• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.51-51
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• 2003

The purpose of this study is to investigate the trends of, the ugliness images expressed in Modern Make-up from 1995 to 2003, especially focusing on color, and to enlarge the possibility of expressions through formative elements such as shape·texture·details and to anticipate the prospect of the Make-up in the future. The results can be summarized as follows. First, Ugliness is the most negative aesthetic value which is lack of beauty, and ultimate beauty is achieved through the combination of beauty with ugliness. Second, the images of ugliness have been expressed in paintings and fashion. The 20 century paintings, representing the ugly shape are extremely exaggerated with yellow, red, black, blue, white, green. The shape have been distorted, deformed, destroyed. And Pluralism and De-constructivism with its traits of indeterminacy have become the background of ugliness images in Fashion.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.41-41
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• 2003

This research focuses on the study of costume design which applies the visual, symbolic and color arrangements achieved through the combination of Juyeokgoe and Sakdong. For a long time, Saekdong has been recognized as the quintessential expression of the beauty reflecting the cultural sense of Korean people.

• 복식
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• 제51권6호
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• pp.5-24
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• 2001

This paper is intended to explore femininity the ideal beauty of body and the features in fashion pursued in the Fashion system and the Anti-Fashion Movement in the Victorian period, on which the modern fashion is based. For the informative facts needed in this paper, books on history, fashion history, feminism, art history of aestheticism and the ideal beauty of body are referred to. On the part Ⅱ of this paper, the femininity and the ideal beauty of body implied in the Aesthetic Movement and Rational Dress Movement as the anti-fashion movement in the Victorian period will be reviewed. Following are the conclusion : First, the works in Aesthetic Movement mainly include the image of sensual female. The essence of femininity is categorized by cultural value, poetic spirit. appetite for sex and self-expression. The ideal beauty of body pursued in this movement is the beauty of immatured body, which means rejection of maternity as well as appetite for sex in the form of metaphor of the power and enthusiasm of female. The features of Aesthetic Movement emphasize the image of sensual and characteristic woman. These features are expressed in the natural waist line and the vertical H silhouette of high waist, natural exposure of body by means of drapery, simplicity and decency by design without fixed forms and seemingly faded colors. Second, Rational Dress Movement attempted to evaluate the femininity in a different way and ultimately pursued masculinity. Therefore, morality, liberty, intelligence, spirituality, self-control, willingness, which had been believed to exclusively belong to male, are added to the categories of femininity. The ideal beauty of body is expressed in the form of Venus Coelestic which is refined and strong. This symbolizes woman's freeing from the fate of reproduction and subordinate relationship with male, morality, decision of one's own and willingness. The features of Rational Dress Movement represent the image of strong-willed and moral woman in its internal meaning. The features of its fashions represent the concealment of the body, emphasis on activeness in pants without decoration and simplicity in its external form. All these features resulted from the pursuit of masculinity.

• 복식
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• 제61권3호
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• pp.36-50
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• 2011

The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• 복식
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• 제62권5호
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• pp.44-58
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• 2012

The purpose of this research is to contemplate chronological changes of Korean actress facial image and fashion from 1960s to 1990s and to identify Korean women's ideal beauty reflected through the times. Adjectives describing representative actresses of each studied decade were collected from major newspapers and magazines. Korean women's ideal beauty was divided into 4 sub-types such as youthful, pure, sophisticate, and sexy images. As a result of analyzing actress facial image and fashion, youthful and pure beauties were found consistently over the studied periods. Representative characteristics of sophisticate and sexy beauties have been changed over the studied periods which were influenced by socio-cultural environment factors. The result of this research can provide meaningful sources for historical drama, celebrity marketing strategy planning, and personal image consulting.

• 복식
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• 제36권
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• pp.77-95
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• 1998

