty of nature is the important one, the purity is caused by the love of nature. The pleasantry is as a way of expression. 2) The aesthetic values of the Korean traditional costume through the documentary studies stand for as the beauty of nature, the purity, the beauty of evil's eye, the beauty of symbolism, the beauty of personality, the beauty of tragedy and the beauty of tradition. 3) Korean traditional costume are perceived as clothes priority and open. 4) The aesthetic values of the Korean traditional costume can be re-defined as the beauty of nature, the purity, and the pleasantry. The beauty of nature comes from the 'natural' look, the exposure of the fabric as itself and the organic lines of the Korean traditional costume. The purity comes from the geometrical squared clothing form of Korean traditional costume which doesn't revive the human body form. The Pleasantry is seen the colors and motifs of costumes that have the human's hope and incantation and the exaggeration and distortion of human body form.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.2
• /
• pp.165-178
• /
• 2012

This study researches the form of the Korean jacket point through relics from the Three Kingdoms period that have the traditional Korean style and grace of the Goryeo period as well as the form of the modern Korean jacket starting point. Several conclusions can be drawn from the Korean Image of the Korean jacket that can be classified into types expressed in the jacket style of modern fashion. Therefore, we will analyze traditional elements of Korean beauty through the "Korean image" on how to express it in modern fashion. The purpose of this study is to understand modern design creation and Korean culture. It is important to begin the world through the application of traditional elements to recognize Korean beauty as well as to utilize historical dress based on function and popularity to continue the effort.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.19 no.3
• /
• pp.99-108
• /
• 2017

In modern society, the succession and development of tradition can be an enabler of the state in the flow of culture, and the process of modernizing traditional costumes is meaningful work. Neckties are essential in modern Korean men's wear, and they are an important part of men's ornamentation. Accordingly, this study aims to present a necktie design that applies the traditional men's ornaments such as the Ip, Ipyoung and Manggeonsik. The research method is based on a literature review and presents four Korean necktie designs via Adobe Illustrations. As a result of analyzing the beauty of the traditional Korean men's ornamentation, it was categorized into rhythmical beauty, emphasis beauty, and natural beauty. Applying this to necktie design, Design 1 imagined the silhouette of a man wearing a Got and Durumagi. This applied emphasis beauty. Design 2 applied the shaking images of Got and Got-kkeun to apply rhythmical and emphasis beauty. Design 3 applied a man's upper body silhouette and the shape of wearing a Got. This was to apply natural beauty and emphasis beauty. Design 4 applied the shape of Got-kkeun and Gwanja to rhythmical beauty and natural beauty. The significance of this study is that the development of necktie designs using formative Korean elements can be a part of efforts to recognize the possibility of traditional Korean culture and to explore developmental directions under the current situation in which Western clothing is accepted without thought. It is a good idea to suggest the possibility of the modern use of Korean men's ornaments.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.4 no.2 s.8
• /
• pp.22-30
• /
• 2006

This study was done to establish clothing sizing system which can provide good fitting of apparel and minimize the loss due to excess inventory. One demensional mesurments(R. Martin) were made with the subjects, who were girls aged 11 to 12 living in Pusan and Kyungnam. Further the above-said mesurements were used to determine optimal clothing sizes using loss function for establishment of clothing sizing system. According to the results, optimal sizes of upper clothing for the late elementary schoolgirls should include 7 sizes, which will include heightbust circumferencesleeve length. And optimal sizes of lower clothing for the late elementary schoolgirls should include 7 sizes, which will include heightbust circumferencehip circumference.

• The Research Journal of the Costume Culture
• /
• v.17 no.3
• /
• pp.396-406
• /
• 2009

Drapery costume started with using one fabric to loosely wrap around one's body without using technical skills or needlework. Drapery becomes a beautiful and indeterminate form of pleated costume which determines the costume silhouette and serves as an essential component for the composition of artistic costume. The purpose of this study was to examine the aesthetic characteristics of drapery costume using literature review. The study methods include considerations of the formation process of drapery costume with the analysis of costume in pictures. For modern costume designs, the study analyzed the designer's dress with a focus on drapery forms, which appeared in the collections from 2001 to 2007. First, drapery costume contains the beauty of human body. Drapery costume reveals the smallest movement of the body. The beauty of drapes, which is naturally revealed along the curve of the body, and the pleats which form on the soft cloth create the beauty of body. Second, drapery costume has rhythmical beauty. Drapery pleats feature not only functions, but also unique formativeness that provides rhythmicity and regular or irregular direction effects by line. Third, drapery costume features elegant beauty. Bias cutting by draping can effectively express the elegant characteristics of the fabric. In making a piece of clothing, the composition method can express elegant beauty by covering up the shortcomings of the fitting and by fitting to the body line without cutting the fabric, or fitting it by bias cutting.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.8
• /
• pp.1293-1305
• /
• 2009

Despite the attention regarding the effects of brand extension, there is limited research focused on brand extension in the beauty industry. This study discusses whether the similarity of extensional types and brand fit has any effect on the brand attitude toward beauty brand extension. This study examines the changes in the brand attitude and finds the effect of the similarity of extensional types and brand fits on brand attitude toward beauty brand extension. In the experiment, 4 description type factorial designs were performed. A total of 114 females participated in the experiment that had an experience of visiting a beauty salon. The results are as follows. First, the similarity of an extensional product-type has a positive effect on attitude toward parent beauty brand, while the similarity of extensional service-type does not. Second, there are significant independent and interaction effects between similarity and brand fit, which reveal differential influences on attitudes toward an extended beauty brand. Attitudes toward parent and extended beauty brands were affected by the similarity of extensional types and brand fit.