The culture of a country is formed by the sense of value of a nation being a creator as well as on operator of the culture. So, the Chinese culture and fruthermore, the sense of value the Chinese people can be understood through the study of the costume of China. Above all, the culture of China, including the costume, have been formed through the his-tory of exchange between the central Chinese people and its surrounding minority races, and it should not be overlooked that its own culture of each race is existing with each other in the great Chinese culture sphere. In the paper, the concept of costume as relections of a culture is confirmed through the examination of the characteristics of the costume of the Miao tribe with such history and culture as a background and on effort is made to take those as resources modern fashion designs while inferring from them the characteristics of costume with universal and original values sthat can be sublimated into the modernistic beauty. The results of the study are as follows. First, the basic composition consists of a simple jacket made in a way of straight-cut-ting and a close pleated skirt and it tended to put emphasis on diversified and splendid decorations compared with the simple basis composition. Second, the costume of the Miao tribe are characteristic of hair done in a knot with head-dress around head. Third, the kinds of dress are multifarious by race and region due to a long period of mobile and disperse life. In the course of studying the universal value of the Miao tribe is confirmed which is by no means inferior to the standard of the medernistic beauty which keeping its originality. The study is made to be helpful for activating the design going with the trend that the basic harmony between the nature and man, that is a climate and the local cul-ture hearing formed a splendid culture in the past, are being found again.

• 복식
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• 제55권6호
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• pp.15-23
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• 2005

The purpose of this study was to interpret consistently a phenomenon in Korean Women's ideal body with analyzing the change of the body of winners in beauty contests such as Miss Korea and Super Model. The method of this study was to investigate the objective data of body size of winners in beauty contests. The meanings in the change of Korean Women's ideal body are as follows. First, the body have got the commercial value with the start of Miss Korea contest and maximized its commercial purpose with the introduction of Super Model contest. While Miss Korea contestants are evaluated by their body, character, intelligence altogether, Super Model contestants are evaluated by body itself than other factors. So the body of Super Model is accepted as the highly value added commodity. Second, a tall height as a natural gift anions characteristic of the ideal body have become the significant factor of the myth of social and commercial success.

• 한국의상디자인학회지
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• 제8권2호
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• pp.73-83
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• 2006

This study aims to focus on clothing design's practical uses of the superior esthetic elements that can be found among the East's representations, in particular the characteristic Korean elements found in the latter part of the Chosun Era's women's Gauche and decorative personal ornamentation's moulded features. This has been the foundation for the creation of all eight pieces, and the conclusion is as follows: First of all, the Chosun Dynasty women's Gauche and ornamentation are in close relation to the general flow of society at the time. Gauche and personal ornamentation was not just a matter of beauty consciousness, but is permeated with then-mainstream society's culture, the results of an attempt to display a Korean appearance. Secondly, the desirability of the Chosun women's hair was expressed through Gauche, and through the exceptional brilliance of a diversity of embroidered color tones, braided as though creating Dare. Using this technique in clothing, a new image was created. Thirdly, the outstanding beauty of personal ornamentation's mouldings was used while creating new clothing compositions. The beauty felt through the Chosun women's personal ornamentation can also be felt through today's clothing. More than merely practical, this beauty also brings one closer to Korea and Korean past.

• 복식
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• 제46권
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• pp.109-132
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• 1999

The purpose of this research is to get basic data for R&D to activate and popularize the Practical Korean Costume. This research was carried out by theoretical study with literature and practical study with development of model based on the result of questionnaire. 1. In theoretical study the concept of 'Korean-image' of modern costume as well as 'Modernization' of Korean traditional costume has been suggested and 'traditional beauty of costume' which can be evaluated generally was considered. 2. In practical study the results of the questionnaire showed the objective numerical value of the element of Korean design which is firmly recognized by korean people. With the results the methods of development and composition of design have been suggested in the harmony of 'traditional' and 'modern' through the modernization in terms of form composition fabric color. It is expected that development direction of Practical Korean Costume which can be settled in everyday life with more independent cultural identity should be suggested. Additionally the research results will be useful for merchandise planning of costume industry.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.14-20
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• 2004

The purpose of this Study is to provide basic data for the development of the beauty industry to meet its increased demand and liberated world markets more properly by analyzing the change of beauty environment by ages. For the Study, the literature and articles of costume and beauty, periodicals of beauty companies, and internet data were referred to review and analyze changing proceeds of beauty industries from the 1900 to the present by ages. The findings of the Study are as follows: We had the first barber shop and hairdressing salon in 1901 and 1920, respectively, after the Danbal Ryeong(A Crop Ordinance); modern education for women and active social movements resulted in change of hair styles; permanent wave tools and chemicals began to be used in the 1930s; and more people started to visit hairdressing salons after 1950s. In turn change of hair styles promoted the development of beauty technologies and the diversity of beauty tools and products. Now up-to-date instrument and products for the health of hair are developed, hairdresser provide kinder service for their customers and adjust their floor space accordingly, and, as shown in five-day workweek, are making their endeavors to improve wellbeing of their employees.